Very good experience from start to finish. Purchased multiple sets of blinds from Swift Direct Blinds on different occasions and can’t fault them at all. Customer service and product quality amazing.... See more
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SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Free replacement blinds if your measurements are wrong

Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
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Absolutely fantastic customer service from Tim, easy ordering and delivery, with great quality

Reply from Swift Direct Blinds
Absolutely fantastic, easy ordering fast manufacturing and delivery , great quality , super easy too fit great prices , we ordered 5 in total and will now be ordering more for sure ,

Reply from Swift Direct Blinds
Still awaiting my item, but potential purchasers should be aware of a few potential problems. I placed an order for a simple Venetian blind, I was given a dispatch date of the 11th to 13th (though they now claim it was 13th - 16th, despite me having on two different emails 'it will dispatched by 13th). On the 12th, I received an email from Direct Blinds, stating my item was ready for dispatch then a second one saying my item had been collected by the courier and was on its way, On the 13th I received an e-mail from the courier saying they had not yet made the collection. Not believing the courier email, as they are usually the issue if there is any discrepancy, I contacted them and they assured me they did not have my item and I should contact the sender. I did this and they inform me, not only do they still have my item and it had not been picked up yet, but it was not even in England, as it had been manufactured at another facility and after it was finally picked up it would then have to go through customs procedures. While this is not uncommon in this day and age, it would be nice if before hand the company gave an indication of where the product ordered was going to be manufactured, as by their own timescales, it can take up to 10 times longer for you to get your item in your hand if made at an overseas facility. The staff were very nice in their communications, but the issue is, if you are working to a timescale, you may be better looking for someone with a clearer and firmer timing structure and who does not tell you your items has been dispatched, when it has not. (in fact it at the time of writing it has still not been dispatched and still has to go through all the importation procedures) so who knows when it will arrive, to late for its needed purpose that is for sure.

Reply from Swift Direct Blinds
Bought my shutters 9th of December,. Website stated 4-8 weeks to be made, 5-7 working days to be delivered.
Contacted 15th January to check on status. Was told that the order was not processed due to IT error. They did not contact me about this error and I would have been left waiting indefinitely if I hadn’t contacted.
Order was put through on 23rd January. They stated it would be 4-8 weeks production and then 7-5 working days delivery (that would mean 27th of March at very very latest). I then told them, that if I added the order to my basket it states it would be sent by 20th of February (I included screenshot).
Contacted again 20th of February. Was told now today that it would be 3/4 months and not arrive to them until 4th of May. The website states proudly made in UK (included in screenshots) but now I am being told my initial order in December, would actually take 6 months to arrive in a shipping container from abroad.
When I contacted to dispute all this, I was then told that the clearly stated “Standard Delivery sent by” date given on their website, does not mean sent to the customer (me) but actually means the date the item is sent to them from the factory in another country. This clearly is deceptive and not the case. “Standard delivery sent by” would only ever mean or represent sent to the customer, not to the company. I have included screenshots of this.
I have been patiently waiting for my shutters for over two months. These last emails have given a clear lie about dispatch dates. No apology, compensation or resolution has been offered. And once again if I had not contacted, I would’ve been waiting 3 or more months without knowing anything whilst they have my money. Escalated to PayPal and they could only repeat the same line. PayPal ruled in my favour instantly but that was 3 months of my money gone & no shutters to show for it. Avoid.
After an awful experience with Blinds2Go, I decided to give Swift Direct Blinds a try and I'm glad I did. The blinds arrived well packaged, came with clear instructions, and the quality is noticeably higher despite the lower price. Everything about the process felt more considered and reliable. Will definitely be using them again.

Reply from Swift Direct Blinds
I recently received my blind, but unfortunately it arrived with a broken part. I contacted customer service right away, and Katie was absolutely wonderful in helping resolve the issue.
She responded quickly, was very friendly and understanding, and immediately organised for a full replacement blind to be sent out to me. The whole process was handled smoothly and professionally, which made what could have been a frustrating situation much easier.
Thank you, Katie, for the excellent customer service—I really appreciate your help!

Reply from Swift Direct Blinds
Would recommend staying away if you are buying roller blinds!
Ours did not fit - we double checked the measurements and they were right so they’d just cut three of them incorrectly. The customer service was so slow and although polite, ultimately not helpful. Original requests for images apparently weren’t enough and 5 days later more images of me measuring the material requested - not all that easy when you are a single parent trying to measure multiple blinds and take a photo from a distance whilst measuring. The blinds must have standard size fixings so these could have been calculated from my original photos (simple maths) Then, despite this to make life easier I offered to keep them (as my builder could cut them down for me) and accept just a partial refund for the not so perfect product (the blinds squeaked and pull cords constantly detach which is highly frustrating) and they refused saying as I hadn’t sent all the extra images they couldn’t complete their investigations. It was very clear from the first set I sent the blinds were too big and therefore not fit for purpose. Nearly £300 spent for the worst products I’ve had in a long time. Overpriced and not great quality compared to the makemyblinds blinds we already had. Buy elsewhere or stick to their slatted blind products.
When it comes to customer service, absolutely amazing Paul was fantastic and went above and beyond in every way, incredible helpful and lovely chap. I’ve only given 4 stars because of the connectivity of the blinds themselves. The quality of the products are great however the somfy ecosystem isn’t great and caused a fair amount of issues with things. Whilst I understand this isn’t swift direct blinds fault directly the fact I was lead to believe I could directly control the blinds within my apple home ecosystem has led to a star being dropped off.
The somfy system is awful, clunky and needs reviewing. For anyone thinking of getting electric blinds and wants more control the way I’ve gone with other blinds it to get standard dumb blinds and use Aqara’s h1 blind motor to upgrade.

