Card Factory plc Reviews 

10,040
TrustScore 3.5 out of 5

3.4

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Review summary

Created with AI, based on recent reviews

Evaluating 300 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently commend the staff for their exceptional helpfulness, friendliness, and efficiency, often describing interactions as pleasant and accommodating, especially with product selection. However, some customers also noted instances of unhelpful or rude staff, including managers. Several reviewers reported issues with customer service being dismissive or unable to resolve problems, particularly regarding orders that did not arrive. Additionally, some expressed dissatisfaction with product quality, specifically mentioning balloons deflating quickly.

What people talk about most

Staff

Reviewers frequently express satisfaction with the staff, highlighting their helpfulness, friendliness, and... See more

Product

Reviewers highlight ambiguous aspects of product quality and description, particularly concerning balloons... See more

Customer service

Consumers find customer service to be ambiguous, with many reporting positive interactions where staff were... See more

Service

Users describe ambiguous interactions with service, with many customers reporting positive experiences,... See more

Order

Clients share negative opinions on order experiences, with many reporting issues such as orders not arriving... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.4

Average

TrustScore 3.5 out of 5

10K reviews

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1-star

No recent history of asking for reviews

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3.4

All reviews

(10,040)

286 reviews in the last 12 months

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Rated 1 out of 5 stars

Postage

I have never had any issues with the card factory in the past I get all my grandchildren's cards personalised and they love them, my problem this time has been with delivery, that's not necessarily card factory's fault, but I begrudge paying £1.70 postage and it not arriving I always order my cards the week before birthdays it has been 2 weeks since the card was ordered

20 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback. I’m really pleased to hear you’ve always enjoyed our personalised cards for your grandchildren — it’s lovely to know how much they’re loved.

I’m sorry to hear about the delay with your recent delivery. I completely understand why this has been frustrating, especially as you order in good time for birthdays.

If you haven’t already, please reach out to us at cfonline@cardfactory.co.uk
with your order number and we’ll be happy to look into this for you.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great Customer Service

My partner is deaf and I wanted a specific sign language card on Card Factory's website, however there was a technical issue with the product. I contacted customer service and Taya sorted it for me straight away!! Amazing - Thank you so much<3

19 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing this lovely feedback. I’m really pleased to hear Taya was able to sort the issue for you so quickly and make the experience a positive one. I’ll be sure to pass your kind words on to her — she’ll be delighted.

Warm wishes,
Trish

Rated 1 out of 5 stars

Don’t waste your money

Updated following Card Factory response….. this was not a personalised card I ordered! The card sent was not as described or shown on your website.

Don’t waste your money. I ordered a card online for my husband birthday which on the website showed it had a verse inside. When it came the card was blank inside. BE WARNED! Items not as described. Wouldn’t send me a replacement card just offered a refund.
If I’d wanted a blank card I’d have gone to Whistlefish who offer superior cards much cheaper than card factory.

17 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback — I’m really sorry for the disappointment this caused, especially as it was for your husband’s birthday.

Unfortunately, we’re not able to resend personalised items once they’ve been produced, which is why a refund was offered instead. I do appreciate how frustrating this must have been when the card didn’t meet your expectations, and I’m sorry we couldn’t resolve this in the way you were hoping for.

Your comments have been noted and shared, as feedback like this helps us review how product details are shown online.

Warm wishes,
Trish

Rated 1 out of 5 stars

Poor quality helium balloons that…

Poor quality helium balloons that started to go down after a couple of hours , poor customer service will not use again

14 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

I’m really sorry to hear about your experience with the helium balloons and that you were disappointed with the service — that’s not what we want for our customers.

If you’re happy to share a few more details, please reach out to us at cfonline@cardfactory.co.uk
so we can look into this further and see how we can help.

Warm wishes,
Trish

Rated 3 out of 5 stars

Slowness of the App and choice of cards

I have been buying cards from The Card Factory on line for years and have been very happy with using the facility. Over the past year or so the website seems to have slowed down and to order cards it takes ages, wasting valuable time. Also, the choice of cards used to be extensive, especially birthday cards. Now the majority of the cards are personalised ones, which I do not need, except for a few every now and then. The prices have gone up considerably too. You used to have a choice of lots of 99p cards but not any more as far as I can see. I am very disappointed as I do not live anywhere near a store where I can browse and buy.

15 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your feedback. I’m really sorry to hear how disappointed you’ve been with the recent changes — especially as you’ve been a loyal online customer for so long.

I understand how frustrating it can be if the website feels slower, the range doesn’t suit what you’re looking for, and prices don’t feel as accessible as they once did. Your comments around card choice, personalisation, and value have been noted and shared, as feedback like this is really important in helping us review how we support customers who rely on shopping online.

