Card Factory plc Reviews 

10,040
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Evaluating 300 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently commend the staff for their exceptional helpfulness, friendliness, and efficiency, often describing interactions as pleasant and accommodating, especially with product selection. However, some customers also noted instances of unhelpful or rude staff, including managers. Several reviewers reported issues with customer service being dismissive or unable to resolve problems, particularly regarding orders that did not arrive. Additionally, some expressed dissatisfaction with product quality, specifically mentioning balloons deflating quickly.

What people talk about most

Staff

Reviewers frequently express satisfaction with the staff, highlighting their helpfulness, friendliness, and... See more

Product

Reviewers highlight ambiguous aspects of product quality and description, particularly concerning balloons... See more

Customer service

Consumers find customer service to be ambiguous, with many reporting positive interactions where staff were... See more

Service

Users describe ambiguous interactions with service, with many customers reporting positive experiences,... See more

Order

Clients share negative opinions on order experiences, with many reporting issues such as orders not arriving... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.4

Average

TrustScore 3.5 out of 5

10K reviews

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No recent history of asking for reviews

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3.4

All reviews

(10,040)

285 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent staff

Visited the store at Cortonwood and interacted with Dianne and Harry who were both professional and friendly. Harry showed us where the cards I needed were as I was struggling.
Dianne served us at the till and she was really helpful in every aspect. This store is a wonderful asset to the business and it is definitely the staff who make it so

10 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing your experience at our Cortonwood store. I’m really pleased to hear how professional and friendly Dianne and Harry were, and that Harry was able to help you find what you needed.

It’s lovely to read that you feel the store is such an asset — I’ll be sure to pass your kind words on to the team.

Warm wishes,
Trish

Rated 4 out of 5 stars

Don't call me LOVE

Rang to enquire if I could order two balloons if I paid over the phone,didn't get no further,quite abrupt,just said no love,sorry love .Don't call me Love,,I am a customer ,not your best friend.!!!!

10 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, apologies for the delay in responding.

I’m really sorry to hear about your experience on the phone — I understand how that interaction would have felt frustrating and dismissive. That’s certainly not how we want our customers to feel when getting in touch.

Please contact us at cfonline@cardfactory.co.uk
with the store details and, if possible, the date and time of the call so we can look into this further.

Warm wishes,
Trish

Rated 1 out of 5 stars

Bought two helium number balloons…

Bought two helium number balloons after 1pm today. Followed instructions about taking them out bag so they don’t deflate. At 3.45pm one of the numbers had started to deflate. Went back to shop at 4pm and was told they wouldn’t replace as it wasn’t faulty. And I would need to pay for another one. More helium was inflated. They turned the radio down and tried to listen to hear if air was escaping from it. Was also told even if a pinprick was in it, it wouldn’t be replaced. Implying I could have done it. Why would I do this! One hour later it started to deflate again. The balloon was clearly faulty! Won’t be using this shop again.

6 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, please accept my apologies for the delay in responding.

I’m really sorry to hear about your experience. I completely understand how frustrating it must have been for the balloon to deflate so soon after purchase, especially after returning to the store and still having the same issue.

This isn’t the experience we want for our customers. Please contact us at cfonline@cardfactory.co.uk
with the store details and date of purchase so we can look into this properly and assist you further.

Warm wishes,
Trish

Rated 5 out of 5 stars

The card factory is a great company …

The card factory is a great company loads of choices very reasonable price 👍 Excellent & informative very speedy delivery thank you 😊

6 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you’re happy with the choice, value and speedy delivery — it’s great to know you had such a positive experience.

Warm wishes,
Trish

Rated 1 out of 5 stars

Poor Products Poor Service

On Saturday 17 January at approximately 13:00, we visited the Thurmaston Card Factory to purchase a helium-filled balloon for our five-year-old daughter’s birthday party. The balloon cost £7.99. Aside from the store only accepting cash, the purchase itself was straightforward.

Unfortunately, the balloon began to deflate within a few hours of purchase. I attempted to contact the store several times that Saturday afternoon, but no one answered the phone.

As our daughter’s party was scheduled for Sunday 18 January, we had no choice but to return to the store the following morning to resolve the issue. This involved a 20-minute journey each way. Although the store was due to open at 10:30am, it did not open until 10:45am. When we were eventually seen, we were told the balloon simply needed topping up and it was refilled.

Later that same day, the balloon deflated again and was unusable for the party. This was extremely frustrating and disappointing, particularly given the circumstances. Our daughter was understandably very upset.

We returned to the store for a third time on Monday 19 January and explained the situation to the member of staff at the desk. I requested a refund, which was provided. However, I was very disappointed to be told that this issue is apparently common.

Overall, this experience was far from satisfactory and added unnecessary stress during what should have been a happy occasion. Managing a child’s birthday party is demanding enough without repeated trips to the store to resolve a faulty product.

17 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, please accept my apologies for the delay in responding.

I’m really sorry to hear about your experience, especially as it was for your daughter’s birthday. I completely understand how frustrating and upsetting that must have been.

