CRAFTD London Reviews 

7,722
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,649 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent quality of the products, noting their durability and authentic feel even after extensive use. Many people appreciate the exceptional customer service, describing interactions as helpful, quick, and professional in resolving various concerns. The speed of delivery is also consistently praised, with many consumers receiving their items promptly. However, some customers also noted difficulties with the return and exchange process, experiencing slow communication and unhelpful responses when issues arose. A few other people also felt that while product quality is generally high, some items occasionally broke, lost color, or caused skin irritation.

What people talk about most

Product

Customers had positive experiences with product, with many reviewers expressing satisfaction with the quality... See more

Quality

Users describe positive interactions with quality, with many reviewers praising the durability and appearance... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the quick, friendly, and... See more

Order

People report ambiguous experiences with order, with some customers having positive interactions, such as... See more

Delivery service

Consumers find delivery service to be positive, with many reporting timely arrivals and quick international... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Great quality and fast shipping but the prices have increased drastically over the last year

Company replied

Rated 5 out of 5 stars

I broke my chain and I contacted them about the the lifetime warranty it was only Hours before kishon replied and a day later my replacement was sent! Back and forth emails with little waiting. Not on... See more


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 97% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,722)

1,666 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Didn't deliver my package within the…

Didn't deliver my package within the timeline stated on their website, so I didn't have my order for going on holiday, despite paying for next day delivery. When I got back one of the items sent was incorrect too.

Emailing the customer support team has got me nowhere on getting a refund for this

29 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're really sorry to hear about the delay with your delivery and that one of the items received was incorrect. We also apologise that you've had trouble getting a resolution through email.

Please send us your order number so we can look into this for you and get it sorted as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Never received my item with express shipping

I ordered a chain with express delivery but it never got delivered. They haven’t responded to my emails either.
Don’t recommend them

12 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Stephen,

We're really sorry to hear that your order hasn't arrived and that you haven't received the support you expected.

Please send us your order number or email address so we can look into this for you right away and get this resolved as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

The worst online retailer experience…

The worst online retailer experience I've had and I probably do a couple hundred transactions annually with multiple companies. The first necklace I bought took over 3 weeks to receive and it was the wrong one...I then proceeded to return the wrong one and they received my return in days and took over 6 weeks to process a return credit...Then received an email saying it will take additional days b4 I receive the CC credit on my account. I bought almost the same product from another online store and receive the new product in a few days that was perfect. So sad because I wanted things to work out with this online retailer and buy more things but I've gone elsewhere. Even after receiving emails from the founders of the company things kept getting worse...

12 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Scott,

We're really sorry to hear about your experience and the delays you faced with both your delivery and return. This is not the standard we aim to provide, and we completely understand your frustration.

We also apologise that the process took longer than expected and that our communication did not meet your expectations throughout.

If there's anything still unresolved, please send us your order details so we can take another look and help where possible.

CRAFTD London

Rated 1 out of 5 stars

Not a good experience, returned both items.

Ordered 2 bracelets, the clasp would not operate on either so couldn’t even try them on. Returned for a refund which was slow and difficult, Craftd is literally run via “James and James” which is a fulfilment company operating for multiple online sellers. Automated responses from bots on customer service, multiple requests for refund that did eventually happen. Not a good experience.

23 April 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey David,

We’re sorry to hear about your experience and the frustration caused with your order and return.

We do work with a fulfilment partner to help manage our logistics and ensure orders are processed efficiently. Once returned items are received by our returns team, please note that refunds can take up to 14 days to be fully processed.

We’re sorry this experience didn’t meet your expectations, and we appreciate your feedback as we continue to improve our service.

If you need anything further, please don’t hesitate to reach out.

CRAFTD London

Rated 5 out of 5 stars

Craftd London is a great company

Craftd London is a great company. I got a pendant with chain in 2020 which is 6 years ago. It had a some damage due to being worn daily for 6 years and they replaced no questions asked. This company backs up what they said about their product! I will definitely buy more. Special thanks to David for your help!

11 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Alex,

Thanks so much for the review! Great to hear your pendant has held up well over the years, and we're glad we could get a replacement sorted for you.

