Blue Nile Reviews 

1,570
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 431 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of the products, noting that items often exceed expectations and are exactly as pictured online. The staff is frequently highlighted for being professional, knowledgeable, and incredibly helpful, guiding customers through selections and offering excellent advice. Many people appreciate the ease of online shopping and the overall positive experience from selection to receiving their beautiful jewelry. However, some customers also noted issues with delivery, experiencing delays and unexpected changes to shipping dates. A few other people also felt that customer service could be inconsistent, with some reporting rude interactions or a lack of follow-up on inquiries and returns. There were also occasional concerns about product design and durability, with some items not meeting expectations or having issues shortly after purchase.

What people talk about most

Product

Consumers find product quality to be ambiguous, with many expressing satisfaction with their purchases,... See more

Quality

Users describe positive interactions with quality, with many reviewers praising the beautiful craftsmanship,... See more

Customer service

Clients share ambiguous opinions on customer service, with many reviewers praising the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff, with many customers praising their professionalism,... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service, with many customers expressing satisfaction with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied

Rated 5 out of 5 stars

Blue Nile was the first place I had scheduled a consultation to buy a surprise engagement ring for my now fiancee. I had shopped a bit online before my appointment and Blue Nile was being considered... See more

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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3.9

All reviews

(1,570)

391 reviews in the last 12 months

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Rated 5 out of 5 stars

Great Experience!!

The Blue Nile staff is amazing and made the selection, purchasing, and pickup actually enjoyable. We felt at ease the second we walked through the door.

We went to other stores before going to Blue Nile and all we got was high pressure salesmen with little to no knowledge of the product they were selling. The Blue Nile team is knowledgeable and most importantly, honest. I won’t divulge our salesperson’s name, but they were honest with us from the start. I never thought I would hear them say “I won’t sell you that” and “that’s too big.” They helped us make the exact ring my fiancé wanted and she loves it, which is priceless. No dollar amount spent would bring me more joy than seeing her fall in love with the ring.

Great staff, great environment, and even better treatment. Blue Nile earned my future business by treating us with kindness, respect, and honesty.

4 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

We appreciate your kind feedback and are so glad to hear you had a wonderful experience with our team!

Rated 3 out of 5 stars

Aggressive insurance selling ruined the moment

The lady who helped us picked the ring was helpful and very nice. If I’m only reviewing her, I would have given 5 stars.

However, the lady with whom we picked up our ring was too salesy and almost ruined our moment. Without giving us a moment to appreciate the ring, she aggressively jumped into selling insurance. I get it, jewelry needs insurance, especially the expensive ones, but you don’t do it the way she did and being so pushy and inconsiderate.

18 April 2026
Unprompted review
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Reply from Blue Nile

Congratulations on your new jewelry Mia! We are thrilled to know you adore your ring and had a wonderful time selecting it. We appreciate your additional feedback, and hope to have the pleasure of working with you again in the future. Enjoy your new sparkle!

Rated 5 out of 5 stars

Very easy process

Very easy process. Beautiful piece just as advertised. Would buy from them again

17 April 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Bret! We are so happy to know it was a breeze to find the perfect jewelry!

Rated 5 out of 5 stars

Excellent and attentive service

Excellent and attentive service—Sana Iqbal listened to what I said I wanted and efficiently delivered in two separate transactions. I am very satisfied. She is an outstanding representative.

15 April 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Carter! We are so happy to hear your experience with Sana was wonderful!

Rated 5 out of 5 stars

Outstanding customer service.

Called in for help before I made my engagement ring purchase. Sylvia C, the customer service agent helped me through the whole process. She was super-patient, helpful and was with me on the phone for 45 minutes. Explained everything and made great suggestions.
Ring came earlier than expected. Couldn’t have been happier with the whole experience. Will be coming back for the wedding bands. Thank you.

9 April 2026
Unprompted review
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Reply from Blue Nile

Congratulations Jerri! We are thrilled to know Sylvia made it easy to design the perfect ring!

Rated 1 out of 5 stars

Terrible

Terrible. The ring didn't fit and there was nothing that Blue Nile could do about it because I got it engraved. At first I dealt with AI customer service and eventually I got a person who said the same thing... I had to go to a local jeweler and get them to stretch out the ring. I should've just bought the ring in person instead of trying to do it online.

7 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback and we are sorry to hear this was your experience. If there is anything further we can do to support you please contact our customer care team.

