Card Factory plc Reviews 

10,038
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Evaluating 300 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently commend the staff for their exceptional helpfulness, friendliness, and efficiency, often describing interactions as pleasant and accommodating, especially with product selection. However, some customers also noted instances of unhelpful or rude staff, including managers. Several reviewers reported issues with customer service being dismissive or unable to resolve problems, particularly regarding orders that did not arrive. Additionally, some expressed dissatisfaction with product quality, specifically mentioning balloons deflating quickly.

What people talk about most

Staff

Reviewers frequently express satisfaction with the staff, highlighting their helpfulness, friendliness, and... See more

Product

Reviewers highlight ambiguous aspects of product quality and description, particularly concerning balloons... See more

Customer service

Consumers find customer service to be ambiguous, with many reporting positive interactions where staff were... See more

Service

Users describe ambiguous interactions with service, with many customers reporting positive experiences,... See more

Order

Clients share negative opinions on order experiences, with many reporting issues such as orders not arriving... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.4

Average

TrustScore 3.5 out of 5

10K reviews

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No recent history of asking for reviews

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3.4

All reviews

(10,038)

284 reviews in the last 12 months

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Rated 5 out of 5 stars

A very satisfied customer, thank you.

Whenever I go into card factory at London Colney fields shopping park, I get a very warm welcome and the staff are all so friendly and helpful. Carla, Hayden, Paige, Lisa and Mohammed and there have been other staff sorry, I haven’t caught their name to give them a good review in this mention. Nothing is ever too much bother and staff are more than willing to stop what they’re in middle of doing to help me, a customer. Many thanks.

3 March 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you always receive such a warm welcome at our London Colney Fields store and that the team are consistently friendly and helpful.

It’s great to see Carla, Hayden, Paige, Lisa and Mohammed recognised — I’ll be sure to pass your kind words on to them and the wider team.

Warm wishes,
Trish

Rated 4 out of 5 stars

I visited your store in Rainham

I visited your store in Rainham, Kent and was served by a lady called Debbie. Debbie certainly is a very good sales person who bought a smile to our faces on what was a cold , wet & miserable day. She was hilarious but very polite in trying to sell extra products to us, when we purchased birthday cards, balloons etc.
Well done Debbie!

27 February 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for sharing your lovely feedback. I’m really pleased to hear Debbie brought a smile to your faces at our Rainham, Kent store — especially on a cold and miserable day.

It’s great to know she was both friendly and helpful while you were choosing your cards and balloons. I’ll be sure to pass your kind words on to Debbie and the team.

Warm wishes,
Trish

Rated 5 out of 5 stars

Laura excellent customer facing person

We have been to Chester Frodsham Street on many occasions and thought we should recognise the excellent customer service Laura provides. She is always happy and smiling and insures we and all customers have everything they need. (Stamps). The store is always neat and tidy and provides everything we need for all occasions.
Laura is the best customer facing person we have meet in Chester.

26 February 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for taking the time to share this lovely feedback. I’m really pleased to hear about the excellent service Laura provides at our Chester Frodsham Street store. It’s wonderful to know she always makes customers feel welcome and ensures you have everything you need.

I’ll be sure to pass your kind words on to Laura and the team — they’ll be delighted to hear this.

Warm wishes,
Trish

Rated 5 out of 5 stars

Diss branch, good prices & great customer service

A pleasure shopping at Diss branch. Generally have a good selection of cards and associated products. Selling off diaries and calendars at a mega low price was a bonus.
The standout thing here is the brilliant customer service received from the Manager Jules and also Zara. Always cheerful, happy, polite and helpful. A credit to card factory and how customer service should be. Thanks

24 February 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you enjoy shopping at our Diss store and that you found some great bargains too.

It’s especially nice to hear your kind words about Jules and Zara — I’ll be sure to pass this on to them and the team. They’ll be delighted to know their cheerful and helpful service made such a difference.

Warm wishes,
Trish

Rated 5 out of 5 stars

GREENFORD Branch best customer service

I went to card factory in Greenford branch where I had the pleasure of being looked after by the lovely manageress Camille and her assistant Isabel.
What a fabulous branch the customer care is exceptional the service is outstanding thank you Camille for getting my order ready in time for valentines day🥳🥳.Camille was simply amazing the balloons were ready on time and beautifully presented.My venue looked amazing...I will be back for mother's day and Easter so see you soon ladies🎊🎊
Thank you again for going above and beyond the call of duty to bring a fantastic service .

13 February 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for sharing such lovely feedback. I’m delighted to hear about the exceptional service you received at our Greenford store from Camille and Isabel — it’s wonderful to know they helped make your Valentine’s celebration so special with the balloons ready and beautifully presented.

