The process of buying a pure cremation was quick and simple, they explain everything in full, although we had done our own research and my dad knew he wanted pure cremation. Answered all of my questio... See more
Company replied
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Review summary
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What people talk about most
Reviews shaping this summary
Excellent customer liaison with understanding staff. I'm not good with online forms and can't use the telephone, hearing problems but your people helped me through every step to getting cover witho... See more
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I chose Pure Cremation for my late husband and can say that my experience then was very positive; so I have chosen this firm for myself. Both times the person replying to my initial phone call was... See more
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The website is easy to use,and isn’t depressing,as I know talking about death and funeral plans can put a dampener in things. But the reassurance it has given me knowing my son will not be left with a... See more
Company replied
Company details
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34K reviews
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Linda
Linda was very helpful and patient, Very friendly person and really put me at my ease. She explained everything clearly and was happy to spend time going over all the details
31 July 2026
Pure cremations consultant was very…
Pure cremations consultant was very thorough, and went through the purchase slowly, and was always happy to answer questions, at no time did i feel under pressure to purchase a plan. good service
5 August 2026
Answered all my questions,clearly…
Answered all my questions,clearly explained everything we should expect,which is helpful and helps any fears u may have about the company,puts your mind to rest.
31 July 2026
Whole experience was very well handled…
Whole experience was very well handled and in a professional manner.
7 August 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Very easy to set up.
31 July 2026
Reply from Pure Cremation
Thank you for sharing how easy it was to arrange your plan!
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive review.
Kind regards,
Pure Team
Made it very easy to understand and set…
Made it very easy to understand and set up a plan
31 July 2026
Reply from Pure Cremation
Thank you for leaving a review. We're glad we could make this an easy process for you.
Kind regards,
Pure Team
Good experience Very easy to join excellent…
Very easy to join excellent documentation good advice leaflets
7 August 2026
Reply from Pure Cremation
Thank you for your review.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you! It's good to know that having clear information left you feeling confident in your decision.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for taking the time to share your experience.
Kind regards,
Pure Team
Carried out enquiries with various…
Carried out enquiries with various funeral companies and Pure Cremations cane out in front, information was very clear and staff extremely knowledgeable, helpful, and friendly
7 August 2026
Reply from Pure Cremation
Thank you for sharing your thoughts. We're glad you found the team members you spoke to so knowledgeable and friendly.
Kind regards,
Pure Team
Planning for your funeral
Found Service and Staff first class,also so patient and answered any questions I asked, so straight forward
7 August 2026
Reply from Pure Cremation
Thank you for your feedback. It's great to know that you received first-class service!
Kind regards,
Pure Team
This was the fourth Pure Cremation Plan…
This was the fourth Pure Cremation Plan I have set up.
We set up one for my mother in law in February 2025. Unfortunately she passed away on February 2026. The whole process is excellent with Pure Cremation. The staff are well trained and were able to answer all the questions that I had. The ashes were returned to us at home very promptly following the comittal.
7 August 2026
Reply from Pure Cremation
Thank you for sharing your experience with us. We are truly sorry for your loss and are grateful for your continued trust in our services. It means a lot to know that our team provided support and clear communication at every step.
Kind regards,
Pure Team
Plans made easy
Had a great experience with Pure I have set up two plans for my wife and myself every was so simple to do.more than pleased
7 August 2026
Reply from Pure Cremation
Thank you for choosing us. We're glad we could make setting up both plans so simple.
Kind regards,
Pure Team
Online application is user friendly
Online application is user friendly, no unnecessary questions, explanatory and an excellent up to date correspondence.
7 August 2026
Reply from Pure Cremation
It's good to know that you found our online application user-friendly and that there were no unnecessary questions to answer. Thank you for sharing your experience with us.
Kind regards,
Pure Team
Everything was explained in a way I…
Everything was explained in a way I could understand. Very professional.
7 August 2026
Reply from Pure Cremation
Thank you for your feedback. We are so pleased that everything was clearly communicated in a way that was easy to understand.
Kind regards,
Pure Team
So helpful and understanding it's not a…
So helpful and understanding it's not a nice thing to have to do but the gentleman was so kind. He is definitely in the right job, thankyou
7 August 2026
Reply from Pure Cremation
Thank you very much. It's great to know that our team member was able to provide such compassionate support.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your review. It's great to know that you're happy with what the plan offers and that you would happily recommend us.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for this feedback!
Kind regards,
Pure Team
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