Direct Line - Business Reviews 

10,563
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 1,389 reviews, reviewers overwhelmingly had a great experience with this company, praising the overall value and assistance. Customers frequently mention that staff members are extremely helpful, friendly, and patient when explaining policy details and answering complex questions. People also appreciate the competitive prices offered and find the process for setting up their insurance straightforward and seamless. Some reviewers were not happy with communication issues and administrative delays when trying to resolve problems over the phone. A few other people also felt that renewal prices increased significantly without sufficient loyalty recognition or empathy from customer service agents. Consumers also mentioned experiencing dropped calls and difficulties when dealing with technical issues on the website.

What people talk about most

Price

Reviewers mention positive feedback about price, highlighting competitive rates and significant savings... See more

Staff

People report positive experiences with staff, highlighting helpful, patient, and knowledgeable service.... See more

Service

Reviewers highlight positive aspects of service, describing staff as helpful, quick, and professional.... See more

Customer service

Consumers find customer_service to be positive and helpful. Reviewers note that agents call promptly, answer... See more

User experience

Users describe positive interactions with user_experience, highlighting a quick, straightforward, and simple... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied

Rated 5 out of 5 stars

I spoke to Phil Wilson, he was 100% a great guy. (We had issues due to having had a large previous claim - not with Direct Line). Phil became my voice speaking to the underwriters on my behalf, and ca... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Agency
  3. Insurance Company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11K reviews

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4.5

All reviews

(10,563)

1,388 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The friendly and very helpful

The friendly and very helpful person who was dealing with my landlord insurance, which ended up in me purchasing 2 separate policies and gave me the confidence to contacting Direct Line for all my other policies when they become due.

27 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to see about your positive experience with our team and we could assist you with your landlord insurance needs. It's wonderful to know we've earned your confidence for future policies. We truly appreciate your kind words and loyalty. Paddy

Rated 4 out of 5 stars

Easy to organise insurance on a…

Easy to organise insurance on a property at sensible price.

27 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad to see you found organizing insurance for your property straightforward and our pricing was sensible. Thank you for your feedback! Paddy

Rated 5 out of 5 stars

No drama so easy straight forward…

No drama so easy straight forward process
Tryed a few other company and it felt like a mission
So easy 10 stars from me

27 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so pleased to see your experience with us was straightforward and easy, especially after previous difficulties with other companies. Thank you for your wonderful feedback! Paddy

Rated 4 out of 5 stars

Home Insurance

The quote seems acceptable, but the agent was unwilling to negotiate a lower figure for the premium.

27 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate your feedback regarding the premium negotiation. We'd always like to give you the best deal possible, but sometimes we're unable to budge on a price we've quoted. Thanks for sticking with us though, we appreciate it. Paddy

Rated 5 out of 5 stars

Business insurance

Easy and simple to use

27 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad to see you found our product easy and simple to use! We appreciate your positive feedback. Paddy

Rated 5 out of 5 stars

Avanda dealt with my call very…

Avanda dealt with my call very professionally, confirmed that my online quote cover matched my current cover and I bought the cover over the phone

18 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy to see about your professional experience with us and we could help you secure the right coverage over the phone. Thank you for sharing your positive feedback! Paddy

Rated 1 out of 5 stars

Difficult web site and telephone communication.

Impossible to renew on line,long wait to try renewal on phone.why was new quote for similar cover cheaper for alternative person than renewal of existing policy.no understanding with telephone Finally accepted new quote on line.otherwise would have changed company.

27 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hello Douglas, we're sorry to see this. If any information changes this can affect the price we offer, so if your online quote is under someone else's name then this will be what's caused the difference. We're pleased to see you've taken cover with us again though. Paddy

Rated 5 out of 5 stars

Direct Line Landlords Insurance

Direct Line Landlords Insurance
I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through every part of the policy, making sure I understood exactly what I was getting. Nothing felt rushed or confusing - just clear, helpful guidance from people who know what they're doing.
The price seemed very reasonable too, which gave me extra confidence that I was choosing the right cover. Overall, a smooth, reassuring service from start to finish, and I'd happily recommend them.

27 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to see about your positive experience when setting up your landlord insurance. It is wonderful to know our team provided clear, helpful guidance and you found the pricing reasonable. We appreciate you recommending us and are glad we could offer a smooth and reassuring service. Thank you for your kind words! Paddy

Rated 5 out of 5 stars

Problem solved

A good price for my needs
Once started was easy to select what was on offer
No hassle straight forward

22 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad you found our pricing suitable and the selection process straightforward. Your positive feedback truly brightens our day! Paddy

Rated 5 out of 5 stars

The lady on the phone was very helpful

The lady on the phone was very helpful

27 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so glad to see our team member was able to provide you with such helpful assistance. We truly appreciate you taking the time to share your positive experience. Paddy

Rated 5 out of 5 stars

Good discussion on quote

Discussed Landlord insurance and got a good quote. which covered everything i wanted

17 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad we could provide a good quote for your landlord insurance, covering all your needs! We appreciate your positive feedback. Paddy

Rated 5 out of 5 stars

Easy to navigate

Easy to navigate, good value

17 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy to hear you found our services easy to navigate and a good value. Thank you for sharing your positive feedback with us! Nathan

Rated 4 out of 5 stars

Money Saving

Extremely competitive prices

17 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad we could offer a competitive quote. Thank you for the positive review. Nathan

Rated 4 out of 5 stars

Easy access

17 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad everything was easy. Thank you for the positive review. Nathan

Rated 5 out of 5 stars

Easy to set up insurance for rental…

Easy to set up insurance for rental property + competitive pricing

17 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so pleased to hear that you found setting up insurance for your rental property easy and that our pricing was competitive. Thank you for your positive feedback! Nathan

Rated 5 out of 5 stars

Everything question was answered well…

Everything question was answered well also the guy was helpful and polite

17 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy to hear that all your questions were answered and that you found our team member to be helpful and polite. Thank you for your kind words! Nathan

Rated 5 out of 5 stars

Simplicity and speed and efficiency…

Simplicity and speed and efficiency also of course a fair and sensible price

17 July 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Michael. We're so pleased to hear you appreciate the ease, speed, and value we offer. Thank you for your wonderful feedback! Rachel

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