I’ll be sure to pass your kind words on to them and the team. They’ll be thrilled to hear how much their effort was appreciated.

Warm wishes,
Trish

Rated 5 out of 5 stars

Mothers day present

recently purchased a mothers day present for my twin grandaughters to give to their mum for mothers day.The store was in Poole.The lady Bex was very friendly,a great advert for the store.

23 February 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for sharing your lovely feedback. I’m really pleased to hear Bex at our Poole store was so friendly and helpful — it’s great to know she made your visit such a positive one.

I’ll be sure to pass your kind words on to her and the team.

Warm wishes,
Trish

Rated 2 out of 5 stars

Bravo Lindsay & dreadful customer care Robyn

Bravo Lindsay & dreadful customer care from Robyn!!!!! Following a chat conversation on 12th Feb with Card Factory after placing a large order & then not being able to then place the order I was informed only after all my hard work in creating multiple personalised items that they are currently only able to post 3 small A5 cards to NI,& are working on updating their despatch processes following the recent government amendments - fine but why not make that clear on the website! However I was kindly offered a refund on postage as initially the postage would have been free - this was dealt with most efficiently by Lindsay however there should have been a refund in a 4th order but Robyn refused to refund that which in itself was a small inconvenience but to promptly cut off the chat & terminate it without explanation ruined previous good customer care - what a pity for other staff members working hard for customer satisfaction!

12 February 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for taking the time to share this feedback.

I’m really pleased to hear that Lindsay was able to assist you efficiently, but I’m sorry to read that the rest of the experience left you feeling disappointed, particularly regarding the handling of the refund and the way the chat ended. I understand how frustrating that must have been after the time you spent creating your personalised items.

If you’re happy to, please contact us at cfonline@cardfactory.co.uk
with your order details so we can review this further and look into what happened.

Warm wishes,
Trish

Rated 5 out of 5 stars

The staff at Card Factory Hessle rd…

The staff at Card Factory Hessle rd Hull are always very helpful & friendly. The manager there Karen is full on board with everything & always has really good stock . Often more than the other card factory shops in Hull.

21 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear how helpful and friendly the team are at our Hessle Road, Hull store. It’s especially great to hear your kind words about Karen and the effort she puts into keeping the store well stocked.

I’ll be sure to pass your comments on to her and the team.

Warm wishes,
Trish

Rated 2 out of 5 stars

Never again

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 for 2 section no surprise no card then told we don`t sell them (really) I will never ever shop at The card Factory again and we wonder why the high street is dying. Littlehampton store (am)

21 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your feedback, and I’m sorry to hear about your experience at our Littlehampton store.

I understand how frustrating that must have been when you were simply looking for some help finding a card. That’s not the level of service we aim to provide, and I’m sorry you left feeling disappointed.

Your comments have been noted and will be shared with the store team so this can be reviewed.

Warm wishes,
Trish

Rated 1 out of 5 stars

0 if I could for your Wokingham branch!

​"I would strongly advise parents—especially those with neurodivergent children—to avoid the Card Factory in Wokingham and head to Wild Card instead, where the staff actually understand the concept of professional courtesy.
​I took my son in for his 10th birthday to pick out balloons. From the moment we walked in, the woman at the till was sarcastically rude. It escalated quickly: she snapped at my 8-year-old for touching items he intended to buy, told him to 'just go to a sweet shop,' and then incredibly, felt entitled to tell my children they 'should be grounded.'
​Most disgustingly, she directed these comments at my son while he was stimming (humming) and tying his laces. She even threatened to take my eldest son's phone away and then proceeded to whisper and laugh about my family with another customer in line.
​To mock an autistic child and lecture a parent on his birthday is vile. This staff member is a disgrace to the company. I will never spend another penny here and will be making a formal complaint to corporate. Save yourself the stress and support Wild Card instead.

18 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for bringing this to our attention, and I’m really sorry to read about your experience. What you’ve described is very concerning, especially as this was meant to be a special visit for your son’s birthday.

We would like to look into this properly. Please contact us at cfonline@cardfactory.co.uk
with a few more details, including the date and approximate time of your visit, so we can investigate further.

Warm wishes,
Trish

Rated 1 out of 5 stars

Over inflated price for deflated balloon

You may think you’re ordering an inflated balloon online but read the small print, it’s not inflated although the price is!

12 February 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for your feedback. I’m sorry for any confusion this may have caused.

As outlined in the product description, some balloons ordered online are not delivered pre-inflated due to packaging and delivery restrictions. We do also offer a range of pre-inflated balloons options through our website and stores.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great Rainham Kent Card Factory shop

Our Card Factory is in Rainham, Kent. They always have a good, extensive range of cards for all occasions, along with balloons, wrapping paper, etc. It is always a pleasure to shop there because the staff, especially Debbie, are always so cheerful, helpful and friendly. It's a lovely little local shop.

