Very good experience from start to finish. Purchased multiple sets of blinds from Swift Direct Blinds on different occasions and can’t fault them at all. Customer service and product quality amazing.... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
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Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 2 weeks
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Nice looking custom made blind
Nice looking custom made blind
Very happy with it.
Liked the ease of the website making it easy to create the blind,
all delivered on time in nicely packed packaging
4 October 2025
Reply from Swift Direct Blinds
Hi,
Thank you for your lovely review.
We’re so pleased to hear that you’re happy with your custom-made blind and that you found our website easy to use when placing your order. It’s also great to know everything arrived on time and well packaged.
Thank you again for taking the time to share your experience – we really appreciate it.
Kind regards,
The Team @ Swift Direct Blinds
This company sent me a faulty product…
This company sent me a faulty product and then refused to take it back. The palmed me off with a load of rubbish and I suggest a potential customer take note. Their customer service was terrible - so much for buying British! I had intended to deck my whole house with their blinds, but this came to a shuddering halt. Cannot be trusted.
28 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for taking the time to share your feedback, and I’m very sorry to read how strongly you feel about your experience.
We’re concerned to hear that you believe your product is faulty and that this hasn’t been resolved to your satisfaction. That’s certainly not the standard of service we aim to provide, and we do take concerns like this seriously.
In order to properly investigate and assist, we had requested some additional information, as we’re currently unable to locate your order details from this review. Without this, we’re limited in what we can review or put right.
We want to reassure you that we are still very much willing to help and would welcome the opportunity to look into this fully and work towards a resolution. Please do get in touch with us directly with your order number and contact details so our aftercare team can assist you further.
Thank you again for your feedback.
Kind regards,
The Team @ Swift Direct Blinds
Cust Serv above and beyond
Despite not listing a spares service as such. Tim in customer service went above and beyond to supply me with replacement brackets for my 5 year old Premium Roman blind which following a clean is still in fantastic condition. Testament to this companies quality products and really good customer service. I will be buying blinds again from Swift Direct.
Thank you.
25 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi John,
Thank you so much for your fantastic review.
We’re delighted to hear that Tim was able to help you and go the extra mile to source replacement parts for your blind. It’s especially great to know that your Roman blind is still in fantastic condition after 5 years – that’s exactly the level of quality we aim to deliver.
Your kind comments about both our products and customer service really mean a lot to us, and we’ll be sure to pass your feedback on to Tim.
We truly appreciate your support and look forward to helping you again when you’re ready for your next order.
Kind regards,
The Team @ Swift Direct Blinds
Very poor service
Very poor service - avoid!
Took my order recieved an email to say manufacturing started and nothing since.
Chased after agreed shipping day had past, and was told they would check and never come back.
Had to chase credit card company and then recieved an email to say they hadn’t got the materials and cancelled order.
18 May 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Matt,
Thank you for taking the time to share your experience, and I’m very sorry for the frustration and disappointment caused.
We completely understand how concerning it must have been to receive confirmation that your order was in production, only to then experience a lack of updates and have to chase for information after the expected dispatch date had passed. That’s not the level of communication or service we aim to provide.
While the issue with material availability led to the cancellation of your order and a full refund being processed, we appreciate that this does not make up for the inconvenience caused, particularly given the time you had already invested.
Your feedback is important to us, and we are reviewing this internally to ensure better communication and visibility around stock and production moving forward.
Thank you again for bringing this to our attention, and we’re sorry that on this occasion we let you down.
Kind regards,
The Team @ Swift Direct Blinds
AVOID. Blinds arrived unusable and customer service ignored me
I ordered two made-to-measure blackout blinds. They arrived with chains that were too short to properly operate the blinds, and the measurements were also incorrect, so they didn’t fit the space. On top of that, the blinds themselves were of very poor quality.
The company took no responsibility for the issues and eventually stopped replying to my emails without offering any solution.
22 March 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Carmen,
Thank you for taking the time to share your feedback, and I’m very sorry to read about your experience.
We’re concerned to hear the issues you’ve described with the operation, sizing and quality of your blinds, as this is not the standard we aim to deliver.
We also understand your frustration regarding communication, and we’re sorry if you felt unsupported while trying to resolve this.
