On the Beach Reviews 

96,839
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,968 reviews, reviewers had a great experience with this company, often noting how wonderful their trips turned out. Customers appreciate the simple booking process and find the website extremely easy to navigate when planning their upcoming holiday getaways. Many consumers also mention that prices are very competitive, frequently offering the best deals compared to other travel providers. Some people were dissatisfied with customer service, pointing out that it is quite difficult to reach an actual human through the automated chat systems. Others noted challenges regarding unexpected extra expenses or financial penalties experienced when trying to modify or cancel their reservations.

What people talk about most

Booking process

Clients share ambiguous opinions on booking_process, with many highlighting an easy and seamless experience.... See more

Holidays

Reviewers mention ambiguous feedback about holidays, with some consumers reporting wonderful experiences,... See more

Price

Reviewers highlight ambiguous aspects of price, as opinions on costs vary significantly among consumers. On... See more

Service

Users describe ambiguous interactions with service, reflecting a wide range of differing experiences. While... See more

Customer service

Customers had ambiguous experiences with customer service, reflecting a high level of disagreement. While... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Hotel and destination were great and overall the holiday was lovely. The airline wasn’t so good so would not actively choose this next time. However, to get to the nearest shops restaurants caf... See more

Company replied

Rated 4 out of 5 stars

The booking system was easy and flawless. Everything all in one place on the app, transfers taken care of. Unfortunately, the hotel we choose was sorely lacking, but thats a separate issue that mad... See more

Company replied

Rated 3 out of 5 stars

Slightly disappointed to learn that I paid £20/night more than my son paid through Love Holidays for the same hotel and he had a King/Queen Room which was better than our Deluxe. My daughter also book... See more

Company replied

Rated 3 out of 5 stars

On the Beach is good but I hate how they try and scam you into paying more. I looked at the same hotel and dates a week or so before I booked, emailed it myself at that price. I expected the price to... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(96,839)

18,595 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Everything is straightforward

Everything is straightforward, you customize your trip and the final price is there. Take it or leave it, but always value for money.

7 August 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Glad our pricing was clear — look forward to helping with next trip 🙂 The Team at On the Beach

Rated 5 out of 5 stars

So far its been very easy from booking…

So far its been a very good experience, from booking destination to downloading the app which gives all the information required in one place .On line check in was easier than expected as too was sorting transfers.

13 August 2026
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Reply from On the Beach

Thanks for your kind words! We're so pleased the app, online check-in and transfers made things easy — enjoy the rest of your holiday 😊. The Team at On the Beach

Rated 5 out of 5 stars

Very easy booking system

Very easy booking system, price was good and on point for the hotel standard.

10 August 2026
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Reply from On the Beach

Thanks Catherine — glad booking and price matched hotel 🙂 The Team at On the Beach

Rated 5 out of 5 stars

Last minute booking

So easy to book and quick.Good price for what i have got would definately use this company again

13 August 2026
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Reply from On the Beach

Thanks Jill — great to hear. See you on your next trip! ☀️ The Team at On the Beach

Rated 5 out of 5 stars

Great ……………..👍

Great ……………..👍

13 August 2026
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Reply from On the Beach

Thanks for your kind words! So pleased you had a great experience 👍. We’d love to help with your next holiday.
The Team at On the Beach

Rated 1 out of 5 stars

Absolutely horrific to book with

Absolutely horrific to book with. No consideration for disabled guests. If you tick that one of your party needs assistance, they will keep your booking in pending, then cancel it without warming and then put price up. Never spoke to anyone on the phone, no explanation, just pure agro.

13 August 2026
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Reply from On the Beach

Hi Taylor,

We are truly sorry to hear about your experience and understand how upsetting it must have been to feel that your needs as a disabled guest were not properly considered. Please know that we take such concerns very seriously.

While we do not have a specific explanation for the situation you described, we want to assure you that we will look into your booking and the circumstances around the cancellation and price changes. Your feedback is important to us, and we want to support you as best we can. If you could provide any further information, we will do our utmost to investigate and assist you promptly. Thank you for bringing this to our attention.

Thanks On
On The Beach

Rated 3 out of 5 stars

Ok but make sure you check the airport is near the hotel!!

Really easy to book. Good price. However we booked a package holiday. Wanted something close to the beach and close to the airport. The airport we are flying to is over an hours drive from the hotel, with no transfers. The worst part is there is another airport less than 5 miles away from the hotel we’re staying at. Booked assuming it would be to the closest airport but no. Very annoying as it’s only a weekend trip and what was a 2.5 hour journey has now turned into 5/6 hour trip using buses and trains.

