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Purely Diamonds Reviews 

1,927
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 118 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the fine jewellery, noting the incredible craftsmanship, beautiful materials, and lasting durability of the stunning pieces they purchase. People consistently mention the extremely helpful and knowledgeable staff members who provide outstanding support, making every design consultation comfortable and completely pressure-free. Though some customers observed minor adjustments or specific design details that needed attention on their bespoke items, the overall experience remained remarkably smooth. Reviewers genuinely appreciated the professional communication and the dedicated assistance provided by the team when swiftly resolving any ongoing questions or concerns.

What people talk about most

Product

Consumers find product to be positive, highlighting the stunning craftsmanship and beauty of the jewelry.... See more

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional expertise and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, professional, and... See more

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the craftsmanship and... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting friendly, helpful, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more

Company replied

Rated 5 out of 5 stars

We found your company to be exceptional, in the level of service provided, the communication & the pure quality & craftsmanship of your jewellery. The item that we ordered was for our daughter's 40... See more

Company replied

Rated 5 out of 5 stars

From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the... See more

Company replied

Rated 5 out of 5 stars

Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great servi... See more

Company replied


Company details

  1. Jewelry Store
  2. Fashion Accessories Store
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Wedding Service

About Purely Diamonds

Written by the company

Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.

For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.

Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.

We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.

While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.

At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.

Written by the company

FREE Delivery and 60 Day Money-Back Guarantee

Taking the stress out of possibly your most important purchase ever

All orders include FREE UK delivery and are sent in discreet packaging as to not give anything away. Your item will be in one of luxurious presentation boxes and will be covered by our 60 day money-back guarantee policy for extra peace of mind.

Contact info

5.0

Excellent

TrustScore 5 out of 5

2K reviews

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No recent history of asking for reviews

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5.0

All reviews

(1,927)

113 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Exceptional quality

The ring was just as we wanted the quality and craftsmanship was second to none. Was so well packaged and came with all relevant documents. The ring far exceeded our expectations. Customer service was fantastic as well. We were kept informed of the progress of our order. Would definitely use purely diamonds again

2 October 2025
Unprompted review
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Reply from Purely Diamonds

Hello Jackie,

Thank you for taking the time to leave this review, we do appreciate it!

We are thrilled to know that you had such a great overall experience with us, we really look forward to hearing from you again.

Kind regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Cannot fault Purely Diamonds!

I have used purely diamonds for several purchases and their service and products are always top notch! I always compare prices when buying jewellery and cannot find anything in terms of price for the same quality anywhere else. I highly recommend Purely diamonds if you want to purchase diamond jewellery at a great price, for fab quality and with the benefit of excellent service.

13 August 2025
Unprompted review
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Reply from Purely Diamonds

Hello Tracey,

Thank you very much for this valuable feedback, it is highly appreciated.

It pleases us to know that you are a loyal customer and you are happy with your multiple purchases.

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Superb service and quality

Superb service, great choice and communication. Had to get the ring resized and it was done in double quick time.
My fiance absolutely loves her engagement ring.
Can't recommend this company highly enough

28 October 2025
Unprompted review
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Reply from Purely Diamonds

Hello DM,

Thank you for your kind words and for recommending us, we are thrilled to know that your fiancé loves her ring.

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Amazing every time

Returning customer with multiple purchases over several years and ALWAYS amazing service, beautiful jewellery at v competitive prices.

12 January 2026
Unprompted review
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Reply from Purely Diamonds

Hello Linda,

Thank you so much for this wonderful feedback, we really do appreciate it!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Great experience

Great experience. Purchased online without a visit to store but staff were helpful and sent pictures of the ring and specifications via email. Very happy with the ring and customer service. Would recommend.

28 October 2025
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you for leaving this feedback, it thrills us to know how pleased you are with the customer service provided, it delights us to hear that you are very happy with your purchase and that you recommend us.

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Alex at purely diamonds goes above and…

Alex at purely diamonds goes above and beyond to provide a fantastic personal experience. I have ordered a few items and the quality and service is second to none.

22 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Stuart,

Thank you for your feedback and Loyal custom, Alex was delighted to read your kind words!

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

100% recommend

Service is amazing, quality of the diamonds are stunning, staff have been very friendly throughout a previous resizing process also.
Would 100% recommend!

13 August 2025
Unprompted review
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Reply from Purely Diamonds

Hello Ebony,

Thank you so much for your recommendation, we highly appreciate you taking the time to leave this lovely feedback.

Kind Regards,
the purely Diamonds team

Rated 5 out of 5 stars

Customer Service and bracelet 2nd to none

Wow - was blown away by the service, David could not have done any more to find the perfect bracelet, and have it shipped next day.
Throughout David listened to what I was looking for, sent me photographs and gave me great advice, less than 24 hours later I had my bracelet at my home and on my wrist.

Thanks so much Purely Diamonds, having visited a large local long standing store in Liverpool and receiving substandard service, you and David restored my faith in the trade and have given me a statement piece to treasure - highly recommended!

8 September 2025
Unprompted review
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Reply from Purely Diamonds

Hello Tina,

Thank you so much for this wonderful review, David was thrilled to read your kind words, he really was happy to help you through the process in finding the perfect bracelet.

We thank you for recommending us and we hope to hear from you in the future.

Kind regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

New additions to collection

Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet.

The most recent was a Christmas gift hidden away since September. A beautiful rose gold / diamond tennis bracelet and a white gold diamond & pink Saphire ring.

From start to finish, the customer service is excellent.

