Aviva Reviews 

63,317
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 13,164 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the online platform is very intuitive and easy to navigate, allowing them to compare quotes and complete their insurance policies quickly without any hassle. Many people appreciate the highly competitive prices and great value found when switching from their previous insurance providers. However, some people mentioned experiencing frustrating issues when trying to reach customer support departments or get prompt assistance over the phone. A few reviewers also noted occasional difficulties with website error messages during checkout or unhelpful service interactions.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and affordable... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how straightforward and... See more

Website

Users describe positive interactions with the website, highlighting its simple navigation and the fast,... See more

Service

Customers had ambiguous experiences with service, reflecting a wide range of opinions. On one hand, reviewers... See more

Customer service

Consumers find customer service to be ambiguous, reflecting a wide divergence in experiences. While many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Not explicit on all areas, e.g. outbuildings, sheds, garages, (annex with freezer and loo), garden walls, gates etc. Small valuables e.g. every-day watches, phones, handbags, should be covered automat... See more

Rated 5 out of 5 stars

Cannot praise highly enough. I was interested in life insurance. First went online then, after reading information, had a chat with an online advisor. This resulted in me arranging to have a telep... See more

Rated 5 out of 5 stars

I used go compare to find the best price for my insurance needs. Avivia came out competitive but best priced with other companies with the option to tweak policies to my requirements. Their own websit... See more

Rated 5 out of 5 stars

Quote was very competitive and best for the cover I was looking for using Confused.com. Have previously used Aviva a number of times over the years and found them good to deal with when I've had occa... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

63K reviews

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4.3

All reviews

(63,317)

12,683 reviews in the last 12 months

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Rated 1 out of 5 stars

Avoid

Avoid. I’m having an absolute nightmare with this company. Nothing but problems. Stay clear!

Edited to add I am still waiting for a resolution to this problem. And have been advised it could take 8 weeks.

Bear in mind that as a customer I’ve made no errors or mistakes but I’m left with incorrect documentation meaning I potentially can’t drive my car for 8 weeks or until they fix their system errors.

I’m now referring this to the ombudsman.

Please also note that AVIVA are also linked to General Accident so avoid them too

5 August 2026
Unprompted review
Rated 4 out of 5 stars

Trusted provider

The Aviva quote for a new home insurance policy was much less than the renewal quote from my current provider for a similar benefit with very few differences.

Aviva reviews online were very positive so I signed up with Aviva and will not renew with the current provider.

10 August 2026
Rated 1 out of 5 stars

Absolute Disgrace and would give zero…

Absolute Disgrace and would give zero stars if I could. I put in my request for a pension tax free lump sum on 24th July and still waiting for it to paid out. I have called multiple times and been promised a call from a manager that never happens. Seems the issue is with a back office team that no one can speak to.
It’s your money - think twice about investing with Aviva !!

11 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Thank you for taking the time to share this with us Alan.

We're sorry to hear about your experience and understand your frustration regarding the delay in receiving your pension tax-free lump sum. We appreciate that waiting longer than expected, particularly after making several calls and not receiving the follow-up promised, can be extremely disappointing.

We aim to provide clear communication and timely service throughout the process, so we're concerned to hear that this has not been your experience.

We'd like the opportunity to investigate this further and understand what has happened.
Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: #173460

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Great cover at a competitive price

Purchasing my car insurance through Aviva was a straightforward and seamless process from start to finish. The policy offers excellent coverage options, giving me great peace of mind and fantastic value for money.

10 July 2026
Rated 3 out of 5 stars

I spent an hour in a chat

I spent an hour in a chat, just trying to change my address, connection kept breaking and very time consuming. Called to continue doing the above, very curt lady, as I was trying to understand the different meanings of day and night locations, I apologised, explained I was stressed from the move etc. Radio silence. Gave me the update re costs etc and cut the phone. Thanks! I was going to ask for a quote on home insurance, but was not given the chance. I shall take my custom elsewhere.

11 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Morning Pam,

Thank you for taking the time to leave your feedback. We're disappointed to hear about your experience.

