Card Factory plc Reviews 

10,040
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Evaluating 300 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently commend the staff for their exceptional helpfulness, friendliness, and efficiency, often describing interactions as pleasant and accommodating, especially with product selection. However, some customers also noted instances of unhelpful or rude staff, including managers. Several reviewers reported issues with customer service being dismissive or unable to resolve problems, particularly regarding orders that did not arrive. Additionally, some expressed dissatisfaction with product quality, specifically mentioning balloons deflating quickly.

What people talk about most

Staff

Reviewers frequently express satisfaction with the staff, highlighting their helpfulness, friendliness, and... See more

Product

Reviewers highlight ambiguous aspects of product quality and description, particularly concerning balloons... See more

Customer service

Consumers find customer service to be ambiguous, with many reporting positive interactions where staff were... See more

Service

Users describe ambiguous interactions with service, with many customers reporting positive experiences,... See more

Order

Clients share negative opinions on order experiences, with many reporting issues such as orders not arriving... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.4

Average

TrustScore 3.5 out of 5

10K reviews

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No recent history of asking for reviews

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3.4

All reviews

(10,040)

286 reviews in the last 12 months

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Rated 5 out of 5 stars

Unbeatable Customer Service

This company has the most helpful customer service I have ever received. I am mobility impaired, so I do a lot of my shopping online. I order all my birthday cards from Card Factory as they have a great choice, at reasonable prices. My latest order was delivered to the wrong address, this was no fault of the company, just a postal error. I rang and explained the situation and I was so impressed with the lady who dealt with my query, she was very kind, very helpful and quickly sorted it out as best she could, I’m not sure if I can name her, however Abbey, you are an asset to the company, I thought you were pretty amazing 🤩 thank you for your help today.

30 March 2026
Unprompted review
Rated 4 out of 5 stars

It costs nothing to say I Love.

On the 24th March I visited Card Factory Bridlington and was assisted by a polite kind and friendly young lady called Charlotte. I visited the shop to purchase a birthday card for my wife who I have been with for 60 years. Although they did not have a wide range of cards for a wife I eventually found one that I thought my wife would like and make her smile. Please Card factory increase your range of cards for the older married person it would be appreciated.
Please remember to thank Charlotte like I did she is a credit to herself and family.
Please be kind to everyone you meet.

24 March 2026
Unprompted review
Rated 1 out of 5 stars

Awful first experience, never again!

Ordered daughter a personalised birthday card on the 21st March for 29th I've waited hoping it would have come last minute but still not received, I wouldn't recommend these to absolutely anyone and I want a refund. Awful company.

21 March 2026
Unprompted review
Rated 5 out of 5 stars

Lucy you are one lovely Lady who goes…

Lucy you are one lovely Lady who goes that extra Mile to listen and to direct with a smile. you have Earned your 5 stars Lucy and yet again i know evertime i need help because i am registerd Vowel Dyselxic that Lucy and the other Team Members are ready to help with a smile. Thank you Lucy your a real star

29 March 2026
Unprompted review
Rated 1 out of 5 stars

I had a really disappointing experience…

I had a really disappointing experience in Stratford London store today.

When I went to check out, the cashier (a tall, slim white female staff ) told me she was “not in service” in an impatient manner — even though she had just finished serving another customer. Another colleague then stepped in to help me.

However, when I realised I had forgotten my receipt and returned to the store just less than one minute later, I saw her serving other customers.

This inconsistency made me feel that I was intentionally refused service. Combined with her attitude, I felt uncomfortable and not treated with equal respect. As an Asian customer, this experience unfortunately came across as potentially discriminatory.

I hope this can be taken seriously and reviewed.

28 March 2026
Unprompted review
Rated 1 out of 5 stars

Poor quality and terrible customer service

I ordered two balloons for Mother’s Day. I collected them and when I returned home 10 minutes later, one of the balloons had deflated.. I returned it to the store immediately, the staff were unfriendly and unapologetic at best. In fact, they were complaining to each other about how busy the shop was! The balloon was no longer available in store and my option for replacement was one that had been written on by a member of staff. I took that one home and it had deflated the following morning! I emailed my concerns to be told I should take the balloon back to the shop. Mother’s Day had come and gone!! I explained in my email that I wasn’t looking for a refund, that ship had passed! To this date, I have received not one apology from either the shop staff or customer services. What a disappointment for My 78 year-old Mum. This is the worst customer experience, it seems like no one cares, the whole ethos of the products is thought and care after all! I would advise to use a different company and avoid CF completely.

14 March 2026
Unprompted review
Rated 1 out of 5 stars

Terrible service.Dont use.

Terrible service.Dont use.
Card hadn't arrived on day 5 .So no card for a Birthday.I asked for a refund or a voucher so I can go to my local card factory and buy one,they refused and said wait another 3 days .so 8 days in total to possibly receive a card.
Next time I will use Moonpig.

