On the Beach Reviews 

97,012
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 19,138 reviews, reviewers had a great experience with this company. Customers frequently highlight the extremely smooth booking process and mention that finding affordable trips on the clear website is remarkably straightforward. Many consumers happily share that their actual holiday experiences turn out wonderful, offering fantastic value, clean destinations, and truly memorable escapes from start to finish. Though some reviewers experienced frustrating hurdles with customer support, noting major difficulties in reaching a human agent through automated chats or getting timely help. A number of travelers also pointed out unexpected price increases after browsing initially or encountered troublesome issues with unexpected booking modifications and travel arrangements.

What people talk about most

Booking process

Customers had ambiguous experiences with booking_process. Many consumers praise the straightforward... See more

Holidays

People report ambiguous experiences with holidays, reflecting a wide range of differing opinions. While some... See more

Price

Consumers find price to be ambiguous, with some reviewers reporting great bargains and straightforward... See more

Service

Reviewers highlight ambiguous aspects of service, experiencing a mix of helpful interactions and frustrating... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting that speaking to an... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff were nice and friendly Reception staff always helpful Food was plentiful and hot even though a little repetitive but was always something for everyone Lots of sunbeds All inclusive... See more

Company replied

Rated 4 out of 5 stars

The hotel was very clean with modern rooms. All staff were extremely helpful and made our holiday amazing. The food was outstanding with lots of choice and as we booked Coral the Faro restaurant was b... See more

Company replied

Rated 4 out of 5 stars

As always easy to book hotel and flights via website however customers service both online and via call was unhelpful. Tried to get help with baggage and hotel booking details online but only was left... See more

Company replied

Rated 4 out of 5 stars

Overall the holiday was great. The only downside was we were given the wrong rooms on arrival. It clearly stipulated rooms with a sea view but ours were on the ground floor looking over the outside ba... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(97,012)

18,789 reviews in the last 12 months

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Rated 1 out of 5 stars

Hotel definitely not a 5*

Hotel definitely not a 5*
We had a gluten allergy and sadly the staff didn’t understand what this was after explaining a million times still didn’t seem interested. Drinks at pool bar absolutely terrible and didnt open until 11am which it was very hot and no water station. Room was clean but needs a little update.
More of a 3* hotel

16 August 2026
On the Beach logo

Reply from On the Beach

Hi Laura,

Thank you for sharing your feedback with us. We are truly sorry to hear that your experience did not meet your expectations, especially regarding the handling of your gluten allergy and the pool bar service. We understand how important it is to feel safe and cared for when managing dietary restrictions, and we regret that the staff did not demonstrate the understanding and attentiveness you deserved. We also appreciate your comments about the pool bar hours and the lack of water availability during the heat, as well as the condition of your room.

As your holiday has now ended, we kindly ask that you submit your concerns using the feedback form on our website. This will allow our dedicated team to review your booking and investigate the issues you've raised.

Your insights are invaluable to us, and we will be sure to share them with our suppliers to help improve their services and facilities. We hope you will consider giving us another chance in the future to provide you with a stay that truly reflects the quality and care you expect.

Thank you again for your honest review.

Regards,
On The Beach

Rated 5 out of 5 stars

Compared to other travel agencies

Compared to other travel agencies, I found the site much easier to use, and all the options were more accessible; now I hope everything goes smoothly and turns out well during the vacation...

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks Marian — pleased our site was easy to use. We hope everything goes smoothly and you enjoy your holiday 😊

The Team at On the Beach

Rated 4 out of 5 stars

Overall a good experience

Overall a good experience. Just not so happy it cost more the next day after we bought the holiday...and you took the extra money but I feel you should have sent me a link for this. Ultimately the best thing would obviously be for the holiday cost to not increase after purchasing!

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Sorry the price change and extra charge were frustrating — we aim for clear pricing but sometimes supplier costs or availability can alter prices after booking. We'll share your feedback about clearer links. Hope we can help with your next holiday ☀️

The Team at On the Beach

Rated 1 out of 5 stars

Definitely do not use this company if…

Definitely do not use this company if you are travelling with someone who has a serious allergy. We had paid all inclusive for our son, as the hotel stated it accommodates allergies. On arrival we contacted on the beach for help as the hotel stated they couldn’t accommodate and there was nothing really but free. We asked to reduce to room only as we couldn’t eat there. Their response was unfortunately we can’t sort room only and if you want to change to that you will unfortunately have to pay out of your own money.