We understand how stressful moving home can be, and it's concerning to hear that what should have been a simple address change became such a lengthy and frustrating process due to the chat connection issues.

The level of service you described is not the experience we aim to provide, and we're sorry that you felt rushed and unsupported when trying to understand the information being given to you.

It's particularly disappointing to hear that, after spending so much time resolving your address change, you were not given the opportunity to discuss your home insurance requirements. We appreciate that this has left you considering taking your business elsewhere.

So we can make sure your feedback is logged, please do pop us a private message on Facebook with your full name, D.O.B and policy number.

If you search Aviva in the Facebook search bar, you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 173456

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Thanks
Aviva Social Team

Rated 1 out of 5 stars

Despicable company

Despicable company.
Refused to honour a claim even though it was their own administration error that caused it.
They have endangered my health with the stress and distressed they have caused
Nasty company

11 August 2026
Unprompted review
Aviva logo

Reply from Aviva

We're sorry to hear about your experience and appreciate you taking the time to share your feedback Felix.

We understand how frustrating it can be when a claim does not progress as expected, particularly when you feel this has caused unnecessary stress.
We take concerns regarding our service very seriously and would welcome the opportunity to review your case further.

Please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: #173450

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 3 out of 5 stars

Your site is very confusing and…

Your site is very confusing and difficult to navigate . I nearly gave up and picked another quote .

11 August 2026
Aviva logo

Reply from Aviva

Hi Martin, thanks for sharing this with us here, your feedback means a lot to us.
We're pleased you still managed to take out cover with us for the coming year, we'll be with you every step of the way 🤝

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Not interested in keeping customers !

I have been with them all year with no claims and premium increased by 20%, and not interested in keeping me and said 'ok I'll cancel the policy for you'.
Not good service in my view !

11 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Dave, sorry to hear we haven't been able to stay competitive or you this year.
We certainly appreciate the time you've spent with us, and do hope to welcome you back in future 🤝

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

DO NOT TRUST THEM!!

Been with Aviva Zero for a number of years, and never claimed. Our car was hit by someone else, while we were parked in a parking bay, and we followed correct procedure, and was told it was non-fault on our part. Policy renewal was coming up and the price was too high so we shopped around (which I told them we were doing in order to give them an opportunity to reduce the price and keep our custom, however they didnt bother at all) so then finally we found alternative cover. All of a sudden, they decided to say the accident was our fault and that it would be classed as a claim for us! They had no new evidence to change this decision so clearly it was because we were not renewing. They fully sided with the other party, even though it was clear the other party was at fault. This change in decision was a punishment for us not renewing. If you are told non fault, get it in writing straight away as you cant trust this company at all!!

1 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Laura, thanks for taking the time to raise this with us here.
We're sorry to hear you've taken your cover elsewhere, and the difficult situation you're in.

We appreciate the time you've been with us, and wouldn't look to change a claim outcome due to you sadly going elsewhere.

If you'd like some help with this, please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 173431

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Very quick and easy process

Very quick and easy process. Excellent value and choice of optional add-ons. NCD automatically verified so no messing around emailing additional documents. Very pleased with the 5* defacto cover and affordability.

11 August 2026
Rated 1 out of 5 stars

Avoid Aviva Zero

Tried to take out a new car insurance policy with Aviva Zero. Error when I checked my documents (showing they would be removing my named driver when the policy starts in 2 weeks - which I don’t want.)

Tried Live Chat (could not explain & cut me off), phoned twice (put on hold & refused to put me through to a manager or complaints, then Live Chat again to cancel policy, as I had totally lost confidence in them by this point. All contacts appear to be based in India or that area.

Two hours wasted trying to resolve their error. Now have to wait several days for refund.
DO NOT USE.

Edit - and no, I will never be taking out any insurance with Aviva after this experience and will advise my family to do the same.

11 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi, thanks for sharing this with us here.
We can see this has been far from the smooth experience we'd expect for our customers.

We're sorry this has lead to you cancelling with us this year, but we do hope to welcome you back in future 🤝

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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