Intelligent Insurance Reviews 

5,587
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 465 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the knowledgeable staff and the supportive customer service team for providing clear guidance, answering questions patiently, and going the extra mile during policy setup. Many consumers also highlight the competitive pricing, noting that renewals often bring better rates and significant savings compared to other providers. However, some people mentioned difficulties navigating the online platform, citing occasional technical roadblocks and challenges with digital communication channels. A small group of reviewers were dissatisfied with unexpected charges, poor response times, or steep renewal costs that did not meet expectations.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting extremely helpful, polite, and knowledgeable... See more

Price

Reviewers highlight positive aspects of price, frequently mentioning competitive quotes and significant... See more

Customer service

Clients share positive opinions on customer_service, noting that advisors are extremely helpful, polite, and... See more

Service

People report positive experiences with service, highlighting the helpful and professional staff who explain... See more

Website

Consumers find website experiences to be mixed regarding usability and quotes. While many reviewers praised... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Web site is so friendly to use, asked if I would like a call back and speak directly to an adviser, Jack was excellent, went through all my requirements and got back to me with the quote and everyth... See more

Company replied

Rated 5 out of 5 stars

It was great and reliable service. I found Jack and Katie both helpful and supportive. Jack, also explained the policy well. And the online service was quick and efficient. I've spoken to other h... See more

Company replied

Rated 5 out of 5 stars

I was looking for buildings and contents insurance for a coach house. Jack was extremely helpful and patient. He was able to answer all my queries and I feel assured I have obtained the right insuranc... See more

Company replied

Rated 5 out of 5 stars

As a new customer I was very impressed by the knowledge of the staff, the excellent customer service and the fact that there were no Bots or automated systems. I spoke with a real person after a very... See more

Company replied


Company details

  1. Home Insurance Agency
  2. Insurance Agency

About Intelligent Insurance

Written by the company

Intelligent Insurance is dedicated to finding home insurance for typically ‘hard to insure’ properties and circumstances. From unoccupied home insurance to insurance for listed buildings and holiday homes, we'll strive to arrange high-quality, competitively priced home insurance, whatever your property type, condition, usage or personal circumstances.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

6K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 60% of negative reviews

Typically replies within 48 hours

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4.5

All reviews

(5,587)

459 reviews in the last 12 months

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Rated 5 out of 5 stars

Great experience signing up...hoping that any claim will be just as easy

I have been with Direct Line for over a decade because finding any other companies that will insure a property with a flat roof is so hard; their renewal price was, frankly, obscene. Tired of using screen-scrapers and filling in endless forms only to be told after I had spent hours doing that that none of the companies registered with the site would insure Victorian flat roof properties, I asked AI if there actually were any other insurance companies that would insure my property; from the results given by AI, I found Intelligent Insurance.
What a breath of fresh air! The form was easy...I wasn't kicked off for my flat being in a Victorian-era flat roof tenement...and I was given a number of insurance policy options over a range of prices. I then engaged with an Intelligent Insurance associate via a chat box in order to ask some questions about the top two results of my search. I was passed over to Jack (who works in Sales), who talked me through the various exclusions, requirements and excess payments and exclusions and other fine print and then gave me time to do some research on the underwriters for the two different policies. I was amazed - I have never encouraged to take time to look look deeper into the underwriters and the policies before; in my experience, the big name companies just want to seal the deal but I honestly felt that Jack wanted me to make the right choice for me and no other reason. It was probably five hours between first finding Intelligent Insurance and making a decision to take a policy through them. It was the best customer service I have ever had from any insurer - although, of course, I am fully aware that the real test will come if I have to make a claim. But I don't feel anxious about that - I genuinely feel that they will do their best for me, as the customer.
I will come back and edit this review if my experience is anything other than positive with them in the future.

28 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Thank you for such a generous and detailed review, Patricia.

We’re really pleased you found us after such a frustrating search for insurance for a Victorian flat roof property. Some homes simply do not fit neatly into standard online forms, so it’s great to hear our process gave you real options instead of another dead end.

Jack will be delighted to know he made such a strong impression. Taking the time to explain exclusions, excesses, requirements and the differences between policies is exactly what we believe good advice should look like. We want customers to make the right choice, not just a quick one.