Rated 1 out of 5 stars

Too many times I have been disappointed…

Too many times I have been disappointed by Bluenile. Once again, ordered an item claiming to be “ready to ship” and arriving before Mother’s Day. And once again, the day it is supposed to ship, I am informed it will not ship for another 2 days, the Friday before Mother’s Day and arriving after. My advice, shop elsewhere. Customer service is also really poor.
Edited to add reply: your customer service chat rep was very rude. This was for a chain advertised “by James Allen”. Not sure what BN jeweler needed to finish up. This was advertised as “ready to ship by Mothers Day”.

4 May 2026
Unprompted review
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Reply from Blue Nile

We appreciate you reaching out and sincerely apologize for any frustration during your recent experience. Our team was needing a little longer to have your order ready, though we understand your request to cancel. Your order has been refunded and we hope to have the pleasure of assisting you again in the future.

Rated 5 out of 5 stars

Very good food

Very good food. Very delicious. And great staff. I recommend this place if you’re looking for authentic food.
Very cute atmosphere.

5 May 2026
Unprompted review
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Reply from Blue Nile

Hi Shama! We appreciate the feedback and hope to 'wow' you if you are ever searching for the perfect jewelry!

Rated 5 out of 5 stars

Overall solid experience

Prices are good. Had some trouble with payment at first (from my end), but customer service was prompt and effective in sorting that out. Delivery was on time. Final products are of great quality.

4 May 2026
Unprompted review
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Reply from Blue Nile

Thank you for your feedback Sayyid! We are glad to hear our team was able to assist you in finalizing your purchase. If there is anything further we can do please do not hesitate to reach out!

Rated 1 out of 5 stars

I placed my order over the phone…

I placed my order over the phone directly with an assessor and they entered the wrong size. Yes I did not review before I clicked the link to pay, but this is where the problem started. The “free” hassle free return to have it resized had a $15 charge when I went to pick it up plus the original presentation box wasn’t there. The instructions for the return said to send it back in that box. when I reached out through email to ask about the box, I was told they don’t send them back and if I want I could buy one. When I asked about the return policy, I was told I can’t return anymore cause I altered the size of the ring and that’s it nothing else. Poor customer service, especially Kristine Albright. I still cannot understand how they don’t send the original presentation box back to you. Did they save that much on shipping by sending it in a slightly smaller box of cardboard? I would’ve paid the extra shipping costs just to get that original box back it was very nice. Ruined my whole experience I would never tell anyone to shop here.

4 May 2026
Unprompted review
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Reply from Blue Nile

Hi Daniel, thank you very much for reaching out and we apologize your resize was not returned to you in the original packaging. We see that a replacement box was delivered to you and hope you find your resized ring absolutely stunning! If there is anything further we can do to assist you, please do not hesitate to reach out to our customer care team.

Rated 5 out of 5 stars

Product arrived and was exactly as…

Products arrived and were exactly as pictured. The quality of the products was exceptional. Beautiful jewelry, I don't think these will be my last purchases from Blue Nile.

22 March 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Sandy! We are beyond thrilled to know how happy you are with your new jewelry!

Rated 5 out of 5 stars

Beautiful earrings and wonderful experience

I've upgraded my earrings twice now and was fortunate enough to have been helped by Krista P. as my diamond expert. Her knowledge and expertise allowed me to choose a pair of diamond studs, maximizing sparkle and beauty while staying within my budget. Her responsiveness and follow-through was much appreciated as she was always keeping me in the loop as far as the process. The wait this time around was quite long, though I was warned by Krista, taking about 6 weeks vs 3 weeks from my first upgrade. I will say, I assume its because this pair was larger than my previous, the packaging was phenomenal and a pleasant surprise. The presentation screamed luxury, as you would expect with 2 ctw diamond studs. I cannot rave enough about my experience thanks to Krista as she definitely played the biggest role is ensuring my satisfaction. I do hope she gets the recognition as it is well deserved as I am so appreciative of her dedication to providing such an exceptional experience.

2 April 2026
Unprompted review
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Reply from Blue Nile

Thank you so very much! We are so happy to know you adore your new earrings and that you had a wonderful time working with Krista!

Rated 2 out of 5 stars

Not your polished cust ex

I am a retail executive - spent my career in making sure customers get best possible experience in store. I have to say, Austin location of Blue Nile misses the mark on customer service on so many fronts. All it would take is for you to go shop at LV, YSL or Nordstrom shop at Domain - you will find a much more courteous and welcoming staff.