So we can look into this further for you, please contact us at cfonline@cardfactory.co.uk
with a few more details, including the date of purchase and any receipts if available. Once we have that, we’ll be able to review this properly.

Warm wishes,
Trish

Rated 2 out of 5 stars

Went to return a faulty deflated helium…

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the balloon. Phoned Customer Service whilst in the store ; the person on the phone was very emphatic and spoke to the store Manager and asked her to replace the faulty balloon. Issue sorted in the end but could have easily been actioned by the store manager. The branch was in Westway, Greenford.

4 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your experience. I’m sorry the situation wasn’t resolved straight away in store — I understand how frustrating that must have felt, especially as the balloon had only been purchased the evening before.

I’m pleased to hear our Customer Services team were able to step in and get this sorted for you, but I appreciate this could have been handled more smoothly on the day. Your feedback has been noted and will be shared with the Westway, Greenford team.

Warm wishes,
Trish

Rated 1 out of 5 stars

I have always found staff at the card…

I have always found staff at the card factory from Dunfermline to Glasgow , edin and Dundee great customer service and happy people. Sadly on Monday 2nd Feb I went to my local shop in Dunfermline, was met with the most arrogant young man . I asked if anyone was on the tills having stood there for some time whilst he chatted to a young lady. I was met with a response that clearly expressed he did not want to be there. Grow up or get out young man. You have so let your colleagues down with your attitude and response to me.

2 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your experience. I’m really pleased to hear you’ve consistently had great service across our stores — which makes it even more disappointing to read about your recent visit to Dunfermline.

I’m sorry that this interaction left you feeling let down. That’s not the level of service we expect, and I understand how frustrating that must have been. Your feedback has been noted and will be shared with the store management team so it can be addressed appropriately.

Warm wishes,
Trish

Rated 4 out of 5 stars

The price label doesn’t come off cleanly

The cards from this vendor are reasonably priced and good value. However, when purchasing in-store, they should use a different type of price sticker on the back of the cards as it does not come off cleanly. It spoils the back of the card when removed. 😢😢😢

20 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, apologies for the delay in responding.

Thank you for your feedback — I’m really pleased to hear you find our cards good value. I’m sorry to hear about the issue with the price stickers not peeling off cleanly and spoiling the back of the card. I understand how frustrating that can be.

Your comments have been shared with the relevant team, as feedback like this helps us review and improve.

Warm wishes,
Trish

Rated 1 out of 5 stars

Disappointed customer

Ordered a personalised card for our Granddaughters 6th Birthday and a Valentines card for my husband,order delivery date before the 26th January,still not here!! Her Birthday is today so now we have no card!! Customer service useless stated a refund will be on it's way as they have been lost,not acceptable,will be taking it further as we're going to have one disappointed little girl.

30 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

I’m really sorry to hear how upsetting this has been, especially with it being your granddaughter’s birthday — I completely understand how disappointing that must feel.

I can see that, in line with our courier service, the order should have been received by Monday 26th at the latest, and I can also see that one of my colleagues is already assisting you with this query. They’re looking into what’s happened and will continue to support you through this.

Please accept my apologies again for the frustration this has caused.

Warm wishes,
Trish

Rated 5 out of 5 stars

Highly recommend

Have shopped in many different Card Factory stores and have always found the prices to be really good and the staff friendly.

20 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your lovely feedback. I’m really pleased to hear you’ve had such positive experiences across our stores, and that you’ve found both the prices and the teams consistently friendly.

Warm wishes,
Trish

Rated 5 out of 5 stars

Simply outstanding customer service…

Simply outstanding customer service from Denise at the fishponds store Bristol.
Always super friendly and remembers customers.
She rang 3 different stores to see if they had my product in stock and they did. 🥳
So grateful that this high level of customer service still exists. How that lady isn’t the manager I don’t know! :)

Also I have received great customer service a few times from another staff member named Becky. 👌🏽

27 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing this — what a lovely review to read. I’m delighted to hear about the outstanding service Denise provided at our Fishponds store in Bristol, especially going the extra mile to help track down your item. That kind of dedication really does make a difference.

It’s also great to hear Becky has delivered such positive experiences for you too. I’ll be sure to pass your kind words on to both colleagues and the store team.

Warm wishes,
Trish

Rated 3 out of 5 stars

I have purchased online for a long…

I have purchased online for a long time, but since they have updated their Web page I have found it difficult to use. Disappointed, will not use again.

26 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback. I’m really sorry to hear you’ve found the updated website difficult to use — I understand how disappointing that can be, especially as you’ve been a long-time online customer.

Your comments have been noted and shared, as feedback like this really helps us understand where improvements are needed.

Warm wishes,
Trish

Rated 1 out of 5 stars

Popped my balloon and wouldn't reimburse me

I visited the Card Factory in Leicester Highcross and was served by Michelle. I was extremely disappointed with the level of customer service I received. I brought in my own balloon to be filled in store and was charged £4.99. While filling it, Michelle popped the balloon and laughed it off.

