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SmartFares Reviews 58,321

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TrustScore 4 out of 5

3.9

Travel Agency
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Review summary

Created with AI, based on recent reviews

Looking at 1,431 reviews, reviewers had a great experience with this company. Customers generally find the booking process to be easy, straightforward, and quick, appreciating the clear options and lack of complications. Many people also highlight the competitive and often cheaper prices compared to other sites, with some noting fewer hidden fees and good deals. The website is frequently described as easy to navigate and use, contributing to a smooth overall experience. However, some people were dissatisfied with the payment process, experiencing issues with unexpected additional charges, discrepancies between advertised and debited amounts, and difficulties confirming transactions. There are also concerns about a lack of transparency regarding pricing, particularly with additional fees for seats or rebooking, and some customers reported problems with the website crashing or not allowing certain information to be entered.

What people talk about most

Price

Clients share ambiguous opinions on price, with many reviewers initially finding good deals and competitive... See more

Booking process

Consumers find the booking process to be ambiguous, with many reporting issues such as unexpected additional... See more

User experience

Reviewers mention positive feedback about user experience, highlighting the ease of booking, navigation, and... See more

Website

Customers consistently note ambiguous experiences with the website, with many praising its ease of... See more

Payment

People report negative experiences with payment, citing issues such as hidden charges and unexpected... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good prices and easy booking. My only complaint is the very aggressive upselling, but it was only a little annoying to keep saying no.

Rated 3 out of 5 stars

Easy to use and informative. I would have liked to be informed immediately after payment was made that my ticket was bought successfully, not wait to receive the ticket number at a later stage to con... See more

Company replied

Rated 3 out of 5 stars

The price shown was £294.95 but amount actually deducted is £301.24. Also I didn't get prompted to do approval on my bank website for the amount avtially being debited debited so I could not check it... See more

Company replied

Company details

  1. Travel Agency
  2. Flights Search Site

Written by the company

Search and compare deals on flights, airline tickets and hotel deals to thousands of locations. SmartFares specializes in selling last minute airline tickets to the general public.

Written by the company

Contact info

3.9

Great

TrustScore 4 out of 5

58K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 27% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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Rated 1 out of 5 stars

Wait until I am done to ask for a review

This idiotic review request is blocking me from the main screen that I need access to

20 April 2026
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Reply from SmartFares

Dear Customer,

Thank you for your feedback—we’re sorry for the frustration this caused.

We understand how disruptive it can be to have a review request appear before you’ve finished what you need to do. That’s not the experience we want for our customers. Your comments have been shared with our team so we can improve the timing and placement of these prompts.

We appreciate you bringing this to our attention and will work on making the experience smoother going forward.

Regards,
Smartfares

Rated 1 out of 5 stars

Ripped!!!

Booked tickets months ago. Got emailed to say we had a significant change. The itinerary they sent wasn't too bad but when I confirmed I was rung to say that they couldn't book that fare and couldn't find me one so have to cancel. It was BS as there are plenty of flights with the same airline, they just didn't want to suck up the extra cost so cancelled our flights. And then are trying not to give the full refund back. Recommend staying away from Smart Fares

15 April 2026
Unprompted review

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