To ensure this was brought to a fair conclusion, we can confirm that a full refund has now been processed for your order. While we appreciate this won’t change the inconvenience caused, we hope it demonstrates our commitment to resolving matters where things have gone wrong.
Your feedback is important to us and will be shared internally as we continue to improve both our products and our service.
Kind regards,
The Team @ Swift Direct Blinds
Blinds look lovely in my Cabin
Blinds look lovely in my Cabin! So easy to measure and fit the stic fits.
Customer service team is fantastic, thanks so much to Joshua, Paul S and Paul N for the excellent service! A pay rise is in order! ;)
22 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Gem,
Thank you so much for your fantastic review! We’re delighted to hear that your blinds look lovely in your cabin and that you found them easy to measure and fit.
It’s especially great to hear your kind words about our customer service team — we’ll be sure to pass your feedback on to Joshua, Paul S, and Paul N… and we’ll let them know about that pay rise suggestion too.
Thank you again for choosing us.
Kind regards,
Swift Direct Blinds
Really awful customer service.
Really awful customer service.
I ordered a blind on 20 April, which is apparently manufactured in Huddersfield. Since then, I’ve received three standard template messages blaming delays on their supplier.
As I needed this sorted, I used Live Chat and spoke to Mark — the same person sending the emails. He was simply dreadful. According to him, none of this is their responsibility; it’s entirely down to the supplier, and they can “only pass on what they’re told.”
When I asked about alternative options, he was unable to check with the stock team in real time so I could make an informed decision. I also asked whether a discount code could be offered for the inconvenience, but was told no because I had already used a promotional discount.
The only goodwill gesture offered was £5 on a £107 blind for my office — and that was already a discounted price. These are not cheap blinds.
Given the lack of ownership and any real effort to resolve the issue, I had no confidence in continuing and decided to cancel.
It’s astonishing that companies invest so heavily in marketing, websites, and promotions, yet fail at the most basic level of customer service — either through poor training, lack of care, or an environment that doesn’t motivate staff to deliver a decent experience.
22 May 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Jan-Christian,
Thank you for taking the time to share your feedback, and we’re very sorry to hear about your experience.
We understand how frustrating delays can be, especially when you’re relying on clear and timely updates. While we do work closely with our production facility, we appreciate that from your perspective this is part of the overall service, and we’re sorry this led to disappointment in this instance.
We’ve reviewed your interaction with our team and note that when alternative options were discussed, this required confirmation from our production team before we could provide accurate information. We’re sorry this wasn’t as responsive as you needed at the time.
We can confirm that your order has now been cancelled and a full refund processed, in line with your request.
Your feedback regarding communication, resolution handling, and overall service has been noted and will be reviewed internally as we continue to improve.
Kind regards,
The Team @ Swift Direct Blinds
Great company
Great company. Any problems they’re easy to contact and very helpful. Highly recommend and will use again!
22 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Aniesha,
Thank you so much for your lovely review. We’re delighted to hear that you found us easy to contact and that our team was able to help when needed.
We really appreciate your recommendation and look forward to helping you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
Excellent blinds and excellent service and advice from Tim
Excellent blinds, and excellent service by Tim. Thank you!
14 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you so much for your lovely review. We’re delighted to hear that you’re pleased with both the blinds and the service you received.
It’s great to know that Tim was able to help — we’ll be sure to pass your kind feedback on to him. Thank you again for choosing us.
Kind regards,
The Team @ Swift Direct Blinds
Recent Order
I recently ordered blackout roller blinds from Swift Direct Blinds and I couldn’t be happier with the service. Ordering was very simple and straightforward, and the customer service throughout was excellent.
My blinds arrived today and I absolutely love them. The quality is fantastic, they block out the light perfectly, and they look amazing in the room.
I’ll definitely be using this company again when I order blinds for my other rooms. Highly recommend!
20 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Zoheb,
Thank you so much for your fantastic review. We’re delighted to hear that you found the ordering process simple and that our customer service met your expectations throughout.
It’s especially great to know how pleased you are with the quality of your blackout blinds and that they’re working perfectly for your space. We love hearing when the finished result looks just right in the room.
Thank you for your recommendation — we look forward to helping you again when you’re ready to complete the rest of your home.