29 April 2026
Unprompted review
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Reply from Blue Nile

Hi Nick, we appreciate your feedback and sincerely apologize for any disappointment during your visit with our team. We would love to assist you further with any additional questions or concerns.

Rated 5 out of 5 stars

Excellent Customer Experience!

I had such a wonderful experience and would highly recommend Blue Nile to anyone looking to buy a quality piece of jewelry. The customer service was top notch. I was able to chat live with an expert and get immediate assistance for accurate sizing information. I even had to return my first ring and that experience was also excellent. 5+ stars!

13 April 2026
Unprompted review
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Reply from Blue Nile

Thank you very much Sarah! We are so happy to hear you had an amazing experience with our team!

Rated 1 out of 5 stars

Urgent Concern Regarding Diamond Purchases and Missing GIA Inscriptions


I am writing to report a very concerning experience with my recent diamond purchases through Blue Nile.
My first order was for a 1.06 carat diamond, which I arranged to pick up in-store. During the appointment, the staff attempted to locate the GIA inscription on the diamond but were unable to find it, even after several hours of inspection.
Due to this issue, I agreed to replace the stone with a larger 1.21 carat diamond. However, the same problem occurred again. During the second visit, I agreed to return to the store after the staff made calls to confirm the location of the inscription on the diamond. Despite this additional effort and follow-up, the staff still could not locate any inscription on the stone, even though the accompanying certificate indicates that it should be inscribed.
This repeated issue has significantly impacted my confidence in the accuracy and quality assurance of the products I received. At this point, I am requesting a clear explanation for why the GIA inscriptions could not be found on either diamond, as well as verification of the authenticity of both stones.
I would appreciate a prompt response addressing the following:
Confirmation that both diamonds match their respective GIA certificates
An explanation for the missing inscriptions
Independent verification of the stones’ authenticity
The steps Blue Nile will take to resolve this issue
Given the seriousness of this matter, I am seeking a resolution as soon as possible.

21 March 2026
Unprompted review
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Reply from Blue Nile

Hi Minh, thank you for sharing your feedback and we apologize for any concern during your recent experiences. The diamond you selected has a laser inscription on the girdle in the same location that your setting design requires a prong. This is likely causing the inscription to be hard to see, though rest assured each diamond is inspected by our gemologist team multiple times while in our care. Our customer care team will be happy to assist you moving forward with your dream ring!

Rated 5 out of 5 stars

The representative that I worked with…

The representative that I worked with was very helpful and took great care of us picking out an engagement ring

21 March 2026
Unprompted review
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Reply from Blue Nile

Thank you Dillon! We are delighted to know you had a wonderful experience with our team. We cannot wait to 'wow' you again!

Rated 3 out of 5 stars

Had to return for Repairs

Received ring and after 3 days a diamond fell out. Had to return for repairs. Really disappointed and makes me wonder of the overall quality of the ring.

Received an update. Inspection of the ring is taking 3-4 weeks and the repair turnaround time is 4-6 weeks. This is an almost $30k ring. Very frustrating.

19 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing additional details about your purchase. We sincerely apologize your ring needed services so soon, and we value that those improvements are made with care. We look forward to having your ring returned to you as quickly as possible!

Rated 1 out of 5 stars

I purchased diamond earrings and the…

I purchased diamond earrings and the backs never worked. My studs kept falling out. I tried endlessly to get them to replace them. When I finally got someone to call me they said it would cost $800 to fix it. I explained they were always insecure and never worked. The answer I got was- we buy in bulk and customer service isn’t our thing. I will never buy anything from them again!

8 April 2026
Unprompted review
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Reply from Blue Nile

Thank you for reaching out to us Marlene! We apologize for any frustration caused during your recent interactions. We would be happy to assist you with inspection services on your earrings to see what repairs are available. It appears the price quote you were provided includes purchasing a new pair of earring mountings for your diamonds. Our customer care team will be reaching out soon to offer further assistance.

Rated 5 out of 5 stars

Wonderful experience for the Second…

Wonderful experience for the Second time. Amazing work and piece of Jewelry.
Quality exceptional

6 April 2026
Unprompted review
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Reply from Blue Nile

Welcome back Kevin! We are honored you returned to us for another gorgeous selection!

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