SuperBike Factory Reviews 

19,184
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 2,138 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff who make the entire vehicle buying and selling process remarkably smooth and straightforward. Consumers often highlight the exceptional customer service, wonderful communication, and professional support provided during vehicle deliveries and handovers. However, some customers also noted long waiting times and difficulties getting through on the phone for assistance. Some reviewers were not happy with unexpected mechanical problems, warning lights, or dead batteries discovered shortly after delivery. A few people also mentioned experiencing communication challenges when trying to resolve these after-sales concerns.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting helpful, knowledgeable, and professional... See more

Service

Consumers find service to be positive, highlighting professional staff, seamless transactions, and quick... See more

Product

People report ambiguous experiences with product quality and condition. While some consumers praise their new... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting friendly, efficient, and... See more

User experience

Clients share positive opinions on user_experience, highlighting a smooth, hassle-free process from start to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Smooth and quick, helpful and professional. I just bough a bike from the Superbike Factory. The whole process was comfortable, and I've got a great bike in perfect condition. The staff explained every... See more

Company replied

Rated 5 out of 5 stars

Bought a Honda CB1100 from the Bristol showroom unseen other than the photos and video on their site. The bike was delivered and was even better than I expected. Kenzie was the salesperson she did a f... See more

Company replied

Rated 5 out of 5 stars

From starting the buying process to picking the bike up the service was superb. The bike was immaculate when I collected it and the staff were superb. Ran through everything on the bike, paperwork so... See more

Company replied

Rated 5 out of 5 stars

The process has been easy from start to finish. Jordan, who came to collect my bike was a great guy who was very knowledgeable and extremely thorough with his checks and rightly so because if I’m to... See more

Company replied


Company details

  1. Motorcycle Dealer
  2. Used Motorcycle Dealer

About SuperBike Factory

Written by the company

SuperBike Factory is Europe’s largest used motorbike retailer, with over 2,000 motorbikes available across our dealerships. We focus on making buying a motorbike straightforward, giving riders a wide choice in one place with clear information and support when it’s needed.

We’re proud to have more than 18,000 reviews on Trustpilot with a 4.7 ‘Excellent’ rating. Customer feedback plays an important role in helping us improve and develop our services.

How we prepare our bikes

  • Prepared by our technicians – every motorbike is prepared before it reaches the showroom, including servicing and multi-point checks.
  • HPI & MOT history – each bike comes with a full HPI and MOT history report and at least six months MOT.
  • 90-day warranty – every motorbike comes with a 90-day warranty for added reassurance.
  • 14-day money-back guarantee (online orders) – if you buy online and the bike isn’t right for you, you can return it within 14 days of purchase.

Choice for every rider

With thousands of bikes available, you’ll find a wide mix of styles including sports bikes, cruisers, naked bikes, adventure bikes and 125cc models. We price bikes as standard models, so you won’t pay extra just because a previous owner added upgrades.

Visit us

Our showrooms are located in Macclesfield, Bradford, Bristol, Milton Keynes, Donington Park, and Crawley.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

19K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 76% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(19,184)

1,907 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Kirsty was very kind and helpful

Kirsty was very kind and helpful. The team are really nice and will assist you with whatever you need. I would 100% recommend Kirsty if you want to know anything about bikes. Kirsty and the Superbike Factory team were great in getting my bike back on the road.

26 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear our team provided such kind and helpful assistance. We appreciate your feedback and are glad we could get your bike back on the road!

Rated 5 out of 5 stars

Just brought my second bike in a year…

Just brought my second bike in a year from superbike factory, both times iv dealt with Jack Robinson and the service has been second to none. He couldn’t do enough for me and the knowledge he has on bikes is unreal. If your looking at getting a new bike go see Jack 100%

26 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear about your excellent experience with us! We appreciate your kind words and continued support.

Rated 5 out of 5 stars

Outstanding customer service

Outstanding customer service and really enjoyable transaction. Jack helped us choose a bike and his knowledge and experience was invaluable. Would highly recommend - thank you!

