CRAFTD London Reviews 

7,718
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,641 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and craftsmanship of the products, noting their durability and unique design, often lasting for years without tarnishing. Many people also highlight the excellent customer service, describing it as quick, helpful, and professional in resolving issues and providing replacements. Reviewers frequently mention fast and efficient delivery services. However, some customers experienced difficulties with the order process, particularly concerning returns and exchanges, citing slow or unresponsive customer service when issues arose. A few other people also felt that the product quality had decreased over time or reported issues like items losing color or corroding, leading to disappointment.

What people talk about most

Product

Consumers find product quality to be a significant positive, with many praising the durability and... See more

Quality

Reviewers highlight positive aspects of quality, with many praising the durability and craftsmanship of the... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the helpfulness, quick... See more

Order

Users describe ambiguous interactions with order, with some customers expressing satisfaction and a... See more

Delivery service

People report positive experiences with delivery service, often praising the speed and efficiency of their... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Usually the service and the product is great, however ,now that I have returned a ring; only to be exchanged for a larger size, I am having the worse time. I have written numerous times after receiv... See more

Company replied

Rated 4 out of 5 stars

Purchased a tiger eye bead Necklace, very nice but after 5 months the necklace wire broke. Contacted Crafted who were very helpful and offered a credit note or Replacement, replacement was sent imm... See more

Company replied

Rated 4 out of 5 stars

Not cheap but worth it. I like the quality and the shine on it. My chain did break because it got pulled hard during an altercation but they were able to replace it and the process was really easy and... See more

Company replied

Rated 5 out of 5 stars

Excellent quality, this is the only company that cares about their jewellery and doesn't just slap their logo on a basic chain from China and call it a brand! I just love the tiny details that are in... See more

Company replied


Company details

  1. Fashion Accessories Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Store
  5. Men's Clothing Store
  6. Online Marketplace

Written by the company

CRAFTD London is a premium affordable jewellery brand. We are an online retailer based in the UK, with warehouses across the globe and over 900,000+ happy customers and supporters from over 100+ countries worldwide. OUR VISION: CRAFTD aims to fill the gap between quality jewellery and unnecessary markups across the industry. We put design at our core and focus on cutting through the noisy, low quality space that fast-fashion has brought. Every piece is CRAFTD To Last; quality is the soul of the brand. Wearing our pieces is saying, without speaking that you symbolise self-belief. You know who you are. FINAL NOTE: Personally, we’d like to thank everyone who has supported the brand and been a part of our journey. Our customers are central to our operation, and it is with you in mind that we aim to be the best at what we do. If there is ever anything you would like to discuss, please don't hesitate to email us on hello@craftdlondon.com and we will gladly get back to you. Remember you are CRAFTD! 👊


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

8K reviews

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Replied to 97% of negative reviews

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4.3

All reviews

(7,718)

1,736 reviews in the last 12 months

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Rated 5 out of 5 stars

Lifetime warranty

My chain broke and I was pretty disappointed, but they replaced it in a timely manner.

19 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Reuben,

Thanks so much for the review! Sorry to hear your chain broke, but we're glad we could get a replacement sorted quickly.

CRAFTD London

Rated 5 out of 5 stars

Pretty good customer service offered…

Pretty good customer service offered replacement immediately when I reached out regarding discolouration of the ring I ordered. Product quality seems okay as discolouration of the black enamel was prominent

16 June 2026
Unprompted review
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Reply from CRAFTD London

Hi,

Thanks for taking the time to leave a review. Glad to hear the team could sort a replacement quickly for you. We appreciate the feedback on the ring and will make sure it’s passed on to the team.

CRAFTD London

Rated 1 out of 5 stars

Cheap quality &customer service sucks

Cheap quality &customer service sucks. Shady business because they shipped my item but never marked it as "shipped" on the website, so whenever I tried to request return authorization, the website says "your item has been shipped yet" even though I physically have them in front of me. I emailed them, they took like 4-5 days to respond each time, and every single email was literally providing me the link to the return authorization ....WHICH DOESNT WORK. UGH!!!!!

19 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're really sorry to hear about your experience. Could you please send us your order number or email address so we can look into this for you and get things sorted as quickly as possible?

CRAFTD London

Rated 5 out of 5 stars

Outstanding Customer Service When It Mattered Most ⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐

I had a great experience with CRAFTD, particularly when dealing with an issue after delivery that was completely outside of their control.

As soon as I contacted their customer service team, they responded quickly and professionally. The speed at which they looked into the problem and worked towards a resolution was genuinely first class. It’s easy to judge a company when everything goes smoothly, but the real test is how they handle problems, and CRAFTD were excellent throughout.

Their communication was clear, they kept me updated, and they went above and beyond to help get the issue resolved. It’s refreshing to deal with a company that genuinely cares about its customers even when the problem wasn’t caused by them.

Fantastic customer service and a company I would happily buy from again. Highly recommended.

18 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Andrew,

Thanks so much for taking the time to share this! Really glad we could jump in and get things sorted for you quickly. Even better to hear you felt looked after along the way!