13 August 2026
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Reply from On the Beach

Hi Megan,

We are very sorry to hear about the inconvenience caused by the airport location and the lack of transfers for your holiday. We understand how frustrating it must be to have a much longer journey than expected, especially on a short trip. While we strive to provide clear information about airport options and transfers, we appreciate your feedback and will look into this matter further. Please rest assured that we want to support you and improve your experience. If you have any booking details or additional information you can share, we will investigate and see what can be done to assist you. Thank you for bringing this to our attention.

Thanks
On The Beach

Rated 1 out of 5 stars

Appalling non existent customer service !!!

I again am trying to get hold of anyone at on the beach !!! Not responding to numerous emails !!! I have phoned Emirates to try to book seats before check to ensure I am sitting with my husband and Emirates told me oTB need to issue my plane tickets that will allow me to book seats, yet again OTB are absolutely appalling to get hold of, I will now be seeking legal advise as I have paid in full yet OTb won’t issue my place tickets, just absolutely rubbish and nonexistent customer service 😡😡😡

Update On the beach still have not got back to me despite saying on trustpilot response they would !!! Totally appalling customer service and I will NEVER book with this godawful company again, absolutely no customer service at all !!!!!

13 August 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Janette,

Thank you for taking the time to share your feedback.

We’re truly sorry to hear about the difficulties you’ve experienced trying to get in touch with us and the frustration around your plane tickets not being issued yet. We understand how upsetting this must be, especially when you want to ensure you are seated with your husband.

We want to assure you that our team is currently busy working on your query, and you should be able to book seats soon.

We appreciate your patience and understanding during this time. If you need any further assistance or have additional questions, please feel free to contact us directly through our live chat or official support channels.

Thank you again for your patience, and we look forward to helping you secure your seats soon.
On the Beach Team

Rated 5 out of 5 stars

Always easy to book

Always easy to book. Conformation quick and payment plan always helps.

13 August 2026
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Reply from On the Beach

Thanks — glad booking was easy. On the Beach team

Rated 2 out of 5 stars

Poor overall experience

Poor customer service, additional costs for air conditioning, towels not changed every 3 days as stated on arrival. No hot water in the morning. Intermittent power cuts, poor breakfast choice, toast or cereal.

13 August 2026
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Reply from On the Beach

Hi Dean,

Thank you for sharing your feedback with us. We sincerely apologise for the inconveniences you experienced during your stay, including the issues with customer service, additional costs for air conditioning, and the housekeeping not meeting expectations regarding towel changes.

We also regret the discomfort caused by the lack of hot water in the morning, intermittent power cuts, and the limited breakfast options. Please know that we take your comments seriously, and we appreciate your honesty and hope to have the opportunity to provide you with a much better stay in the future.

Thanks,
On The Beach

Rated 5 out of 5 stars

Have used On the Beach a few times now

Have used On the Beach a few times now, find it easy to find and book the holiday you’re looking for and always keep you updated

12 August 2026
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Reply from On the Beach

Thanks Angela — we’re delighted you find booking easy and our updates helpful. Look forward to helping with your next holiday! 😊 The Team at On the Beach

Rated 2 out of 5 stars

When booking I selected all inclusive…

When booking I selected all inclusive and paid all inclusive. The paperwork that came through confirming holiday says half board. They are wanting me to pay £200 to change it but not my fault . Still waiting on response and resolution. Holiday is just over 2 weeks so not much chance to cancel hotel.

11 August 2026
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Reply from On the Beach

Hi Tiffany,

Thank you for getting in touch. I completely understand why you’re concerned, especially with your holiday being just over two weeks away. I can appreciate how frustrating it must be to see half board on your confirmation when you selected and paid for all inclusive, particularly when you’re now being asked to pay an additional amount.

I’ve checked your booking and can see that your query is currently being looked into. I appreciate you’ve been waiting for an answer and will understandably want this resolved as soon as possible.

Please be assured that someone will get back to you with a resolution and the best way forward once this has been fully reviewed.

Thank you for your patience while we work through this with you.

Kind regards,
On the Beach.

Rated 3 out of 5 stars

I liked the price the website was very…

I liked the price the website was very similar to other sites and I liked the choice too. I didn't like the time limit counting down as thought I booked it and gone through to the payment with Lloyds bank but had no email so phoned the bank and they said it timed out . So second try managed to do it we aren't all quick booking holidays on a mobile phone and we all don't nesseerly have a lap top either

12 August 2026
On the Beach logo

Reply from On the Beach

Hi John,

Thank you for taking the time to share your feedback. We’re pleased to hear you were happy with the price, choice and overall value of the holiday.

We do understand your frustration with the booking countdown, especially when booking on a mobile can be more challenging. We appreciate you highlighting this and hope we can accommodate you with a little more time on a future booking.

Thank you again for your feedback, and we hope you have a fantastic holiday.

Kind regards,
On the beach.

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