25 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

Thank you for your wonderful feedback! We're delighted to hear that Jack at Crawley Superbike Factory went above and beyond to provide such helpful service. We pride ourselves on delivering excellent customer experiences, and it's fantastic to know Jack made such a positive impression. We'll be sure to pass on your kind words to him. We really appreciate your support and look forward to welcoming you again in the future!

Rated 3 out of 5 stars

Not Impressed

They advertise as one of the biggest and best motorcycle sales and purchase company. No mention, that I could find, limiting what they purchase or the mileage. So, you spend time, completing about 30+ questions, attaching photos etc. My bike is 12 years old, full service history, just had a £600 major service, nothing of concern found, MOT no advisories, it's done 41000 miles or just over 3000 a year, below the UK average. The next day they send an e-mail saying due to the milage, they can not quote on the bike?

It would be good and honest practice, to highlight any restrictions on your website.

24 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We appreciate you sharing your experience and feedback. We understand your frustration with the time invested in the process. We are actively reviewing our website to ensure clarity regarding any limitations.

Rated 5 out of 5 stars

KTM 1090R

Despite some hiccups. The Superbike Factory guys delivered my bike with great service and a smile

24 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're glad to hear you received great service and a smile. Thank you for your positive feedback!

Rated 5 out of 5 stars

I part exchanged my bike for a newer…

I part exchanged my bike for a newer one dealt with James in Macclesfield who did me a good deal and was very helpful and was professional. The new bike had to have a new part fitted was at castle Donington but that’s was soon sorted and the communication was spot with with James and the transport company the delivery and pickup of my bike was professional thanks to the driver Andrew Humphries his communication was spot with delivery time . And the new bike is spot on cannot fault anything

24 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so pleased to hear about your excellent experience with us, from the trade-in to the delivery of your new bike. We appreciate your kind words about our team's professionalism and communication.

Rated 5 out of 5 stars

Great service from Jack Robinson at the…

Great service from Jack Robinson at the Crawley Superbike Factory. Went above and beyond with his customer service. Very helpful.
Gary

25 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

Thank you for your kind words! We're delighted to hear Jack provided such great service. We'll be sure to pass on your feedback to him. Enjoy your new bike and ride safe Gary.

Rated 5 out of 5 stars

Easy honest service

Easy, honest sale and purchase

24 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're glad you enjoyed your experience. We appreciate your kind words and feedback.

Rated 5 out of 5 stars

Sale of Triumph

I was offered a decent price, more than anyone else, communication was good and Andrew Humphries who collected bike was great to deal with. Original price offered was also given with money in the bank before he even left.

23 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad to hear you had such a positive experience with us! It's wonderful that we could offer a great price and excellent communication. Thank you for your kind words.

Rated 5 out of 5 stars

Used SuperBike to buy my very first…

Used SuperBike to buy my very first bike with the help of Melissa, super friendly and helpful throughout the whole process! The Bristol facility is easy to find, good layout and great if you want to lightly test the bike out. Would recommend as a first-time buyer, will be happy to deal with them again if and when I can afford another bike!

24 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear about your positive experience buying your first bike! It's great that our team member was friendly and helpful, and that our Bristol facility was convenient. We appreciate your recommendation!

Rated 1 out of 5 stars

Customer service non-existant

Bought a bike from SBF and had a tracker installed at additional cost, wasn't long before started having problems. Contacted the tracking company who sent out engineers, when they arrived they immediately recognised an install by SBF. Told me they couldn't fix it and I'd have to go back to SBF to get it fixed.
Constantly emailed with no replies, rang multiple times and either no one picked up, or on the very rare occasion they did, I was hung up on..
This has been ongoing for months and just not getting anywhere with them.

Absolutely fuming.

1 February 2026
Unprompted review
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Reply from SuperBike Factory

We sincerely apologize for the ongoing issues with your tracker and the difficulties you've experienced reaching us. We understand your frustration and are truly sorry for the lack of communication. We are reviewing this matter urgently to address your concerns.

Rated 4 out of 5 stars

Easy to deal with and will respond when…

Easy to deal with and will respond when requesting information. Notice of delivery date was a bit vague. Delivery driver was top notch! Great bike purchased and part exchange was simple enough to sort out over the phone

23 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad you had a positive experience with us and enjoyed your new bike! We appreciate your feedback on the delivery date.

