I find this company really flexible . They are the best at tailoring inexpensive insurance for a small business. On the down side, you better understand the legalese and small print yourself ( or with... See more
Company replied
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Review summary
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The experience went very well, despite the Agent trying to sell insurance to my dead wife! Once this embarrassment had been overcome the Agent was most helpful and informative. There was another prob... See more
Company replied
Richard was so easy to talk to and understood what i needed, made sure i was protected properly which is what i worry about in my field of work. thank you for helping and giving me peace of mind to do... See more
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My experience was very good. Got a very friendly and knowledgeable person to help me find the Policy that covers all my needs. Everything was done very quickly and the policy runs automatically every... See more
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Company details
Written by the company
Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.
Contact info
United Kingdom
- 0333 014 6683
- simplybusiness.co.uk
Refer a friend
4.2
Great
8K reviews
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Honest Review... from a loyal customer
Honest review....
Been with this company 35 years, I tried to make a public liability claim for something that I had broken by mistake... Guess what I’m not covered for that, they said check the policy wording , paragraph 1/17/b/c/r/134 !!!!
What a crap company to deal with, has anybody tried ringing them !!! nightmare, passed from here to there and still get the wrong person who doesn’t know anything. If you very lucky you might get through to somebody who seams to be helpful, but then when it gets a bit complicated they just cut you off!! Don't waist your money, they sound cheep, but wont help if you have a problem, give them a wide birth, I wish I had 35 years ago.
16 July 2026
Unprompted review
Reply from Simply Business
Hi, we think perhaps this review has been left in error as we haven't been in business that long. Take care.
Broker that no longer brokers
Every year I have been telephoned with renewal quotes; enabling me to renew ahead of time. This created a precedent and expectation on my part. However, this year, I received no phone call, and instead my policy was left to expire. What’s the point of me using a broker if you don’t broker?
Update: The procedure for the last two previous years was you would contact me with quotes and I would confirm whether I was happy to proceed; that’s not ‘auto renewal’ and I didn’t opt out of that service, that service is why I stayed with you last year, so perhaps you need to investigate to be able to update me rather than just trying to look for a way to respond to my negative review.
16 July 2026
Unprompted review
Reply from Simply Business
Hi Claire, we're very sorry to hear this. We've requested your policy details so we can look into what happened. In the meantime, please do reach out to our team on 0333 014 6683 to look at your options. Once again, our sincere apologies for any misstep in communication.
Update: Hi Claire, thanks very much for confirming your policy details. It looks like you chose to opt out of the auto-renewal process last year, so this year we simply emailed you a renewal quote from your current insurer containing directions on what to do if you wanted to proceed. We're sorry if the process wasn't totally clear for you. Thanks and take care.
Have to call to cancel
Have to call to cancel. They will auto renew your policy for a £35 fee just for using their platform, with no button to cancel, and the AI assistant also can't cancel. Have to waste your time trying to call them! Just give me a button!
16 July 2026
Unprompted review
Reply from Simply Business
Thank you for your helpful feedback, LG. We understand calling in is not ideal for everyone, and we're always looking to make things as simple as possible for our customers. We appreciate you taking the time to comment. Take care for now.
Great service
Great service, especially useful for a busy business operator.
16 July 2026
Unprompted review
Public Liability Insurance for a Craft Stall…
It was ok but there are a lot of irrelevant questions
15 July 2026
Unprompted review
Easy to do straight forward even for…
Easy to do straight forward even for someone that’s not very smart
14 July 2026
I would say price is too high
I would say price is too high, despite they were the one of the the cheapest come via quotes
10 November 2025
Reply from Simply Business
We thank you for your feedback, Zafer.
Absolutely terrible service!
Absolutely terrible service!
Requesting call backs, as soon as i answer they hang up.
Put my inital claim in over a month ago and only today did my doctor recieve the form to fill out and send back.
I put my money and trust into thie company as a safety net and as it stands ive had nothing but after a catastrophic injury and at the point where i cant even afford food!
Case handeler is called Luke - Absolute discraseful employee and he needs looking into! Discraseful!!!
14 July 2026
Unprompted review
Reply from Simply Business
Hi Sean, we're very sorry to hear about your injury and the distress this situation is causing you, especially during such a difficult time.
We would like to investigate what has happened with your claim right away. Please reply to the email we've sent you via Trustpilot with your policy details, so we can escalate. Many thanks.
Oli was very helpful and patient
Oli was very helpful and patient. He explained things clearly.
13 July 2026
Unprompted review
I had a great experience setting up our…
I had a great experience setting up our business insurance with Simply Business. The lady who helped me was incredibly patient, kind, and professional throughout the process. I had to put her on hold a few times while I gathered some information, and she never complained or made me feel rushed. She remained friendly and understanding from start to finish, making the whole experience much easier. Excellent customer service—I really appreciate her help and would happily recommend Simply Business.
13 July 2026
Unprompted review
Excellent customer service, highly recommend
Couldn't be happier with the service I received from Simply Business and would highly recommend to others.
11 July 2026
Forced auto-renewal = locked In! :(
Cancelling the policy has been made as difficult as possible (you cannot do this online) to enforce auto-renewal - so I will definitely be cancelling as a matter of principle.
13 July 2026
Unprompted review
Reply from Simply Business
Hi, thank you for sharing your feedback and we're really sorry to hear that you've decided to cancel your policy.
Our aim with automatic renewal is to provide a speedy, no-hassle option to make sure our customers are never without cover – but we know it isn't for everyone.
If you don't choose to opt out when you first buy your policy, you can do so at any time before it expires. If you'd still like to cancel you can do so in your online customer account or by calling our team on: 0333 014 6683.
Resolving issues on point
On most occasions , my request are resolved without delays.
8 July 2026
Unprompted review
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