Thank you again for being honest about your experience. I do appreciate you taking the time to let us know how things feel from your side.

Warm wishes,
Trish

Rated 5 out of 5 stars

Helen at the Western Road card factory…

Helen at the Western Road card factory in Brighton was lovely and helpful

14 January 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for sharing your lovely feedback. I’m really pleased to hear that Helen at our Western Road store in Brighton was so helpful and welcoming — I’ll be sure to pass your kind words on to her and the team.

Warm wishes,
Trish

Rated 5 out of 5 stars

emily helped me find the perfect card…

emily helped me find the perfect card for my boyfriends sisters belated birthday! she knew exactly where to find it and it was brilliant!

14 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your lovely feedback — it’s great to hear how helpful Emily was in finding the perfect card.

If you don’t mind, could you let me know which store this was? I’d love to pass your kind comments on to Emily and the right team.

Warm wishes,
Trish

Rated 5 out of 5 stars

A hospitality service in Barkingside…

A hospitality service in Barkingside High Street a very pleasant lady her name was Chris Femni . Very professional and was very helpful.

16 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing your feedback. I’m really pleased to hear about the professional and helpful service you received from Chris at our Barkingside High Street store. I’ll be sure to pass your kind words on.

Warm wishes,
Trish

Rated 1 out of 5 stars

False delivery dates and shocking customer service

False delivery dates on order confirmation, shocking customer service I ordered 29th December told delivery would be 2nd January, it wasn’t when some parts arrived they arrived damaged other outer parcel box and item inside an even with evidence you could tell they didn’t want to refund me and I’m still awaiting parts of the order the birthday has now been and customer service is totally shocking been told someone was going to look into my missing items on Monday I’m still waiting for update on this total experience has been appalling

29 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing this — I’m really sorry to hear how disappointing this experience has been, especially with damaged and missing items and the impact on a birthday.

So I can look into this properly and help move things forward, please could you send me a few more details about your order (including your order number and what’s still missing)? Once I have that information, I’ll be able to assist further.

Warm wishes,
Trish

Rated 4 out of 5 stars

Great customer service after 2025 calendar sent instead of 2026

I wanted to update my review to say that the Card Factory responded very quickly to an email, were extremely apologetic and refunded me. I originally gave 2 stars but have updated this, given the excellent customer service.

I ordered a personalised calendar for a Christmas present, spent ages choosing photos for it and paid not a small amount for it. I gave it to my sister and she has discovered they have sent a 2025 calendar, not 2026. I'm so annoyed and disappointed.

4 January 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for updating your review and for taking the time to share this. I’m really pleased to hear the team were able to respond quickly, apologise, and get a refund sorted for you.

I’m sorry again for the disappointment caused by the calendar being incorrect — I completely understand how frustrating that must have been after the time and care you put into creating it as a gift. Your feedback is appreciated and has been shared with the team.

Warm wishes,
Trish

Rated 1 out of 5 stars

Disappointed.!

Disappointed.!

I placed an order for a card and gift as surprise to my wife for my anniversary and paid extra for delivery day before the date .When I checked with them I was informed that order is not ready and won't be delivered on time .It Left me with no time to arrange the alternative.
Why take orders if you cannot process them.

31 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your review — I’m really sorry to hear how disappointing this was, especially as it was for such an important occasion.

I’ve requested a little more information from you so we can look into what happened and see how we can help further. Once we have those details, we’ll be able to investigate properly.

Warm wishes,
Trish

Rated 1 out of 5 stars

WARNING

WARNING: Check your Sportswift Ltd / Card Factory Ltd calendars. My STAYCATION 2026 DESK FLIP CALENDAR is missing the ENTIRE month of January. Not ripped out but completely omitted. Check now...!

16 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for bringing this to our attention. I can see that one of my colleagues is already assisting you to get this resolved, and we’re looking into this for you.

I’m really sorry for the concern this has caused, and thank you for flagging it so we can put things right.

Warm wishes,
Trish

Rated 3 out of 5 stars

Confusing online ordering process

Ordered a personalised family planner. Instead recieved a normal calendar without columns for organising individual family members. The ordering process is confusing. That said, the company did eventually issue a refund as a gesture of goodwill’

30 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback — I’m really sorry to hear about the mix-up with your order and that this has left you feeling disappointed.

I’ve asked for a little more information from you so we can look into this properly. If you’re able to provide the requested details, we’ll be happy to investigate further and assist you.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great customer service

I’ve been in numerous times over Christmas and the staff at Merry Hill are always so helpful, kind and patient. Shipping in store is always a pleasure. Thank you

30 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear the team at our Merry Hill store were consistently helpful, kind and patient over the Christmas period — it’s great to know your visits were always a pleasure.

