Seraphine Reviews 7,957

TrustScore 4 out of 5

3.9

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Rated 5 out of 5 stars

I had such a great expirience with them. It's so sad the cmpany went to administration. the quality was very nice and the prices were more than reasonable

Rated 5 out of 5 stars

I was searching all over the place for good post-partum clothing for a professional setting and finally found seraphine! the dresses were so chic, wearable and i felt great even though my size had sig... See more

Company replied

Rated 5 out of 5 stars

I purchased a dress that was on final sale but given that it was still on the more expensive side, I was hoping that I would be able to return it if it didn’t fit. Rebeca was super helpful and offered... See more

Company replied

Rated 3 out of 5 stars

Usually nice clothes, but I recently bought a dress that leaked black dye all over me on the first wear, staining my fingers and nails, and getting a refund has been a total faff. They're insisting I... See more

Company details

  1. Maternity Store
  2. Women's Clothing Store

About Seraphine

Written by the company

SPECIALTIES
At Seraphine, we believe that the right wardrobe can play a huge part in a woman’s smooth journey into motherhood. From everyday basics to luxury occasionwear, we focus on empowering women to feel confident in their changing bodies, ensuring all pieces we design provide longevity through adaptability and functionality, working with your bump through pregnancy and beyond. From everyday basics to occasionwear, we cover all aspects of a woman’s maternity wardrobe needs.

HISTORY
We are an international maternity fashion house founded in 2002 by French-born fashion designer, Cecile Reinaud. After she was approached by multiple friends asking her to tailor their clothes during their pregnancies, Cecile's first design for the label was a pair of maternity jeans with a special lining and flexible fit to accommodate pregnant women. Based in London, our clothing is sold around the world through various stores, concessions, and online. Our brand received worldwide attention when Kate Middleton, the Princess of Wales, was photographed in a Seraphine dress for the first official family portrait with Prince George, and our brand has since become the favorite of royals and celebrities alike.

INTRO
Becoming pregnant is a huge milestone in a woman's life, and we're proud of the supporting role our clothing plays in allowing you to stay true to your style. We're constantly innovating – from our over and under bump denim to our two-way zipped crotch sleepsuits that make middle-of-the-night diaper changes so easy – to make the journey into motherhood that little bit easier. All our products are designed for moms, by moms, and are made to last throughout your pregnancy and beyond.

Contact info

3.9

Great

TrustScore 4 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 22% of negative reviews

Typically replies within 1 week

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Rated 4 out of 5 stars

I love the clothes, tardy refund

I love the clothes, just had to return one item but still waiting for my refund (it has been 3 weeks now)...

6 June 2025
Unprompted review
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Reply from Seraphine

Hi Laura,

Thanks for your review and glad to hear you're loving your Seraphine pieces. In regards to your return, we are sorry for the delay here. Please get in touch with our Customer Service team on contact@seraphine.com and one of our agents will be able to help further!

Seraphine

Rated 5 out of 5 stars

Easy return

I had to make a return and Elena was so helpful and kind. She solved everything in a very quick way.
Thank you so much

4 June 2025
Unprompted review
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Reply from Seraphine

Thanks for your review Carly - we really appreciate it! We're please to hear that Elena was there to help with your query.

Seraphine

Rated 1 out of 5 stars

Stunning return costs - buy at your peril

£8.90 down the drain to try on an item that can't accommodate normal women's sizes, especially when they're pregnant and will need more space in that particular area? Absolutely shocking. Shipping fees lost, plus a thoughtless restocking fee. Long live brick and mortar shops! What's that - there are practically no maternity ones? Oh, well, more the fool me. Just because you can charge for things like this, it doesn't mean you should.

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Edit: Similar to another reviewer, having flagged this via customer service and my Trustpilot review, I have now had my original shipping and 'restocking fee' (I call the latter this because the customer refund email still refers to it as this) refunded as a 'gesture of goodwill'. I'm happy to accept that, but it still doesn't address the problem.

Customers should still have original standard delivery costs refunded based on Consumer Contract Regulations when they return a full order and inform the company of this within 14 days (both of which I did), and can be charged a returns fee, but not a restocking fee. I should not have had to fight for any of this - nor should anyone else.

30 May 2025
Unprompted review
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Reply from Seraphine

Hi Tracey,

We're sorry to hear that the items you had ordered weren't a great fit and that there was an issue with the returns fee!

This will be passed on to our Customer Service Supervisor so they can look into this further for you.

Seraphine

Rated 4 out of 5 stars

Their customer service helped resolve…

Their customer service helped resolve my issue efficiently and effectively. Easy to work with.

28 May 2025
Unprompted review
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Reply from Seraphine

Thank you for taking time to leave a review - we really appreciate it!

