The Perfume ShopReviews 

177,603
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 36,302 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendliness, knowledge, and helpfulness, making interactions pleasant and pressure-free. Many people highlight the exceptional service, noting the personalized and welcoming approach from employees who go above and beyond. The products, particularly fragrances, are frequently described as genuine and available at excellent prices, often significantly cheaper than other retailers. Reviewers also appreciate the fast and reliable delivery service, with many orders arriving promptly and securely packaged. However, some customers also noted issues with delivery, where items were either missing from the parcel or arrived with damaged packaging, leading to product leakage. A few other people also felt that their orders were not received, or updates from the courier were lacking.

What people talk about most

Staff

Customers consistently report positive experiences with staff, highlighting their helpfulness, patience, and... See more

Delivery service

People report positive experiences with delivery service, frequently praising its speed and efficiency, with... See more

Product

Consumers find product to be positive, with many reviewers praising the quality and value of the fragrances,... See more

Service

Reviewers mention positive feedback about service, consistently praising the helpfulness and professionalism... See more

Price

Customers consistently note positive experiences with price, often finding products to be an outstanding... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Fantastic experience from start to finish. Great selection of genuine fragrances at prices that are much better than the high street. The staff were friendly, knowledgeable, and happy to let... See more

Company replied

Rated 5 out of 5 stars

Easy to navigate app. Great prices on deal of the week. Speedy delivery. They throw in samples even when purchased online. In store the customer service is great, they have patience whilst your trying... See more

Company replied

Rated 5 out of 5 stars

I had a wonderful experience thanks to Julie at The Perfume Shop in Colchester. She is truly the best sales assistant I have ever met. From the moment we walked in, she made me and my husband feel g... See more

Company replied

Rated 5 out of 5 stars

BEAUTIFUL FRAGRANCE . GOOD CUSTOMER SERVICE. GOOD SECURE PACKAGING . VERY FAST DELIVERY. THE PERFUME SHOP HAS A GOOD SYSTEM OF UPDATING ME AS A CUSTOMER AFTER MY ORDER WAS SHIPPED AND KEEPIN... See more

Company replied


Company details

  1. Perfume Store
  2. Beauty Product Supplier
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Store
  5. Flavours, Fragrances and Aroma Supplier
  6. Hair Product Store

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info


4.7

Excellent

TrustScore 4.5 out of 5

178K reviews

5-star
4-star
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2-star
1-star

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4.7

All reviews

(177,603)

33,332 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service and price

Great service and price, informed of delivery and on time.

27 June 2026
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 4 out of 5 stars

Lack of confirmation on first purchase…

Lack of confirmation on first purchase made me nervous. Delivery driver left delivery in front of door, and when Ive spent a lot of money on expensive perfume as a treat that was really nerve racking, but package arrived and the perfume was as incredible as I remembered

27 June 2026
The Perfume Shop logo

Reply from The Perfume Shop

Hello Caitlin,

Thank you for taking the time to leave your review, I am pleased to hear that your order arrived safely and that you are enjoying your fragrance. However, I am sorry to hear that you did not receive the confirmation you expected after placing your first order and that the delivery location left you feeling concerned.

I completely understand how worrying this would be, particularly when purchasing an expensive item. Your feedback regarding both the order confirmation process and the delivery has been noted and will be shared with the relevant teams for review as we continue to improve our customer experience.

Thank you again for your feedback, and we hope to welcome you back again soon.

Kind regards,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Great offer on the aftershave I love

Great offer on the aftershave I love, really quick delivery thank you 🥰

27 June 2026
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Fast delivery

Fast delivery, good choices of perfumes.

27 June 2026
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Very good

It was very good experience. I order 7 days before and it was come after 5 days. Thank you so much.

27 June 2026
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 4 out of 5 stars

Easy company to order with good…

Easy company to order with good communication, and quick delivery .

27 June 2026
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your thoughtful 4⭐review! We're so glad to hear you had a positive experience and truly appreciate you taking the time to share your feedback. Your support means a lot and we look forward to welcoming you back again soon!

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 1 out of 5 stars

I have still yet to receive my order after I selected next day delivery on 18th June

I have still yet to receive my aftershave that I paid £96 for on the 18th June, I selected next day delivery and I have still yet to receive it , the support team had gotten back to me saying that if not received by 28th June 5pm to email them again, I have emailed twice since then and I have yet to receive any update or solutions, this is absolutely ridiculous and embarrassing that next day delivery still hasn't come and it has almost been 2 weeks, it was meant to be a gift for my dad on father's day so I am beyond angry

18 June 2026
The Perfume Shop logo

Reply from The Perfume Shop

Hello Benjamin,

Thank you for taking the time to leave your review, I am sincerely sorry to hear about your experience and completely understand your disappointment, especially as your order was intended to be a Father's Day gift.

Having looked into your order, I can see that it was unfortunately deemed lost in transit. Whilst this can occasionally happen and is outside of our control once a parcel is with the courier, I appreciate this is no less frustrating for you.

I can also confirm that our Customer Services team has now processed a refund for your lost order. Please accept my sincere apologies for the inconvenience and disappointment caused.

Kind regards,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Zara was amazing

Zara was amazing! Very friendly and personable.
Will definitely be returning 🙂

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Lee provided a excellent service

Lee provided a excellent service. Peckham will be my destination place for buying perfume

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

I came in wanting a specific sent…

I came in wanting a specific sent unfortunately it was out of stock however the worker Dylan aided me in finding a new scent that is now my new favourite! He was very patient and listened to exactly what I wanted from my fragrance

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Great customer service and offers

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Antony was very helpful

Antony was very helpful

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Lovely people

Lovely people, helped us as much as they could and wrapped our present beautifully

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Lovely and helpful staff

Lovely and helpful staff, was served by John

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Was served by Zara today who gave me…

Was served by Zara today who gave me excellent advice on what was a best buy for my daughter and very petient. Very attentive and smiling. Made me very welcome. I am very happy with my purchase. Thank you Zara x

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Antony gave us excellent service

Antony gave us excellent service. Thanks

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Diane was amazing at glasgow fort x…

Diane was amazing at glasgow fort x helpful picking a new fragrance x

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

We had a great experience at merry hill…

We had a great experience at merry hill perfume shop. Myora was extremely helpful, kind and charismatic. She attentively helped us with our queries and showcased some new releases! We will definitely be back!

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

Fantastic perfume shop

Fantastic perfume shop, always find bargains for everyone in the family, always use these for special occasions and Christmas.

26 December 2025
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

Rated 5 out of 5 stars

good service.

Had a good service.

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello,

Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.

Many Thanks,
Jasmyn
The Perfume Shop Customer Services

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