Kind regards,
The Team @ Swift Direct Blinds
Excellent Products & Customer Service
I ordered blinds which proved to be incorrect in their sizing. I had purchased the 'make a mess of the sizing'
protection policy. When I contacted the company, Paul in customer service couldn't have been any more helpful.
My new blinds in the correct size are on the way to me. No hassle no arguments just rectified immediately.
All responses were exceptionally quick.
I have ordered blinds from this company before and have never been disappointed with the quality and the level of customer service I have received
20 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Yvonne,
Thank you so much for your fantastic review. We’re delighted to hear that your experience was so smooth and that the SizeSure Cover gave you peace of mind when ordering.
It’s especially great to know that Paul was able to assist you and resolve everything quickly and without any hassle — we’ll be sure to pass your kind feedback on to him. Providing straightforward, fast support when things don’t go to plan is exactly what we aim for.
We also really appreciate your continued support and are pleased to hear that you’ve consistently been happy with both our products and the level of customer service you’ve received.
Kind regards,
The Team @ Swift Direct Blinds
Great blinds and service.
We bought a number of blinds from Swift Direct Blinds and have been really pleased with the quality and overall customer service. We had a small issue which was resolved quickly and was even followed up by Joshua to ensure the issue had been dealt with.
Great fitting blinds. Follow the guidelines for measuring and you’ll have perfect fitting blinds.
1 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Cath,
Thank you so much for your fantastic review. We’re delighted to hear that you’re pleased with the quality of the blinds and the overall service you received.
It’s especially great to know that the issue you experienced was resolved quickly and that Joshua followed up to make sure everything was sorted. We’ll be sure to pass your kind feedback on to him — it will be much appreciated.
We also really appreciate your recommendation and your tip on measuring — it’s great advice for other customers. Thank you again for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
Ordered four blinds
Ordered four blinds. Blinds are lovely, but one of the mechanisms are not working. Have emailed three times and tried calling four times, but no response from emails and cannot get through on the phone. Wanted to order further blinds, but will not be going doing so and would appreciate refund for faulty blind.
15 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Debbie,
Thank you for taking the time to leave your review, and we’re very sorry to hear about the issue with your blind and the difficulty you’ve had getting in touch with us.
We understand how frustrating this must be, particularly when you were looking to place a further order. Please accept our apologies for the delay in responding to your emails and calls.
One of our team will be reaching out to you shortly to look into the faulty mechanism and ensure this is resolved for you as quickly as possible.
Thank you for bringing this to our attention.
Kind regards,
Swift Direct Blinds
Good blind but even better customer service
Ordered a simple roller blind, easy process. Unfortunately had some issues with delivery (they use DX) which was very frustrating, but I contacted Swift via email for assistance and Mark was incredibly helpful. He chased it up with the courier straight away and even managed to get them to redeliver the same day. Blind is solid quality and good value for money. 5/5 for customer service
10 April 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ayesha,
Thank you so much for your lovely review. We’re delighted to hear that you found the ordering process easy and are happy with the quality and value of your blind.
We’re sorry for the frustration caused by the delivery, but it’s great to know that Mark was able to step in, assist quickly, and get this resolved for you on the same day. We’ll be sure to pass your kind feedback on — it will mean a lot.
Thank you again for your recommendation and for choosing us.
Kind regards,
The Team @ Swift Direct Blinds
These blinds are absolutely beautiful…
These blinds are absolutely beautiful and would not hesitate to recommend. They all come beautifully packed and are spot on with there measurements. If you have any doubts then don’t this is a first class company. Thank you.
15 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi William,
Thank you so much for your wonderful review. We’re delighted to hear how pleased you are with your blinds and that the quality, packaging, and measurements all met your expectations.
Your kind recommendation really means a lot to us, and we truly appreciate you taking the time to share your experience.
Kind regards,
The Team @ Swift Direct Blinds
I will not order again
We placed our order back in January. We were very excited to receive our order. Upon installing the blind we discovered it was too short, it was not the size we ordered.
It took 10 days for a reply. The representative we spoke to has been very helpful, however replies have been slow.
I received another email at the end of April to say they were in contact with the factory and they were pushing for a new blind to be made.
We are now in mid May with no blind.
I am now requesting a refund, it's been a few days with no reply.
It is a shame as reviews were great and we have three large windows that need new blinds.
