I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
Company replied
Excellent product along with personal and efficient customer service. This is the second time I have ordered blinds from Swift. My recessed windows have sloped sides and Swift were happy to send bes... See more
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Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 2 weeks
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Very pleased
Very pleased!
The blinds are exactly what we wanted. Ordered 12 blinds and they all fitted perfectly. Exceptional quality. Highly recommended.
10 July 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that all 12 of your blinds fitted perfectly and that you're so pleased with the quality. We know how important it is to get the measurements and finish just right, so it's wonderful to hear that everything met your expectations.
Thank you for your recommendation and for choosing Swift Direct Blinds. We hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Avoid because of customer service
Update : no one contacted us directly.
First their delivery is always delayed for some reason, then they sent the wrong colour and tried to blame it on us ordering the wrong one. Not a single apology during the whole process, a 50% voucher on our next order would have gone a long way. We need another room's worth of blinds but now we will go out of our way to find a website that is not part of the same group.
22 June 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Chandni,
Thank you for taking the time to share your feedback.
We are truly sorry to hear about your experience and understand how frustrating it must have been to encounter delivery delays, receive the wrong colour blind, and feel that your concerns were not handled appropriately.
This is not the level of service we aim to provide, and we sincerely apologise for the disappointment caused. We appreciate you bringing these issues to our attention, as your feedback helps us identify where we need to improve.
Your concerns have been escalated internally, and a member of the team will be reaching out to you directly to discuss what happened and see how we can work towards a resolution.
Kind regards,
The Team @ Swift Direct Blinds
Fantastic service from Christian
Fantastic service from Christian, replied after hours and despatched spare parts as soon as possible. Excellent service, Thanks
12 July 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Colin,
Thank you for taking the time to leave us such a wonderful review.
We're delighted to hear that Christian was able to assist you and provide the level of service we strive for. Going the extra mile to help our customers is incredibly important to us, so it's great to know that the spare parts were dispatched quickly and that his support made such a positive impression.
We'll be sure to pass your kind comments on to Christian, who will be thrilled to receive your feedback.
Thank you for choosing Swift Direct Blinds, and we look forward to assisting you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
Customer service at its very best
Customer service at its very best. From Marc in customer services to the factory floor, packing and dispatch could not fault the fantastic service and after sales you get. 101% great company to buy your blinds.
1 July 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Nicholas,
Thank you so much for your fantastic review.
We're thrilled to hear that you received such great service from Marc and the rest of the team, from production through to packing, dispatch, and after-sales support.
Providing excellent customer service at every stage of the journey is something we take great pride in, so it's wonderful to know this was reflected in your experience.
We'll be sure to pass your kind comments on to Marc and the wider team. Thank you for choosing Swift Direct Blinds and for recommending us so highly.
Kind regards,
The Team @ Swift Direct Blinds
Stay away from this company. Disappointed at the least
Disappointed at the least.
Part of my order didn’t get delivered. They think it got damaged in transit.
The whole process no will take up to 4 weeks from when I paid to when they say I will receive it.
I paid for a 4-5 day delivery.
Now they are going to send the blinds back to Ireland and they don’t even no if they are damaged.
The blinds that turned up also wasn’t very good. Wouldn’t recommend.
Also customer service can’t be bothered.
Hi Dean,
I wanted to provide you with an update regarding your damaged blind and explain the expected timeframe for your replacement.
Your damaged package has now been scanned by the courier for return to our supplier. We have been advised that it is due to arrive at our supplier's distribution centre in Birmingham on Monday.
Please note that Birmingham is a distribution hub rather than the manufacturing site. From there, the blind will be forwarded to the factory in Lisburn, Northern Ireland, which typically takes around two working days. Once it arrives at the factory, the blind will be inspected before a replacement is authorised and dispatched. This inspection and redispatch process usually takes a further 1–2 working days.
Provided the inspection confirms the blind has not sustained any additional damage in transit, we expect the replacement to be dispatched from the factory on either Friday 17th or Monday 20th.
Delivery from Northern Ireland to mainland England is typically 3–5 working days. We allow this timeframe to account for transportation across the Irish Sea and onward delivery within the UK.
Based on the current information, the best-case delivery window for your replacement blind is between 22nd and 24th.
We appreciate your patience while this process is completed and will continue to monitor the return. If there are any changes to the schedule, we will keep you updated.
Kind regards,
Customer Experience Executive
11 July 2026
Unprompted review
Reply from Swift Direct Blinds
Thank you for your feedback, Dean.
