On the Beach Reviews 

96,809
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,968 reviews, reviewers had a great experience with this company, often noting how wonderful their trips turned out. Customers appreciate the simple booking process and find the website extremely easy to navigate when planning their upcoming holiday getaways. Many consumers also mention that prices are very competitive, frequently offering the best deals compared to other travel providers. Some people were dissatisfied with customer service, pointing out that it is quite difficult to reach an actual human through the automated chat systems. Others noted challenges regarding unexpected extra expenses or financial penalties experienced when trying to modify or cancel their reservations.

What people talk about most

Booking process

Clients share ambiguous opinions on booking_process, with many highlighting an easy and seamless experience.... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with some consumers reporting wonderful experiences,... See more

Price

Reviewers highlight ambiguous aspects of price, as opinions on costs vary significantly among consumers. On... See more

Service

Users describe ambiguous interactions with service, reflecting a wide range of differing experiences. While... See more

Customer service

Customers had ambiguous experiences with customer service, reflecting a high level of disagreement. While... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Hotel and destination were great and overall the holiday was lovely. The airline wasn’t so good so would not actively choose this next time. However, to get to the nearest shops restaurants caf... See more

Company replied

Rated 4 out of 5 stars

The booking system was easy and flawless. Everything all in one place on the app, transfers taken care of. Unfortunately, the hotel we choose was sorely lacking, but thats a separate issue that mad... See more

Company replied

Rated 3 out of 5 stars

Slightly disappointed to learn that I paid £20/night more than my son paid through Love Holidays for the same hotel and he had a King/Queen Room which was better than our Deluxe. My daughter also book... See more

Company replied

Rated 3 out of 5 stars

On the Beach is good but I hate how they try and scam you into paying more. I looked at the same hotel and dates a week or so before I booked, emailed it myself at that price. I expected the price to... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(96,809)

18,542 reviews in the last 12 months

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Rated 1 out of 5 stars

No customer service

Booked a holiday for me and my two kids 13 yr old girl 10 yr old boy didn’t realise they was putting us all into one room even tho they offer rooms with separate sleeping areas been trying to get answers and help for the past 2 weeks and getting no where soon as they have your money the customer service is zero no phone number to call and reply’s by email are few and far between disappointed to say the least wasn’t the cheapest holiday either wouldn’t use again or recommend
After the reply yes you have a option in there to change to a room with a pool view you don’t have a option to change to the room with separate sleeping area I have spoken to the hotel they said the only way was though you guys I can show you 4 chats where I have tried to voice this to no avail basically if your a single parent avoid these like the plague there stick you all in one room 3 grand for one adult and 2 kids and I’ll be on a single bed in the same room as my 12 year old daughter and 10 year old son it’s a joke depending how much I’ll lose I might even just cancel this

12 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Sam,

Thank you for getting back in touch. I completely understand your concerns, particularly as you’re travelling with your two children and want to make sure the sleeping arrangements are suitable and comfortable for everyone. I appreciate how frustrating it has been trying to get clear answers regarding this.

As the hotel manages the room allocations and any specific room requests, we would recommend contacting the hotel directly for further assistance. They will be best placed to advise you on the availability of rooms with separate sleeping areas and what options may be available during your stay.

Please be aware that any specific room requests are subject to availability, but the hotel will be able to discuss this with you directly and provide the most accurate information.

Thank you for your understanding.

Kind regards,
On the beach.

Rated 5 out of 5 stars

For about 2-3 months starting from…

For about 2-3 months starting from February 2026, i was keeping searching to Antalya with nice waterpark for kids. Unfortunately all the values were very expensive. But on May 2026, I have got after everyday search with a reasonable price £610 per person to a nice 5 star Senza The inn Resort and Spa. Booked and waited until we departed last week. It was a lovely holiday. Kids enjoyed. Very much happy. Today returned with fresh, very enthusiastic looking forward to our next year holiday. On the beach I really appreciate the price and monthly payments with an opportunity to smooth the payment if you can't make it ontime. These is our 2nd holiday with you On The Beach website and Really we will come back to book for our next holiday if you give us a reasonable price. Thank you.

12 August 2026
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Reply from On the Beach

Thanks Samuel — brilliant to hear you found a great deal to Antalya and had a lovely stay at Senza The Inn Resort & Spa. We’re so pleased the kids loved the waterpark and that our monthly payments helped make things easier. Thanks for coming back to book with us — we’ll be ready to help when you’re planning next year’s holiday 🌞

The Team at On the Beach

Rated 4 out of 5 stars

Would liked to have booked cabin bag as…

Would liked to have booked cabin bag as part of deal as flights were with different companies return flight charges £65 a tip off and certainly won’t book again unless this is sorted

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your feedback — sorry about the £65 charge. If flights are on different carriers baggage fees can vary. Adding cabin baggage during booking gives cheaper options. The Team at On the Beach

Rated 5 out of 5 stars

I’ve been using on the beach for over…

I’ve been using on the beach for over 20yrs and again have received an easy booking flawless holiday

11 August 2026
On the Beach logo

Reply from On the Beach

Thanks Winnie — 20 years with us! Delighted booking and holiday were flawless 😊 The Team at On the Beach

Rated 5 out of 5 stars

Can’t go wrong with ON THE BEACH when…

Can’t go wrong with ON THE BEACH when looking for a holiday the website is so simple to use and I have found that they have consistently been cheaper than the other booking companies out there. I have booked a number off holidays with this company and had a great experience from start to finish and will not go past them when looking for my next holiday. First class service.