CRAFTD London

Rated 1 out of 5 stars

Shocking customer service

Shocking customer service. Bracelet and its replacement corroded and turned my wrist green. They then provided store credit rather than refund, without my permission and despite my protests that I should be entitled to a refund under the Consumer Rights Act 2015, given my receipt of two faulty items.

Poor quality materials, cheap marked-up jewellery, awful support, don’t shop here.

22 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're sorry to hear about your experience and apologise that we haven't met your expectations.

We understand your frustration, especially after experiencing the same issue with both the original item and its replacement. We appreciate your feedback and would like the opportunity to review this further with you.

Please reach out to our support team with your order details if there's anything further we can do to help.

CRAFTD London

Rated 1 out of 5 stars

Non existent customer service

Non existent customer service. Issues with all three of my purchased items and they haven’t once responded to my emails, I’ve sent 4 over the last 7 days and they haven’t answered a single one. Sadly I won’t be a customer with them anymore and I’ll take my business elsewhere. Defective item which I’ll have to send back instead of exchange. They send 3-4 promo emails a day trying to sell you more and give you a “special” discount but they won’t reply to emails about purchased items. Very disappointing.

15 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Bryn,

We're so sorry to hear about your experience. This is far from the service we aim to provide, and we'd really appreciate the chance to make things right. Please send us your order details and we'll do everything we can to get this sorted for you as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Sent my return over 2 weeks ago

Sent my return over 2 weeks ago, no answer on their website, email support, even when prompted a second time to resend the email by a bot, nothing.

UK933942

21 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Luke,

We're sorry to hear you've been waiting for an update. At the moment, your return isn't showing as received at our warehouse yet. Once it arrives, returns can take up to 14 days to be processed, although they're often completed sooner.

I can see that a member of our team has already reached out to let you know. If you're concerned, please send over your return tracking details and we'll happily double-check the whereabouts of your return for you.

CRAFTD London

Rated 5 out of 5 stars

Jewelery looks amazing in person

Jewelery looks amazing in person. Package arrived exactly 9 days earlier, so no complaints there. :) Highly recommend.

19 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey,

Thanks so much for the review! Great to hear the jewellery looks even better in person and that your order arrived ahead of schedule. We really appreciate the recommendation!

CRAFTD London

Rated 1 out of 5 stars

Refund denied despite timely return

Very disappointing experience with CRAFTD London.

I placed order #1018225 on April 26. The items appeared to be in stock, but the order did not ship for about two weeks. I had to contact support myself to ask where my order was. Only then did they tell me that one item was actually out of stock.

I asked them to cancel/refund the unavailable item and ship the remaining item as soon as possible. My order was then updated on May 13, with the out-of-stock item removed and partially refunded.

After receiving the remaining item, I decided to return it. CRAFTD’s return system would not let me create a normal return label because it still showed the item as not delivered, so I paid for USPS Priority Mail return shipping myself.

USPS tracking showed that the return reached the return destination within the 14-day return window, even if counting from the May 13 order update. Despite this, CRAFTD refused to refund me to my original payment method and offered only store credit. Their support kept referring to their internal “processed” date instead of addressing the USPS tracking date and the full timeline.

In my experience, this was poor customer service: delayed shipment, no proactive communication, a return-system issue, and then refusal to refund based on internal processing rather than the documented return timeline.

I would be very cautious ordering from CRAFTD again, especially if there is any chance you may need to return an item.

18 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Maksim,

We’re sorry to hear about your experience. We can confirm that we have reviewed your case and a refund has been flagged for order #1018225. The refund will be issued to your original payment method and should reflect within a few business days, depending on your bank.

We appreciate you taking the time to share your feedback, and we’re sorry that your experience did not meet expectations.

CRAFTD London

Rated 1 out of 5 stars

I got a chain and pendant and…

I got a chain and pendant and "gemstone" bracelet. It's not garbage but it's definitely something that would cost about 5-10$ to produce and not 120$. It absolutely does have that cheap look and the bracelet claims to have gemstones but they are bulk bought colored zirconia. Some people are into cheap looking jewellery,fair enough.. but the price should match. Return is also paid by the customer and takes over 3 months to be processed.

18 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Vahe,

We're really sorry to hear this and disappointed to learn that your experience with both our products and returns process hasn't met your expectations. We always want our customers to feel confident in their purchase.

We'd really appreciate the opportunity to look into this further and do everything we can to help. Please send us your order details and we'll be happy to investigate this for you.

CRAFTD London

Rated 1 out of 5 stars

returned an item two months ago. still haven't heard anything from them

This must be dropshipping. The quality is terrible, but the worst part is that I returned an item two months ago, and I still haven't heard anything from them—or about my money. Don't buy from this brand because they're scammers.

17 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Javi,

We’re really sorry to hear about your experience and for the delay with your return.

To clarify, our products are shipped directly from our own warehouse. We completely understand your frustration regarding the refund delay, and we apologise for the inconvenience caused. Please share your order details and we’ll make sure this is looked into and resolved as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Don't buy from CRAFTD

Don't buy from CRAFTD: completely unreliable!

