Aviva Reviews 

63,445
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 13,164 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the online platform is very intuitive and easy to navigate, allowing them to compare quotes and complete their insurance policies quickly without any hassle. Many people appreciate the highly competitive prices and great value found when switching from their previous insurance providers. However, some people mentioned experiencing frustrating issues when trying to reach customer support departments or get prompt assistance over the phone. A few reviewers also noted occasional difficulties with website error messages during checkout or unhelpful service interactions.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and affordable... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how straightforward and... See more

Website

Users describe positive interactions with the website, highlighting its simple navigation and the fast,... See more

Service

Customers had ambiguous experiences with service, reflecting a wide range of opinions. On one hand, reviewers... See more

Customer service

Consumers find customer service to be ambiguous, reflecting a wide divergence in experiences. While many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Not explicit on all areas, e.g. outbuildings, sheds, garages, (annex with freezer and loo), garden walls, gates etc. Small valuables e.g. every-day watches, phones, handbags, should be covered automat... See more

Rated 5 out of 5 stars

Cannot praise highly enough. I was interested in life insurance. First went online then, after reading information, had a chat with an online advisor. This resulted in me arranging to have a telep... See more

Rated 5 out of 5 stars

I used go compare to find the best price for my insurance needs. Avivia came out competitive but best priced with other companies with the option to tweak policies to my requirements. Their own websit... See more

Rated 5 out of 5 stars

Quote was very competitive and best for the cover I was looking for using Confused.com. Have previously used Aviva a number of times over the years and found them good to deal with when I've had occa... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

63K reviews

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4.3

All reviews

(63,445)

12,814 reviews in the last 12 months

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Rated 5 out of 5 stars

Car Insurance

Shopped around for my renewal, Aviva were amazing I am receiving the same level of car insurance cover but it came in £200 less than my current insurer.
So you now have a very happy NEW aviva customer😊

13 August 2026
Rated 5 out of 5 stars

car insurance

Changed to Aviva because they gave a better quote than my present insurance company, even after phoning them up to haggle. Easy to do online, all seems good,lets hope I don't have to use it, as that will be the real test.

12 August 2026
Rated 1 out of 5 stars

a truly appalling company to deal with

a truly appalling company to deal with. beauraucratic, untrustworthy, and even when forced into giving compensation for poor service still doesn't accept it's failings. there are lots of insurance companies out there. don't choose this one!

16 July 2026
Unprompted review
Rated 1 out of 5 stars

Disgusting bunch of Cowboys

We are with Aviva Health who are a bunch of cowboys. Having been with them since 2022 and now attempting to claim on major eye surgery for our daughter which they are trying their best to get out of covering. We have proceeded with the operation and self funded as we cannot wait for these jokers to process the claim. They are finding every single excuse under the sun not to pay out. They agreed to pay the initial consultancy fee of £200 and are now rejecting the consultants invoices! We have paid over £12K in premiums and they cannot bear to pay out £200 - absolutely disgusting company - DO NOT go anywhere near AVIVA.

11 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Tim, thanks for reaching out and sharing this with us here.
We appreciate it can be difficult when claims aren't successful, and can see the impact this has had on you.

If you still need some help with this, we'll be happy to get you in the best hands to discuss this further.

You can reach us by sending a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 174025

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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