We're very sorry to hear about your experience and understand your frustration regarding the delay to part of your order. Unfortunately, the package containing your blind was damaged whilst in the courier's network, and before we can authorise a replacement, our supplier requires the product to be returned and inspected. This is a standard process that helps ensure the correct resolution is provided and allows them to assess the cause of the damage.
We appreciate that this has extended the overall lead time beyond the original delivery estimate, and we fully understand how disappointing this is when you were expecting to receive your blinds much sooner.
Having reviewed your correspondence with us, we can see that regular updates have been provided throughout the process, including detailed explanations of the return journey, inspection requirements, and expected timescales. We are sorry if this communication did not meet your expectations, as our intention has always been to keep you informed and help move the matter forward as quickly as possible.
Kind regards,
Swift Direct Blinds
Great experience with Michael from…
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with instructions on how to swap over. Blind now back in full operation.
Very happy with the service from Michael and the SWIFT service! :)
9 July 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Harri,
Thank you for your fantastic review.
We're delighted to hear that Michael was able to help resolve the issue with your blind's tilt function. Providing prompt, effective support and helping our customers get the most from their blinds is something we take great pride in, so it's wonderful to know that the replacement mechanism and instructions got everything back up and running smoothly.
We'll be sure to pass your kind words on to Michael, who will be thrilled to receive your feedback.
Thank you for choosing Swift and for taking the time to share your experience. We're so pleased you're happy with both the service and the outcome!
Kind regards,
The Team @ Swift Direct Blinds
We phoned and spoke to Joshua about a…
We phoned and spoke to Joshua about a battery/motor problem with a blind we purchased several years ago.
Joshua took ownership of the problem and sent several e-mails to us confirming the situation. As a result we have fitted the new motor and it works! Well done Joshua and well done Swift Direct Blinds.
24 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Thomas,
Thank you for your wonderful review.
We're delighted to hear that Joshua was able to assist with the battery and motor issue on your blind. Taking ownership of a problem and keeping customers informed throughout the process is exactly the level of service we strive to provide, so it's fantastic to know that Joshua's support made a difference.
It's also great news that the replacement motor has now been fitted successfully and is working as expected. We'll be sure to pass your kind comments on to Joshua, who will be thrilled to receive your feedback.
Thank you for choosing Swift Direct Blinds and for taking the time to share your experience. Your support is greatly appreciated.
Kind regards,
The Team @ Swift Direct Blinds
Great company, great product.
This was my first time using Swift blinds and buying contemporary style blinds. It won't be the last! Initially I ordered a sample of the blind I liked, then I followed Swift's measuring advice and was ready to place my order but the 'welcome discount code' wasn't accepted. I contacted Swift everything was rectified.
My blind arrived yesterday and my nephew fitted it last night, he couldn't believe the fit quality and appearance of blind. (he's not easily impressed!)
Thank you Swift.
7 July 2026
Unprompted review
Reply from Swift Direct Blinds
Hi K Chapman,
Thank you for taking the time to share your experience.
We're absolutely delighted to hear that your first experience with Swift was such a positive one. It's great to know that ordering a sample helped give you confidence in your choice, and we're pleased our team was able to quickly resolve the issue with your welcome discount code.
We're especially thrilled to hear how impressed both you and your nephew were with the quality, appearance, and fit of the blind. Receiving feedback like this means a great deal to us, particularly from someone who's "not easily impressed"!
Thank you for choosing Swift Blinds. We truly appreciate your kind words and look forward to helping you with your future window furnishing projects.
Kind regards,
The Team @ Swift Direct Blinds
Really helpful team
Really helpful team, placed order and realised despatch date would be after we moved contacted the team and they managed to get blinds made and delivered before our move date and blinds are excellent quality wouldn’t hesitate to recommend them
30 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi M White,
Thank you for your wonderful review.
We're delighted to hear that our team was able to assist when you realised the original dispatch date would be after your move. We understand how important timing can be, especially during a house move, so we're pleased we could help arrange for your blinds to be made and delivered in time.
It's also fantastic to know that you're happy with the quality of your blinds. Your kind words and recommendation mean a great deal to the whole team.
Thank you for choosing us, and we wish you all the best in your new home.
Kind regards,
The Team @ Swift Direct Blinds
The man on the phone was extremely helpful
The man on the phone was extremely
helpful.an error was made on my side with one of the measurements ,I contacted the company they sorted it out very quickly and new one will arrive soon.
4 July 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Sue,
Thank you for your lovely review.
We're delighted to hear that our team was able to help quickly when you discovered the measurement error and that everything was resolved with minimal fuss. Ordering made-to-measure blinds can sometimes feel daunting, so we're always happy to provide support and find a solution where we can.
It was a pleasure speaking with you, Sue, and I'm so glad we were able to get everything arranged quickly over the telephone. We hope your replacement blind arrives soon and is a perfect fit.