The jewellery is worn daily and never removed, all standing up to the usual vigour of daily life, holidays and sport.

All high quality and beautifully made.

I cannot fault this company at all. Highly recommended.

25 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Paul,

Thank you so much for this wonderful review, we really do appreciate it!

It delights us to know that you are happy with your purchases and the customer service we provided each time, it is always lovely to hear from a satisfied customer, thank you also for recommending us.

Kind regards,
The purely diamonds Team

Rated 5 out of 5 stars

Another beautiful ring from Purely…

Another beautiful ring from Purely Diamonds. Thank you to Stephanie for always looking after me with such kindness, professionalism, and expertise. Your craftsmanship is exceptional, your jewellery is truly the sparkliest, and wearing it feels like a real luxury. I feel incredibly lucky.

25 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Julie,

Thank you for taking the time to leave this lovely feedback! Stephanie was delighted to read your kind words, we are thrilled to know how happy you are with your beautiful ring.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

professional ,efficient staff…

professional ,efficient staff ,competitive pricing ,excellent quality and fast quick insuranced delivery as I did nt live near by

30 October 2025
Unprompted review
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Reply from Purely Diamonds

Hello Tina,

Thank you very much for this valuable feedback, we appreciate it!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Amazing Service, Quality, and Value

From Engagement Ring to a Customer for Life.

I had a wonderful experience with Purely Diamonds. From start to finish, their customer service was amazing — friendly, knowledgeable, and genuinely caring. They made the process of creating my engagement ring easy and enjoyable, and the final result was absolutely beautiful.

The craftsmanship is excellent and their prices are very competitive, which made the experience even better. Because of how great everything was, I later purchased earrings and I’m already planning to return for wedding bands, a necklace, and a bracelet.

I highly recommend Purely Diamonds for both quality and service.

12 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Joanna,

What a lovely review! thank you so much, we do appreciate it.

We are delighted to hear that you had a fabulous experience with us and we certainly look forward to seeing you again in the future.

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Fantastic service

Fantastic service , knowledgeable staff, I asked questions on what’s app , these were answered promptly.

I have now purchased 4 rings in total and they are perfect, I’m not one for reviews but when the service and products are this good, they need special recognition.

13 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Michael,

Thank you so much for spending the time to leave this review, it is highly appreciated!

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Very friendly and helpful staff

Very friendly and helpful staff and I’m very happy with my ring.

1 November 2025
Unprompted review
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Reply from Purely Diamonds

Hello Bry,

Thank you for spending the time to leave this feedback, we really appreciate it!

Was there anything we could have done better to have received 5 stars?, do let us know as we are always open to improvement.

Kind regards,
The Purely diamonds Team

Rated 5 out of 5 stars

Helpful

I had an issue with the ring that was too big i called purely diamonds to discuss the issue and found the service very friendly and helpful in resolving the ring size issue fantastic service.

3 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Tyrone,

Thank you so much for this valuable feedback, we really appreciate it!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Team Purely Diamonds

Team Purely Diamonds, we can’t thank you all enough for such a fabulous experience, and for producing an amazing set of beautiful bespoke crafted quality diamonds and platinum jewellery.

We feel very very happy and really fortunate to have found a wonderful jewellery house, Purely Diamonds in the heart of Hatton Garden in London, who not only listened to what we were looking for, before and during consultations, but went out of their way to satisfy our requirements for something truly special to me, which I know will continue to provide me with a thrill and immense joy for many years to come. Totally satisfied. Thank you for a great job, well delivered, beyond our expectations.

We will definitely and wholeheartedly be recommending you.

14 July 2025
Unprompted review
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Reply from Purely Diamonds

Hello Ms Ashford,

What a fabulous review, thank you so much!

It fills us with joy to hear what a great experience you had with us, we are thrilled to know how happy you are with your beautiful bespoke jewellery.

A huge thank you for your recommendation.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

The company is one of a kind there is…

The company is one of a kind there is no pressure selling, you say what you would like and it is bespoke just for you nothing is too much trouble. I love the fact you can choose which metal, size of diamonds, clarity and length of chain and if you need a tweek they will do it for you without any trouble. The staff are so professional and friendly it’s a pleasure to go there.

10 October 2025
Unprompted review
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Reply from Purely Diamonds

Hello Mrs M Erskine,

Thank you taking the time to write this lovely review, we are delighted to hear how much you enjoyed your experience with us, we really were happy to help.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Amazing company

Not sure how many years ago I came across purely Diamonds, but I have been extremely happy with the quality of the rings earrings and jewelry I have bought, even two bespoke rings made how we want. Fabulous

12 December 2025
Unprompted review
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Reply from Purely Diamonds

Hello Helen,

Thank you for this lovely feedback, we appreciate it!

It is a pleasure to hear that you are happy with your numerous purchases, thank you so much for your loyal custom.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Custom made necklace

I have used Purely Diamonds in the past to buy necklaces for my wife from their impressive range of items. This time I wanted something very specific to go with an existing Emerald pendant.
I used an existing design as the basis and increased the size of the emeralds and the size of the necklace. First class service all the way through the process and the end result is exactly what my wife wanted. She is already planning her next design.

21 November 2025
Unprompted review
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Reply from Purely Diamonds

Hello B Pilkington,

Thank you for leaving this fantastic review, it is highly appreciated!

We are pleased to know how happy you are with your splendid bespoke piece and with the service provided.

We look forward to helping you with the creation of your next design.

Kind Regards,
The Purely Diamonds Team

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