I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
Company replied
Excellent product along with personal and efficient customer service. This is the second time I have ordered blinds from Swift. My recessed windows have sloped sides and Swift were happy to send bes... See more
Company replied
Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 92% of negative reviews
Typically replies within 2 weeks
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Excellent customer service from Tim and…
Excellent customer service from Tim and Jessica definitely a credit to Swift blinds direct and 5⭐⭐⭐⭐⭐ plus for all their effort and assistance just good old fashioned customer service from both Tim and Jessica
1 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi James,
Thank you for your fantastic review.
We're delighted to hear about the excellent service you received from Tim and Jessica. Providing friendly, helpful, and attentive support is something we pride ourselves on, so it's wonderful to know their efforts made such a positive impression.
We'll be sure to pass on your kind words to both Tim and Jessica – they'll be thrilled to know their assistance was appreciated. We couldn't agree more that great customer service never goes out of style.
Thank you for choosing Swift Direct Blinds and for taking the time to share your experience.
Kind regards,
The Team @ Swift Direct Blinds
I’m very pleased with the service that…
I’m very pleased with the service that Michael, customer service executive, provided. I had broken the chain on my blinds and Michael arranged for a replacement promptly. His expertise and support are appreciated. I would highly recommend Swift Direct Blinds.
4 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Sunil,
Thank you for your wonderful review.
We're delighted to hear that Michael was able to assist you quickly with arranging a replacement chain for your blind.
Providing helpful, knowledgeable support is something we take great pride in, so it's fantastic to know that Michael's expertise made the process smooth and straightforward for you.
Thank you for your recommendation and for choosing Swift Direct Blinds. We'll be sure to pass your kind comments on to Michael.
Kind regards,
The Team @ Swift Direct Blinds
We were having problems with fitting…
We were having problems with fitting the blind so I spoke to Michael at Swift blinds. He was very helpful and sent us a video to help with installation . This was very clear and we were able to resolve the problem . SI good to find help so quickly snd effectively . Absolutely brilliant !
17 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Christine,
Thank you for taking the time to leave such a fantastic review. We're delighted to hear that Michael was able to help with the installation and provide a clear video guide to get everything sorted for you.
We understand how frustrating fitting issues can be, so it's great to know the support was quick, effective, and helped you resolve the problem. We'll be sure to pass your kind comments on to Michael.
Thank you for choosing Swift Direct Blinds, and we hope you enjoy your new blind for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
AVOID
Would strongly warn anybody considering purchasing from this company to avoid. I ordered a 'perfect fit' shutter on 19th May, following the measurement instructions given on the website. When the item arrived, it was too large to fit. I contacted SDB to ask them to help me resolve the issue - they messed me around asking me to re-measure, and record videos of the measurements of the blind I had received, only to tell me that the item they sent me is correct and that all they would offer me is a 10% discount if I re-order and go again! £179 and a number of weeks, wasted! Will not be using this company again, and will be telling everybody I know to avoid!
17 June 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Anthony,
Thank you for taking the time to share your feedback. We’re very sorry to hear about your experience and understand how frustrating this situation has been for you.
In relation to the sizing, our measuring guide does clearly explain that for Perfect Fit shutters the overall panel size is made larger than the glass measurement (by approximately 46mm) to ensure full coverage of the window pane once installed. Based on the measurements provided at the time of order, the shutter was manufactured to the correct specifications.
We appreciate that following this, you were asked to provide additional measurements and videos. These steps are necessary so we can fully assess any reported issue and ensure we provide the correct resolution based on accurate information.
That said, we’re sorry that you felt this process was frustrating, and we do want to make sure your concerns are properly reviewed. A member of our team will be reaching out to you to discuss this further and see how we can assist.
Kind regards,
The Team @ Swift Direct Blinds
EXCELLENT COMPANY
Great company to order from, excellent binds. Just received my second blinds off them, thrilled with my purchase, very well made, arrived on time and well packaged.
Blinds are very easy to install, look lovely from the inside as well as outside. I can very highly recommend Swift Blinds. Many thanks. 🤗💐
29 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Judith,
Thank you so much for your fantastic review. We’re delighted to hear that you’re thrilled with your blinds and that this is your second order with us — your continued support really means a lot.
