Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more
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Review summary
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Reviews shaping this summary
The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more
Company replied
Blue Nile was the first place I had scheduled a consultation to buy a surprise engagement ring for my now fiancee. I had shopped a bit online before my appointment and Blue Nile was being considered... See more
Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more
Company replied
Company details
Written by the company
As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.
Contact info
United States
- 1-800-242-2728
- service@bluenile.com
- www.bluenile.com
3.9
Great
2K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 95% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Chick with Stones
Ordering from Blue Nile has always been very easy. Their descriptions, educational articles and pictures make it very clear as to what I was purchasing. These earings did not disappoint. When I opened the box, my daughters and I gave a collective gasp. These beautiful two-carat jewels were glistening against a blue velvet holder. They are well made, sparkle to no end and the diamonds are larger than I perceived. I wear them at least twice a week to work. I upgraded my wedding rings from Blue Nile about 12 years ago and I still love my wedding set to this day. I will be ordering more earings from Blue Nile in the future. I’m thinking something cushion cut, two to three carats 😊
15 April 2026
Unprompted review
Reply from Blue Nile
Welcome back Arlene! We are honored to be your go-to jeweler and wish we could have seen yours and your daughter's reactions! Our customer care team cannot wait to help you with your new cushion earrings, too!
I highly recommend Blue Nile
I highly recommend Blue Nile. This is my second purchase. Exceptional purchase for the money spent. Bought 4.75 TCW diamond earrings and 3 TCW diamond anniversary ring. Beautiful items. Blue Nile is my go-to store for my purchases.
14 April 2026
Unprompted review
Reply from Blue Nile
Thank you very much Kenneth, we are thrilled to hear you have had amazing experiences and that you love the earrings and ring!
Perfect earrings
These earring are beautiful ! The 1.5 tcw is the perfect size for every day earrings- and I wear them every day. The backing is a bit hard to do- but I like that it’s really secure. Blue Nile makes it really easy to purchase gorgeous jewelry and it comes right to your door ( insured.)
7 May 2026
Unprompted review
Reply from Blue Nile
Congratulations on your new earrings Irene! The guardian backings are the most secure option, perfect for the size diamonds you are wearing!
The service was excellent
The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. Overall we were very pleased with the staff and bery happy with the end results. I would highly recommend Blue Nile.
28 April 2026
Unprompted review
Reply from Blue Nile
Thank you very much Carolyn! We are thrilled to know your experience with our team was incredible and we cannot wait to assist you with your next sparkling investment.
The quality is great
The quality is great, the packaging was beautiful, and it arrived timely.
21 May 2026
Unprompted review
Reply from Blue Nile
Thank you Jan! We appreciate your kind feedback and are happy to hear you love your jewelry!
very well packaged
very well packaged, although a little weird. The product was earrings, and the box was like 8" by 12", with a smaller box inside to hold the earrings.
10 May 2026
Unprompted review
Reply from Blue Nile
We value your feedback and have thoughtfully curated our packaging to ensure security and discretion while in transit. We hope you love the earrings!
It was May 8
It was May 8, 2026, My big birthday, Mother's Day and a significant Wedding Anniversary all in one month! I asked Grok the best reliable place to purchase my lab diamond it recommended Blue Nile as #1! I was so excited to not only create my dream diamond ring but also the quality and affordability was right in my wheelhouse! I love it!!
8 May 2026
Unprompted review
Reply from Blue Nile
Hi Shirley, we are thrilled to hear you found your dream ring with us! Congratulations on all of your special milestones, we cannot wait to help you celebrate a few more in the future!
Poor Service
It was unfortunate that when I exchanged a neckless for a somewhat larger one that you wouldn't honor the discount nor allow me to pay the incremental difference. Instead I was expected to pay the full balance. I was never told this when I initiated the return.
24 May 2026
Unprompted review
Reply from Blue Nile
Thank you for your feedback Matt and we apologize for any disappointment during your recent experience. Within the 30 day return window eligible orders can be returned and the funds used as an account credit towards a new purchase. We would love to assist you with a necklace if you are still searching for the perfect piece!
I am so very happy with my reset…
I am so very happy with my reset engagement ring. I chose the gold bezel setting for my heat diamond and am in love with it! I put a heat shaped sapphire in my old setting which is beautiful!! I love Blue Nile. Quality and service are phenomenal!
30 April 2026
Unprompted review
Reply from Blue Nile
Thank you so much Oleg! We are thrilled to hear your new jewelry turned out amazing!
Super Good Selection and Fast Shipment.
Fast Service on Line
Have a Nice Selection of Jewelry
Of all kinds.
Fast Shipment…👍
6 May 2026
Unprompted review
Reply from Blue Nile
Thank you very much Dean, we are honored to have provided such an incredible experience!
Reply from Blue Nile
Hi Zander! We are thrilled to hear you love your new Blue Nile jewelry and your experience so far!
Reply from Blue Nile
Thank you Jim, we are so happy to know your wife adores her new jewelry!
Reply from Blue Nile
Congratulations Marcos, we are delighted to hear you have had an amazing experience!
Reply from Blue Nile
Thank you for choosing Blue Nile John! We are so happy to know you have had a wonderful experience!
Wonderful service and the earrings…
Wonderful service and the earrings arrived fast and gorgeous! Everything exceeded my expectations!
27 April 2026
Unprompted review
Reply from Blue Nile
Congratulations! We are thrilled to know you love your new earrings!
The bracelet came with a very cheap…
The bracelet came with a very cheap clasp. We had to bring my wife’s gift to a trusted jeweler to have it fashioned properly. Emailed customer service with no response.
Would not recommend again.
5 May 2026
Unprompted review
Reply from Blue Nile
Thank you for sharing feedback about your new bracelet. We are sorry to hear the clasp was less than perfect, and sincerely apologize that your inquiry to our customer care team was missed. We will be reaching out shortly to offer further assistance.
Return Smooth Process
I ordered a necklace and it was a to thin so I returned it and the process was clear with instructions and I was refunded
7 May 2026
Unprompted review
Reply from Blue Nile
Hi Shelly, thank you for your feedback. We are happy to hear your return process was a breeze and we hope to help you with a new design very soon!
First of all
First of all, bracelet was hollow 🤬but that’s my fault. Second the links that connect together have sharp edges🤬terrible for what I paid!! First and last time buying online jewelry, I don’t mind paying for quality, this is not what I received. Would not recommend to anyone!
6 May 2026
Unprompted review
Reply from Blue Nile
Thank you for your feedback Anthony. This is a handsome bracelet and we are sorry to hear of your disappointment in the design. Our customer care team will be reaching out soon to offer further assistance with any questions.
I spent >$3K and was charged $30 for fixing a defect
I spent >$3K on two gifts. One of those, a gold necklace, had a clasp that was defective and broke after 3 months. The return was handled professionally, but after mailing it in and being repaired at their site, I was forced to pay $30 for their insurance and shipping charges in order to have it returned to me. NO REPUTABLE LOCAL JEWELER WOULD DO THAT, especially after spending $3K in the last 6 months. I will find and support a local jeweler. Blue Nile can GFT!
18 May 2026
Unprompted review
Reply from Blue Nile
Hi Mark, thank you for sharing your feedback and we sincerely apologize for any disappointment during your recent experience. We welcome the opportunity to discuss your service order further with our customer care team. Please contact us if we can be of further assistance.
Great service
Great service, great product. Website clear, query by email clearly and swiftly answered. Product was exactly as hoped for.
1 May 2026
Unprompted review
Reply from Blue Nile
Thank you very much for your feedback Ram! We are thrilled to know you had an amazing experience.
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