Thank you for choosing Swift Direct Blinds, and we look forward to helping you again in the future.
Kind regards
The Team @ Swift Direct Blinds
Great customer care service
Great service, quick and very clear instructions on how to get the measurements for the blinds.
Customer service was amazing, helpful and supportive. Kept me updated without me chasing.
Have ordered a few curtains/blinds here and will be back again for sure.
1 July 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Dayani,
Thank you for your wonderful review and for being a returning customer.
We're delighted to hear that you found our measuring instructions clear and easy to follow, and that our customer service team was able to provide the support and updates you needed throughout the process. Keeping our customers informed every step of the way is something we take great pride in, so it's fantastic to know this made a positive difference to your experience.
It's especially rewarding to hear that you've come back to us for multiple blinds and curtains over the years. Your continued trust means a great deal to us.
Thank you for your kind words, and we look forward to helping you again with your next project.
Kind regards,
The Swift Direct Blinds Team
Terrible delivery service, can't rate the blind as I haven't received it
Order No: 500318764
This blind was ordered on 17th June. I was advised of dispatch by email on 22nd June and it still hasn't arrived, 14 days after ordering and 9 days after dispatch.
I spoke to one of your agents yesterday who advised that it would definitely be delivered today, Wednesday 1st July, but it still hasn't been delivered. Your agent gave me the tracking details for DX Logistics and it was dispatched for overnight delivery on 24/06/26. Yesterday it was showing as being in their Maidstone hub and this morning tracking showed it had been loaded onto the delivery van but is still not here.
This is wholly unacceptable, especially given the cost of delivery you have charged. So I have now been waiting 9 days since you dispatched it to still not receive it, tomorrow will be 10 days.
So, in view of this incredibly poor service I have cancelled my order and requested an immediate and full refund. I will place the order with a company who uses more reliable couriers, not one that takes over 9 days for an overnight delivery. I suggest you contract your delivery service with a company that have better communication (I have received none from the courier) and that can actually fulfill their delivery targets, as the company you are using is going to lead to bad reviews like this and will compromise your reputation and business.
30 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Michelle,
Thank you for taking the time to share your feedback.
We are very sorry to hear about the delays you have experienced and completely understand your frustration. This is certainly not the level of service we aim to provide.
We apologise that, despite your order being dispatched, it has not reached you within the expected timeframe. We appreciate how disappointing it is to receive tracking updates suggesting delivery is imminent, only for the item not to arrive.
Please be assured that we are currently investigating this matter with both the factory and DX to understand exactly what has happened and to establish the whereabouts of your blind. We understand the inconvenience this has caused and are treating the matter as a priority.
We appreciate your comments regarding the courier service and communication, and we're sorry that this experience has left you feeling let down. Thank you for bringing these concerns to our attention.
Kind regards,
The Team @ Swift Direct Blinds
What a fantastic company
What a fantastic company. Ordered blinds for the whole house and the website made it so easy to do that. First of all couldn't believe the price they charged and we are talking a 4 bed semi. Everything delivered within days of ordering and well packaged. They fitted perfectly with no problems at all and they look amazing. Was a bit dubious about ordering blinds on line but I am so glad I did and will be recommending to anyone needing blinds so Swift Direct Blinds Thankyou
18 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Norma,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that you had such a positive experience with us, from the ease of ordering on our website through to the delivery and installation of your blinds. It's especially pleasing to know that you found our prices competitive and that your blinds arrived quickly, fitted perfectly, and look amazing in your home.
We understand that ordering made-to-measure blinds online can feel a little daunting at first, so we're thrilled that we were able to exceed your expectations and make the process straightforward from start to finish.
Thank you for your recommendation and for choosing Swift Direct Blinds to furnish your entire home. We truly appreciate your support and hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Damaged blind
I ordered a Venetian blind for my lounge, unfortunately the blind was damaged upon delivery, i detailed the damage to customer service and a replacement was offered. The replacement arrived quickly and was packaged very well avoiding any damage. Tim in customer service was very efficient and dealt with the issue timeously, thanks Tim
29 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jane,
Thank you for taking the time to leave us a review.
We're sorry to hear that your blind arrived damaged, but we're pleased that we were able to resolve the issue quickly with a replacement and that it reached you safely.
It's especially wonderful to hear your feedback about Tim. Providing prompt and efficient support is exactly what we strive for, and we're delighted that he was able to assist you in getting the matter sorted without delay. We'll be sure to pass your kind comments on to him.