Seraphine

Rated 1 out of 5 stars

Very poor customer service - your baby might be born before you receive good service.

The swimsuit I purchased was coming apart on the inside, but after several weeks of back and forth with customer service, I was offered only a 10% refund - not even an apology for the hassle or lapse in quality along the way.

If you've been making an effort to shop small and sustainably and seraphine seems to tick all the boxes - but falls drastically short when it comes to delivering on their promises. Combine this with the high threshold for free delivery and the lack of free returns, I would think twice whether it's worth adding this hassle to your pregnancy journey.

27 May 2025
Unprompted review
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Reply from Seraphine

Hi Patricia,

We're really sorry to hear that the swimsuit you ordered wasn't to our usual standard - we have flagged this with our Customer Service Supervisor in order to get this resolved for you.

Thanks for flagging this!

Seraphine

Rated 1 out of 5 stars

Legally questionable fees and poor customer service.

Edit - Seraphine initially deducted around £9 from my return. Some of this has since been refunded after this review. The wording “on this occasion” raises an eyebrow though.

For clarity they charged me my initial shipping fee and a restocking fee. They should not charge either of these under the Consumer Contracts Regulations 2013. They can however charge a return fee as I stated previously in my review which is what I assume they are changing their wording too.

Initial review below
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If you order from this company you better be sure that you have your sizing right and you’re unlikely to return a product.

The company charges legally questionable “restocking fees” which when challenged calls them a “return fee” as well as refusing to reimburse initial standard delivery.

The Consumer Contracts Regulations 2013, which all traders dealing in the UK are legally held to, is clear on this.

CCR Reg 34:8 - “The trader must not impose any fee on the consumer in respect of the reimbursement.”

The only charge which can be levied on the consumer is to cover return postage (Reg 35:5). All other charges, including initial postage (Reg 34:2) should be reimbursed in accordance with these regulations.

Despite challenging this the representative basically said “It’s legal because we say it is.” While linking an internal webpage.

In the end I was not reimbursed, I will however be making a report to trading standards via citizens advice and avoid future dealings with the brand and encourage others to avoid also.

20 May 2025
Unprompted review
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Reply from Seraphine

Hi Emma,

Thanks for flagging this issue with us! Like most online retailers, we do charge a returns fee and this is written in our returns policy. We have recently changed our systems, which means that we are working out a few kinks in regards to wording of the returns fee.

On this occasion, we have processed a refund for this fee and should reflect in your account shortly.

Seraphine

Rated 1 out of 5 stars

Terrible, shop elsewhere

Order from a company that has competent customer service. The clothes are OK, but sizing is tough- tops and dresses are huge. I’ve done a couple of returns, using the company provided pre paid label (should be easy, right??), and both times spent weeks chasing down my refund. Customer service and the warehouse are a mess.
With so many options these days, just find another company to order from.

1 April 2025
Unprompted review
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Reply from Seraphine

Hi Carolyn,

Thanks for providing details so we could look into this further - I'm afraid we did miss the mark here and you should have had a quicker reply in regards to your query.

However, we can see that your returns issue has now been resolved and we will pass your feedback on to our design team - that way sizing can be looked into.

We're sorry for any inconvenience caused here and appreciate you leaving feedback.

Seraphine

Rated 5 out of 5 stars

Great customer service

Sabina was so helpful with resolving a returns issue I had! Very happy with Seraphine as a brand overall, and the great customer service is the cherry on top.

29 April 2025
Unprompted review
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Reply from Seraphine

Thanks for your review Katherine and we're glad to hear that Sabina was able to help!

Seraphine

Rated 5 out of 5 stars

Great products for tall pregnant mamas…

Great products for tall pregnant mamas (like me) and excellent customer service. I recently had an issue with a shipping courier (UPS) and Seraphine Customer Service representative, Noor, made it right immediately. I received a prompt, polite response and a replacement shipment (which arrived within days of my initial complaint). Thank you and I look forward to doing business again in the near future.

2 May 2025
Unprompted review
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Reply from Seraphine

Thank you for your review MK - we really appreciate it and we're happy to hear that Noor was there to help!

Seraphine

Rated 5 out of 5 stars

Refund

I had a problem regarding the return and refund of items and customer service (Noor) was very helpful.

15 April 2025
Unprompted review
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Reply from Seraphine

Thanks for your review Lilli - we really appreciate it and are please to hear that Noor was a great help!

Seraphine

Rated 5 out of 5 stars

Great service nice quality

I had a mistake in the Adress and the customer service (Hina Hanif) solved it quickly and very kindly. The dresses are very nice only one is a bit long as I use it only to breastfeed (I am sure with belly it makes sense). Would order here again.

21 March 2025
Unprompted review
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Reply from Seraphine

Thank you for your review Johanna - we're so pleased to hear that Hina was there to help with your order!