We wanted to try Swift direct blinds but we are going to have to return to a bespoke service.
12 May 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Emma,
Thank you for taking the time to leave your feedback, and we’re very sorry for the delay and frustration you’ve experienced.
We completely understand how disappointing it must be to receive a blind that wasn’t as expected and then face delays while waiting for a replacement or resolution. This is not the level of service we aim to provide, and we sincerely apologise for the lack of timely updates.
We understand that you’ve now requested a refund, and one of our aftercare team will be reaching out to you to discuss your concerns and work towards a resolution as quickly as possible.
Thank you for your patience, and we’re sorry again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Love swift blinds quality and great…
Love swift blinds quality and great service. Even issues are resolved in a professional and prompt manner I never shop anywhere else.
30 October 2025
Reply from Swift Direct Blinds
Hi Marianne,
Thank you so much for your lovely review. We’re delighted to hear that you’re happy with the quality of our blinds and the service you’ve received.
It’s especially great to know that any issues were resolved promptly and professionally — that’s exactly what we aim for. We really appreciate your continued support and loyalty.
Kind regards,
The Team @ Swift Direct Blinds
I had ordered perfect fit blinds from…
I had ordered perfect fit blinds from here in anthracite colour, and when
I've received them one side it was anthracite and one side white.
I've contacted them to say that they've sent me wrong colour and I can't use them because the white it will be on the outside of the window, which will make the design of the garden room look odd, because it is total anthracite , they came back to me saying that I've should of order first a sample of what I would like and then make the actual order with the blinds.They are custom size ,so they told me that they can't do anything about it, because this is how they actually come, with two different sides.
I did make it clear that if I would see it written in the description ,I wouldn't ordered them ,but guess what it doesn't say anywhere that they come in 2 different colours.
PLEASE BE AWARE WHEN YOU GET SOMETHING FROM THEM AS THEY DON'T DO ANYTHING ABOUT IT.
Now I had lost over £500 for blinds that can't use😡😤
8 April 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Mariana,
Thank you for taking the time to leave your feedback, and we’re sorry to hear how disappointed you are with your order.
We understand how frustrating it must have been to receive the blinds and find that the reverse side was not what you expected, particularly when this affected the overall look of your space. We appreciate you explaining your concerns.
Perfect Fit blinds are designed with a finished internal face and a standard reverse side, which is how these systems are supplied. We do always recommend ordering our free samples before placing an order, as this allows customers to see materials, colours, and finishes in person before committing to made‑to‑measure blinds.
That said, we’re sorry that this wasn’t as clear as it should have been at the point of ordering, and your comments regarding product descriptions have been noted and will be reviewed to help improve clarity for future customers.
Kind regards,
The Team @ Swift Direct Blinds
I ordered blinds using next day…
I ordered blinds using next day delivery on the Wednesday. You pay a premium for the blinds on this site compared to others, but the up side is they supposedly offer next day delivery (for £15!).
They gave me a delivery date of the Friday. It's now Tuesday and because they use DX who are known to be bad for deliveries, the blinds wont be here until tomorrow at the earliest. They have lied and said they had attempted a delivery when there is nothing on my camera footage. I have no idea when i will get my blinds, but i paid for next day delivery and its taken at least a week.
This site is a scam, avoid.
5 May 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Afaldo,
Thank you for taking the time to leave your review, and we’re sorry to hear about the frustration caused by the delay to your delivery.
We understand how disappointing this must have been,
particularly after selecting and paying for next‑day delivery. We would like to look into the delivery timeline, the courier updates, and the attempted delivery notification you mentioned so we can fully understand what has happened.
We have requested some additional information from you to allow us to investigate this properly with the courier. Once received, one of our team will review the details and be in touch to discuss this further.
Thank you for bringing this to our attention
.
Kind regards,
The Team @ Swift Direct Blinds
I ordered 5 blinds and I am so happy…
I ordered 5 blinds and I am so happy with them. Easy to order . Quick delivery and kept informed alone the process. Will definitely be using again
25 April 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Pam,
Thank you for your lovely review.
We’re really pleased to hear that you were happy with how easy the ordering process was, the quick delivery, and the updates along the way.
We truly appreciate your support and look forward to helping you again in the future
.
Kind regards,
The Team @ Swift Direct Blinds
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