Sharaf DG Reviews 943

TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Looking at 155 reviews, most reviewers were let down by their experience overall. Many customers expressed significant dissatisfaction with the products they received, frequently reporting items that were faulty, damaged, or not as advertised, including "open box" or refurbished goods sold as new. The customer service and overall service quality were consistently criticized for being unhelpful, unresponsive, and lacking proper follow-up, leading to prolonged issues and frustration. Delivery services were also a major point of contention, with numerous complaints about delays, missed deliveries, and poor coordination. Conversely, a small portion of people felt satisfied with the staff, highlighting instances where individuals were professional, polite, and provided helpful assistance in product selection.

What people talk about most

Product

Customers consistently express disappointment with product quality and functionality. Many reviewers report... See more

Customer service

Consumers find customer service to be negative. Many reviewers describe the customer service as terrible,... See more

Service

Customers had negative experiences with service. Many reviewers reported very poor service, citing issues... See more

Staff

Reviewers mention ambiguous feedback about staff. Many customers report negative experiences, citing... See more

Delivery service

Clients share negative opinions on delivery service, with many reviewers expressing frustration over delays... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Extremely frustrating experience with Sharaf DG online delivery. Fully paid order blocked just because the contact number was outside the country. Support team is helpless and trapped by a nonsense... See more

Company replied

Rated 1 out of 5 stars

Absolutely terrible service from Sharaf DG! We bought a water dispenser for 2,000 AED, and while they delivered it quickly, it didn’t even work from day one. We plugged it in completely dead. We r... See more

Company replied

Rated 1 out of 5 stars

Dear Residents, Please do not buy any items from Sharaf DG, or if you do, make sure you thoroughly inspect the product inside and out before signing any document. You may even use binoculars to chec... See more

Company replied

Rated 1 out of 5 stars

Really don't know how no one in the Management team read all the negative comments and not doing anything. this is bad for business in the long run and you are losing money and new clients. we suppose... See more

Company replied


Company details

Information provided by various external sources

Shop online for Phones, Sunglasses, Laptops, Televisions, Perfumes & more at Sharaf DG. Get free* delivery across UAE - Dubai, Abu Dhabi & Sharjah. ✓100% Authentic Products ✓COD


Contact info

1.3

Bad

TrustScore 1.5 out of 5

943 reviews

5-star
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Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 1 out of 5 stars

Very bad and so lazy service I never…

Very bad and so lazy service I never get any other online company like sharaf DG so unprofessional

1 November 2025
Unprompted review
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Reply from Sharaf DG

We understand your concerns and are dedicated to providing a solution. Please email us at support@sharafdg.com with more information, and we will assist you right away

Rated 1 out of 5 stars

Worst customer service experience

Worst customer service experience on the earth, never ever help you or solve your problem. I bought LG 84 inch TV with 2 years extended warranty, display is gone and now its been more than a week I’m waiting for my TV to repair as they promised it will be done in 2-3 days. However customer service team is to increase your problems and always coming back with vogue answers that once we have an update we will get back to you, they never come back unless you waste more time to reach them.

31 October 2025
Unprompted review
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Reply from Sharaf DG

We are truly sorry for the experience you've had. Kindly send us further details to support@sharafdg.com, and we will ensure a swift resolution.

Rated 1 out of 5 stars

Delivery experience left much to be…

Delivery experience left much to be desired. I opted for the fast delivery option, even paying extra for it, but unfortunately, my order didn’t arrive on time. Disappointing!... I highly endorse this to anyone looking for a recommendation.

30 October 2025
Unprompted review
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Reply from Sharaf DG

Our sincere apologies for the experience you encountered. Kindly share your details at support@sharafdg.com, and we will ensure this matter is resolved swiftly.

