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boohoo Reviews 

207,765
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Considering 4,272 reviews, most reviewers were unhappy with their experience overall. Many people found customer service to be unhelpful, unresponsive, and difficult to reach, often encountering only automated responses. Consumers experienced significant delays or outright refusal in receiving refunds, with some reporting partial refunds or deductions. Reviewers frequently encountered difficulties with the return process, including issues with the online portal, unacknowledged returns, and complicated procedures. Many also received incorrect items, wrong sizes, or products that did not match descriptions or had poor quality, with some orders not arriving at all. However, some customers also noted positive experiences with specific customer service representatives, who were described as helpful, quick to respond, and effective in resolving issues.

What people talk about most

Customer service

Clients share negative opinions on customer service, with many reviewers expressing frustration and... See more

Refund

Reviewers express widespread dissatisfaction with the refund process, frequently reporting significant delays... See more

Order

Consumers express significant dissatisfaction with their orders, frequently reporting issues such as... See more

Return policy

Customers consistently note negative experiences with the return policy, describing the process as... See more

Product

People report negative experiences with product, citing issues with incorrect items, sizing discrepancies,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the deliv... See more

Rated 2 out of 5 stars

I ordered something Express delivery with my premier account on 18th May 26. It’s now 2nd June 26 and it hasn’t turned up. The item has clearly been lost by Evri, but boohoo haven’t refunded me yet. Y... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

Ordered a dress for a memorial but Boohoo sent me the incorrect size. Contacted them requesting a refund and was told that I needed to wait 2 weeks to be credited. 2 weeks later, I had to con... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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1-star

No recent history of asking for reviews

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2.4

All reviews

(207,765)

4,545 reviews in the last 12 months

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Rated 1 out of 5 stars

What a terrible way to do customer services…

What a terrible way to do customer services. As someone that works in this area is it impossible to sort an issue. No email to get in contact can only message. I’ve started a message chain 4/5 times and then it take me back to the start. Don’t add delivery+, they say they will refund you if it’s late then they say it’s nothing to do with them (even though you have to raise it through them) and boohoo can barely acknowledge it either. Keep on getting me to confirm the same this. Terrible experience.

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Horrific customer service

Horrific customer service. I just need help getting more QR codes for my parcels and nobody is helping me! The boohoo portal is useless too you can’t generate more than one qr code for returns per order but the order came in 5 different parcels! I’m so angry!

24 June 2026
Unprompted review
Rated 1 out of 5 stars

Worse company

Worse company, tried returning an order, they send me QR code that does not work, been trying to request for a returns label for 3 days for me to print at home, cannot understand why they don't understand my request, keep asking me questions and sending me QR code, even though mentioned it does not work, I payed up front to return, they are now saying I have to pay to return via Royal Mail or Evri if I want to print a label at home, such awful service, they offer so many options to pay up front for returning and extra's but does not seem to work. My opion is never to purchase from this online store, cannot even call direct, just stupid AI on web chat. Never again I will purchase from the horrendous online store.

18 June 2026
Unprompted review
Rated 1 out of 5 stars

0 star customer service

Worst customer service I have ever dealt with, a 1 star review is too kind.

I placed an order for a matching hoodie and shorts coord. I was sent a dress instead of the hoodie. I took photos and contacted customer service, as their website instructs. They sent me a returns link. I returned the whole order. There is no option for an exchange.

I was charged £1.99 to make the return as I "chose to return the shorts" even though I only bought them because they matched the hoodie that I never got. They then issued a refund for £22 (minus the returns charge) where I received 2/3 of it direct to my bank and 1/3 to a gift card - no idea why. I never got the gift card. Had to contact them again for this.

I then realised they never refunded the original postage costs, which I had to argue with them for for over a week, quoting consumer rights law, until they finally refunded that. There is no continuity with who is dealing with your issue with a new person responding every time, so overall it has taken over a month of arguing with them to return my money because they sent me the wrong item. And I'm still at a two quid loss.

I am going to purchase the cheapest item they sell to use the gift card I never wanted and I will never be shopping at Boohoo again.

25 May 2026
Unprompted review
Rated 1 out of 5 stars

Bad bad bad

Bad bad bad
The costumerservice really stealing your money and back and forte for Almost more then a month to get my money back.
Im dissapointed and NEVER order again at boohoo so people don’t ever order cause they not legit for real baddest company i ever ordered they need to close this

22 June 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service when something…

Poor customer service when something goes wrong. I ordered a dress via express delivery for a event on the weekend. It didn't arrive on time and tracking doesn't seem to be updating anymore so I assume there is an issue with the delivery company but I cannot communicate with customer service to resolve the issue as they only have a limited AI chat bot.

10 June 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

I received my items quite quickly and they were what they described although a few times did not suit me. So I returned them. I had not heard anything for a few weeks so I sent an email and received a reply quickly about when I’d received my refund and they were quite helpful. Great customer service, products and delivery

22 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Jen,
We are so pleased to hear that our products and delivery met your expectations, and that our customer service team was able to assist you efficiently with your return and refund. We appreciate your kind words.
Many thanks,
Raja

Rated 2 out of 5 stars

Really disappointed at how customer…

Really disappointed at how customer service has gone down hill. Trying to get an issue resolved with so much going back and fourth speaking to endless bots. Please spend your money more sustainably with other brands who have customers at their forefront.