It’s great to know that you’re pleased with the quality, packaging, and ease of installation, and that the blinds look just as good from the outside as they do from within your home.
Thank you again for your kind recommendation, and we look forward to assisting you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
I have used Swift Blinds Direct numerous occasions
I have used Swift Blinds Direct on numerous occasions for various types of blinds. The products are good quality and good value. They provide excellent customer service too.
16 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Carol,
Thank you so much for your kind review and for your continued support. We’re delighted to hear that you’ve used us on multiple occasions and have consistently been happy with both the quality of our products and the value we offer.
It’s especially great to know that our customer service has met your expectations as well — that’s something we take great pride in.
We really appreciate your loyalty and look forward to assisting you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
terrible customer service
I placed an order for a single blind in black, but shortly after realised it wouldn’t match the rest of the white blinds on the front of my house. Within a few hours of placing the order, I emailed the help team asking to change the colour to white. They replied the next day confirming the change.
Despite this, they still dispatched the black blind. When I contacted them, they claimed it was my mistake and refused to help, even though I had given plenty of notice before the blind was made. It’s not my fault their team didn’t act quickly enough to update the order.
I refused the delivery in the hope they would resolve the issue, but they still refused to correct the order or offer a refund. They simply said they could re‑deliver the incorrect blind.
Now I’m stuck with a £180 blind that I can’t put up and will struggle to sell due to the specific dimensions.
The customer service has been terrible. No effort was made to resolve a situation caused by their own delay.
26 May 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Antonie,
Thank you for taking the time to share your feedback. We’re very sorry to hear about your experience and appreciate how frustrating this situation has been for you.
Having reviewed your order in detail, we can confirm that your order was placed at 2:42pm with next-day delivery selected.
Orders placed with this service are prioritised for immediate production. Your request to change the colour was received later that evening at 9:40pm, after production had already been scheduled.
As soon as your email was received the following morning, our team contacted the factory at 11:20am to try and stop the order. Unfortunately, we were advised at 11:29am that the blind had already been manufactured and therefore could not be amended. We then responded to you a while later to advise of the situation.
We do understand your frustration, however please be assured that we did act as quickly as possible to try and amend the order. Regrettably, due to the speed at which next-day orders are processed, changes cannot be made once production has begun.
We’re sorry that this has impacted your experience with us and appreciate you taking the time to provide your feedback.
Kind regards,
The Team @ Swift Direct Blinds
Excellent Customer Service!
Excellent Customer Service!! Have been scammed by another company, I was nervous with Swift Blinds, but I need not have been! Super quick on responding to emails, they don't hide behind a no reply... Unfortunately a 3 metre blind got damage in transit, 1 quick email with pic's attached, and replacement requested straight away, none of this back and fourth, they took ownership out of the box. I'm not saying they do this all the time, but I've had responses way outside of working hours, seriously can not fault this company, and I will certainly be placing more orders with them too. :)
15 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Gareth,
Thank you so much for your fantastic review — we really appreciate you taking the time to share your experience.
We completely understand your initial hesitation, especially after a previous bad experience elsewhere, so it’s incredibly rewarding to hear that we were able to reassure you and deliver the level of service you were hoping for.
We’re sorry to hear your blind was damaged in transit, but we’re delighted that the issue was resolved quickly and smoothly for you. Taking ownership and making things right as efficiently as possible is exactly what we aim to do.
Your kind comments about our communication and responsiveness mean a great deal to us, and we’re thrilled to hear you’ll be ordering again.
Thank you once again for your support — we look forward to assisting you in the future.
Kind regards,
The Team @ Swift Direct Blinds
Great quality. Good customer service
Easy to order. Great quality. Michael in the customer services responded to my issue and dealt with it straightaway and got it sorted.
The blinds look fab also.
12 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Danielle,
Thank you for your great review. We’re delighted to hear that you found the ordering process easy and that you’re so pleased with the quality of your blinds.
It’s especially great to know that Michael was able to assist you promptly and get everything sorted — we’ll be sure to pass your kind feedback on to him.
We’re glad you’re happy with how your blinds look, and we really appreciate your support.
Kind regards,
The Team @ Swift Direct Blinds
Excellent customer service
I purchased a set of Venetian blinds from Swift Direct Blinds in April 2021.
Last week one of the clips to attach the largest blind to the window seal snapped. It was a plastic clip.
