Pure Cremation Reviews 

34,202
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 6,861 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally polite, patient, and supportive, ensuring every single question is answered thoroughly and without any rushing. Many reviewers highlight that the customer service team provides wonderful comfort and reassurance, making difficult life decisions much easier to handle successfully. Some people also felt that navigating the website and arranging services was remarkably straightforward, quick, and entirely free from sales pressure. Consumers deeply appreciate the clear information and completely transparent procedures, which give them lasting peace of mind and dependable support throughout the entire process.

What people talk about most

Staff

Clients share positive opinions on staff, frequently describing them as kind, patient, and extremely helpful... See more

User experience

Customers report positive experiences with user experience, highlighting how quick and straightforward the... See more

Service

Reviewers mention positive feedback about service, noting that the entire process is quick and easy to... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting knowledgeable and caring... See more

Website

Consumers find website experiences to be extremely positive, praising the simple online forms and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The process of buying a pure cremation was quick and simple, they explain everything in full, although we had done our own research and my dad knew he wanted pure cremation. Answered all of my questio... See more

Company replied

Rated 5 out of 5 stars

Excellent customer liaison with understanding staff. I'm not good with online forms and can't use the telephone, hearing problems but your people helped me through every step to getting cover witho... See more

Company replied

Rated 5 out of 5 stars

I chose Pure Cremation for my late husband and can say that my experience then was very positive; so I have chosen this firm for myself. Both times the person replying to my initial phone call was... See more

Company replied

Rated 5 out of 5 stars

The website is easy to use,and isn’t depressing,as I know talking about death and funeral plans can put a dampener in things. But the reassurance it has given me knowing my son will not be left with a... See more

Company replied


Company details

  1. Cremation Service
  2. Funeral Director

About Pure Cremation

Written by the company

About Pure Cremation

Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.

A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.

FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.

Contact info

4.8

Excellent

TrustScore 5 out of 5

34K reviews

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Asks customers to review

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4.8

All reviews

(34,202)

6,567 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Professional.

Brook who took my call was very kind, helpful and professional and answered all my questions in a friendly manner. Would not hesitate to recommend her and the company.

28 July 2026
Rated 5 out of 5 stars

Simple

Simple, straightforward, previous experience was everything that was wanted. A relief to have sorted this.

28 July 2026
Rated 5 out of 5 stars

Outstanding service

Outstanding service. Team were respectful, kind and professional. Details were handled without fuss and we were clearly informed with every step. Audrey who delivered the ashes was a lovely person and really helped at a difficult moment. Thank you.

11 August 2026
Unprompted review
Rated 5 out of 5 stars

Easy experience

Very easy to work through the website. Very reasonable price compared to traditional funerals. Received the package very promptly.

28 July 2026

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