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Simply Business Reviews 

7,704
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 1,606 reviews, reviewers had a great experience with this company, consistently sharing positive feedback about their overall interactions. Customers frequently praise the dedicated staff for being exceptionally helpful, knowledgeable, and patient throughout the entire insurance purchasing process. Many people find the digital application mechanism to be extremely straightforward, fast, and efficient, regularly offering very competitive market prices. However, some customers also noted that experiencing long telephone hold times and dealing with significantly higher renewal prices caused noticeable frustration. A few consumers mentioned difficulties reaching support representatives over the phone and feeling that subsequent renewal costs became increasingly expensive over time.

What people talk about most

Service

Customers consistently note positive experiences with service, highlighting fast, efficient, and professional... See more

Staff

Customers had positive experiences with staff, highlighting their helpful and professional approach.... See more

User experience

Reviewers highlight positive aspects of user experience, consistently noting that the website and application... See more

Price

People report ambiguous experiences with price, featuring starkly contrasting viewpoints. Many consumers... See more

Customer service

Clients share ambiguous opinions on customer service, reflecting a wide range of experiences. While many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I find this company really flexible . They are the best at tailoring inexpensive insurance for a small business. On the down side, you better understand the legalese and small print yourself ( or with... See more

Company replied

Rated 5 out of 5 stars

The experience went very well, despite the Agent trying to sell insurance to my dead wife! Once this embarrassment had been overcome the Agent was most helpful and informative. There was another prob... See more

Company replied

Rated 5 out of 5 stars

Richard was so easy to talk to and understood what i needed, made sure i was protected properly which is what i worry about in my field of work. thank you for helping and giving me peace of mind to do... See more

Company replied

Rated 5 out of 5 stars

My experience was very good. Got a very friendly and knowledgeable person to help me find the Policy that covers all my needs. Everything was done very quickly and the policy runs automatically every... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Broker
  3. Landlord Insurance Company
  4. Liability Insurance Company

Written by the company

Simply Business is one of the UK’s largest business insurance and landlord insurance providers. Launched in 2005, we now protect over one million customers with their insurance, from public liability to business equipment. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, Boston, Massachusetts and Atlanta, Georgia in the U.S. Our UK-based contact centre has a team of experts who are ready to help online and over the phone. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. Working with the King’s Trust’s Enterprise programme, Simply Business is on a mission to champion the next generation of small business owners. We've also been shortlisted for the Insurance Broker Customer Service Award at the Insurance Age UK Broker Awards 2026 (winner to be announced in October). And our UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best" about their business insurance.


Contact info

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4.2

Great

TrustScore 4 out of 5

8K reviews

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4.2

All reviews

(7,704)

1,528 reviews in the last 12 months

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Rated 2 out of 5 stars

Good luck contacting them - starting to look scammy.

Initial set up and giving them money is easy. as soon as you want to speak to them. its I'mpossible. I'm on here purely to see if it provokes a response. I accidentally bought a second policy not realising they had ignore my previous comment saobut not wanting an auto renewal. tried calling, tried messages, tried call me back' Also received an email from the, stating they sold me two policies, like its news, yet offering no easy way to sort it out. Also the newly chosen policy I think was cheaper? I basically wanted to cancel 1 policy. but seeing how useless they are to contact (have called multiple times, chat bot is total waste of space 'call back' doesnt appear. etc. I now just want to cancel both polices and go with someone else. The apparent ease of setting up is of no use if you can't contact them with any issues. Also I have previosuly stated I DO NOT WANT AUTO RENEW ON ANYTHING!

Updated 29th July 2026
So just 17 hours to reply to a complaint onine but its taken 7 days to get a response to my compaint on your own system with an actual account query! Seemingly it is 'being looked into' now but would have been better to have got hold of you a little quicker. - will update here depending on the outcome.

28 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi D, we're really sorry to hear about your experience so far and can understand your frustration. So we can get this sorted out for you, we've requested your policy information through Trustpilot. As soon as we get your response, we'll look into this for you. Thanks in advance. Update: Hi D, we'll need you to respond to the Trustpilot email asking for your policy information in order for us to look into this. Thanks again.

Rated 1 out of 5 stars

Didn’t help, when I needed it!

Been with simply business for 2-3 years for my painting business. Thieves got into my locked van the other week and stole £800 worth of equipment (which I’m supposed to be covered for) and Simply Business have done everything to get out of paying me. Would’ve thought they would try and help a small business owner get back on track, especially after being with them for years. Very frustrated, and it turned out to be more stressful than the break in itself. Be careful people. I’m a very careful person when it comes to locking my van etc, they don’t believe me at any turn, and made me trip up over my own words, so they could get out of paying for me tools. Avoid

9 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Luke, thank you for your review. Firstly, we're sincerely sorry to hear about the theft you've experienced – we know this can stop a small business in its tracks. Secondly, we're sorry to learn you haven't had the best experience with our claims team so far. So we can look into this for you, we've requested your policy details through Trustpilot. We hope to hear from you soon.

Rated 1 out of 5 stars

Very frustrating experience

Very frustrating experience. There is no option online to turn off automatic renewal, so customers are forced to waste time calling just to ask them not to renew the policy. Unsurprisingly, the renewal quote is considerably more expensive, while it is very easy to find the same cover elsewhere for a much lower price. Turning off automatic renewal should be a simple online option, not an unnecessary phone call.

28 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

We really appreciate your feedback on our current process, Darius. While the majority of our customers appreciate the time and effort saved with an automatic renewal, we understand they're not everyone's preference, which is why you can opt out at any time over the twelve months your policy is live. We hope you've now found something you're happy with, thank you again for your review.

Rated 4 out of 5 stars

CANCELLATION PROCESS

it was a bit tricky to find where i could cancel the policy but the chatbot helped

27 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Julie, we're delighted to hear you found it simple to cancel your policy with the help of our chabot. Thank you for taking the time to share your feedback!

Rated 1 out of 5 stars

The call that never came

I asked to call back on a non-UK mobile number. Seems to be a huge problem and no one is available.

26 July 2026
Simply Business logo

Reply from Simply Business

Hi Christian, thank you for bringing this to our attention. We're very sorry you haven't heard back from our team yet. We're chasing this up for you now. Thanks for bearing with us.

Rated 1 out of 5 stars

Cancelled appointments. Difficult claim

Currently in the process of a claim. Extremly difficult. They use cet who have cancelled on me multiple times, and it means the tennant who has needed to provide access took multiple days off from work, he’s actually quite annoyed and now wants vacate. Cet also came and stated a leak was caused by building work, when no building work has been done. Paper work is very extreme and I’m in process of getting all sorts of info from letting agent. Update 4th August 2026. Despite numourous calls and multiple days since CET visit still no contact.

23 July 2026
Unprompted review
Simply Business logo

Reply from Simply Business

Hi Manpreet, thank you for flagging this with us. We're very sorry to hear about these delays and sympathise with your and your tenant's frustrations. We've requested your policy information via Trustpilot so we can look into this for you urgently. Thanks again. Update: Hi Manpreet, we didn't receive your information as requested via Trustpilot. You can reach out to us with your policy number on social media instead and we will chase this up for you. Thank you.

Rated 5 out of 5 stars

Cool

I am insured, never had to use it yet , but it is an affordable price .

24 July 2026

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