Blue Nile Reviews 

1,580
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 425 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of products, often noting that items look exactly as pictured and are well-made. Many appreciate the wide selection of jewelry and the knowledgeable, helpful staff who provide patient guidance. However, some customers experienced issues with customer service, citing unhelpful representatives and a lack of follow-up. Others reported concerns with delivery, including delayed shipments and poor communication. A few also found that product quality or design sometimes fell short, with items not fitting or being poorly designed.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, with many expressing satisfaction with the... See more

Quality

Reviewers mention positive feedback about quality, highlighting the outstanding craftsmanship, attention to... See more

Staff

Users describe positive interactions with staff, often highlighting their professionalism, knowledge, and... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers praising the helpfulness and... See more

Delivery service

Consumers find delivery service to be ambiguous, with many reviewers praising fast and on-time deliveries,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied

Rated 5 out of 5 stars

We were assisted by Megan Small at your Scottsdale, Arizona location. She was incredibly helpful and did not rush our decision making. Megan was able to answer our questions as while as help us unders... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,580)

402 reviews in the last 12 months

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Rated 5 out of 5 stars

Product arrived and was exactly as…

Products arrived and were exactly as pictured. The quality of the products was exceptional. Beautiful jewelry, I don't think these will be my last purchases from Blue Nile.

22 March 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Sandy! We are beyond thrilled to know how happy you are with your new jewelry!

Rated 5 out of 5 stars

Beautiful earrings and wonderful experience

I've upgraded my earrings twice now and was fortunate enough to have been helped by Krista P. as my diamond expert. Her knowledge and expertise allowed me to choose a pair of diamond studs, maximizing sparkle and beauty while staying within my budget. Her responsiveness and follow-through was much appreciated as she was always keeping me in the loop as far as the process. The wait this time around was quite long, though I was warned by Krista, taking about 6 weeks vs 3 weeks from my first upgrade. I will say, I assume its because this pair was larger than my previous, the packaging was phenomenal and a pleasant surprise. The presentation screamed luxury, as you would expect with 2 ctw diamond studs. I cannot rave enough about my experience thanks to Krista as she definitely played the biggest role is ensuring my satisfaction. I do hope she gets the recognition as it is well deserved as I am so appreciative of her dedication to providing such an exceptional experience.

2 April 2026
Unprompted review
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Reply from Blue Nile

Thank you so very much! We are so happy to know you adore your new earrings and that you had a wonderful time working with Krista!

Rated 2 out of 5 stars

Not your polished cust ex

I am a retail executive - spent my career in making sure customers get best possible experience in store. I have to say, Austin location of Blue Nile misses the mark on customer service on so many fronts. All it would take is for you to go shop at LV, YSL or Nordstrom shop at Domain - you will find a much more courteous and welcoming staff.

29 April 2026
Unprompted review
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Reply from Blue Nile

Hi Nick, we appreciate your feedback and sincerely apologize for any disappointment during your visit with our team. We would love to assist you further with any additional questions or concerns.

Rated 5 out of 5 stars

Excellent Customer Experience!

I had such a wonderful experience and would highly recommend Blue Nile to anyone looking to buy a quality piece of jewelry. The customer service was top notch. I was able to chat live with an expert and get immediate assistance for accurate sizing information. I even had to return my first ring and that experience was also excellent. 5+ stars!

13 April 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Sarah! We are so happy to hear you had an amazing experience with our team!

Rated 1 out of 5 stars

Urgent Concern Regarding Diamond Purchases and Missing GIA Inscriptions


I am writing to report a very concerning experience with my recent diamond purchases through Blue Nile.
My first order was for a 1.06 carat diamond, which I arranged to pick up in-store. During the appointment, the staff attempted to locate the GIA inscription on the diamond but were unable to find it, even after several hours of inspection.
Due to this issue, I agreed to replace the stone with a larger 1.21 carat diamond. However, the same problem occurred again. During the second visit, I agreed to return to the store after the staff made calls to confirm the location of the inscription on the diamond. Despite this additional effort and follow-up, the staff still could not locate any inscription on the stone, even though the accompanying certificate indicates that it should be inscribed.
This repeated issue has significantly impacted my confidence in the accuracy and quality assurance of the products I received. At this point, I am requesting a clear explanation for why the GIA inscriptions could not be found on either diamond, as well as verification of the authenticity of both stones.
I would appreciate a prompt response addressing the following:
Confirmation that both diamonds match their respective GIA certificates
An explanation for the missing inscriptions
Independent verification of the stones’ authenticity
The steps Blue Nile will take to resolve this issue
Given the seriousness of this matter, I am seeking a resolution as soon as possible.

21 March 2026
Unprompted review
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Reply from Blue Nile

Hi Minh, thank you for sharing your feedback and we apologize for any concern during your recent experiences. The diamond you selected has a laser inscription on the girdle in the same location that your setting design requires a prong. This is likely causing the inscription to be hard to see, though rest assured each diamond is inspected by our gemologist team multiple times while in our care. Our customer care team will be happy to assist you moving forward with your dream ring!

Rated 5 out of 5 stars

The representative that I worked with…

The representative that I worked with was very helpful and took great care of us picking out an engagement ring

21 March 2026
Unprompted review
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Reply from Blue Nile

Thank you Dillon! We are delighted to know you had a wonderful experience with our team. We cannot wait to 'wow' you again!

Rated 3 out of 5 stars

Had to return for Repairs

Received ring and after 3 days a diamond fell out. Had to return for repairs. Really disappointed and makes me wonder of the overall quality of the ring.

Received an update. Inspection of the ring is taking 3-4 weeks and the repair turnaround time is 4-6 weeks. This is an almost $30k ring. Very frustrating.