CRAFTD London

Rated 1 out of 5 stars

Terrible exchange and customer support

The customer support and ability to sell internationally is honestly ridiculous.
Situation:

I ordered a necklace to Portugal, it came from the Netherlands (distribution point in the EU).
The moment I saw the necklace, I thought it was a bit pricey for the quality, but I would still keep it, since lifetime warranty is something valuable.

The problem came after: it was the wrong size. The usual type of thing that happens with online shopping and IF THEY WANTED TO it would be extremely easy to solve.
I would just send the necklace back to them and ask for an exchange for a similar necklace but in a different size.

Well, there are a few issues with what was supposed to be a simple exchange:

They don’t have any option to make a refund or an exchange in which the client is free from charge. You just have to deal with it, talk to a carrier, ask for a refund and lose the money.
This feels a bit odd and sketchy for someone who rarely bought anything from a brand with similar conditions. But I would happily pay 7 or 8 euros to ship it back and get a refund.

That’s where issue number 2 appears: shipping it to Portugal costs like 7 euros to Craftd, however shipping it back to the netherlands for a refund happens to cost more that 25 to me (this is without tracking). Why? Because they just don’t offer any options to facilitate such solutions, it’s basically “if it doesn’t fit, that’s on you, spend half of it’s value sending it back if you want to, dummy”

That leads me to issue N3 (hell yeah, 3 frking problems with a simple silver necklace, you did well guys):
No customer support reply. I mean zero, for real. It’s the third day without replying to my issue or giving me any solution.
I used the costumer support chat, I used a forms on their website, even an active email they have that you’re not supposed to use, since they have it hidden. All useless, which brought me here.

Right now the options I have are the following:

-asking for a refund all by myself and losing 25+ euros on shipping
-keeping a necklace that I won’t be able to use due to it’s size, in other words, losing all the money spent

All I’m trying to do is to exchange something I bought to a different size without spending dozens with shipping, it’s not even trying to hurt the brand or getting any advantage from it, I would definitely not complain about the price and quality if it wasn’t for this problem.

And I know how easy it is to solve this type of issues, because most frking brands do it smoothly, even with international shipping.

I didn’t want to leave a bad review on this brand, since I’ve been saving to buy a few accessories from them.
But this is ridiculous.

8 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Gui,

We’re really sorry to hear about your experience and the frustration this has caused with your order.

This is not the level of service we aim to provide, and we completely understand your concerns regarding the exchange process and the delay in communication. We’ve now reached out to you directly so we can look into this properly and get it resolved for you as quickly as possible.

We really appreciate you bringing this to our attention, and we’ll do everything we can to help put this right.

CRAFTD London

Rated 1 out of 5 stars

1002627

ORDER NO. #1002627

Bracelet broke within the 24hrs I received it. Broke apart the first time with me out, no tension whatsoever, on the bracelet. Continued to break in separate areas. Tried even slow clipping, as well as welding chain back together. Didn’t work, but also shouldn’t have to on jewelry over $100.
Either assembled with no effort or cheap material. Extremely let down

7 March 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Wyatt,

We’re really sorry to hear about your experience with your bracelet and the inconvenience this has caused.

This is not the quality or standard we aim to deliver, and we take this very seriously. We’d like to look into what happened with your order #1002627 and make this right for you as quickly as possible.

We have reached out to you via email so we can assist you further and get this resolved.

CRAFTD London

Rated 1 out of 5 stars

Gold plating was wearing off after two…

Gold plating was wearing off after two months, they offered me store credit as I was out of the 30 day refund period. I agree to the credit, have not heard anything since, no reply to emails, absolutely nothing.

9 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Kenneth,

We're sorry for the delayed response and for the issue with your item. I've checked your case and can see this has now been resolved, with your store credit code sent over to you.

We apologise for the fault and any inconvenience caused. If there's anything else we can help with, please don't hesitate to reach out.

CRAFTD London

Rated 1 out of 5 stars

Client service

Client service : INEXISTANT they never answer to ANY mail.
Items : it's written silver but it is not. Objects are damaged and becoming orange with time.
It's litterally a NO-GO slash red flag website.
And I'm aware of the industry, I have an important job in fashion

8 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Hugo,

Thank you for your feedback.

We aim to be completely transparent about the materials used in our jewellery. The materials for each piece are listed on the individual product page, with further information available under "Our Materials" on our website. If you're ever unsure, our support team is always happy to help.

If you've experienced an issue with an item, please get in touch and we'd be happy to look into it for you.

