Cheaper machines than anywhere else I looked and same day dispatch, delivered by DPD the next day. Fantastic service! Not so impressed with DPD just knocking and leaving on the doorstep. I know it sa... See more
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Review summary
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Reviews shaping this summary
Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more
Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more
Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more
Company details
- Sewing Machine Store
- Appliance Store
- Electronics Store
- Hobby Store
- Sewing Machine Repair Service
- Sewing Shop
Information provided by various external sources
Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.
First class customer service is our number 1 priority.
Written by the company
Contact info
Miners Road, Llay Industrial Estate, LL12 0PJ, Wrexham
- 01978851235
- info@sewingmachines.co.uk
- sewingmachines.co.uk
4.9
Excellent
21K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Amazing shop!
I had a really smooth experience with Sewing Machines Direct from start to finish.
They have a great range of machines to choose from, all at competitive prices. The customer support team was fantastic and helped me choose the best machine for my needs without any pressure.
Delivery was fast, and my machine arrived very well packaged and in perfect condition.
What has impressed me the most is their after-sales service. It's been absolutely amazing, and it's clear they genuinely care about their customers even after the purchase.
I would definitely recommend Sewing Machines Direct to anyone looking for a sewing machine. I'll certainly be a returning customer!
23 June 2026
Unprompted review
Brother Innov is A80 sewing machine
The site is easy to use. The price was excellent and the delivery time slot we were given was precise. Received within the hour we were given. Would definitely order from this company again.
3 July 2026
Easy purchase and fast delivery
Really easy to view machine options and make my decision. Delivery was next day and free which is fabulous! Very happy with my purchase and would recommend without doubt.
30 June 2026
Very quick delivery.
Very quick delivery. Well packaged. I just wanted a basic machine and this one has everything I need. Great price.
1 July 2026
Brother LX17
Excellent machine for the price ideal for home alterations or for doing home projects
1 July 2026
I ran out of a colour for my kangaroo…
I ran out of a colour for my kangaroo blanket,and SMD had it to me within 24 hours. I couldn't find the colour I needed. Good customer service
1 July 2026
Superb delivery by DPD
Superb delivery by DPD, incredibly fast despatch by SMD. I ordered at 3.25pm and my overlocker was delivered in pristine condition at 1.30pm the next day! Fabulous overlocker - Janome 9300DX. I've made four items already and I haven't had it for a week yet! Thank you 🥰
30 June 2026
Quick speedy service
30 June 2026
Good fast service and delivery
30 June 2026
Excellent service and product
I ordered online and it arrived two days later. Excellent communication from SMD. Product is fabulous and was bought at a highly competitive price.
28 June 2026
My lovely Elna 500. Great!
Great service on time and good price. Lovely machine to use and easy book to help too
27 June 2026
Fantastic company…
Russell and the company are always fantastic. DPD however say that they can’t leave the item but did leave it on the doorstep. My neighbour went to save it. Sewing machine is beautiful.
5 June 2026
Meant to be brand new..it wasn’t
Bought sewing machine online from SMD expecting a brand new machine. This particular model cost over £500. Sewing machine arrived in a box with multiple layers of tape sealing the box which indicated it was not brand new and had been opened before.
The Sewing machine had grubby marks on dials and other places on the machine where it had been used.
SMD only offer a repair service on machines bought from them and do not give refunds. Bitterly disappointed after spending so much on the machine which was an investment into my growing business and a very expensive one for me.
11 June 2026
Reply from Sewing Machines Direct
Hello there,
I`m sorry to hear that you have these concerns and issues with your machine.
To confirm and clarify, I can assure you that we don`t supply used machines as new and having checked all communication channels, we haven`t received any messages from you since we supplied your new machine seven weeks ago, except for this 3 star product review posted 2 hours before this one ..
Promised so much, but has been difficult to use. Pros. When it does work, it is very smooth, does a lovely stitch, easy to control speed from slow and precise to very fast on long stretches of material. The IDT is great for slippery fabrics holding it in place neatly. Cons. Selecting different stitches is overly complicated and not just a simple case of select and go as advertised. It is extremely fussy about the thread used and will chew it up and get caught around the bobbin case if it doesn’t like it. Lots of time wasted and untangling. It comes with 3 bobbins which are specifically designed for this particular model and very difficult to source more that will fit. You can’t use any old bobbin as it won’t take it or will chew the thread up into the machine. Claims to be able to go through multiple layers of denim but really struggles, countless needles broken and jammed thread. Spent over £550 and I couldn’t be more disappointed. I’m an experienced machinist with over 40years of sewing.
Please contact me when convenient to help resolve these issues and concerns. I called this morning and left a voicemail for you.
Thank you.
Kind regards,
Russell Forrester,
Director
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