5 August 2026
Unprompted review
Rated 1 out of 5 stars

What in the world kind of service is…

What in the world kind of service is this? We are currently on holiday in lanzarote in the worst hotel I've ever stayed in! Trying to speak to someone for on the beach and its all option drop down boxes, I need to make a formal complaint please can someone get in touch with me! Payed all inclusive and the food here I wouldnt feed my dog! Drinks are like water! Pool is the most disgusting thing ive ever seen! Black mould everywhere in the pool! We have eaten out all day everyday since being here which is not on when we paid all inclusive! Someone needs to contact me ASAP as i will be taking things further! We are having the most awful time! Hotel room is disgusting hotel staff have done nothing to help saying we need to complain to on the beach but that seems impossible! I have a phone full of photos of the absolute disgrace this hotel is!! Absolutely ridiculous you can't speak to a human

11 August 2026
Unprompted review
Rated 5 out of 5 stars

Great holiday

Lots of food options, lovely hotel, staff are friendly. Only downsides are that the sun beds were all taken before 7am, people must be putting towels out the night before and the Kids club - they didn’t speak to my daughter as she speaks only English so she didn’t enjoy it and refused to return after 10 minutes. Other than this no other complaints, had a lovely holiday

13 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're pleased you enjoyed the food, hotel and friendly staff. Sorry to hear sunbeds were being reserved so early and that the kids' club didn’t engage your daughter — that's disappointing. Your feedback is really helpful for other families and hotels. We hope to welcome you back on another lovely holiday soon 😊

The Team at On the Beach

Rated 2 out of 5 stars

OTB did NOT pass correct booking details to Hotel: spoiled holiday.…

Flights and airport experience were great, special assistance arranged through yourselves was helpful.
The hotel and public facilities were good not 5 star as advertised but probably 4. Staff were friendly and as helpful as they were able to be.
On arrival they showed us the details sent by On the Beach that differed from what we booked. Party number and room were incorrect. This meant 1st 4 days were spent in unsuitable room causing considerable distress to my disabled son. Once moved almost everyday we had to call maintenance to have the aircon restarted, sometimes in the middle the night. We paid a considerable amount more when booking for a swim up room. To get in and out there was a pool ladder that frequently detached when using and also the first step down/last step up was 30” into the water from the edge. This meant we had to jump in the pool and then stand on the top step, sit on the side and shuffle along the floor to get out. We complained several times but were told the hotel was awaiting upgrade at end of season so wouldn’t be resolved til then. This was something that On the beach were aware of but have not passed on to customers.
The whole reason we chose this hotel was for the swim up room making access to and from pool easy, relaxing and manageable.

29 July 2026
Rated 2 out of 5 stars

Booking the holiday was ok but when had…

Booking the holiday was ok but when had to make changes due to splitting from my partner very stressful, rather than making adjustments on the app had to cancel the whole holiday then rebook which the cancellation fee were shocking

8 August 2026
Rated 2 out of 5 stars

Great location / poor hotel …

The location of our holiday was spot on, however the hotel wasn’t great. When we arrived, they couldn’t find our booking- causing an hour and a half wait. When they finally us a room, we opened the door to find it already occupied- this in our eyes was poor security. The manager was not apologetic at all- she said these things happen. When we were given a new room, there wasn’t a bed for our daughter.
It was a shame that our holiday started this way and our daughter has been very concerned that someone may enter our room. We notified the whattsapp for On the beach to find that it wasn’t available until a Monday.
We have used our n the beach before but feel very let down by the service received.

16 August 2026
On the Beach logo

Reply from On the Beach

Hi there,
Thank you for sharing your experience with us. We’re truly sorry to hear that your holiday started with such significant issues, including the delay at check-in, the room mix-up, and the lack of a bed for your daughter. We understand how upsetting this must have been, especially with concerns about security and the response from hotel management.

We also regret that our WhatsApp support was not available when you needed it. Please know that your feedback is very important to us.
As your holiday has now ended, if you would like us to investigate these concerns further, we kindly ask you to submit your feedback using the feedback form on our website. This will allow our dedicated team to review your booking and work with the hotel to address the issues you experienced.