Seraphine

Rated 5 out of 5 stars

Refund query

I ordered a couple of items from Seraphine which, unfortunately, were too big and so I had to return them. The Returns process was easy and the cost was covered by Seraphine which was much appreciated. A couple of weeks after sending the items back, I emailed Seraphine customer service to enquire about my refund. Within a couple of hours I received an informative reply with a timeline for when I would receive the refund. Very happy with the prompt and professional service!

10 April 2025
Unprompted review
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Reply from Seraphine

Thanks for your review Yvonne - we're happy that our Customer Service team were there to help with your query!

Seraphine

Rated 5 out of 5 stars

Happy with Seraphine maternity

Until now I have had a good experience. I like the quality of the products, the material, and outfits. I only had one problem with a DHL delivery which was promptly solved by Elena who quickly substituted my shipment without extra cost! The customer service and Elena helped me with any doubts or questions.

10 April 2025
Unprompted review
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Reply from Seraphine

Thank you for your review Carla - we're pleased to hear that Elena was able to help you further!

Seraphine

Rated 5 out of 5 stars

Excellent customer service

I purchased a pack of post c-section briefs for my daughter but unfortunately when they arrived one pair had been tried on, when I contacted them they immediately arranged for replacements which arrived the next day. Excellent service and a special thank you to Hina for resolving it so quickly.

30 March 2025
Unprompted review
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Reply from Seraphine

Thanks for your review Denise - we're so pleased to hear that Hina was there to help with your query!

Seraphine

Rated 5 out of 5 stars

Voucher refund

I was gifted a £100 Seraphine voucher last year, unfortunately I lost the baby several weeks later and had completely forgotten about the voucher.
I recently received an email from Seraphine to let me know it’s reaching a year and would expire. I decided to email on the slightest possibility of a refund, Noor was really compassionate in dealing with my request and there were no questions asked, refund was issued. After such a difficult time, small things like this really do mean the world. Great service

3 April 2025
Unprompted review
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Reply from Seraphine

Thank you for leaving a review Amanda, we really appreciate it. Our sincere condolence for your loss and we're happy that Noor was there to help!

Seraphine

Rated 4 out of 5 stars

Great Customer Service

I needed help figuring out sizing and lengths of jeans for my first order (first baby) and Rebeca responded super quickly and helpfully after I had initially messaged out of hours. I have now ordered two pairs so will reserve judgement on the product - but very happy with the customer service

3 April 2025
Unprompted review
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Reply from Seraphine

Thanks for your review Sophie - we're very pleased to hear that Rebeca was able to help here!

Seraphine

Rated 2 out of 5 stars

Jacket great, Caripod & customer service not great

I ordered one of those down jackets that you can wear baby in - absolutely brilliant! I also ordered the Caripod - not so brilliant. After using it for almost 6 months I wouldn’t really recommend this to anyone. Once you figure out how it works (it’s completely over-complicated) it does the job but not as well as you would expect for the price. The shoulder straps shift down (did this from newborn, my daughter was 3,4kg so average weight) to the extent that you have to constantly adjust the shoulder straps. The other straps are also now starting to shift that she’s getting heavier (but still within the weight limit). I messaged Seraphine about this but I’ve not received even an acknowledgment of my query. On top of that you have all these straps flapping about everywhere which is just annoying. Once baby is forward-facing age, it’s such a faff to adjust it each time so you can’t really switch baby seamlessly between backward and forward facing. Just go with baby Bjorn - you can pick them up so cheap second hand, its simple to use and the straps stay put once adjusted for fit.

2 April 2025
Unprompted review
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Reply from Seraphine

Hi Jessica,

We appreciate you reaching out to us - we have had a look into this and can see that a member of the Customer Care team did reach out to you via email on 4th December, but we do apologise if this was missed here.

In regards to the CariPod, again we do appreciate the feedback here and will pass this over to our design team so improvements can be made. We can offer an exchange or a gift card for this item, so please send an email to our Customer Care team at contact@seraphine.com and they'll be more than happy to get this sorted for you!

Seraphine

Rated 5 out of 5 stars

Thank you Noor

Thank you Noor for your kindness and efficiency in resolving the problem with my order. I very much appreciate it.

3 March 2025
Unprompted review
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Reply from Seraphine

Thank you for your review Amanda - we're happy to hear that Noor was able to help with your query!

Seraphine

Rated 5 out of 5 stars

Great Clothes, Great Service

Great maternity clothes with a fantastic customer service! Helped me get my return of a few items with all the info I needed.
65621580
Rebeca

31 March 2025
Unprompted review
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Reply from Seraphine

Thanks for your review Dylan - we're happy to hear that Rebeca was on hand to help!

Seraphine

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