Rated 1 out of 5 stars

My whole experience with superbike…

My whole experience with superbike factory was shocking. Will never buy a bike from them again.
Sold a broken bike. Took 10 weeks to get it back.
Was sold the bike from Macclesfield.
Customer service department under staffed and badly managed.
Got bike transfer to Bristol where I’d hear about a legend of a technician called Tony. He updated me everyday. Chased parts. Went above and beyond to get my bike fixed.
Even delivered it back to me himself. Can’t thank him enough
Reece at Bristol also very good and helpful and went out his way to help me.

23 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are truly sorry to hear about your initial experience and the issues with your bike. We appreciate you acknowledging the exceptional efforts of our team members. We are reviewing your feedback to improve our services. I hope that Tony and the Team at Bristol looked after yu well and restored your faith a little . thank you for your feedback

Rated 5 out of 5 stars

Thank you for a pleasant transaction

Thank you for a pleasant transaction. From the start James was absolutely brilliant. (Even recommended somewhere for lunch and it was fantastic!) Bike immaculate as described (even better than pictures). Delivery spot on with time and date thank you. Highly recommend!

23 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so glad you had a pleasant transaction! It's wonderful to hear the bike exceeded expectations and that delivery was spot on. Thank you for your high recommendation!

Rated 5 out of 5 stars

Brilliant!

Absolutely exceptional service and information provided by Jonathan, happy with the purchase of my benelli. Would highly recommend. Answered all questions - had knowledge of the bikes and was thorough with the T&Cs 👏🏾👏🏾👏🏾

20 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so glad to hear you had such a positive experience with us and are happy with your purchase! Thank you for your kind words.

Rated 5 out of 5 stars

Seen a very unique mt07 phoned up…

Seen a very unique mt07 phone up straight after it and Hayden had the bike in my name 2hrs later.Hayden couldn’t have been anymore helpful as he explained every step carefully and got everything sorted will be back soon.

22 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear about your positive experience! We appreciate you sharing your feedback and look forward to welcoming you back soon.

Rated 5 out of 5 stars

Not just a bacon butty stop!

Came to the factory heads cafe for breakfast and on the way noticed the chain on the bike was a little loose. Had a really well cooked breakfast and popped into the store to buy a 34mm socket as the bike didn't come with a rear axle nut spanner. They didn't have any tools for sale but the service team were able to do the adjustment for me while I waited. The service I got from the team here was exceptional and would definitely recommend the cafe and the service team in the future. Thanks for your help.

21 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are so glad you enjoyed your breakfast and that our team could assist with your bike. We truly appreciate your kind words and recommendation!

Rated 1 out of 5 stars

God awful company

God awful company. I have had two bikes with them, the first one was extremely delayed but I got it and had no issues.

However my second bike has been an utter headache. When it came to delivery I was only informed on the day, thats helpful isnt it.

This bike also developed a mechanical issue and as its under warranty I sent it back to them being fixed and this is where the company has proven they are not worth going with.

Two weeks of waiting after submitting a ticket and hearing nothing back, they finally got back to be to collect it. Ive now been waiting two weeks, have heard nothing back and when ive tried to enquire ive been met with 0 help or support just simply, they will call you back ASAP yet havent for a week and a half.

21 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We are truly sorry to hear about the significant difficulties you've experienced with your second bike, especially regarding the delivery notification and the warranty repair process. We understand how frustrating it must be to face such delays and a lack of communication. We are actively looking into these issues to improve our service.

Rated 5 out of 5 stars

easiest thing I have ever done

Happy with this Bike dealership, I literally decided to buy a new bike at 3 pm last Saturday and It was ready within a few days. Had it delivered the following Saturday at 07:30 am no hassle no issues and it arrived in perfect condition. Would defiantly recommend.

20 June 2026
Unprompted review
SuperBike Factory logo

Reply from SuperBike Factory

We're so happy to hear you're pleased with your new bike and our dealership! We're glad the delivery was hassle-free and arrived in perfect condition. Thank you for your recommendation!

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