Thank you for choosing Swift Direct Blinds, and we hope you enjoy your new Venetian blind for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Poor Quality, No Customer Care
Please see images attached. The blind you sent has incorrect measurements and the quality is poor. I have informed you about this over 10 days ago and still no response. Which I am very shocked about due to previous good experiences with yourself. Please can this be rectified ASAP
17 June 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Guy,
Thank you for taking the time to leave your review. We are sorry to learn that you were unhappy with both the quality of your blind and the service you received.
Having looked into your order, we can see that your replacement blind was delivered this morning. However, we appreciate that this does not change the frustration caused by the delays in communication, particularly given your previous positive experiences with us.
A member of our Aftercare Team will be reaching out to you shortly to ensure that the replacement is correct and that everything is now as expected. If there are any outstanding concerns, we will be happy to discuss these with you directly and work towards a resolution.
Thank you for bringing this to our attention, and we apologise again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Mark at swift blinds - thank you!!
Mark at swift blinds has been nothing short of amazing. We bought some blinds back in 2023 and still hadn’t put one up due to a lost bracket, I contacted them and got out with the lovely mark who has ordered us a free replacement bracket. Couldn’t have asked for better service, he was always quick to reply even when I wasn’t! Thank you so much Mark, you’re an asset to swift!
26 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Emily,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that Mark was able to assist you and provide the level of service you deserved. Even though some time had passed since your original purchase, we're pleased we could help get your blind up and running with a replacement bracket.
Your kind words about Mark's responsiveness and willingness to help mean a great deal to us, and we'll be sure to pass on your feedback. We're sure he'll be thrilled to know that his efforts made such a positive impression.
Thank you again for your support and recommendation. We hope you enjoy your blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Tenacity Rules!
After my original request to Swift fizzled out with the wrong parts being sent, Jessica got hold of it and was very helpful and tenacious in tracking down the correct part - which was related to an old order made 8 years ago.
3 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Mark,
Thank you for taking the time to leave us such a wonderful review.
We're delighted to hear that Jessica was able to help resolve the issue for you. While we're sorry that the initial parts sent were not correct, it's fantastic to know that Jessica's determination and commitment to finding the right solution made a positive difference.
Tracking down components for an order from 8 years ago is no small task, so we're especially pleased that she was able to source the correct part and get everything sorted for you.
We'll be sure to pass your kind words on to Jessica, who will be thrilled to receive the recognition.
Thank you again for your support and for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
Wrong size blind no replacement
Measured blind taking inside of grille fittings measurements. The holder of the blind received was 1 cm bigger only and it therefore did not fit. The blind itself was 4 cm shorter than ordered. The description on web was not clear. They did not want to replace blind and offered a 10 % discount on next order. Very unsatisfactory.
25 May 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Odile,
Thank you for taking the time to update us and for speaking with our team regarding your concerns.
We are sorry that your initial experience was not a positive one and appreciate the opportunity to review the issues you raised. We understand how frustrating it can be when there is confusion around measurements and product fitment.
Following our conversation, we were pleased to be able to arrange a resolution for you, and I can see that your replacement blind was delivered yesterday. We sincerely hope that everything is now as expected and that you are happy with the finished result.
Thank you again for your feedback, as it helps us improve both our products and our service.
Kind regards,
The Team @ Swift Direct Blinds
Excellent customer service
Excellent customer service! One of the best I have received from any company. They were very accommodating with an issue I had with my blinds and quickly sent a replacement.
Blinds are excellent quality and easy to install.
1 June 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Helena,
Thank you for your fantastic review.
We're delighted to hear that you received such excellent customer service and that our team was able to quickly resolve the issue with your blinds by arranging a replacement. We always aim to make things right whenever problems arise, so it's wonderful to know that this made a positive difference to your experience.
It's also great to hear that you're pleased with the quality of your blinds and found them easy to install.
Thank you for choosing Swift Direct Blinds and for taking the time to share your feedback. Your kind words mean a great deal to the team.
Kind regards,
The Team @ Swift Direct Blinds
We are having problems with the after…
We are having problems with the after sales. The customer service is seemly difficult to deal with. They agree to fix the issue and then nothing happens. Only for 2 weeks later to ask the same questions. Getting no where, very frustrating. Peter
10 June 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Peter,
Thank you for taking the time to leave your review.
We're very sorry to hear of your frustration and appreciate how disappointing it must be to feel that your issue has not been resolved as quickly as expected. This is certainly not the level of service we strive to provide.
We understand your concerns regarding the communication you've received, and we'd like to reassure you that one of our team will be contacting you shortly to discuss the matter in detail and work with you to put things right.
Thank you for your patience, and we look forward to resolving this for you.
Kind regards,
The Team @ Swift Direct Blinds
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