Rated 1 out of 5 stars

Complaint Regarding Incorrect Product Sold and Distressing Experience at Sharaf DG Burjaman

My complaint to Sharaf: Dear Sharaf DG Customer Service Team
I am writing to formally raise a complaint about a very disappointing and distressing experience I had with your Burjaman store in Dubai.
On Wednesday, 22 October, I purchased an earphone for my phone from your Sharaf DG Times Square branch. The sales assistant checked my phone and advised me which model to buy. I explained that I was only visiting Dubai and just needed the cheapest compatible earphone, but he recommended one priced at AED 51, which I purchased.
The earphone did not work with my phone, though it did work with my laptop. On Saturday, 25 October, I visited your Burjaman Centre branch to ask if it might be a phone setting issue. The staff told me I had been sold the wrong product — a cheaper model (around AED 23) would have been appropriate.
I requested an exchange, but staff refused, saying it could not be replaced because I had not provided my phone number at the time of purchase. I had declined at Times Square to avoid promotional messages. They also questioned how they could verify my purchase, even though I showed proof on my credit card statement, along with the original packaging and serial number.
The staff were dismissive, unhelpful, and unsympathetic, taking no responsibility for their own mistake. The manager was equally unsympathetic and offered no apology, telling me I must return to the Times Square branch — an impractical solution given the AED 80 return taxi fare or spending more than half a day by public transport. I was distressed and upset by this treatment.
I also attempted to submit a complaint via your website, but the form was very unfriendly, with insufficient space to explain the situation and no submit button, making it impossible to lodge a proper complaint online.
I hope Sharaf DG will review this matter and arrange a replacement or refund for the AED 51 earphone. I can provide any further documentation if required.
Thank you for your attention, and I hope this matter can be resolved promptly.
Yours sincerely,
Dr Robin Mann, New Zealand

25 October 2025
Unprompted review
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Reply from Sharaf DG

Thank you for bringing this to our attention. We’re sorry to hear about your experience. To help us review and resolve your concern promptly, we kindly request you to email us at support@sharafdg.com with your purchase details and any supporting documents. Our team will look into the matter and get back to you as soon as possible.

Rated 1 out of 5 stars

Absolutely dreadful service

Absolutely dreadful service. Very good at taking your money - delivery coordination skills zero. Customer service skills zero. Will never shop here again.

Answer to your response: do you think we haven’t been in contact with your support. I have called, I have emailed, I have whatsapped - zero service. If you care to help email me

25 October 2025
Unprompted review
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Reply from Sharaf DG

We are saddened to hear about your experience. Please reach out to us at support@sharafdg.com, and our team will promptly address your concerns.

Rated 1 out of 5 stars

I bought two LG AC and they r defected

I bought two LG AC and they had installation problem and the installation service was booked from SharafDg. This is not only the issue, but the AC now are not cold. I emailed them twice at support and at cc_warehouse and they are not even responding to my email. Even though I noticed this problem from the beginning and requested a refund, they refused, I requested a new AC, they all refused. Now I’m requesting maintenance for the brand new defected AC and they are ignoring me

25 October 2025
Unprompted review
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Reply from Sharaf DG

We’re sorry to hear about the inconvenience you’ve encountered. Please provide us with more details at support@sharafdg.com so we can assist you further

Rated 1 out of 5 stars

I made an online purchasExtremely Disappointed with SharafDG’s Handling of My Ordere from SharafDG…

I made an online purchase from SharafDG UAE on 21 October 2025 for several Steam Digital Wallet codes (2×200 AED, 1×100 AED, and 1×50 AED). The order was supposed to be delivered instantly, as digital products usually are.

However, only 350 AED worth of codes (1×200 + 1×100 + 1×50) were delivered. The remaining 200 AED code was never sent. What followed has been several days of frustrating communication: repeated promises, conflicting explanations (“technical issue,” “system error,” “high-value product handling,” and finally “out of stock”) — but no actual solution.

I’ve contacted SharafDG multiple times via WhatsApp, email, and phone. They acknowledged my complaint under reference #10596921 and even called me once, promising to call back — but never did.

It’s now been over four days with no refund, no replacement, and no clear communication. For a digital code purchase that should be instant, this level of delay and customer support is unacceptable.

I have never trusted SharafDG for electronics purchases, and this experience has completely reaffirmed my perception of their reliability, transparency, and accountability.

If you plan to buy digital products or gift cards, I strongly recommend you avoid SharafDG until they improve their after-sales support and internal communication.