We also completely understand your point about claims being the real test. We hope you never need to make one, but we’re very glad your experience so far has given you confidence in Intelligent Insurance.

Thanks again for choosing us, and for taking the time to share your experience.

Rated 5 out of 5 stars

Huge savings

Friendly chap. Really did his bit to bring the policy price down, and did. Saved me over£350 from previous insurer. Well worth a call.

28 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Thank you for your review, Guy.

Saving over £350 is a fantastic result, and we’re delighted the team could help bring the price down while keeping things friendly and straightforward.

Well worth a call indeed.

Thanks again for choosing Intelligent Insurance.

Rated 1 out of 5 stars

Appalling!

Want to make a claim. I spent all of yesterday trying to get through to the claims dept. Same problem again today. Someone on the general contact number said that they would get someone to call me back as soon as they became available. Very stressful and now wondering if they are a credible company.

27 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Hi Jane,

Thank you for taking the time to leave your feedback. We're sorry to hear about your experience and appreciate how stressful it can be when you're trying to report a claim.

As an insurance broker, we don't handle claims directly, but we'd like to look into what happened and help you get through to your insurer's claims team. Unfortunately, we haven't been able to identify your policy from the details provided in your review.

Please contact us at complaints@intelligentinsurance.co.uk with your name, postcode and, if possible, your policy number, and we'll investigate this for you and do everything we can to assist.

Many thanks

Rated 5 out of 5 stars

Easy to understand British I'm paying…

Easy to understand British I'm paying les this year than last year ,service is great I'm on a winner, thank you so much x

27 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Thank you for your great review.

Clear, easy-to-understand service from a UK business, and paying less than last year? That definitely sounds like a winner to us too.

We’re delighted you’re happy with the service. Thanks again for choosing Intelligent Insurance for your home insurance.

Rated 5 out of 5 stars

Absolute top class guy helped me…

Absolute top class guy helped me purchase my insurance so knowledgeable so helpful so efficient. X

24 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Thanks for your review, Wendy.

Top class + knowledgeable + helpful & efficient = Intelligent service from Intelligent Insurance, and that’s exactly what we aim for.

We’re delighted the team made buying your insurance such a positive experience. Thanks again for choosing Intelligent Insurance.

Rated 1 out of 5 stars

No cover or payment despite emails saying the contrary!

I received emails on 19/7 and 20/7 saying you had collected payment for my home insurance and contents, but I have checked my bank account and payment has not been made, also when I go to MY ACCOUNT in Intelligent Insurance online it states ai have no insurance fir 2026-2027. I am very worried.please reassure me.

24 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Hi Valerie,

Thank you for your review. We're sorry to hear you were concerned about your policy renewal.

We have already responded to you directly by email and just wanted to check that you've received our message. We can confirm that your policy renewed successfully; however, we note that there are multiple email addresses recorded on our systems, and you must use the email address associated with your policy when logging into your online account.

If you'd like to discuss this further or need any assistance accessing your account, please contact us at complaints@intelligentinsurance.co.uk and we'll be happy to help.

Kind regards,
Intelligent Insurance

Rated 5 out of 5 stars

Amazingly helpful

Amazingly helpful! Polite and informative as well as efficient. A pleasure going though what I was finding a very tricky process with other providers. Couldn’t ask for more

24 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Thank you for the great review!

Amazingly helpful, polite, informative and efficient is quite the combination. We’re really pleased the team made a tricky process feel much easier after your experience with other providers.

Thanks again for choosing Intelligent Insurance for your home insurance.

Rated 1 out of 5 stars

Very Disappointing ExperienceI recently…

Very Disappointing ExperienceI recently purchased a home insurance policy from Intelligent Insurance and carefully reviewed the highlighted terms, including what appeared to be the standard 14-day cooling-off period and cancellation provisions. At no point was it made clear that I would be required to pay a £50 fee simply to cancel the policy.Within just one hour of taking out the policy, I requested cancellation because I was unhappy with some of the endorsements included in the cover. The policy had not even started yet, as the start date was still a week away. Despite this, I was informed that I would need to pay £50 to cancel.I find it extremely unfair to be charged such a fee when the policy had not commenced and my cancellation request was made almost immediately after purchase. This is not what most customers would reasonably expect from a cooling-off period.To make matters worse, there appears to be no effective way to speak with anyone directly. Calls were not being answered, and communication could only take place via email. There was also no clear route to escalate my concerns to a manager or complaints handler, which only added to my frustration.As a customer, this experience has left me feeling very disappointed and let down. The lack of transparency regarding cancellation charges, combined with poor accessibility and customer service, has been extremely frustrating.I would urge anyone considering this company to read every term and condition very carefully and ensure they fully understand any cancellation fees before purchasing a policy.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Buildings and Contents Insurance