Reply from Swift Direct Blinds
I have ordered 8 blinds all arrived quickly and they are beautiful , excellent quality, I did measure one wrong but had payed for sure fit, which if blind is the wrong size , it gets replaced, I messaged and it was sorted the same day, great service , would highly recommend.

Reply from Swift Direct Blinds
Great customer service from Gemma when we had an issue with our order.

Reply from Swift Direct Blinds
I emailed swift blinds as a couple of the hooks had cracked and Joshua contacted the factory and within a week I had replacements and some spares. Joshua always kept me updated as to the progress.

Reply from Swift Direct Blinds
Been buying from them for many many years and always great products. Broke a part of a blind (our fault) and sorted us with spare parts. Great customer service.

Reply from Swift Direct Blinds
I recently placed an order with Swift and have been very disappointed with the experience. Their website promises a quick lead time, but the order is taking far longer than expected for a simple blinds purchase.
I’ve placed multiple orders with other companies before, and they usually arrive promptly, so this delay is frustrating. Customer service was simple, vague and generic and repeatedly called me by the wrong name, which felt unprofessional.
I was also surprised to learn that Swift outsources manufacturing, likely china so the product is not made in the UK as I had assumed. The combination of slow delivery, poor communication, and unclear origin makes this a frustrating experience.
I hope Swift improves both their delivery times and customer service. Upon finally receiving the product, the quality of the blinds are the same as that of their competitors and of a decent standard.

Reply from Swift Direct Blinds
The service from this company is fantastic! Ordered wooden faux blinds in October, which are fantastic by the way! A fraction of the price for what you pay for someone like Hilarys! I had my kitchen changed and misplaced the Brackets & the have replaced the bracked FOC! Amazing service all round! Could not fault this company at all!

Reply from Swift Direct Blinds
Ordered 15 blinds - 14 sets were good, 1 was poorly manufactured. The poor set was from a middle window in a set of 3.
Customer service done mainly by chat and email. Phone number regularly had an answering machine telling you to call during opening hours even if you did call during open hours.
After reporting the sub standard set of blinds and sending pics it took 5 days to get a reply. That reply asked for me to provide the dimensions and type of blind. Even after I had included the blind number and order number in the first email.
It then took nearly 2 weeks as I had had to wait for the “manufacturer” reviewing the photos and confirming what would be done. My contract of sale was with Swift Direct not their manufacturer, why do I need to wait another 2 weeks on a response ??? Especially after waiting 5 days to get an initial response.
Eventually after some more phone calls I was told the blind was being replaced I would recieve it in another 4-6 days !!
The blind arrived with no instructions of how to remove the original blind from the perfect fit frame and replace it with the new one. I had to spend time measuring and marking cords to match the original blind. Not a great customer service experience. In a small positive not I did need an incorrect clip changed and 4 bigger size clips these were dispatched quickly and there was no charge . 👍
I you spend nearly £1600 on blinds and 1 from a set of 3 in poor, I really didn’t expect to have to wait 3 weeks to get it replaced and then to have to sort out fitting them into the “perfect fit” header and bottom rail. I had no blinds in my front centre window for 3 weeks. Communication is poor and mainly consisted of - were busy it might take some time !!!
All this and I paid £20 for wrong size insurance !!! I wonder if I would have been quicker telling them I had measured it wrong. Swift they are definitely not !

Reply from Swift Direct Blinds
Great quality blinds. Helpful staff. Would highly recommend this company. Thrilled with my blinds

Reply from Swift Direct Blinds
From order to delivery, the process was smooth and effortless. The blinds are of great quality with solid mechanisms and were easy to install.

Reply from Swift Direct Blinds
I am writing to express my dissatisfaction with the service I received from this company. I ordered blinds on Thursday and paid for next-day postage. I received them on Monday at 8:15 am.
Unfortunately, after installing two of the blinds, the third was too large. The blinds were not cut to my measurements when I phoned the auto-service would just cut the call after 5 mins after several attempts, I received a message stating the store was open between 9 am and 5 pm. I phoned around midday and explained the problem. Initially, I was told I would receive the blinds by Friday. I explained that I had paid for next-day postage and I wasn’t at fault with the blind being wrong size
On Friday afternoon, I had to contact customer service again to find out what was happening. I was told the blinds were being made on Tuesday.
The customer service I received was extremely poor. I will not be using this company again.

Reply from Swift Direct Blinds
Excellent service - quality blinds
Smooth process - Once I'd chosen my blinds and submitted my measurements the blinds were delivered within 48 hours. Very happy with the product.
Just be mindful that fitting takes longer than you think, no fault of the blinds, but it's a fiddly process to fit blinds into window recesses.

Reply from Swift Direct Blinds
Measured my blinds ordered online and came in good time and fitted perfectly. Look like nice quality for a decent price.

Reply from Swift Direct Blinds
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