Thank you again for bringing this to our attention. We appreciate your past loyalty and are sorry that this time your experience did not meet expectations.

Kind regards,
On the Beach Team

Rated 5 out of 5 stars

It was very easy

It was very easy, the way things were worded and set out so ut was easy to understand

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks Nadine, glad everything was clear and easy to use 😊 The Team at On the Beach

Rated 3 out of 5 stars

Deceptive photos of hotel

Deceptive photos of hotel, poor food & facilities

13 August 2026
On the Beach logo

Reply from On the Beach

Hi Laura,
Thank you for sharing your feedback with us. We're truly sorry to hear that your holiday did not meet your expectations, especially regarding the hotel photos, food quality, and facilities. We understand how disappointing this must have been for you.
Please note that the images on our website are intended as examples and may show different room types or conditions. Food offerings can vary and are often influenced by local cuisine, which may not suit everyone's tastes. Additionally, some facilities may be seasonal or subject to change.

As your holiday has now ended, if you would like us to investigate your concerns further, please submit your feedback using the feedback form on our website. This will allow our dedicated team to review your booking and discuss the issues with the hotel.
Thank you again for taking the time to provide your feedback. We appreciate your understanding.

Kind regards,
On the Beach

Rated 1 out of 5 stars

FurtherUPDATE FROM O.T.B

FurtherUPDATE FROM O.T.B
TO EVERYONE WITH AN ISSUE WITH O.T.B. I HAVE JUST RECEIVED A EMAIL FROM JAMIE INSTRUCTING TO MAKE A FURTHER REQUEST FOR A NO SHOW LETTER PAY £30 FEE AND CLAIM IT BACK FROM MY INSURANCE CLAIM. THIS IS DESPITE ADDRIANNA ON THE 25/6/26 STATING AS A GESTURE OF GOODWILL THE £30 WOULD BE WAIVED. THIS COMPANY IS ALL ABOUT LIES AND DESCITE.
ALSO NOTE THAT THEY DID NOT REPLY TO MY PREVIOUS REVIEW.

6 June 2026
Unprompted review
Rated 5 out of 5 stars

On the beach. Well done.

Great communication all travel connections regularly texted no issues with any details.

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks! 😊 Glad travel texts worked well. The Team at On the Beach

Rated 5 out of 5 stars

Stream free booking and great customer support

Quick, easy and efficient.
Used OTB for many years now- always stream free booking that's clear and user friendly, helpful support whilst away, highly recommend.

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks Lisa — brilliant to hear our quick, clear booking and support made your trips easy. Really appreciate the recommendation! The Team at On the Beach

Rated 1 out of 5 stars

Diabolical inhumane service !

Booked a 5* resort with this company, to have the safety and wellbeing of my family jeopardised with the hotels unsafe conditions. Subjected to verbal abuse by a hotel manager. Contacted OTB whilst on holiday who did nothing but give a minimal amount of lip service the moment we was checked out they closed the case and we had no contact with a human being. Spent weeks chasing up the correct complaints procedure unable to contact a human !
Countless attempts for several weeks. Chat bot directs me to a fill a form but it comes back saying I need a link.
Raised a ticket for a delayed response stating I needed to go through the chat bot despite raising a ticket which was all complaint related prompts I received a human response redirecting me to the chat bot unhappy with this I stated the form does not work for me literally begging for assistance and for this serious matter to be raised for them to close the ticket the next day.

I would avoid this company at all costs !
It’s an inhumane service of any standard.
There’s one issue having a bad experience on holiday but to experience the lack of support from a travel company is another when you think your safe booking with them.

16 August 2026
Unprompted review
Rated 5 out of 5 stars

First time booking a holiday on line

First time booking a holiday on line, very easy to use app booked a holiday for 6 adults with no problem at all

16 August 2026
On the Beach logo

Reply from On the Beach

Thanks Sheila — glad our app made booking for six adults easy. Enjoy your holiday! The Team at On the Beach

Rated 4 out of 5 stars

booked our holiday to italiy through on…

booked our holiday to italiy through on the beach, although it hasn't taken place yet their website was easy to use. simple booking process with good prices.

10 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks Steven — glad the site was easy and prices good. Enjoy your Italy holiday! Hope to help again 😊 The Team at On the Beach

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