I was looking for buildings and contents insurance for a coach house. Jack was extremely helpful and patient. He was able to answer all my queries and I feel assured I have obtained the right insurance at a competitive price. Very pleased with the service thus far and being able to speak with Jack who was very clear and concise.

22 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Thank you for your review!

Coach houses can need a little extra care when arranging buildings and contents insurance, so it’s great to hear Jack helped you find the cover you needed.

Thanks again for choosing Intelligent Insurance.

Rated 5 out of 5 stars

Excellent Customer Service

As a new customer I was very impressed by the knowledge of the staff, the excellent customer service and the fact that there were no Bots or automated systems. I spoke with a real person after a very short wait. I spoke with Jack about my policy he quickly resolved a couple of minor issues and I’m now a confirmed customer

20 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Thank you Robert, for such a lovely review,

No bots, no automated maze, just real people. Which is exactly how we like to do things.

We’re really pleased Jack was able to help with your policy, resolve the minor issues, and get everything confirmed for you.

Thanks again for choosing Intelligent Insurance for your home insurance.

Rated 5 out of 5 stars

Clearly laid out website, great value home insurance

Clearly laid out website. Great prices and actually a reduction from last years premium. There's nothing more annoying than never claiming and finding your new premium has increased. Certainly one of the best value home and contents insurers out there. Good communication with detailed policy documentation.

14 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Thank you for your kind review, Nigel.

A clear website, good communication, detailed documents and a reduced renewal premium? That’s exactly the kind of home and contents insurance experience we want to provide.

We completely understand how frustrating it is when prices rise despite not claiming, so we’re delighted we could offer good value and make renewing straightforward.

Thanks again for choosing Intelligent Insurance.

Rated 1 out of 5 stars

I placed a home insurance yesterday…

I placed a home insurance yesterday morning and within minutes realised that it didn't cover flood risk. I got in touch and was offered a policy with flood cover for almost twice the price. I asked them to cancel the policy as it was much more than our current insurers. Their quote stated that if the policy was cancelled within 14 days there would be no cancelation charge. An email confirmed cancelation and said they would take £50 from the refund for " setting up charges". This is scamming people, how can you say a refund in full and then take £50 from a customer who cancelled in minutes and what setting up charges could possibly been incurred ? Whatever is in the small print you must read it as they say it is in the quote that they will take money even within the 14 days. I thought legally anything bought not in person and online could be cancelled in 14 days without penalty. Really disappointed as we are pensioners in our 80's and can ill afford to throw away £50 in minutes for nothing. I have now received an email from Intelligent Insurance who have refunded the £50 as a gesture of goodwill , I am very pleased and will give them chance to quote in future. Well done Intelligent Insurance.

13 July 2026
Unprompted review
Rated 5 out of 5 stars

Competitive price

Competitive price, very keen to get my business I received a few follow-up calls from Sam who I asked to call me back at a later date which he did, he tailored the quote further to save a few extra pounds.

13 July 2026
Unprompted review
Rated 4 out of 5 stars

Insurance is a necessary evil…

Insurance is a necessary evil and you don’t really find out how good or bad it is until you have claim. Hopefully I won’t find out but it was a very pleasant suprise to be quoted (a little) below last year’s premium for a change👍

10 July 2026
Unprompted review
Intelligent Insurance logo

Reply from Intelligent Insurance

Thank you for your kind review, Michael.

We understand that home insurance isn’t always something people look forward to, and we sincerely hope you never need to make a claim.

Being able to offer a quote slightly below last year’s premium is always a welcome outcome though, so we’re pleased we could make your renewal a bit more positive this time round.

Thanks again for choosing Intelligent Insurance for your home insurance.

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