19 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing additional details about your purchase. We sincerely apologize your ring needed services so soon, and we value that those improvements are made with care. We look forward to having your ring returned to you as quickly as possible!

Rated 1 out of 5 stars

I purchased diamond earrings and the…

I purchased diamond earrings and the backs never worked. My studs kept falling out. I tried endlessly to get them to replace them. When I finally got someone to call me they said it would cost $800 to fix it. I explained they were always insecure and never worked. The answer I got was- we buy in bulk and customer service isn’t our thing. I will never buy anything from them again!

8 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for reaching out to us Marlene! We apologize for any frustration caused during your recent interactions. We would be happy to assist you with inspection services on your earrings to see what repairs are available. It appears the price quote you were provided includes purchasing a new pair of earring mountings for your diamonds. Our customer care team will be reaching out soon to offer further assistance.

Rated 5 out of 5 stars

Wonderful experience for the Second…

Wonderful experience for the Second time. Amazing work and piece of Jewelry.
Quality exceptional

6 April 2026
Unprompted review
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Reply from Blue Nile

Welcome back Kevin! We are honored you returned to us for another gorgeous selection!

Rated 5 out of 5 stars

Customer service

Customer service, quick shipping, had to ship it back immediately for a size change, and they made it right, and received the replacement within 2 weeks.

10 April 2026
Unprompted review
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Reply from Blue Nile

Thank you Caitlin! We are thrilled to hear that your resize experience was a breeze!

Rated 1 out of 5 stars

Stay away

Stay away, there are way better places to purchase jewellry. I bought diamond studs, within a few months the back fell apart, and they offered no help even though they say lifetime warranty, it's a complete lie. they are rude, products is crap and I will never shop there an ensure no one else does either.

23 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for reaching out about your earrings Rose! We are sorry to hear your earring backing is in need of replacement. Our customer care team has offered to assist you with these services, and it will require that your earrings are shipped back to us so we can ensure the new backing is a proper fit. A member of our team has reached out to offer further assistance and we look forward to hearing from you again soon!

Rated 5 out of 5 stars

It was a family affair

It was a family affair. We are so grateful to Michelle's patience and expertise in helping me find my pieces. Love that we have a showroom close to us! Definitely recommend Blue Nile in Paramus!

30 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Carmen! We are delighted to hear you and your family have had a wonderful experienc with Michelle!

Rated 1 out of 5 stars

Not a good company to make expensive purchases from

First, it's hard to buy expensive bridal rings online. Customer service assured me I could try it and return it within 30 days. After a couple weeks I returned one ring and was told it showed heavy wear so the return was denied. How does a platinum ring show heavy wear in a couple of weeks? They also said there is prong wear- on a ring thats only a couple weeks old? Makes you wonder if they are shipping out used jewelry and then using that to deny returns. As an aside- the sapphires they use are really poor quality- dark and inky- not at all whats shown online which of course is non returnable due to engraving. But, my biggest issue is that I have zero trust in this company because their agents tell you one thing but they don't actually stand behind it. No one wants to look at their hand and be reminded of the shady company that made an important purchase gross. Well made platinum rings don't simply heavily wear from being on a finger a couple hours a day over a 2.5 week period. That's either terrible quality or terrible business practices. Update: was ultimately refunded but trust in this company is gone which is a bummer cause I would preferred an exact match for the 2nd 1 carat anniversary band.

17 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing details about your purchase. To qualify for a return, items must be shipped back within 30 days in new/unworn condition. We value your feedback and see that a member of management will be assisting you further with your request.

Rated 5 out of 5 stars

Great experience overall

Great experience in the website, very complete and user-friendly. The delivery was earlier than expected and everything went well. The quality of the presentation and the ring (diamond and setting) was top notch. Excellent experience overall.

20 March 2026
Unprompted review
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Reply from Blue Nile

Congratulations Patricio! We are delighted to know you love your ring and that you had an amazing experience!

Rated 5 out of 5 stars

Excellent options to choose from

Excellent options to choose from. Fast shipping. Highly recommend. Easily found the gift I was looking for. Secure checkout.

22 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Shawn! We love knowing you found the perfect gift and it was a breeze!

Rated 3 out of 5 stars

Good, unit it wasn't...

The purchase experience was traditional, fine. Shipping was quick. I was happy with the items I purchased for our anniversary. However, the bracelet I selected had a defect with the clasp. 2 days after giving it to my wife, the bracelet came undone and fell off her wrist during normal use. We backtracked for hours and never found it. Do better than me, make certain you read the reviews on the item you select!

30 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Nick, thank you for choosing Blue Nile for your anniversary. We are truly sorry to hear that your wife's bracelet was lost. While we are unable to replace lost or stolen items, our customer care team welcomes the opportunity to assist you with any questions or concerns regarding a new gift.

Rated 5 out of 5 stars

Excellent Customer Service

Blue Nile consistently delivers excellent customer service. The staff is always helpful, responsive, and genuinely attentive to my needs. Every interaction has been smooth and efficient, and I always feel well taken care of. Highly recommend working with their team!

9 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Clayton! We could not be happier to hear how amazing your experiences have been!

Rated 3 out of 5 stars

Cheap quality for big money

Spent $4,500 on an engagement ring that had a socket twist up and out of place after only 3 months of wear. Extremely disappointed in a company that has such (unwarranted) good reviews. Take your money elsewhere!!!!! It's not worth the disappointment of poor quality or the cost they'll charge you to fix their mistake.

16 January 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Elijah, thank you for choosing Blue Nile for your engagement ring! We are sorry to hear your ring is in need of repairs, and our first step will be performing a full inspection to determine the services your ring needs. Our team would love to help and will be in touch soon to offer further assistance.

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