Aviva Reviews 

63,368
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 13,164 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the online platform is very intuitive and easy to navigate, allowing them to compare quotes and complete their insurance policies quickly without any hassle. Many people appreciate the highly competitive prices and great value found when switching from their previous insurance providers. However, some people mentioned experiencing frustrating issues when trying to reach customer support departments or get prompt assistance over the phone. A few reviewers also noted occasional difficulties with website error messages during checkout or unhelpful service interactions.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and affordable... See more

User experience

Customers consistently note positive experiences with user experience, highlighting how straightforward and... See more

Website

Users describe positive interactions with the website, highlighting its simple navigation and the fast,... See more

Service

Customers had ambiguous experiences with service, reflecting a wide range of opinions. On one hand, reviewers... See more

Customer service

Consumers find customer service to be ambiguous, reflecting a wide divergence in experiences. While many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Not explicit on all areas, e.g. outbuildings, sheds, garages, (annex with freezer and loo), garden walls, gates etc. Small valuables e.g. every-day watches, phones, handbags, should be covered automat... See more

Rated 5 out of 5 stars

Cannot praise highly enough. I was interested in life insurance. First went online then, after reading information, had a chat with an online advisor. This resulted in me arranging to have a telep... See more

Rated 5 out of 5 stars

I used go compare to find the best price for my insurance needs. Avivia came out competitive but best priced with other companies with the option to tweak policies to my requirements. Their own websit... See more

Rated 5 out of 5 stars

Quote was very competitive and best for the cover I was looking for using Confused.com. Have previously used Aviva a number of times over the years and found them good to deal with when I've had occa... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

63K reviews

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4.3

All reviews

(63,368)

12,734 reviews in the last 12 months

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Rated 2 out of 5 stars

No Refund due to selling car

I have sold my car today and therefore cancelled the policy. Customer Services inform me that with the admin fee I am not due a refund so actually paying til 12th September for a car I don't own anymore. This is unbelievable.

13 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Valerie, thanks for sharing this with us here.
We appreciate that cancellation fees can be difficult for our customers, so we'll always ensure customers are aware of these when taking out cover with us 🤝
If there's anything else we can do for you, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 3 out of 5 stars

Easy to set up and understand the policy…

Easy to set up and understand policy for a car. Aviva's website seemed very user-friendly whilst staying professional.
What a pity they failed at the last hurdle by disallowing my 9 years NCD. Computer said no. Tried a human....same! At no time have I stopped driving. Luckily, not all insurers are the same, and another company got the business.

13 August 2026
Rated 1 out of 5 stars

Very, very frustrating to deal with.

Cancelled a life insurance policy some six weeks ago.
Nine phone calls later totalling just over 3 hours I still have not received my money.

I chased the bank to see if there was a hold up there end, I was informed that I would have to supply them with a CHAPS Id number.

Despite the above number of phone calls & time waisted Aviva are unable to advise me of this Id number.

I have been promised the earth by their customer service team but to no avail, to be fair the people I have spoken with appear to have done their best in contacting the payment dept which is where the problem appears to be.

I have been informed that they have sent emails to me with the Id number, I've received none, they have no proof of sending it when asked, requested twice for a line manager to contact me I've received none.

So they are either totally inefficient, incompetent by not being able to supply a simple Id number, or the money has not been send & I am been fobbed off with lies with is fraudulent.

Stay sane by NOT using this company.

13 August 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Martin, thanks for sharing this with us here. We're sorry to hear you've faced some delays in receiving your funds, we can understand the frustration this has caused.
We'd like to help look into this further, please send us a private message on Facebook - just search Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help you get things sorted. Just provide the reference: 173782

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars

Jim Marchi

Took out a new policy with no no claims discount and was surprised how quick it was to set up and a really great price.

13 August 2026

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