I contacted the company and Michael advised he would contact the factory as the details of my blinds had been archived.
He kept me informed throughout. Unfortunately he advised me today that the original fastening was no longer produced.
Despite not being able to replace the fastening, Michael’s customer service has been excellent throughout. He acknowledged my issue, advised me that he would contact the factory and kept me informed of progress throughout. Excellent customer service received!
12 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Julie,
Thank you for your wonderful review. We’re delighted to hear that you received such excellent customer service from Michael.
While we’re sorry that the original fastening is no longer available, it’s great to know that Michael kept you fully informed throughout and did everything he could to assist. We’ll be sure to pass your kind feedback on to him — it will be very much appreciated.
Thank you again for your support, and if there’s anything further we can help with, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
Having purchased from Swift Blinds a…
Having purchased from Swift Blinds a few times we thought that’s where we will order from again however there was a bit of a hiccup with the delivery and we waited longer than we thought for our new blinds, this was soon resolved by Jessica who was extremely patient and very helpful and correspondence with her was excellent. The blinds arrived and we are especially pleased with them and yes I would definitely order from Swift Blinds in the future should we require any further blinds. A massive thanks to Jessica.
12 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Mr Gate,
Thank you so much for your continued support and for taking the time to leave such a thoughtful review.
We’re sorry to hear there was a delay with your delivery, but we’re really pleased that Jessica was able to step in and get everything resolved for you. She’ll be delighted to hear your kind words about her patience and communication.
It’s great to know you’re happy with your new blinds, and we truly appreciate your loyalty in choosing Swift Blinds again. We look forward to helping you with any future orders!
Thanks again for your recommendation and for being a valued customer.
Kind regards,
The Team @ Swift Direct Blinds
Fantastic service,
Fantastic service,
Ordered on Sunday and after nearly hourly updates of the order through Monday I have received my shutters on Tuesday.
Can’t do any better than this,very impressed and happy.
Thank you
Andrew
9 June 2026
Unprompted review
Reply from Swift Direct Blinds
Thank you so much for your fantastic review, Andrew!
We’re thrilled to hear how pleased you were with both the speed of delivery and the regular updates — we know how important it is to keep you informed every step of the way.
It’s brilliant to hear your shutters arrived so quickly and that you’re happy with the overall service. Comments like this really mean a lot to the team.
Enjoy your new shutters, and thank you again for choosing us!
Kind regards,
The Team @ Swift Direct Blinds
This has got to be the worse company I…
This has got to be the worse company I have came across in regards to quality, first blind I received was very poorly made and could see the stitching down the sides. I was then sent a replacement which is paper thin and can see through it very poorly made. I paid alot of money for the blind and isn’t the quality you would expect at all. Jessica has been extremely helpful however I now have a very large window which looks absolutely ridiculous with the blind up. I am still awaiting an update from the factory however unsure how this can be resolved as i now have no faith in the company
10 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jacqueline,
Thank you for your review.
From our previous correspondence, I understand that you were unhappy with the white lining on the blind you initially ordered. This lining is displayed on our website prior to purchase to help customers make an informed choice. We also offer free fabric samples for you to see before placing your order.
As your original blind was made to the standard specification that you selected, we would not usually be able to offer a remake. However, on this occasion, our team member went above and beyond to accommodate your request and arranged for a replacement blind to be made without the white lining, which is not something we would typically offer.
The replacement blind you have now received has been made in line with your updated request and reflects your updated requirements.
For future orders, we do offer free samples so you can review the fabric and finish in advance for complete peace of mind.
Kind regards,
The Team @ Swift Direct Blinds
Excellent customer service
Many thanks to Paul who responded to my query about a faulty blind and quickly sorted everything out for me.
Excellent customer service!
28 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Chris,
Thank you so much for your kind feedback!
We’re delighted to hear that Paul was able to assist you quickly and get everything sorted.
We’ll be sure to pass on your lovely comments to him – he’ll really appreciate it. Providing prompt and helpful support is what we strive for, so it’s great to hear we delivered.
Thanks again for taking the time to share your experience!
Kind regards,
The Team @ Swift Direct Blinds
Wooden cafe style shutters
I am very pleased with my new wooden shutters. They took a while to arrive but that was expected and reflected in the estimated delivery date.
