Goodlord Reviews 

44,948
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 2,564 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful staff and customer service agents for being extremely polite, knowledgeable, and completely thorough when answering questions. People also appreciate the smooth user experience, noting that setting up insurance policies and navigating the overall process is completely straightforward and efficient. Some reviewers were not happy with the platform, mentioning that overly long forms and technical glitches made the setup process frustrating and time-consuming. Consumers also noted difficulties reaching support by phone or experiencing frustrating delays and automated loops that complicated otherwise simple tasks. Additionally, a few people felt that the online portal can feel unuser-friendly during mandatory verification steps.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting helpful and polite team members.... See more

User experience

Reviewers mention positive feedback about user experience, noting that the setup is easily done, stress-free,... See more

Customer service

Clients share positive opinions on customer service, highlighting that when they successfully reach support... See more

Service

Customers had positive experiences with service, highlighting efficient phone calls and helpful support... See more

Response time

Consumers find response time to be positive, highlighting prompt assistance and quick replies from support... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I needed clarification on affordability income. I started a chat. I had to wait a long time, but when Claire showed up has been very helpful and explicative.

Rated 4 out of 5 stars

Helpful, efficient, insurance made easy! Daniel Wilcox helped me through the process and was great.

Rated 5 out of 5 stars

Jemma was amazing :) I have spoken to Jemma on a number of occasions and can honestly say what a credit to your team. Fab customer service, so helpful and nothing to much trouble. Thanks again Jemma,... See more

Rated 5 out of 5 stars

Very professional and relevant, effective talk on the phone and sorted things within 25mins cal. Jonathan Packham called me in my last hour of work and I requested him call me back in an hour... See more


Company details

  1. Business to Business Service

Written by the company

Goodlord's award-winning lettings software and services improve the renting process for agents, landlords and tenants alike.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

45K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(44,948)

2,411 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I had terrible problems using the Ai…

I had terrible problems using the Ai application site, that nearly cost us the tenancy for our daughters student accommodation, that I needed to be a guarantor for .
The problem was that my financial situation did not fit the criteria necessary to complete the application online.
The main problem is that as you submit the information,you receive an automated response that says everything is satisfactory, but all it means is that it has successfully received a file, regardless of it's content.
The most annoying thing was that the only way that we could speak to a human being,was to pretend to be the estate agent that was letting the property, I am not sure lying should be the only way to circumvent this system.
I'm sure it works for the majority of people,but more consideration should be made for the frustrated minority.
Good luck to whoever you maybe.

23 January 2026
Unprompted review
Rated 5 out of 5 stars

Patient and Wonderful Staff

I Spoke with Daniel Wilcox and He helped Me greatly by helping me go understand what exactly i was being asked and being patient. A Quick and Professional Call to sort things out :)

21 August 2026
Unprompted review
Rated 1 out of 5 stars

Rent protection insurance

Rent protection insurance, At long last I've got a payment, It's taken since January until August for them to sort this out, if I had a buy to let mortgage, I would have been in real trouble.

27 July 2026
Unprompted review
Rated 1 out of 5 stars

Avoid all companies that use Goodlord

Goodlord failed me and they or my my estate agent kept my £395 holding deposit.

I say they as when I ask Goodlord for it back they say contact the estate agent, and when I ask my estate agent for it back they say ask Goodlord.

They failed me based on an ASSUMPTION - That because I did not use there privacy invasive automated API's - Open Banking and Payroll checking, I must be providing fakes.

It is not conclusive or fair to assume that because I preferred to upload photos & scans of my documents, that I am providing fakes.

AVOID GOODLORD AT ALL COSTS. OR YOU WILL BE SORRY

13 August 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service

The company reached out to me and the members of staff which have contaced me are lovely and helped me through all the questions I had despite some sounding silly. Daniel Wilcox explained their polocies well and gave me full support through the processes

21 August 2026
Unprompted review
Rated 5 out of 5 stars

The fact that the connection remained…

The fact that the connection remained up all night and I was able to continue this morning gave me a chance to complete the questions. Being an oldie with a bit of poarkins problem also doesn't help.
What about the references I've brought with me?

20 August 2026
Unprompted review
Rated 5 out of 5 stars

Daniel Wilcox

Daniel Wilcox, was helpful, resourceful and amiable. I was treated with the clerical politeness and empathy, that could be no closer to the definition of fine customer service.

19 August 2026
Unprompted review
Rated 1 out of 5 stars

Beware that they engage in dodgy pressure sales techniques

Beware that they engage in dodgy pressure sales techniques with insurance. I hadn’t even been told my references had been accepted, I literally only finished sending them the requested information yesterday morning. Then this morning I get a call which turns out to be to arrange an insurance policy for my rental. I expressed hesitancy to do this without thinking more, but I felt under pressure to agree to something by the end of the call. I didn’t feel it was initially transparent that I would be literally signing up for something with bank details during the call.

Perhaps it is my fault that I didn’t stand my ground against signing up for something thoughtlessly, but nevertheless it is a dodgy technique to jump on brand new renters who don’t even have assurance they’ve been accepted for the property yet so fast. Rest assured I will be researching later into other policies than the literal 2 providers offered to me and if I find a better deal I shall be cancelling this.

18 August 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look