SuperBike Factory Reviews 

19,184
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 2,138 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff who make the entire vehicle buying and selling process remarkably smooth and straightforward. Consumers often highlight the exceptional customer service, wonderful communication, and professional support provided during vehicle deliveries and handovers. However, some customers also noted long waiting times and difficulties getting through on the phone for assistance. Some reviewers were not happy with unexpected mechanical problems, warning lights, or dead batteries discovered shortly after delivery. A few people also mentioned experiencing communication challenges when trying to resolve these after-sales concerns.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful, knowledgeable, and professional... See more

Service

Consumers find service to be positive, highlighting professional staff, seamless transactions, and quick... See more

Product

People report ambiguous experiences with product quality and condition. While some consumers praise their new... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting friendly, efficient, and... See more

User experience

Clients share positive opinions on user_experience, highlighting a smooth, hassle-free process from start to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more

Company replied

Rated 5 out of 5 stars

Bought a Honda CB1100 from the Bristol showroom unseen other than the photos and video on their site. The bike was delivered and was even better than I expected. Kenzie was the salesperson she did a f... See more

Company replied

Rated 5 out of 5 stars

From starting the buying process to picking the bike up the service was superb. The bike was immaculate when I collected it and the staff were superb. Ran through everything on the bike, paperwork so... See more

Company replied

Rated 5 out of 5 stars

The process has been easy from start to finish. Jordan, who came to collect my bike was a great guy who was very knowledgeable and extremely thorough with his checks and rightly so because if I’m to... See more

Company replied


Company details

  1. Motorcycle Dealer
  2. Used Motorcycle Dealer

About SuperBike Factory

Written by the company

SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.

We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.

How we prepare our bikes

  • Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
  • HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
  • 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
  • 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.

Choice for every rider

With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.

Visit us

Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

19K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(19,184)

1,907 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

From starting the buying process to…

From starting the buying process to picking the bike up the service was superb.
The bike was immaculate when I collected it and the staff were superb. Ran through everything on the bike, paperwork sorted and off I went! Did look a bit stupid when I couldn't get my leg over the bike to get on it. I blame it on old age... Highly recommend superbike factory. Amazing service

19 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so glad to hear you had such a superb experience with us, from start to finish! We appreciate your kind words about our staff and the immaculate condition of your new bike. We hope you enjoy many happy rides!

Rated 1 out of 5 stars

If it's just the bike and no customer service, this is the place for you

Pre-arranged viewing and no one was expecting us, they couldn’t even find the bike. It eventually turned up outside in the rain, and we were handed a cloth to dry it ourselves.
I paid a deposit and was told it would take up to 21 days for a full service and valet. Collected it 19 days later and it was still dirty and clearly hadn’t been properly serviced.
When I raised concerns, the manager was dismissive, very much a “we’ve got your money” attitude.
Really poor experience from start to finish. Would not recommend.

19 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are truly sorry to hear about your disappointing experience. We are reviewing your feedback internally to ensure such issues are addressed and prevented in the future.

Rated 5 out of 5 stars

staff were absolutely amazing especially kirsty

I placed an enquiry on a bike here and within moments i had contacted by a member of the sales team who helped me every step of the way, he spoke to me like I was a fellow biker and not just a customer. he managed to convince me from what was just a small thought of maybe getting the bike to then knowing for sure I wanted it. After this i called up the south call number and was greeted by kirsty. kirsty spoke through the whole process of how each step will work and offered alternative options for myself, I mentioned i prefer to do things in person for bike sales and within moments she was on google maps locating not just which store was closest to me but how willing i was tp travel to these locations. I had aranged to meet with her in store to set up vehichle finance when my bike started to have indicator malfunctions so I had to postpone. kirsty knew this not because I had told her last minute after not showing up but because she was being attentive enough that i messaged shortly after the incident. this wasnt just kirsty checking up on her plans for the day as she made sure to wish me luck in my repairs and found relatability in a biker missing out on the lovely weather. Kirsty and the Man i innitially spoke to have made this journey of bike purchase feel as if I was really in the dealership Despite my not and I appreciate every second of it. I plan to continue using superbike Factory and I plan to make sure kirsty is who i talk to.

