Dignity Funerals Reviews 

3,738
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 1,964 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being kind, professional, and empathetic, making interactions pleasant and reassuring. Many people found the process of arranging plans easy and straightforward, appreciating the thorough explanations and clear information provided. Reviewers frequently highlight the helpfulness and patience of the representatives, who ensure all needs are met without pressure. The overall service is described as exceptional, providing support and peace of mind during difficult times. Customers also appreciate the reasonable pricing and transparent approach, ensuring no unexpected costs.

What people talk about most

Staff

People report positive experiences with staff, highlighting their helpfulness, professionalism, and... See more

Service

Customers had positive experiences with service, often highlighting the helpfulness and professionalism of... See more

Customer service

Customers consistently note positive experiences with customer service, often feeling relaxed, respected, and... See more

User experience

Consumers find the user experience to be positive, with many reporting that the process was easy,... See more

Price

Reviewers highlight positive aspects of price, noting that it is very affordable and reasonable. Customers... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Telephoned to make appointment to discuss funeral plans for myself and husband (hopefully not in the near future) We were greeted by a very friendly lady who explained the plans. She was very helpf... See more

Company replied

Rated 5 out of 5 stars

Having used Dignity for a pre paid plan for my Mother sixteen years ago my husband and I decided that we would like to arrange our own funerals so that our children are relieved of the stress at su... See more

Company replied

Rated 5 out of 5 stars

Funeral Directors, J H Kenyon, Fulham Broadway Our experience for our dearest Mum’s funeral went so smoothly and the service we received was truly exceptional. Our heartfelt thanks go to Debb... See more

Company replied

Rated 5 out of 5 stars

Ross was kind and considerate, taking the time to explain things. His friendly manner put me at ease and it was a pleasant experience, as opposed to the stress and anxiety of dealing with a funeral... See more

Company replied


Company details

  1. Funeral Director

Written by the company

Dignity is one of the UK’s most trusted providers of Funeral Services and Prepaid Funeral Plans, serving over 800 local communities nationwide.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(3,738)

1,916 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

We chose Dignity on the recommendation…

We chose Dignity on the recommendation from a friend whose late husband had a cremation only plan, and which she also has. I asked "did they try to put on extra costs when he passed " The answer was "no".
My husband and I booked a meeting at the Preston office at H.J.Whalley & Sons 9th July. Our meeting was with Sharon. She was great. Put us at our ease straight away. So open and friendly, but also professional and knowledgeable. Sharon covered all the bases in a clear and precise way, while maintaining her friendly manner. Is it wrong to say we enjoyed our meeting with Sharon at Dignity? We don't think so. Thank you Sharon. We wish you nothing but the best for your future.

9 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Linda,
We are so pleased to hear that your meeting with Sharon was such a positive experience. It is wonderful to know that she put you at ease and provide a clear, professional, and friendly service. We truly appreciate you sharing your kind words about our team.

Rated 5 out of 5 stars

The lady was very helpful

The lady was very helpful

9 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Customer,
We're so happy to hear that our team member was able to provide such helpful assistance. We truly appreciate your kind words.

Rated 5 out of 5 stars

Funeral plans

Very helpful and knowlegable

14 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Patricia,
We are so glad to hear that you found our team helpful and knowledgeable. Your positive feedback means a lot to us.

Rated 5 out of 5 stars

Good advice and guidance

Good advice and guidance, well impressed with Ceri who dealt with us ,easy and reassuring.

8 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Carol,
We're so glad to hear Ceri's guidance was helpful and reassuring for you. Thank you for your kind words.

Rated 5 out of 5 stars

The knowledge of all staff who dealt…

The knowledge of all staff who dealt with my plan was excellent Elaine, Jackie, Lauran & Adam.

10 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Moira,
We're so glad to hear that our team's knowledge was excellent and helpful. We truly appreciate your kind words.

Rated 5 out of 5 stars

Very informative,really thorough

Very informative,really thorough. Explained the plans in great detail. Professional in all ways.

8 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Carol,
We're so happy to hear that our team's guidance and professionalism were appreciated. Thank you for your wonderful feedback.

Rated 5 out of 5 stars

Charles Embltons are simply amazing!

Was so simple and made so personal yet very affordable. Can’t recommend Charles Embltons enough

14 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Kaitlin,
We are so happy to hear that the Charles Embleton team provided you with such a simple and personal experience. We truly appreciate your kind words.

Rated 5 out of 5 stars

Very informative staff

I had my appointment at Haynes Funeral Directors in Eccleshall. A very nice lady named Rebecca explained all the different options and what they covered. I was able to explain my wishes and obtain the relevant plan.

14 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Irene,
We're so glad to hear that Rebecca and the Haynes team assisted you with your wishes and provided clarity on your options. Thank you for your kind words.

Rated 5 out of 5 stars

Very friendly and welcoming explaining…

Very friendly and welcoming explaining the brochure and answering any questions I had Kirsty is 5star making you feel at ease

14 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Patricia,
We're so glad to hear you had such a positive experience and felt at ease thanks to Kirsty. We appreciate your kind words.

Rated 5 out of 5 stars

Staff on the phone helped me complete…

Staff on the phone helped me complete my funeral plan as I was having trouble on the website. (My fault not theirs!) They explained everything thoroughly and made sure I was happy before proceeding

15 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Demi,
We're so glad our team could assist you with your funeral plan. We always aim to provide thorough support and ensure your peace of mind. Thank you for your kind words.

Rated 5 out of 5 stars

Kind staff and not pushy.

Kind staff and not pushy.

10 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Kathy,
We are so happy to hear that our staff provided you with a kind and pressure-free experience. We truly appreciate your wonderful feedback.

Rated 3 out of 5 stars

Everything went fine until I received…

Everything went fine until I received someone else's plan.i have not yet received the correct papers......

7 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Jacqueline,

We sincerely apologise for the mix-up with your plan and that your experience didn't meet expectations. We hope that you've now received the correct documents.

We would like to understand more about your experience to see if we can help resolve any concerns. If you're willing to speak to us directly, please contact us at complaint.resolutions@dignityuk.co.uk.

Thank you for bringing this to our attention.

Rated 5 out of 5 stars

Kirsty was very friendly made you feel…

Kirsty was very friendly made you feel at ease she went through the brochure and explained everything and answered any questions myself and my husband had we would definitely recommend and give Kirsty a 5star rating

14 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Patricia,
We're so happy to hear about your positive experience and that Kirsty made you feel at ease. We appreciate you sharing your kind words and recommendation.

Rated 5 out of 5 stars

Very helpful and professional…

Very helpful and professional ,explained everything clearly. Put us at ease and knowing everything will be done to our satisfaction.

7 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Colin,
We're so glad our team provided clear explanations and put you at ease. We appreciate your kind words.

Rated 5 out of 5 stars

Aberdeen Funeral Home

Very professional , first class service , have dealt with this funeral home for many years , would recommend

14 July 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Susan,
We are deeply grateful for your kind words and continued trust in our services over the years. It means a great deal to us that Aberdeen Funeral Home could provide professional and first-class service during such sensitive times. Thank you again for your recommendation.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look