12 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're chuffed the website's easy to use and you've found great value. Brilliant to hear you've booked so many holidays with us — we look forward to helping with your next one. Safe travels ☀️

The Team at On the Beach

Rated 5 out of 5 stars

Great price

Great price
Holiday made easy
Kept up to date
Good follow up
Very pleased

12 August 2026
On the Beach logo

Reply from On the Beach

Thanks so much! Glad everything was easy 😊 The Team at On the Beach

Rated 5 out of 5 stars

Nicola was amazing from start to finish…

Nicola was amazing from start to finish booked loads of holidays previously never had an issue! Try here and save thousands in comparison

12 August 2026
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Reply from On the Beach

Thanks for your kind words! Pleased Nicola helped and you saved thousands. Hope to book again soon 😊 The Team at On the Beach

Rated 2 out of 5 stars

Flight delay/baggage delay

Flight delay, baggage delay for four days, no help whatsoever from OTB from jet2 it was a shambles, the hotel were told three times that the aircon was leaking water all over our room and they did nothing

7 August 2026
On the Beach logo

Reply from On the Beach

Hi Elizabeth,
We are truly sorry to hear about the difficulties you experienced with your flight delay, the extended baggage delay, and the issues with the hotel air conditioning. We understand how frustrating and upsetting this must have been, especially with the lack of support you felt from both On the Beach and Jet2.
Regarding the flight delay and baggage delay, we recommend contacting Jet2 directly to report your experience and to make any claims for compensation or reimbursement, as they are responsible for these matters under airline regulations. If you did not receive a Property Irregularity Report (PIR) for your delayed baggage at the airport, please contact Jet2 as soon as possible to initiate your claim.
For the hotel air conditioning issue, we are sorry that the problem was not resolved despite your reports. We will escalate this feedback internally to ensure the hotel is made aware and to help improve service for future guests.

While we cannot offer compensation for these issues, please know that we take your feedback seriously and are here to support you with any further assistance you may need.
If you have any receipts or documentation related to additional expenses incurred, keep these safe as they may be useful for claims with the airline or your travel insurance provider.
Thank you for bringing this to our attention, and again, we're for the distress caused during your holiday.

Kind regards,
On the Beach Team

Rated 5 out of 5 stars

Overall great experiece

Overall great experience and very easy to check in and out. Holiday was fantastic and already at looking to rebook for next year.

12 August 2026
On the Beach logo

Reply from On the Beach

Thanks Tony — brilliant to hear you had a fantastic holiday. We'd love to help rebook next year 😊 The Team at On the Beach

Rated 3 out of 5 stars

Hit and miss

Staff were generally lovely and helpful. Some of the male staff were a bit creepy and one of the chefs asked my 15yr old daughter for her number. Cleaners were good and room was clean. Pool was good, foam party was good. Drinks were OK, alcohol was included despite what some reviews said, but the spirits tasted like bleach. Food was biggest let down, queues for various items, e.g. pizza which there was never enough of. The snack bar was awful, just a few pastries or cakes in a little box at the end of the pool bar. I specifically booked this for my daughter's birthday because it said the snack bar included pizza and it did not. A nice holiday, but too many let downs sadly.

9 August 2026
On the Beach logo

Reply from On the Beach

Hi Andy,

Thank you for taking the time to share your detailed feedback.

We're glad to hear that many of the staff were lovely and helpful, and that you enjoyed the cleanliness of your room, the pool, and the foam party. It's also good to know that alcohol was included as expected.

However, we are very sorry to hear about the negative experiences you and your daughter encountered with some of the male staff, which is completely unacceptable. We take such concerns seriously and encourage guests to report any inappropriate behaviour directly to the hotel management or our In-Resort Team during their stay so it can be addressed immediately.

Regarding the food and snack bar, we understand how disappointing it must have been to face long queues and limited options, especially when you had booked specifically for your daughter's birthday expecting pizza at the snack bar. Food quality and variety can vary as hotels often cater to a wide range of tastes and local influences, but your feedback about the snack bar and pizza availability is important and will be passed on to the hotel for review.

We also note your comments about the drinks, particularly the spirits tasting unpleasant, which is regrettable. While alcohol is included, the quality can sometimes vary depending on the hotel’s suppliers.