9 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so glad to hear about your positive experience with Kirsty and our team! It's wonderful to know that we made your bike purchase journey feel seamless and personalized even from a distance. We truly appreciate your kind words and look forward to assisting you again in the future.

Rated 5 out of 5 stars

Jonathan was great when dealing with my…

Jonathan was great when dealing with my enquiry. PX’d a street tripple for a gsxr and done a fair deal with PX value. New bike is mint and excited for this season. Jon also made sure the bike was turned around in good time and had it ready for the weekend. Paul also helped in getting the deal over the line.

19 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're delighted to hear you had such a positive experience with your new bike purchase! It's wonderful that we could facilitate a fair deal and get you ready for the season.

Rated 5 out of 5 stars

As a returning customer to…

As a returning customer to superbikefactory I have been happy with my experience and today made my third motorcycle purchase from the company, I appreciate the changes that have been made and Hayden dealt with everything in a concise, helpful and relaxed manner, a credit to the company..

18 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so pleased to hear about your continued positive experiences with us and your third motorcycle purchase. We appreciate your kind words.

Rated 5 out of 5 stars

Superb service the part ex deal was…

Superb service the part ex deal was seamless delivery was swift with excellent comms my new Triumph Speed Twin is beautiful and like new in fact if you take the number plate off I would think it was new!
Thank you highly recommended service 👍

18 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so happy to hear you love your new Triumph Speed Twin and that our service exceeded your expectations! We truly appreciate your kind words and recommendation.

Rated 5 out of 5 stars

So far so good.

So far so good.
Deposit paid, delivery arranged for Sunday 28th June (today being 18th June) Really impressed with Ben (Hotwheels!lol) the guy did everything he could to help the transaction go through, with a couple of favours from his manager. Happy so far and will update once I receive the bike next week from their Donnington branch. Only 9000miles on the clock so should be mint. Great service so far, Thankyou Ben and his manager

18 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're delighted to hear about your positive experience so far with the deposit and delivery arrangements. It's wonderful that our team was able to assist you effectively. We look forward to your update once you receive your motorcycle!

Rated 5 out of 5 stars

Great customer service

Great customer service from start to finish,Chris the Salesman was extremely helpful and kept me up to date with messages. The bike was thoroughly checked over by a technician and any issues he raised were fully completed along with a full mot. I chose to have my bike delivered and Harry was brilliant messaged an hour before his arrival to let me know delivery time and went through everything on the bike to make sure I was happy before it was signed over.

17 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear about your positive experience! It's great to know our team provided excellent service and kept you updated. We appreciate you highlighting the thorough checks and smooth delivery. Thank you for your kind words!

Rated 3 out of 5 stars

I'm happy with the bike, however....

I'm happy with the bike, however I was disappointed with the communication and having to wait on hold for an hour and a half at times before the phone was picked up and cut off. The condition of the bike on delivery was also not great, dirty and looked like it had been ridden in a downpour. Thank you to Nick the delivery driver who was helpful and prompt with timing.

18 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We appreciate your feedback. We are concerned to hear about your experience with our communication and the bike's condition. We are reviewing our processes to prevent this from happening again.

Rated 5 out of 5 stars

Went to pick up my new bike today!!!

Went to pick up my new bike today and a kind gent helped me names Jack. Very good service will recommend.

18 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so glad you had a great experience with us. We appreciate your kind words regarding Jack looking after you and will pass on the great feedback!

Rated 5 out of 5 stars

Triumph trident 660

Fantastic service as always got my new triumph today thanks you all

18 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear you received your new Triumph today! We appreciate your kind words.