After this happened, I asked if I could simply pay the difference for one of Card Factory’s own balloons, as I had just paid £4.99 to have mine filled. I was told that the store “doesn’t take responsibility,” despite the fact that it was she who popped my balloon. No reimbursement or gesture of goodwill was offered. Instead, I was told I would need to pay £7.99 for a replacement balloon, meaning I would have paid £13 in total for a single number balloon, not including how much I paid for the original balloon. On top of that, I wasn't event refunded for the balloon she popped. It's their birthday the tomorrow and I was so gutted I couldn't have the balloons for them.

I feel that when a mistake is made by staff, some responsibility should be taken, and at the very least I should have been allowed to pay the difference rather than being charged again in full. The customer service in this store was severely lacking, and I left feeling very disappointed. I hope this store takes steps to ensure staff take accountability for their mistakes and treat customers fairly.

26 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share this — I’m really sorry to hear about your experience at our Leicester Highcross store. I completely understand why this left you feeling upset, especially with the birthday being the very next day. That’s not the level of service we want anyone to leave our stores with.

What you’ve described is concerning, and I’d like this to be looked into properly. So we can investigate this further and follow up with the store, please contact us at cfonline@cardfactory.co.uk
with a few more details (including the date of your visit). Once we have that, we’ll be able to assist further.

Thank you for bringing this to our attention.

Warm wishes,
Trish

Rated 5 out of 5 stars

My visit to the store was good

My visit to the store in Castleford (Carlton Lanes) was good, I bought everything I needed for my friend's birthday.
The two lovely ladies in the store (both named Sarah) were very friendly, helpful and patient when I was looking for an extra gift !

Thanks
Donna H.

24 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi Donna,

Thank you so much for sharing your experience. I’m really pleased to hear you found everything you needed at our Castleford (Carlton Lanes) store, and that both Sarahs were so friendly, helpful and patient while you chose that extra gift.

I’ll be sure to pass your kind words on to them.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great value, range and friendly staff

Great value, range and friendly staff. Very consistent in all the branches I have been to including Southampton centre, Shirley and Eastleigh.

21 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you’ve had such consistent, positive experiences across our Southampton Centre, Shirley and Eastleigh stores. It’s great to know you value the range, pricing and friendly teams.

Warm wishes,
Trish

Rated 1 out of 5 stars

The Glades- Not good

Re Card Factory in The Glades, Bromley, annoyed that the member of staff failed to put the envelope for the card in the bag. Causing inconvenience. Now have to go back to get one that should’ve been included which is very frustrating

23 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

I’m really sorry to hear about this — I understand how frustrating that must have been, especially as the envelope should have been included. I apologise for the inconvenience this caused.

If you’re able to return to the store, the team will be happy to provide an envelope for you. Your feedback has also been noted so this can be shared with the store.

Warm wishes,
Trish

Rated 5 out of 5 stars

Always great service

The Card Factory Mersey Square Stockport is fabulous! Staff are always so helpful and pleasant nothing is too much trouble! Good value and really extensive choice thank you Card Factory! 😊

23 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback! I’m really pleased to hear how helpful and pleasant the team are at our Mersey Square Stockport store. It’s great to know you enjoy the value and extensive choice too — I’ll be sure to pass your kind words on to the team.

Warm wishes,
Trish

Rated 1 out of 5 stars

first time of online ordering with card…

first time of online ordering with card factory
delivery fine How ever when opening found
only 3 of the 8 cards order were correct
wrong names in cards and on a wrong card for the occasion
Son had wrong name Emma
anniversary card had happy birthday TRACEY
Brother all wrong names
Son had Jess .
all the names in the cards both the recipient and the senders names had no connection with the order
Very disappointed will not use again .
£17 99 WAISTED .

6 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

I’m really sorry to hear about this — I completely understand how disappointing and frustrating that must have been, especially as this was your first time ordering online with us. Receiving cards with incorrect names and occasions is clearly not acceptable, and I’m very sorry for the upset this has caused.

So we can investigate this properly and help put things right, please reach out to us at cfonline@cardfactory.co.uk
with your order number and a few details of what was incorrect. Once we have that, we’ll be able to look into this further.

Warm wishes,
Trish

Rated 3 out of 5 stars

Taylor swift calendar !!! (T.s)

I enjoyed this service the reason why is the calendar was at a good price (we’re as online there we’re calendars for over £30) but the delivery cost more money then the actual calendar over all it is a great service.(that is why I gave it 3 stars)
Thank you for reading my review
My kindnessXxx

21 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your feedback. I’m really pleased to hear you were happy with the calendar itself and found it good value.

I understand your comments around delivery costs, and if you’d like to discuss this further or have us look into your order, please feel free to reach out to our Customer Services team at cfonline@cardfactory.co.uk
.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great selection of cards

I recently purchased a balloon for a birthday great customer service so helpful .
Cards ( always a great choice )

20 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your lovely feedback. I’m really pleased to hear you received great customer service and found the team so helpful, and it’s great to know you’re always happy with the choice of cards too.

Warm wishes,
Trish

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