CRAFTD London

Rated 5 out of 5 stars

5/5 STARS!!!

CraftD gets 5 stars in my book. My shipment from them was lost by the carrier, USPS. After informing CraftD of the situation, they did not delay at all to get this handled for me. Within a few days, I received a replacement and it fits perfectly. Highly recommended business with great product quality.

Keep up the fantastic work, guys!

1 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Sean,

We're sorry your original parcel was lost by the carrier, but we're really pleased we could get a replacement to you quickly and that everything worked out in the end.

It's great to hear you're happy with the fit and quality of your piece. Thanks so much for your support and recommendation, it means a lot to the team.

CRAFTD London

Rated 5 out of 5 stars

Great and good

Great and good

8 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Bronson,

Thank you for your review!

We're glad to hear you're happy with your experience. We really appreciate your support.

CRAFTD London

Rated 5 out of 5 stars

every time a product breaks they are…

every time a product breaks they are very fast replying to emails and offering replacements or store credit. The products are beautiful and well made and staff are lovely :)

4 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Amy,

Thank you for your review!

We're really glad to hear you've been happy with both our products and the support you've received from the team. We always do our best to resolve any issues as quickly as possible.

Thanks again for your support.

CRAFTD London

Rated 5 out of 5 stars

Highly Recommended

First order arrived very quick and the product is of a premium quality. Have subsequently ordered another item which is on the way. Very happy with this company and I’ll definitely be ordering more items soon.

2 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Mike,

Thank you for your review!

We're glad to hear your order arrived quickly and that you're happy with the quality. We really appreciate your continued support and hope you love your latest order too.

CRAFTD London

Rated 3 out of 5 stars

Dispatch was great but that's it...

The speed of the item getting to me was unreal, but the quality is nothing special and they send two discount emails per day, the products are always discounted anyway, they are never full price.

I really wanted some more items but I can't deal with the constant inbox spam so unsubscribed. It's just viral social influencer marketing and nothing that special.

I don't know why people say they reply to all reviews, you can't reply back, so who cares, it's all auto replies and generic content, it's pretty rubbish - just like trust pilot in fact.

4 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi David,

Thanks for taking the time to leave your feedback. We’re glad to hear your order arrived quickly, but we’re sorry to hear the products and experience didn’t meet your expectations.

We also appreciate your comments regarding emails and discounts. We’re always working on improving how we communicate with customers and will take this on board.

If you’d like us to look into anything further, please feel free to reach out to our support team with more details and we’ll be happy to help.

CRAFTD London

Rated 5 out of 5 stars

I couldn’t be more happy with my order

I couldn’t be more happy with my order! it arrived next day and everything is perfect, the order process was so simple and easy to navigate, i will definitely be ordering again, it can be pricy however the quality of the jewellery was incredible that i can’t complain, will definitely order again!

4 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks for the great feedback, really glad to hear your order arrived quickly and everything was as expected. Appreciate you taking the time to share this.

CRAFTD London

Rated 1 out of 5 stars

Non-existent Customer Service

The quality and design of the product were excellent, and I was genuinely impressed with it. Unfortunately, the fit wasn’t quite right for me as it sat a little too high on my neck, so I decided to return it.

My issue has been with the customer service throughout the returns process. The returned item was delivered back to the company five days ago, yet I have received no confirmation that it has been received or that my refund is being processed.

In addition, I was unable to use the company’s returns portal and therefore had to pay for the return postage myself. I have sent five emails requesting that this cost be reimbursed, as I would have used their portal had it sent me my returns QR code, but every email has been ignored.

I run an e-commerce business myself, so I understand that issues can arise from time to time. What matters is how those issues are handled. Being a first time customer and receiving no response whatsoever is extremely disappointing.

The product itself was very good, but based on my experience with the customer service and returns process, I will not be purchasing from this company again.

4 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Luke,

Thank you for taking the time to leave your feedback, and I’m really sorry to hear about your experience with the returns process.

We’re glad you were happy with the product, but I’m sorry we’ve fallen short on communication here.

Once a return is received, it can take up to 14 days to be processed, so your order will still be in the processing stage at the moment. We’ll email you as soon as it has been completed and your refund has been issued.

Regarding the return postage, I’m sorry you had issues accessing the QR code. Please reach out to our support team with your order details so we can look into this further for you.