If your holiday has now ended, and you would like us to investigate your concerns further, please submit your feedback using the feedback form on our website. This allows our dedicated team to review your booking and work with the hotel to address the issues raised.

Thank you again for sharing your experience. We appreciate your honest feedback and hope to assist you better in the future.

Best regards,
On the Beach Team

Rated 1 out of 5 stars

On the beach fail to be accountable for mistakes

So on the beach reply saying they are not charging for me to change but do not mention anything about selling me a fiver star hotel and now it is a 4 star hotel on the site they ignore the multiple reviews that I have shared from people have just got back from the hotel and cancel my first complaint and allocate ait a new number so it buys them 28 days to reply when we travel in 25 days. The reason a hotel gets a reduction in star rating is amenities not available under staffed to amount of guests standards have dropped which validates all the negative review please see snippets from real reviews and on the beach are happy to say this is acceptable for a 5 star hotel shocking customer service

4️⃣ (Unnamed Reviewer) — 10 Aug
⭐ Rating: 1/5
Title: AVOID AVOID AVOID – Worst hotel I've ever stayed at
Review:

AVOID THIS HOTEL! I don't normally review but I feel people should know how bad this hotel is before considering.
This is the worst hotel I've ever stayed at. It's unbelievably dirty, the management & reception staff couldn't care less about you.

This hotel is dangerous. Fights break out over plates because there aren't enough tables. People fight over plates, even the waiters among themselves. There aren't enough tables to eat! Good luck getting a drink; expect a wait of over 30 minutes, no matter the time. They force guests to swim in a pool filthy with human excrement,...

Category Ratings:

Category Rating
Value 1/5
Rooms 1/5
Location 2/5
Cleanliness 1/5
Service 1/5
Sleep Quality 1/5

This is just 2 plenty more

11 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Paul,

Thank you for taking the time to leave your review.

We're sorry to hear that your holiday did not meet your expectations, and we're disappointed to learn about the issues you experienced at the hotel.

As your holiday has now ended, we would like the opportunity to look into your concerns further. Please submit your feedback via our online feedback form: https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265

Once received, the relevant team will review your booking and investigate the concerns you've raised with the hotel.

Thank you again for sharing your feedback. We appreciate you bringing these matters to our attention.

Kind regards,
On The Beach Team

Rated 1 out of 5 stars

Room update

Update - holiday paid for and contacted the hotel to confirm we require an accessible bathroom as my mum is elderly. OTB paperwork says contact the hotel directly but I have contacted the hotel who said that OTB need to amend the booking - tried livechat but just a bot and no help whatsoever. Can someone at OTB please help with - without sending the standard paragraph as they did last time.

12 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

Thank you for reaching out to us.

We understand how important it is to have confirmation of your flight details before making a payment, especially when booking with us for the first time. We're sorry for any uncertainty this has caused.

Please be assured that we are currently reviewing your booking to confirm the flight details and timings. We want to ensure everything matches your requirements before you proceed with payment.

Although our online chat service is currently unavailable, we're actively looking into this for you and will provide an update as soon as we have the relevant information. We appreciate your patience and understanding while we complete our checks.

If you have any additional questions or concerns, please don't hesitate to let us know. We're here to help.

Kind regards,
On the Beach Team

Rated 5 out of 5 stars

Had my flight home cancelled and…

Had my flight home cancelled and Stephanie very quickly got everything sorted for me. Brilliant and professional service

12 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks Susan — glad Stephanie sorted your cancelled flight smoothly. Safe travels home! The Team at On the Beach

Rated 2 out of 5 stars

Took way too long

Took way too long, didn't recognise my surname, was a stressful time

12 August 2026
On the Beach logo

Reply from On the Beach

Hi Stuart,

Thank you for sharing your feedback.

We're truly sorry to hear that your experience was stressful and that there were delays and issues with recognising your surname. We understand how frustrating this must have been for you.

During busy periods, our teams work hard to assist all customers as quickly as possible, but sometimes wait times can be longer than we would like. Our system is designed to help route enquiries to the right team efficiently, though we appreciate this can sometimes feel frustrating.

If you still need any assistance or would like us to look into your experience further, please do not hesitate to contact us directly through our live chat on our website. We would welcome the opportunity to help make things right.

Thank you again for your patience and for bringing this to our attention.

Kind regards,
On the Beach

Rated 5 out of 5 stars

Easy and no issues

No issues throughout the booking, with flights or hotel. Everything was simple, smooth and easy!

9 August 2026
On the Beach logo

Reply from On the Beach

Thanks Belma — glad booking, flights and hotel were smooth 😊. The Team at On the Beach

Rated 5 out of 5 stars

Booking process was straight forward

Booking process was straight forward, plenty of holidays to choose from. Price of the holidays was at a reasonable price.

12 August 2026
On the Beach logo

Reply from On the Beach

Thanks Pauline — glad booking was easy and prices were reasonable. Hope to book again 😊 The Team at On the Beach

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