Sharaf DG Reviews 943

Extremely disappointing experience with Sharaf DG.

My first online order W5515082 was cancelled after three days with no call, no email, and no explanation. I then placed a second order W5520662 which was also cancelled with zero communication. I contacted the call center several times, but the agents provided no support, no updates, and no clear answers.

I placed a third order W5525235, and now I’m being told that the item is out of stock in both stores and online — yet two weeks after my first order, the item is still showing as available on the website. This is completely misleading and wastes customers’ time.

Because of all these delays and cancellations, I also missed Black Friday offers to buy the item elsewhere at a better price. Their poor service has directly caused me to lose valuable deals.

To add to this, when I visited the Mirdif City Centre store, the prices for Yasmina AI Lite (AED 49) and Yasmina AI Mini (AED 149) were clearly displayed, yet the staff refused to honor them and offered no proper solution. The attitude was unhelpful and unprofessional.

This has been a consistently bad experience across online, in-store, and customer service.
❌ Misleading pricing
❌ Repeated cancellations
❌ No communication
❌ No support from call center
❌ Misinformation about stock
❌ Lost offers due to their delays

If this is not resolved properly, I will be filing a complaint with Consumer Rights.

— Heba Atwa

Shoutout to Sharaf DG BurJuman — the worst salesperson ever. I bought a new iPhone on Nov. 30, 2025, and the salesperson was rushing to open the box because he wanted to activate the phone. Without my knowledge, he added insurance that cost 998 AED. I was shocked when I saw the total. I kept telling him to remove it, but he kept saying he couldn’t remove it.

I purchased a Boss speaker from your Dubai Mall store, and it has been nothing short of a nightmare. From day one, the product has not functioned properly. Even after sending it for repair, the issues persist—the speaker now takes over 5 hours to charge and still does not work as expected.
For more than two months, I have faced continuous problems with this product, which clearly has a manufacturing defect. Despite repeated communication, repair attempts have failed, and I have not received the replacement or voucher I requested.
This level of service is unacceptable. It has been over two months without a resolution, and I am extremely dissatisfied. Under consumer protection and warranty guidelines, I am entitled to a replacement or a voucher immediately. I expect urgent action from your team to resolve this matter without further delay.

It is great that the team is addressing the complaints with responsibility.

Sharaf DJ Midriff City centre Branch sold me a brand new Samsung Fridge for a price much higher than the original market price , furthermore they did not deliver the product on time , customer service very poor . Avoid this store

I bout a cloths washing machine and it ripped my clothes and some times leaving a brown marks they fix it 2 times and still the same issue in the first 2 months so I told them I don't want it and I want to return it they refuse to return, shame on this company and Samsung as well.

They r selling their electronics particularly phones with insurance. But the time u requested for repair or their service u still need to pay and waited for almost one month. Their service is very slow and expensive, very frustrating knowing that u paid ahead for the insurance but still u have to pay and waiting for so long , it feels like I was legitimately scammed by established company like them. Even 1 star still not deserve for their service.

Bad experience, I can't buy any things again from your side

I was pre order Iphone 17 pro max it’s will delivery on 10 nov but they said the product not available I have to wait till they have stock.Once I asked customer service they can not help me also.This is my first experience with them I can say it’s very bad.

3Worst delivery service partner they chose, the guy ask for my live location and i said i am not there , you follow the address given to you and its correct also and if you cant find the location I will talk to the shop and the guy said "Ok" like go to hell . Since than I am following ( its been 3 days) now to get my money back. What is my fault that i annoyed the delivery guy or I purchased with Sharaf DG ?
I got my delivery afterall but still they should choose a more efficient partner rather than cost effective partner who bring bad name to the company

★☆☆☆☆ Terrible Service!
The delivery service is very poor. They don’t come at the time we request — instead, they force their own timing and say, “We will come at 4 o’clock,” without caring what the customer wants. Very unprofessional and disappointing. It feels like there is no proper management or owner control, because the employees don’t know how to deal with customers respectfully. Really terrible experience — not recommended at all.
Very Terribleeee Please Close this Company
The Government should know about it !

Hell. I bought steam keys which usually sent instantly as its an E-Key.

3 days and still waiting, and they have a useless opertating team thats does nothing but delay and buy time.

Stay away.

The worst After sale i have ever seen in my life. Complain number 10626980. I bought Huawei tablet, worth $1,000 and clearly informed the sales man that i will use specific 2 applications and he showed me that its working and confirmed that it’s compatible with device 100% , while using those apps both of them started to give me errors and bugs , at the same time both apps works on iPhone 11 perfectly fine.
I went within the cooling period at the first 5 days to return the device they did not accept and after i escalated the case to DET then they accepted but holding my money and not responding to my emails. Very bad customer service since 25th of October till date they did not give me my money back.

EXPRESS service is a lie. its a scam
worst Customer service ever!!

It has been an unreasonably long delay, and I have not received any proper update or support from your team. This situation is highly inconvenient and unacceptable.

I request that you urgently investigate this matter, provide a clear delivery update, and compensate me for the delay and inconvenience caused due to the non-delivery despite full payment.

Dear Sharaf DG Team,

I am writing to express my deep frustration and disappointment regarding my recent phone order, which has now been delayed for the fourth time. It has been over a week since I placed my order, and every time I call customer service, I receive the same vague response to “please wait.” This repeated lack of clarity and action is unacceptable, especially considering I urgently need this phone for my daily use.

What makes the situation even more disappointing is that when I asked to cancel the order and receive a refund, I was informed that it would take 14 working days to process. This means I could be left without a phone for nearly 21 days—an unreasonable delay for a service that prides itself on reliability and customer satisfaction.

I have spoken with multiple representatives over the past week, but no one seems able or willing to provide a proper resolution. I’m sincerely requesting that Manisha Singh or a senior representative take ownership of this issue and resolve it urgently—either by ensuring immediate delivery of my phone or by processing my refund without further delay.

This experience has been incredibly disappointing and has seriously affected my trust in Sharaf DG’s customer service. I hope this matter can be resolved swiftly and professionally

Worst recommendation for Water Dispenser from Sharaf DG, Tornado is very bad quality.
Brand new received with problem, problem existed after returning for service and now it's leaking.
Very bad customer service.

000000 very bed experience never ever I get something online from sharf dj they are scammers

Dear Ms/Mr
I bought a new Samsung mobile S25 U from Sharaf DG Sharjah and since i don't have time to transfer my data he told me kindly visit Dubai branch and they will help you. yesterday i went to midriff city center branch and i was shocked with the attitude everyone transfer me to another one because they don't want to do the job it will take time for them. when i reach to customer service they told me you need to pay for transfer a data. Really i blame Samsung how they deal with people represent their product with this attitude. i took the mobile and i didn't do anything.