11 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you enjoy shopping at our Rainham, Kent store and that the team always provide such cheerful and helpful service.

It’s especially nice to hear your kind words about Debbie — I’ll be sure to pass this on to her and the team.

Warm wishes,
Trish

Rated 5 out of 5 stars

Buy cards from Card factory regularly

Buy cards from Card factory regularly. Sultana has been on the cashier. Extremely helpful. Always very welcoming with an amazing smile. Always wishes morning/afternoon. And ends with have a good day.

17 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear how welcoming and helpful Sultana has been — it’s great to know her smile and friendly greetings make such a positive difference to your visits.

If you don’t mind, could you let me know which store this was so I can pass your kind comments on to the right team?

Warm wishes,
Trish

Rated 5 out of 5 stars

Card Factory Lincoln Valentine…

Visited Card Factory Lincoln Valentine Park. Brilliant customer service. A VERY thorough job done twirling the string for my daughter’s birthday balloon and some helpful (but not pushy) upsell suggestions. Very happy with the price

17 February 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you had such a positive experience at our Lincoln Valentine Park store — it’s great to know the team took real care with your daughter’s balloon and offered helpful suggestions without being pushy.

I’ll be sure to pass your kind words on to the team.

Warm wishes,
Trish

Rated 1 out of 5 stars

Diffusers

Received 2 diffusers as Xmas gifts 1-Mum,1Friend Have a small bathroom and thought these would be ideal .As of now can’t smell any difference .Have used them separately and now together but nothing .Very disappointed .

16 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback — I’m really sorry to hear you’ve been disappointed with the diffusers, especially as they were gifts.

That’s not the experience we want you to have. If you’re happy to, please contact us at cfonline@cardfactory.co.uk
with a few more details, including the store (if known) and any packaging information, so we can look into this further for you.

Warm wishes,
Trish

Rated 1 out of 5 stars

Don't buy gimmicky boxed 'chocolate' or impulsive buys

Bought a bar of 'Love You' unbranded boxed chocolate as valentines gift.
It was the cheapest quality of chocolate ever.

Effectively all you are paying for is a red box with 'Love You' on it and the 'chocolate' bar inside is only fit for the bin.

Looks like the business has now taken to ripping customers off.

14 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback. I’m really sorry to hear you were disappointed with the chocolate — that’s certainly not the impression we want to leave.

Your comments have been noted and shared with the relevant team, as feedback like this helps us review our products and ensure they meet expectations.

Warm wishes,
Trish

Rated 1 out of 5 stars

Ordered a valentine's card on 7th Feb

Ordered a valentine's card on 7th Feb. Now 15th Feb and still no sign. Used their "chat"system, but they said they had until 5pm on the 13th before it was considered not delivered. I explained if the post hadn't been delivered by 2pm it wasn't arriving, it certainly didn't arrive on the 14th. Had to go elsewhere to buy one. Won't be using them again, or Moonpig (their sister) company. Not impressed.

13 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, I’m sorry for the delay in responding.

I’m really sorry to hear your Valentine’s card didn’t arrive in time — I completely understand how disappointing that must have been, especially having to make alternative arrangements.

So we can look into this properly and review what happened, please contact us at cfonline@cardfactory.co.uk
with your order number and a few more details. Once we have that, we’ll be able to assist you further.

Warm wishes,
Trish

Rated 5 out of 5 stars

How customer service should be!

I visit the card factory in Worcester regularly & the service is always top notch - quick, polite & with a smile. They’ll always have my business, it’s how it should be everywhere.

12 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear the Worcester team consistently deliver such quick, polite service with a smile — that’s exactly how it should feel.

We truly appreciate your loyalty and kind words.

Warm wishes,
Trish

Rated 5 out of 5 stars

Brilliant customer service

Brilliant customer service, with a smile! Attentive to the customers needs. A big thank you to the St Ives team!

11 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you received such brilliant service from our St Ives team — service with a smile really does make all the difference.

I’ll be sure to pass your big thank you on to them.

Warm wishes,
Trish

Rated 5 out of 5 stars

Excellent staff

Visited the store at Cortonwood and interacted with Dianne and Harry who were both professional and friendly. Harry showed us where the cards I needed were as I was struggling.
Dianne served us at the till and she was really helpful in every aspect. This store is a wonderful asset to the business and it is definitely the staff who make it so

10 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing your experience at our Cortonwood store. I’m really pleased to hear how professional and friendly Dianne and Harry were, and that Harry was able to help you find what you needed.

It’s lovely to read that you feel the store is such an asset — I’ll be sure to pass your kind words on to the team.

Warm wishes,
Trish

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