Sewing Machines Direct Reviews 

20,973
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 737 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's excellent service, highlighting helpful and polite staff who provide honest feedback and clear communication. Many reviewers commend the delivery service for its speed and efficiency, with orders frequently dispatched the same day and arriving the next. The pricing is consistently highlighted as competitive and excellent, offering great value for money. Customers are very satisfied with the product quality, noting that items, even ex-display models, often look brand new and are well-packaged. Reviewers also appreciate the wide selection of machines available, making it easy to find suitable products. The ordering process is described as straightforward and efficient, contributing to an overall smooth customer journey.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising the speed and efficiency of... See more

Product

Customers had positive experiences with product, often praising the quality and competitive pricing of... See more

Service

Users describe positive interactions with service, highlighting brilliant and outstanding experiences with... See more

Order

Consumers find the ordering process to be positive, with many highlighting its ease and efficiency. Reviewers... See more

Price

Reviewers mention positive feedback about price, consistently finding products to be very reasonably priced... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service! Not so impressed with DPD just knocking and leaving on the doorstep. I know it sa... See more

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more


Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Replied to 100% of negative reviews

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4.9

All reviews

(20,973)

736 reviews in the last 12 months

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Rated 5 out of 5 stars

Brother Innov is A80 sewing machine

The site is easy to use. The price was excellent and the delivery time slot we were given was precise. Received within the hour we were given. Would definitely order from this company again.

3 July 2026
Rated 5 out of 5 stars

Superb delivery by DPD

Superb delivery by DPD, incredibly fast despatch by SMD. I ordered at 3.25pm and my overlocker was delivered in pristine condition at 1.30pm the next day! Fabulous overlocker - Janome 9300DX. I've made four items already and I haven't had it for a week yet! Thank you 🥰

30 June 2026
Rated 4 out of 5 stars

Fantastic company…

Russell and the company are always fantastic. DPD however say that they can’t leave the item but did leave it on the doorstep. My neighbour went to save it. Sewing machine is beautiful.

5 June 2026
Rated 1 out of 5 stars

Meant to be brand new..it wasn’t

Bought sewing machine online from SMD expecting a brand new machine. This particular model cost over £500. Sewing machine arrived in a box with multiple layers of tape sealing the box which indicated it was not brand new and had been opened before.
The Sewing machine had grubby marks on dials and other places on the machine where it had been used.
SMD only offer a repair service on machines bought from them and do not give refunds. Bitterly disappointed after spending so much on the machine which was an investment into my growing business and a very expensive one for me.

11 June 2026
Sewing Machines Direct logo

Reply from Sewing Machines Direct

Hello there,
I`m sorry to hear that you have these concerns and issues with your machine.
To confirm and clarify, I can assure you that we don`t supply used machines as new and having checked all communication channels, we haven`t received any messages from you since we supplied your new machine seven weeks ago, except for this 3 star product review posted 2 hours before this one ..
Promised so much, but has been difficult to use. Pros. When it does work, it is very smooth, does a lovely stitch, easy to control speed from slow and precise to very fast on long stretches of material. The IDT is great for slippery fabrics holding it in place neatly. Cons. Selecting different stitches is overly complicated and not just a simple case of select and go as advertised. It is extremely fussy about the thread used and will chew it up and get caught around the bobbin case if it doesn’t like it. Lots of time wasted and untangling. It comes with 3 bobbins which are specifically designed for this particular model and very difficult to source more that will fit. You can’t use any old bobbin as it won’t take it or will chew the thread up into the machine. Claims to be able to go through multiple layers of denim but really struggles, countless needles broken and jammed thread. Spent over £550 and I couldn’t be more disappointed. I’m an experienced machinist with over 40years of sewing.

Please contact me when convenient to help resolve these issues and concerns. I called this morning and left a voicemail for you.

Thank you.

Kind regards,
Russell Forrester,
Director

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