21 October 2025
Unprompted review
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Reply from Sharaf DG

We regret the inconvenience you've experienced and are committed to offering assistance. Please feel free to reach us at support@sharafdg.com

Rated 1 out of 5 stars

Poor service

Poor service
I booked mobile 5th of October yet not get.
And I called 5 time customer care they told we will give shortly then now they told me there have no stock after 20 days then told
If you don't have stock why you take order
Don't trust sharaf dg
I never ever go sharaf dg in future

25 October 2025
Unprompted review
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Reply from Sharaf DG

Your feedback is important to us. We apologize for the inconvenience and are working to resolve this issue. Please contact us at support@sharafdg.com for prompt assistance.

Rated 5 out of 5 stars

Good customer care service..

Good customer care service..
Staff julian and zubair

24 October 2025
Unprompted review
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Reply from Sharaf DG

Your 5-star rating is truly appreciated! We’re glad we could provide you with great service.

Rated 1 out of 5 stars

Absolutely terrible service from Sharaf…

Absolutely terrible service from Sharaf DG!
We bought a water dispenser for 2,000 AED, and while they delivered it quickly, it didn’t even work from day one. We plugged it in completely dead. We reported the issue and Sharaf DG opened three separate service requests, but no one ever came. It’s been over a month, and we still can’t use the product at all.

Sharaf DG is the perfect example of a company that only cares about taking your money but takes zero responsibility afterwards. They don’t fix, don’t follow up, don’t care. Selling faulty products and ignoring customers for weeks is absolutely disgraceful and unprofessional.

16 September 2025
Unprompted review
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Reply from Sharaf DG

We regret the inconvenience you've experienced and are committed to offering assistance. Please feel free to reach us at support@sharafdg.com.

Rated 5 out of 5 stars

It's a great experience to have a good…

It's a great experience to have a good staff in saraf DG ., especially Relve and Jeff . They are well accommodating. I really appreciate their kindness. Thank you so much 😊

11 October 2025
Unprompted review
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Reply from Sharaf DG

Thank you for the wonderful 5-star feedback! We look forward to welcoming you again.

Rated 1 out of 5 stars

Online Delivery Experience Very Bad

Online Delivery Experience Very Bad
They didn’t deliver on time

10 October 2025
Unprompted review
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Reply from Sharaf DG

Hi, We are sorry to hear about this, we are very much here for your help. Please forward your details at support@sharafdg.com for us to offer you a prompt assistance.

Rated 1 out of 5 stars

Never ever use Sheraf dg

Never ever use Sheraf dg, thieves at the point of sale and the follow up service is absolutely atrocious

10 October 2025
Unprompted review
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Reply from Sharaf DG

We are saddened to hear about your experience. Please reach out to us at support@sharafdg.com, and our team will promptly address your concerns.

Rated 1 out of 5 stars

Sharaf DJ is a king of the scamers

Dubai is not similar as it was in previous years. Along with development, there are several frauds going on in the market even with well-known brands, such as Sharaf DJ, openly defrauding tourists and the government also not taking any action on it. Now, Dubai is only remain good for sightseeing; if you are planning for shopping then you will be dealing with scammers. So be aware.

30 June 2025
Unprompted review
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Reply from Sharaf DG

We are saddened to hear about your experience. Please reach out to us at support@sharafdg.com, and our team will promptly address your concerns.

Rated 1 out of 5 stars

Extremely Disappointed with Sharaf DG Service

I submitted my iPhone 15 for repair on 26 September, confident it was still under warranty. However, six days later, I was informed the issue wasn’t covered under warranty—even though the device is less than a year old. I immediately requested to cancel the repair and collect my phone.
It has now been 10 days since I submitted my phone, and it remains stuck at their service center with vague updates and no clear communication. When I call to follow up, I’m kept on hold for over 10 minutes—even though they promise just 2—and all I get are repetitive, vague responses stating the repair is “under process” or “work in progress.” I was also told the unit is with the Apple center, yet this has been the same update for the past four days. No one provides a firm date or takes responsibility.
This level of service is unacceptable from a company that claims to be professional and customer-focused. The delay clearly stems from a lack of coordination and accountability. If their team had properly liaised with the Apple service center, this issue would have been resolved days ago.
I expected much better and will definitely think twice before trusting Sharaf DG again.
I’m giving 1 star—not because they deserve it, but simply so I can proceed with submitting this review.

