Blue Nile Reviews 

1,569
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 431 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality of the products, noting that items often exceed expectations and are exactly as pictured online. The staff is frequently highlighted for being professional, knowledgeable, and incredibly helpful, guiding customers through selections and offering excellent advice. Many people appreciate the ease of online shopping and the overall positive experience from selection to receiving their beautiful jewelry. However, some customers also noted issues with delivery, experiencing delays and unexpected changes to shipping dates. A few other people also felt that customer service could be inconsistent, with some reporting rude interactions or a lack of follow-up on inquiries and returns. There were also occasional concerns about product design and durability, with some items not meeting expectations or having issues shortly after purchase.

What people talk about most

Product

Consumers find product quality to be ambiguous, with many expressing satisfaction with their purchases,... See more

Quality

Users describe positive interactions with quality, with many reviewers praising the beautiful craftsmanship,... See more

Customer service

Clients share ambiguous opinions on customer service, with many reviewers praising the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff, with many customers praising their professionalism,... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service, with many customers expressing satisfaction with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. O... See more

Company replied

Rated 5 out of 5 stars

Blue Nile was the first place I had scheduled a consultation to buy a surprise engagement ring for my now fiancee. I had shopped a bit online before my appointment and Blue Nile was being considered... See more

Rated 5 out of 5 stars

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(1,569)

391 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Beautiful design

Beautiful design, great cut and perfect it size.

22 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Richard, we are so glad to hear everything was a perfect fit!

Rated 5 out of 5 stars

The products are beautifully made

The products are beautifully made. You can track the process while the ring is being made. The timing that is given is accurate and sometimes early

28 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your kind feedback Maureen! We are thrilled to hear your experience has been amazing!

Rated 1 out of 5 stars

Not Our Problem

False advertising on when I would get product delivered. Reached out to you and was given the once it leave our facility it out of our hands. You would think being in the business of expensive products you would put procedures in place instead of “not our problem”

5 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing your feedback and we apologize for any disappointment. Our customer care team would be happy to assist you with any further questions or concerns.

Rated 5 out of 5 stars

Good product

Good product, good price, good service

28 March 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Benjamin! We are honored you chose Blue Nile!

Rated 1 out of 5 stars

After giving my wife her earrings

After giving my wife her earrings, she wanted a size up and blue Nile wouldn’t exchange while honoring the discounted

23 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Derek, we apologize for any disappointment during your recent experience. Our promotions are for limited times and can include various pieces if a promotion theme changes. Our customer care team would love to assist you further with any additional questions.

Rated 3 out of 5 stars

The promise date got pushed back and…

The promise date got pushed back and did not get my ring until two weeks later. This disrupted my engagement plans

8 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Elmer, we greatly appreciate your patience while your ring was crafted to perfection. We apologize for any disappointment the delay caused, though we value that your ring was stunning before it shipped out to you. We hope you find it worth the wait, congratulations!

Rated 5 out of 5 stars

Ease of doing business

From placing the order, to the delivery, it's always easy to do business with Blue Nile ...

9 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much! We are so glad to hear your experience was breeze!

Rated 5 out of 5 stars

The 2 ct anniversary band is beautiful

The 2 ct anniversary band is beautiful. I love all my Blue Nile jewelry. I always get excellent assistant from Paul.

4 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Cathy! We are delighted to hear you have had amazing experiences with our team!

Rated 5 out of 5 stars

Great service

Great service. Lots of options online. The shop in Galleria Houston was incredibly helpful as well for sizing. Great pricing. Great customer service. Policy to return/ exchange within 30 days was really useful. 10/10 recommended

30 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Sahil! We are thrilled to hear you enjoyed your experience with our Houston team!

Rated 5 out of 5 stars

Blue Nile is great.

Blue Nile is great.
I wish you had more yellow gold items…

13 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Bill, we would love to help you find the perfect yellow gold piece! Please do not hesitate to reach out to our customer care team if you are searching for something in particular.

Rated 5 out of 5 stars

Chatty G pointed me in this direction…

Chatty G pointed me in this direction for quality CZ earrings. They’re really beautiful, you hardly see the prongs so I wouldn’t put too much thought into the color metal you choose. I also had trouble at first with getting the backs on/off, I think it was in the instruction that I didn’t read. So you have to squeeze the backs to get them on/off. 10/10

8 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback Janelle!

Rated 5 out of 5 stars

Chick with Stones

Ordering from Blue Nile has always been very easy. Their descriptions, educational articles and pictures make it very clear as to what I was purchasing. These earings did not disappoint. When I opened the box, my daughters and I gave a collective gasp. These beautiful two-carat jewels were glistening against a blue velvet holder. They are well made, sparkle to no end and the diamonds are larger than I perceived. I wear them at least twice a week to work. I upgraded my wedding rings from Blue Nile about 12 years ago and I still love my wedding set to this day. I will be ordering more earings from Blue Nile in the future. I’m thinking something cushion cut, two to three carats 😊

15 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Welcome back Arlene! We are honored to be your go-to jeweler and wish we could have seen yours and your daughter's reactions! Our customer care team cannot wait to help you with your new cushion earrings, too!

Rated 5 out of 5 stars

I highly recommend Blue Nile

I highly recommend Blue Nile. This is my second purchase. Exceptional purchase for the money spent. Bought 4.75 TCW diamond earrings and 3 TCW diamond anniversary ring. Beautiful items. Blue Nile is my go-to store for my purchases.

14 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Kenneth, we are thrilled to hear you have had amazing experiences and that you love the earrings and ring!

Rated 5 out of 5 stars

Perfect earrings

These earring are beautiful ! The 1.5 tcw is the perfect size for every day earrings- and I wear them every day. The backing is a bit hard to do- but I like that it’s really secure. Blue Nile makes it really easy to purchase gorgeous jewelry and it comes right to your door ( insured.)

7 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations on your new earrings Irene! The guardian backings are the most secure option, perfect for the size diamonds you are wearing!

Rated 5 out of 5 stars

The service was excellent

The service was excellent. The Blue Nile representative was really knowledgeable and assisted us in selecting the perfect diamonds for my ring. The ring design came back exactly as we requested. Overall we were very pleased with the staff and bery happy with the end results. I would highly recommend Blue Nile.

28 April 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you very much Carolyn! We are thrilled to know your experience with our team was incredible and we cannot wait to assist you with your next sparkling investment.

Rated 5 out of 5 stars

The quality is great

The quality is great, the packaging was beautiful, and it arrived timely.

21 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Jan! We appreciate your kind feedback and are happy to hear you love your jewelry!

Rated 5 out of 5 stars

very well packaged

very well packaged, although a little weird. The product was earrings, and the box was like 8" by 12", with a smaller box inside to hold the earrings.

10 May 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

We value your feedback and have thoughtfully curated our packaging to ensure security and discretion while in transit. We hope you love the earrings!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look