The only advice for other customers I would give if ordering a shutter which contains 2 or more panels, is to deduct half a cm from your measurement. As mine are very tight fitting and trickier to close.
Nonetheless very good quality and affordable.
4 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jamie,
Thank you for your lovely review. We’re delighted to hear that you’re pleased with the quality and value of your new wooden café style shutters.
We also appreciate you sharing your additional measuring advice for other customers. In our measuring guide, we do advise allowing a small deduction from both the width and drop measurements to ensure the panels operate smoothly once installed, though we understand that tighter fits can still occasionally occur depending on the space.
We’re glad the delivery times met your expectations and hope you enjoy your new shutters for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Great, prompt customer service from Jessica
Great customer service from Jessica
5 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Fiona,
Thank you for your review. We’re delighted to hear that you received great customer service from Jessica, and we’ll be sure to pass your kind comments on to her — she’ll really appreciate it.
Thank you again for choosing Swift Direct Blinds, and if there’s anything else we can help with, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
Good product and excellent customer service
The product is good quality and just as described. fit for purpose. Very helpful customer service team - thanks especially to Paul. I had a major issue re delivery of item with DX, (for which I have left a one star review!) but Swift dealt with it on my behalf, and kept me fully informed at every stage. Impressive service.
29 May 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ruth,
Thank you so much for your lovely review. We’re delighted to hear you’re happy with the quality of your blinds and the service you received from our team.
It was a pleasure speaking with you, and I’m really glad we were able to help resolve the delivery issue and keep you updated along the way. Your kind words mean a great deal, especially given the challenges with the courier.
If there’s anything else we can assist you with in the future, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
Misleading delivery timescale
I placed and order 2nd June and my order explicitly stated "Dispatched by Fri, June 5th to Mon, June 8th". The email confirmation generated only a few hours later, and not during working hours, then stated 10th June dispatch. I selected this company based on their rapid dispatch date promised on my order.
Having contacted their Customer Services they hid behind T&C's and unexpected supply issues. Clearly not true as the system that generated the order and subsequent correction of delivery date must have 'known' the real lead time when my order was taken. This is in my opinion deliberate miss selling to get the order when there was in fact no chance of receiving it when promised. Very poor ethically in my view.
3 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Phil,
Thank you for taking the time to share your experience, and I’m really sorry for the confusion and frustration caused by the change in your dispatch date. We completely understand how important the original timescale was when choosing to place your order with us.
The estimated dispatch dates shown at the point of order are based on the most up-to-date information available at that time. Unfortunately, in some cases, this can change shortly after ordering due to sudden supply or production updates, which is why your confirmation email reflected a revised date. We appreciate how disappointing this can be, especially when you were relying on the earlier timeframe.
We want to reassure you that this is not intentional, and we’re actively reviewing how these updates are communicated to avoid situations like this in the future.
In the meantime, we are already in contact with our factory to see if your order can be brought forward, and a member of our team will be in touch with you shortly to discuss this and help find a suitable resolution.
We really appreciate your feedback and the opportunity to put this right.
Kind regards,
The Team @ Swift Direct Blinds
Just like to say how helpful swift…
Just like to say how helpful swift direct blinds were resolving my problem. ( Paul ).
I had one blind slat missing from my order. And how quick they fixed the problem with no obligations many thanks to Paul who resolved this.
Service was quick
1 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Karen,
Thank you for your kind review.
We’re really pleased to hear that your issue was resolved quickly and that Paul was able to assist you so effectively. We’ll be sure to pass on your thanks to him – he’ll be delighted to know his help made a difference.
It’s great to know everything was sorted promptly, and we appreciate you taking the time to share your experience.
Kind regards,
Swift Direct Blinds Team
Nice looking custom made blind
Nice looking custom made blind
Very happy with it.
Liked the ease of the website making it easy to create the blind,
all delivered on time in nicely packed packaging
4 October 2025
Reply from Swift Direct Blinds
Hi,
Thank you for your lovely review.
We’re so pleased to hear that you’re happy with your custom-made blind and that you found our website easy to use when placing your order. It’s also great to know everything arrived on time and well packaged.
Thank you again for taking the time to share your experience – we really appreciate it.
Kind regards,
The Team @ Swift Direct Blinds
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