Thanks again for your feedback, and sorry for the frustration caused.

CRAFTD London

Rated 1 out of 5 stars

My order #UK934004 arrived faulty and…

My order #UK934004 arrived faulty and despite legal right for a full refund i was only offered the option for store credit or replacement (consumer rights act 2015). I responded saying i would like a refund and have now been ignored. Furthermore, quality is rubbish for the price you pay.

3 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Toby,

Thank you for taking the time to share your feedback.

We're very sorry to hear there was an issue with your item and that you were left feeling ignored. As your order is still within the return period, you are of course eligible for a refund.

I've reviewed your case and arranged for this to be sorted today.

We apologise for the inconvenience caused and appreciate you bringing this to our attention.

CRAFTD London

Rated 1 out of 5 stars

DO NOT BUY! Defective quality and they ignore your emails!

I ordered (Order UK931975) from CRAFTD London and received defective items. The quality control is non-existent: the gold plating on two out of 3 items is completely flawed, leaving visible unplated raw spots right where the connecting rings are located. They basically delivered partially gold-plated items that look cheap and unfinished.
When I first contacted them, they tried to brush me off by saying I had to pay for my own return. After I sent clear photographic evidence of the manufacturing defects, an agent named David acknowledged the issue and asked for my details to get it sorted. I replied immediately, citing my consumer rights for a full refund.
Since then, total radio silence. Nobody is replying to my emails anymore, and they are completely ignoring my requests. Extremely unprofessional customer service and substandard quality.
If this is not resolved immediately, I will be escalating this matter directly to Citizens Advice and Trading Standards and taking all necessary formal steps to recover my money. I strongly advise against buying from them if you expect decent products or functional support.

23 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Emil,

Thank you for taking the time to leave your feedback, and we’re sorry to hear about the issue with your order.

Your initial message didn’t mention a fault, so our team provided standard returns information. Once you shared photos of the connector ring issue, we immediately looked into it. We really appreciate you bringing this to our attention. Quality is very important to us, so we’re sorry this didn’t reflect our usual standard, and we will be looking into it further.

We would also like to apologise for the delayed response. We’ve had a higher volume of enquiries recently, and our small team is working as quickly as possible. Our team is now actively working with you to get this resolved.

We really appreciate your patience.

Craftd London

Rated 5 out of 5 stars

Great jewellery at great prices!

Craftd has been such a great company to order from and deal with. My husband loves their jewellery, orders arrive quickly even with standard shipping, and customer service has been top notch (shout out to Josh for helping with a query I had!). I will continue to buy gifts for the men in my life from here in the future.

1 December 2025
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Sophie

Thanks for taking the time to leave a review.

We're glad to hear you've been happy with both our products and service. We'll be sure to pass your comments on!

We appreciate your support and hope to see you again soon.

CRAFTD London

Rated 2 out of 5 stars

Terrible customer service

Terrible customer service. Ordered a ring for my son, was too big so asked to exchange it. Straight away I was told that it was outside their 14 day return window (be warned you only have 14 days which isn’t made clear. This is not enough time if buying a present for someone). Was told I could send it back for store credit. This seemed fine as I just wanted the same item in a smaller size. They wouldn’t do this in one transaction though and wouldn’t give details of how to use the ‘credit’. Got an email almost a month ago to say they’d received the item for processing, no info on what to do next. Contacted them again a couple of days ago to ask how to use the credit. They obviously didn’t even bother to read my email, just sent one back saying it wasn’t received in the 14 day window so I could only have credit. Every message I’ve sent I’ve said I want to get the same item in a smaller size, I have not asked for a refund, every email back tells me I can’t have a refund only credit but refuses to say how to use that credit. Feels like they just want to keep your money.
I’m sure they are fine when there are no issues but it’s like pulling teeth when there is an issue - very poor communication and a sense of once they have your money they don’t care less. Almost 2 months since I placed the order and they have both my money and the product.

1 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Gillian,

Thank you for taking the time to share your feedback.

We're sorry to hear about your experience and understand your frustration with the time taken to resolve this. After reviewing your return, we found that it had not yet completed processing through our returns system.

Returns can take up to 14 days to be processed once received at our warehouse, and we've now got this sorted for you. Your store credit code has been sent, so you can place an order for the correct ring size.

If you require any further assistance, please don't hesitate to reach out.

Craftd London

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