6 October 2025
Unprompted review
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Reply from Sharaf DG

We are saddened to hear about your experience. Please reach out to us at support@sharafdg.com, and our team will promptly address your concerns.

Rated 1 out of 5 stars

Preordered an iPhone 17 Pro Max


If I can rate them -100 stars I would have been the happiest.

I preordered an iPhone 17 Pro Max well before its launch date on September 14, 2025, with a promised delivery date of September 19, 2025. Prebooking was supposed to ensure delivery on launch day, but two weeks later, I still haven't received my phone.

When I reached out to customer support over the phone they refused to provide any delivery date and stated that pre booking does not guarantee timely delivery. They were like robots with the same answers from 6 different agents despite mentioning that I needed to travel and this was a gift.

Never again Sharaf DG, worst experience

5 October 2025
Unprompted review
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Reply from Sharaf DG

Please note that while we strive to fulfill all pre-orders on the launch date, deliveries are processed strictly on a first-come, first-served basis, and are also subject to stock availability from the supplier. Due to an extremely high volume of demand for the new iPhone model, some deliveries have unfortunately been delayed beyond the expected date.

We completely understand how disappointing this has been, especially given your travel plans and that the device was intended as a gift. Your feedback is extremely valuable, and we are working closely with our teams to improve the pre-order experience moving forward.

Thank you for your patience, and we hope to serve you better in the future.

Rated 1 out of 5 stars

Although I have been a regular…

Although I have been a regular customer, but it will be my last time , my daughter order AirPods , I pad and Apple Pen , the later is incompatible with the IPad , and the AirPods they said we will receive next day and now two weeks passed and we contacted them more than ten times , they end their calls and messages and mails by “ we will solve this issue “ and doing nothing

23 September 2025
Unprompted review
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Reply from Sharaf DG

Hi, We are sorry to hear about this, we are very much here for your help. Please forward your details at support@sharafdg.com for us to offer you a prompt assistance.

Rated 1 out of 5 stars

They deserve zero

They deserve zero. I have ordered a fridge. The delivery date after 4 days. On the day of delivery they cancelled my order as it was out of stock as they said. The refund would take 7-14 days. It is +45 degrees outside and we live without fridge.

2 October 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We sincerely apologize for the inconvenience caused by the cancellation of your order. We truly regret the situation, especially given the circumstances, and understand how frustrating this must be. Your refund is being processed and should reflect within 7–14 business days.

Thank you for your patience and understanding.

Rated 1 out of 5 stars

I preordered an iPhone 17 Pro Max well…

I preordered an iPhone 17 Pro Max well before its launch date on September 13, 2025, with a promised delivery date of September 19, 2025. Prebooking was supposed to ensure delivery on launch day, but two weeks later, I still haven't received my phone.

When I reached out to customer support, they refused to provide any delivery date and stated that prebooking does not guarantee timely delivery. They were unhelpful and dismissed my concerns, even when I mentioned the possibility of filing a complaint with the Department of Economic Development or pursuing legal action.

I interacted with an employee named Priyanshu during this process on chat. Based on my experience, I would advise against using this company for prebooking orders, as they seem to block your funds and offer no support. The customer service has been extremely disappointing.

29 September 2025
Unprompted review
Sharaf DG logo

Reply from Sharaf DG

We sincerely apologize for the frustration and inconvenience caused regarding the delay in your iPhone 17 Pro Max preorder delivery. We understand how disappointing it is to not receive your order on the promised launch date, especially after prebooking in advance.

Please be assured that your concerns are important to us, and we regret that our customer support did not meet your expectations during this process. We will review your case and the interactions you had with our team to ensure better service in the future.

Thank you for your valuable feedback, and we appreciate your patience while we work to resolve this matter. If you would like, please share your contact details, and we will have a senior representative reach out to assist you directly.

Rated 1 out of 5 stars

Sharaf dg is the worst electronic shop…

Sharaf dg is the worst electronic shop in whole UAE. Their customer service and the after sales service is very poor. Buying items from sharaf dg was my biggest mistake

26 September 2025
Unprompted review
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Reply from Sharaf DG

Our sincerest apologies. Please share your concern at support@sharafdg.com for urgent action.

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