Warm wishes,
Trish

Rated 5 out of 5 stars

Card Factory Blackheath, Rowley Rwgis…

I went to your branch in Blackheath Rowley Regis this morning. I was met by a lovely young lady called Sarah. She took me to the type of card I was looking for and I found the prefect card for my best friend’s birthday. Sarah is a lovely, professional young lady, with an air of confidence, without being pushy. Sarah deserves to go far in her career. She was a delight on a very cold miserable morning. 🥳👍👏🏻

30 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing your lovely experience at our Blackheath Rowley Regis store. It’s wonderful to hear how Sarah made such a positive difference to your visit and helped you find the perfect card. I’ll be sure to pass your kind words on to her and the team — feedback like this really does mean a lot.

Warm wishes,
Trish

Rated 1 out of 5 stars

Seasonal role rejection 3 days before Christmas???

Applied for a seasonal sales assistant role with the card factory on the 23rd September. Got a response 3 days before Christmas, 22nd December, turning me down for the christmas seasonal staff role. I have a Masters, I am in my 20s, I put my full effort into the application and described how I would fit the role well/ my skills.

I suggest you re-hire for recruitment.

Gratefully since working elsewhere that values my skills and doesnt give sub-human treatment.

22 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your experience. I’m sorry to hear you were disappointed with the outcome and the timing of the response. We do appreciate the effort candidates put into their applications, and your feedback is important.

If you’re happy to share, could you let me know which store this application was for so I can feed this back .

Warm wishes,
Trish

Rated 5 out of 5 stars

Lovely staff

Last minute decision to try to get a Christmas helium balloon for my grandson,they were just closing the door at Beaumont Leys Leicester,a lovely lady let me in and I managed to get the balloon,thank you so much he loves helium balloons and I’m sure it will make his day when it comes out of the box I’ve put it in.The people that work there go above and beyond

24 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing this lovely experience. I’m really pleased to hear the team at our Beaumont Leys store went above and beyond to help you, especially at such a busy moment. It’s wonderful to know your grandson will be delighted with his helium balloon — moments like that really matter.

I’ll be sure to pass your kind words on to the team.

Warm wishes,
Trish

Rated 1 out of 5 stars

Card Factory High St Dumbarton

Card Factory High St Dumbarton

Went into the shop at 5.50 pm and as a lot of different area and cards asked the young female member of staff to help me find cards so I didn't hold them up as closed at 6pm. Managed to select all 4 cards apart from 1 which the young lady helped me to pick up. The older assistant!manager? came through from the back shop and locked the door. I asked what time it was and if closing. She said yes locking the door. I said I would just be one minute as picked all cards just one which the girl had lifted for me. She said we are now closed. So I handed the cards to the young assistant and left as felt the older lady was quite abrupt and despite having the cards in my hand to go and pay for these was not interested in customer service. I will not ever enter this shop again. This is the first time I have felt that the business was not wanted! I own a shop and would never treat anyone in this manner and am very aware of customers keeping me from closing therefore would not behave in such a manner. Obviously they don't need the business!! I left the shop at exactly 6pm and bought cards elsewhere!

22 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Thank you for taking the time to share your experience — I’m really sorry to read how this made you feel. This isn’t the kind of service or welcome we want customers to experience in any of our cardfactory stores.

I appreciate you explaining what happened, especially as you were ready to make your purchase. Your comments around how the situation was handled are concerning, and I’ll make sure this feedback is passed on so it can be reviewed and addressed.

Thank you again for raising this with us, and I’m sorry we missed the mark on this occasion.
Warm wishes and Merry Christmas.
Trish

Rated 5 out of 5 stars

Great experience in bluewater branch

Great experience in bluewater branch - cashier was very polite and asked how I was - everything you require in a cashier - and asked if I needed anything else - cashier was Luke

22 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Thank you for your lovely review — it’s great to hear you had such a positive experience at our cardfactory store in Bluewater.

I’m really pleased Luke made you feel welcome and checked you had everything you needed. That friendly, thoughtful service is exactly what we love to celebrate, and I’ll be sure to pass your kind words on to him.

Thanks again for taking the time to share your feedback.

Warm wishes,
Trish

Rated 1 out of 5 stars

Blaydon Store Manager

Went to the Blaydon store and was served at the till by the Manager Ashley. Her attitude was shocking and extremely rude and disrespectful. As a manager myself I am surprised that she even has the role at all.

19 December 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Thank you for taking the time to share your experience — I’m really sorry to hear about the service you received at our cardfactory store in Blaydon. This isn’t the kind of customer experience we want anyone to leave with, especially not during what should be a positive visit.

I appreciate you raising this with us. I’ll make sure your feedback is passed on to the appropriate team so it can be looked into and addressed.

Thank you again for bringing this to our attention.

Warm wishes,
Trish

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