21 March 2026
Unprompted review
Rated 1 out of 5 stars

North end croydon card factory

I always go into card factory in croydon. Usually friendly staff. However today I went in, young girl on the till. Never asked who was next so I walked up to her till. No hello!! Just ignored me. Talking to her colleagues the whole time. Never told me the total of my purchase. Waited for her to proceed for me to to tap card, still talking. I then tapped card, never asked me if I wanted a receipt. Never spoke to me. No please, thankyou nothing. Just kept talking to her colleagues. Absolutely discusting!!! I even said nice customer service in a sarcastic way but she just gave me a dirty look. It's very sad because I go there most weeks and get lovely customer service. Sorry but she really needs to realise her appalling behaviour.

21 March 2026
Unprompted review
Rated 5 out of 5 stars

WAKEFIELD shop

WAKEFIELD shop - Amazing customer service from Jenny. Always happy to help, goes out of her way to find anything not on the shop floor. Thank you 😊

7 March 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous customer service

Went to Falmouth card factory was served by a lovely lady called Helen she went above and beyond to make sure me and my mum left happy she was professional and asked lots of questions when we were unsure about something to find what we wanted
Thank you Helen

4 March 2026
Unprompted review
Rated 1 out of 5 stars

I didn’t even want give them one star.

I didn’t even want give them one star.
Myself and my partner have just been verbally abused bythe shop manager at marina quay in Rhyl. His name is Martin and he should not be allowed to speak to anyone like he did. Stay away from him at all cost!

14 March 2026
Unprompted review
Rated 1 out of 5 stars

Rude manager and false advertisement

Rude staff and rude manager in the Liverpool one store. Overpriced though the window sign stated prices from £2.29 but all them balloons had been placed into 3/4/5 bunch balloons wanting nearly £15/£20 for them not worth it when single balloons start from £2.29 or so they claim in the window signs. 14/3/26 manager rude and shouting at myself for asking why they haven’t got single balloons when CARD FACTORY ARE ADVERTISING THEM AS BEING SOLD. Maybe should take this false advertisement down if only selling in bunches worst £10 not £15/£20

14 March 2026
Unprompted review
Rated 2 out of 5 stars

Stern and americanised

I tried to email in rather than write public but there’s only a chat bot and it said it’s not in working hours? If it just let me send an email you could see and action it when it is working hours?
I didn’t need to have a live instant chat.

Usually I would have said this is a decent place with cheap cards hence the two stars but today it took me forever to find a decent card because they all said “Mom” which I know is used in some places like Brum which is fair but let’s face it, it’s just another americanisation we are going to be forced to adopt and I can’t stand it. A few cards sure for those who do and those travelling (but American Mother’s Day isn’t even the same time) but at least a third of the cards?

I thought that would be the end of it but then it was near closing time and there was a queue so I carried on browsing waiting for the queue to not be there (I was the only one left except the queue) when the girl at the till seemingly annoyed, announced they were closing soon to just me. I already knew that as the other girl politely informed me and was happy to go straight to the till but seemed a bit unnecessary to announce in front of everyone else that you were annoyed at me not waiting in line. So I joined the queue just to have to wait there to appease, would have taken the exact same amount of time except it was wasting my time as well

5 March 2026
Unprompted review
Rated 1 out of 5 stars

No compassion from customer service team!

Would strongly avoid using their online service. I used their online service to purchase two cards due to me ending up in hospital suddenly. I was very out of it on medication at the time and did not double check the address and missed off the door number. * just want to add that most online service providers stop the order going through if the address is not correctly filled*.. anyway. I noticed the error so contacted customer service. I was informed that this was already showing as dispatched so they couldn’t amend the address or provide a refund however the cards would be returned to them and a note will be put on my order to provide the correct door number.

It has been almost two months since this happened and I’ve had no cards and no refund! It was only two cards and has cost me £7-£8!! Wouldn’t have been too fussed if the cards actually turned up!

Just to add to card factory’s response because they clearly didn’t read my review properly. The order definitely hasn’t been passed to them and sent out again as it’s now been well over a month since the expected delivery date

6 February 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your review. I’m sorry to hear about the situation with your order.

As advised by the team at the time, once an order has been dispatched we’re unfortunately unable to amend the delivery address. If the address details are incomplete, the item is normally returned to us by the courier before we’re able to take any further action.

I have passed your recommendations regarding the address validation on our website on to the relevant team for review.

Warm wishes,
Trish

Rated 5 out of 5 stars

I was at the Aberdeen Beach boulevard…

I was at the Aberdeen Beach boulevard store on Wednesday 4th of March. I was served by a lady called Laura and she was very polite and offered myself and other customers a helping hand. She was delightful and delivered a friendly and professional service. She was very knowledgeable and told me about the special offer in store which was a great deal. I always use card factory to buy cards aa it always has highest quality products for a fantastic price. Thanks for your help Laura and for making me feel welcome

4 March 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for taking the time to share this lovely feedback. I’m really pleased to hear about the friendly and professional service you received from Laura at our Aberdeen Beach Boulevard store. It’s great to know she made you feel welcome and helped you make the most of the offers in store.

I’ll be sure to pass your kind words on to Laura and the team.

Warm wishes,
Trish

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