The jewelry was delivered, but as soon as you send something back, you never hear from them again. They don't respond to messages, and you won't get your money back. Don't buy from here!!

My order number is 138308.

18 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi there,

Thanks for your review. Please could you provide your order details so we can look into this for you as quickly as possible?

Once we have this, we’ll be able to review your return and update you accordingly.

CRAFTD London

Rated 4 out of 5 stars

Clasp ring opened up

I've had this bracelet for over a year now and I always wear it. In the shower and while playing sports. It's a good product but over time the circle thing that connects to the clasp opened up resulting in my bracelet falling off. I don't have tools to tighten it but just be careful if you see the circle thing connected to the clasp have space, it may fall off.
I took a picture but I'm unable to upload one.

16 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

Thanks for taking the time to leave a review. Great to hear you've got a lot of wear out of your bracelet. Sorry to hear about the clasp issue, that’s not what we want to see. If you run into any issues like this, please reach out to our support team as we’d like to look into it and get it sorted!

CRAFTD London

Rated 1 out of 5 stars

I have had to send a bracelet back…

I have had to send a bracelet back because the size was tiny wouldn’t even fit my wrist never mind a man’s wrist, I needed it exchanged for a bigger size they have received the bracelet back I’ve emailed multiple times and no1 responds very bad service

15 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Lauren,

I’m really sorry to hear about your experience and for the delay in getting a response.

Just to clarify, our bracelets are available in two sizes, 19cm and 22cm, so we can offer options for different wrist fits.

That said, we completely understand your frustration and apologise for the inconvenience caused. Please share your order details and we’ll look into this urgently and help get it resolved for you as quickly as possible.

CRAFTD London

Rated 5 out of 5 stars

Fluid ordering and returns process

Fluid ordering and returns process. Decent quality jewellery and great value for money.
I’ve purchased countless pieces over the last couple of years and loved them all.

16 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Dan,

Thanks for taking the time to leave this review. Great to hear the ordering and returns process has been easy and that you've been happy with the quality and value over the years. We really appreciate you sticking with us!

CRAFTD London

Rated 5 out of 5 stars

I have ordered a chain and necklace…

I have ordered a chain and necklace they have only given me necklace and bracelet but once I explained my problem they have very kindly and quickly sorted it out for me

Thank you craftd

16 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Nicola,

We’re really sorry about the mix-up with your order.

We’ve arranged for the missing item to be sent out to you as a priority replacement, and you’ll receive your tracking details as soon as it has been dispatched.

Thank you for your patience, and again we sincerely apologise for the inconvenience caused.

CRAFTD London

Rated 5 out of 5 stars

I had ordered a product

I had ordered a product from their website and it had unfortunately arrived slightly faulty, however I emailed the customer service and within just a few days they had given me a full store credit refund which I used to simply re order the product and I didn’t have to send the first one back which was good as it eliminated any postage hassle. The customer service was very helpful and understanding of the situation and I’m very pleased.

12 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Oscar,

Thanks so much for taking the time to leave this. Sorry your order arrived faulty, but really glad the team could sort it quickly with store credit and make it easy to replace without any hassle. Appreciate your support and glad it all worked out!

CRAFTD London

Rated 1 out of 5 stars

Didn't deliver my package within the…

Didn't deliver my package within the timeline stated on their website, so I didn't have my order for going on holiday, despite paying for next day delivery. When I got back one of the items sent was incorrect too.

Emailing the customer support team has got me nowhere on getting a refund for this

29 May 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi,

We're really sorry to hear about the delay with your delivery and that one of the items received was incorrect. We also apologise that you've had trouble getting a resolution through email.

Please send us your order number so we can look into this for you and get it sorted as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

Never received my item with express shipping

I ordered a chain with express delivery but it never got delivered. They haven’t responded to my emails either.
Don’t recommend them

12 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hey Stephen,

We're really sorry to hear that your order hasn't arrived and that you haven't received the support you expected.

Please send us your order number or email address so we can look into this for you right away and get this resolved as quickly as possible.

CRAFTD London

Rated 1 out of 5 stars

The worst online retailer experience…

The worst online retailer experience I've had and I probably do a couple hundred transactions annually with multiple companies. The first necklace I bought took over 3 weeks to receive and it was the wrong one...I then proceeded to return the wrong one and they received my return in days and took over 6 weeks to process a return credit...Then received an email saying it will take additional days b4 I receive the CC credit on my account. I bought almost the same product from another online store and receive the new product in a few days that was perfect. So sad because I wanted things to work out with this online retailer and buy more things but I've gone elsewhere. Even after receiving emails from the founders of the company things kept getting worse...

12 June 2026
Unprompted review
CRAFTD London logo

Reply from CRAFTD London

Hi Scott,

We're really sorry to hear about your experience and the delays you faced with both your delivery and return. This is not the standard we aim to provide, and we completely understand your frustration.

We also apologise that the process took longer than expected and that our communication did not meet your expectations throughout.

If there's anything still unresolved, please send us your order details so we can take another look and help where possible.

CRAFTD London

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