The process of buying a pure cremation was quick and simple, they explain everything in full, although we had done our own research and my dad knew he wanted pure cremation. Answered all of my questio... See more
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Review summary
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Excellent customer liaison with understanding staff. I'm not good with online forms and can't use the telephone, hearing problems but your people helped me through every step to getting cover witho... See more
Company replied
I chose Pure Cremation for my late husband and can say that my experience then was very positive; so I have chosen this firm for myself. Both times the person replying to my initial phone call was... See more
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The website is easy to use,and isn’t depressing,as I know talking about death and funeral plans can put a dampener in things. But the reassurance it has given me knowing my son will not be left with a... See more
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Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
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Very kind and friendly but also super efficient
Very efficient but at the same time kind and very friendly
11 June 2026
Reply from Pure Cremation
It's great to know we could offer such an efficient and friendly service. Thank you for your review.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to share your experience.
Kind regards,
Pure Team
Information was clear
Information was clear, service was prompt, i can pay by direct debit over a short period easier payments and all the funeral arrangements tsken care of.
5 August 2026
Reply from Pure Cremation
Thank you. We're glad you had a positive experience setting up your plan and the payment options worked well for you.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for choosing us!
Kind regards,
Pure Team
Great service
Great service. Considerate and caring. One problem no contact 're the £100. Otherwise excellent. Thank you.
29 July 2026
Reply from Pure Cremation
Thank you for your feedback. We’re really pleased to know you found the service considerate and caring. We’re sorry you haven’t yet received an update regarding your gift card. We’ll get in touch with you directly to provide an update and make sure you have the information you need.
Kind regards,
Pure Team
Very polite the lady took her time…pleased
Very polite the lady took her time explaining everything and answering any questions along the way
5 August 2026
Reply from Pure Cremation
Thank you for your feedback. We're pleased that our team took the time to explain everything and answer all your questions.
Kind regards,
Pure Team
It was great the gentleman was very…
It was great the gentleman was very nice the only thing wrong on my policy is my next of kind birthday it should read 21/04/1999 not 03/10/1964( that is my birthday)
29 July 2026
Reply from Pure Cremation
Thank you for your feedback. We’re glad you found the gentleman you spoke with so helpful and friendly. We’ve checked our records and can confirm that we do hold the correct date of birth for your next of kin, but we can understand why the way the information is laid out in your plan documents may have caused some confusion. We’ve taken your feedback on board and will look at how we can make this information more distinguishable in the future.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to share this. It's lovely to know we could provide brilliant service for your Son.
Kind regards,
Pure Team
Reply from Pure Cremation
It's great to know we could exceed your expectations. Thank you for leaving a review.
Kind regards,
Pure Team
The process of arranging is ok
The process of arranging is ok, but it's so cold, no final way to say goodbye. My family were devastated and never forgive me. We have no closure like a normal funeral, not recommended
12 August 2026
Unprompted review
Reply from Pure Cremation
Thank you for sharing your thoughts with us. We're sorry to learn that you felt that having a pure cremation felt like you had no way to say goodbye. We understand that saying goodbye looks different for each family, and this is why we're always open and transparent about what our service offers so families can decide what feels right. With Pure, many families are choosing to arrange their own personal send-off after the cremation, giving them the freedom to choose a time and place that feels meaningful to them. We'd really like to look into your feedback, and we have requested some more information so we can do this. If you would prefer to contact us directly, please feel free to call us on 0800 033 7737, or you can email us at customercare@purecremation.co.uk.
Kind regards,
Pure Team
The Staff have been wonderful from the…
The Staff have been wonderful from the start, kind ,considerate and very helpfull
29 July 2026
Reply from Pure Cremation
Thank you so much for your brilliant feedback.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for sharing your positive experience. We're pleased everything was easy to arrange for you both.
Kind regards,
Pure Team
it was a pleasure to to talk to such…
it was a pleasure to to talk to such helpful people on a number of occasions they were very helpful and polite and very sincere and most of all so understanding thank you to all the team Lindsey Smith
5 August 2026
Reply from Pure Cremation
Thank you for your feedback, Lindsey. It’s lovely to know that everyone you spoke with was helpful, polite and understanding throughout.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for leaving a review. We're glad everything was explained so clearly.
Kind regards,
Pure Team
Great service funeral sorted out in…
Great service funeral sorted out in minutes no fuss just what i wanted
29 July 2026
Reply from Pure Cremation
Thank you for taking the time to leave a review.
Kind regards,
Pure Team
Reply from Pure Cremation
It's great to know we could make this so easy for you. Thank you for choosing us.
Kind regards,
Pure Team
I am not very good on the phone as I…
I am not very good on the phone as I suffer from anxiety. So I want on line for my funeral package and found it very easy. I am happy what I have agreed to
5 August 2026
Reply from Pure Cremation
Thank you for sharing your experience. It's nice to know that the online application worked well for you and that you found it easy to use.
Kind regards,
Pure Team
The process was quick and…
The process was quick and proffesional,i would recomend it to anyone planning a no fuss cremation service.
29 July 2026
Reply from Pure Cremation
Thank you for recommending us! We're glad we could get everything in place so quickly for you.
Kind regards,
Pure Team
Great friendly people the explained…
Great friendly people the explained everything clearly spot on
5 August 2026
Reply from Pure Cremation
Thank you for sharing your thoughts. We're delighted that you found our team so friendly.
Kind regards,
Pure Team
Very easy to arrange very me in the…
Very easy to arrange very me in the loop
At all times
5 August 2026
Reply from Pure Cremation
Thank you for your positive review.
Kind regards,
Pure Team
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