Rated 1 out of 5 stars

2 weeks waiting for delivery

2 weeks waiting for delivery.
2 times postponed
No comms
Disgusting emailed on day of delivery taking day off twice for delivery a delay again. Finance payed out interest growing and no comms.
Disgraceful treatment of customer

18 June 2026
Unprompted review
Rated 5 out of 5 stars

Just a quick thank you to Blanka

Just a quick thank you to Blanka, she was wonderfully helpful yesterday, she managed to get me a great deal on my next bike.
The most important part was Blanka phoned back when she said she would. You have a good one here superbike factory.

17 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're happy to hear you received a great deal on your new bike! We appreciate your kind words and are glad our team was so helpful.

Rated 1 out of 5 stars

Worst experience ive ever had buying a…

Worst experience ive ever had buying a bike. Bought a broken bike. They said they would fix it, they took it from me and 6 weeks later it was clear they never planned on fixing it, just wait me out so i got annoyed and rerurned. Communication once you buy from them is terrible, all good on the sale then it goes dark. Ive had to rent another mode of transport for over 6 weeks with no offer of anything. They sell faulty bikes.

Edit: i am currently in a claim with Superbike. They sold me a faulty bike, (pertrol leaking feom the engine) i asked foe a refund, they said no. They are going to fix it, they had the bike a further 31 days after me asking for a refund, they finally came back and said they could not fix it. While i was having to pay transportation, insurance, tax, etc thinking they were going to fix it, alas they dis not fix it. They have paid me 80% of my deposit and are fighting the rest. A claim is in motion. Just for anyone that thinks this reply has had any good news to me.

16 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We sincerely apologize for the issues you encountered with your bike and the lack of communication. We are reviewing our processes to prevent similar experiences.

Rated 1 out of 5 stars

Very Bad

Bad - Looks like AI are responding to the poor complaints ! Sales people promise but do not deliver , you could be lucky if you get a good bike however to many poor reviews on here to purchase a bike . Buy a cheap bike touch them up for a quick profit .

11 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

thanks for your feedback but without a little more detail i cannot respond as this seems more of generalsiation than a reference to a specific purchase - regards John

Rated 5 out of 5 stars

Great customer service.

Great customer service.
Hayden was very professional and very helpful and friendly.

17 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're happy to hear our team provided professional, helpful, and friendly service. Thank you for your feedback!

Rated 5 out of 5 stars

Andrew who delivered my bike was…

Andrew who delivered my bike was thoughtful enough to keep me updated on timeframes for delivery and quick start information on arrival, Maisie was quick to answer all my questions as well as talk me through the bike that was purchased, amazing support so far 👍

17 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear our team provided such amazing support with your bike delivery and answered all your questions. Thank you for your kind words!

Rated 5 out of 5 stars

Reece from Bristol depot was absolutely…

Reece from Bristol depot was absolutely incredible from start to finish always available to talk to me and was professional and polite throughout the whole experience, delivery driver was very knowledgeable and of great assistance! Thank you all.

George from taunton.

17 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear about your positive experience! We appreciate you sharing your kind words about our team members. Thank you for your wonderful feedback.

Rated 4 out of 5 stars

Excellent customer service

Excellent customer service and bike collection staff. I gave an honest description of my bike and they stuck by the value offered. A slight hiccup delayed the collection date but this didn't affect our deal. My bike was collected by a local courier and good guy Mike Munro who was very professional throughout the process. Compared to the private sales sharks I started out dealing with the Superbike factory process was a much better experience.

27 May 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so pleased to hear you had such a positive experience with us, especially with our collection staff. We appreciate your kind words and valuable feedback!

Rated 5 out of 5 stars

First bike experience

I bought my first bike at the Bristol branch and am very happy with my purchase. The whole process was smooth and quick, and the staff are friendly and helpful.

16 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear you had such a smooth and quick experience purchasing your first bike! We appreciate your kind words.

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