21 June 2026
Unprompted review
Rated 5 out of 5 stars

Overall positive - efficient returns

Had an overall positive experience with boohoo and surprised to read all the negatives. We ordered some prom dresses for various end of term events and the prices were very reasonable, meaning my daughter could have more than one dress, rather than wearing the same one to everything - lucky her. The dresses look great on but one was a bit small. I had lost my order number and was worried about being able to return it. Kai the AI assistant resolved this instantly and was able to provide my order number so I could create a return which was also exceptionally easy compared to some sites I have used. Hoping my refund will be equally efficient!!

21 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Sara,
We are so pleased to hear about your positive experience with us, especially regarding the prom dresses for your daughter's events. It's wonderful to know that our pricing allowed for more options. We're also glad that our AI assistant could swiftly help you with your order number and make the return process straightforward. We are confident that your refund will be processed efficiently. Thank you for sharing your kind feedback!
Raja

Rated 5 out of 5 stars

Kai was Super friendly and very helpful…

Kai was Super friendly and very helpful sorted my query in minutes. Thankyou

21 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Debbie,
We're so happy to hear our team provided such friendly and helpful service, resolving your query quickly. Thank you for sharing your positive feedback and we will pas your this feedback on to Kai too.
Raja

Rated 1 out of 5 stars

I ordered a two piece set which…

I ordered a two piece set which includes two skirts and two tops for next day delivery as I was going out my items arrived which very carelessly was packed in the warehouse and ended up only sending me out the skirts for my two piece sets without both tops which I could not wear both outfits very careless behaviour and ridiculous customer service like who packed two skirts without top as it comes in two sets so weird never had this before definitely would not be buying from boohoo again constantly have bad reviews. Never on time with delivery packages are constantly wrong. Sort it out. Communication and getting through to them is absolutely ridiculous as well. I've messaged them on iMessage which I still have not received a response.

20 June 2026
Unprompted review
Rated 1 out of 5 stars

Worst company I’ve ever ordered from

Worst company I’ve ever ordered from, my last 3 orders have all been wrong, wrong items received, wrong sizes and items missing. At first I though ok errors happen so ordered again, 2nd time thought Jesus not again surly just another mistake and 3rd time it was for my partners birthday and 2 items were wrong size, 1 item wrong and 1 item missing. AND GUESS WHAT…. ZERO customer service. Says you can only contact via message and messenger and they never ever got back to me from my 2nd order so I’m now dreading trying to get a response on this last order. NEVER AGAIN!

20 June 2026
Unprompted review
Rated 1 out of 5 stars

Outraged

Outraged. Since when did the returns window reduce? Absolutely sneaky to do something like that. I’ve got over £100 worth of stuff that I needed to return due to bad sizing and now I’m stuck with no way or returning. Disgusting.

20 June 2026
Unprompted review
Rated 1 out of 5 stars

I would rate it as zero stars if it was…

I would rate it as zero stars if it was possible. Awful customer service- to get through a person is almost impossible, it takes days for someone to get back to you via whatsapp! AI agent will be asking the same question a dozen of times! Return gets processed with error and nobody can help!
Avoid this cheap awful company!

20 June 2026
Unprompted review
Rated 5 out of 5 stars

Ellis was helpful when Evri refused to…

Ellis was helpful when Evri refused to deliver my package, Ellis help manage the situation and was able to sort my issue. Thank you

17 June 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Oluwadamilare,
We're so glad to hear that our Ellis was able to effectively resolve the delivery issue with your package. We appreciate you sharing your positive experience with us.
Many thanks,
Raja

Rated 1 out of 5 stars

Avoid at all costs

Avoid at all costs. An absolute scam. I sent back the order only to find it redelivered to my house…actually it was in a bush in my garden. Can’t send it back because the code has already been used. Customer service are unhelpful. No phone number. Terrible. I wished I’d read the reviews before I bought the dresses.

6 June 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely Apalling Service

I have never written a review for any company that has disappointed me; however, this one has tested my patience immensely.
Tried to get small issue sorted via customer service since the 27th April, and it's nearly 3 months later.
Have sent ongoing emails asking for an update and just get the same emails back asking for my email etc and then when I send them (again) all you get is "Our customer service is busier than usual" There is no customer service. Have asked for management details repeatedly to no avail. Disgraceful service.

19 June 2026
Unprompted review
Rated 1 out of 5 stars

If I could give 0 I would

If I could give 0 I would, ordered a jacket in a size M & was sent a size S, started a return and reported wrong size received & customer service are terrible, I paid next day delivery and had to pay to return and they said they can’t refund full amount owed as I didn’t take a picture, what a load of rubbish, I’ve sent order number and you can clearly see they’ve sent wrong size, I’m a pensioner and feel totally ripped off.

16 June 2026
Unprompted review

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