Pure Pet Food Reviews 

16,304
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 4,538 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently report their dogs love the food, often showing improved health, better coats, and resolved digestive issues. Many appreciate the high-quality, nutritious ingredients and its ease of preparation and storage. The company's customer service and staff are frequently praised for their excellent support, while delivery is reliable and timely. However, some people mentioned their dogs would not eat the food, describing its smell or consistency as unappealing. A few reviewers also noted unhelpful customer service or issues with refunds and unexpected subscription charges.

What people talk about most

Product

Consumers find the product to be positive, with many reporting their dogs love the food and eagerly... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the excellent and amazing quality of... See more

Delivery service

Users describe positive interactions with delivery service, highlighting its convenience, reliability, and... See more

Customer service

Customers had positive experiences with customer service, often describing it as excellent, helpful, and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If King George could write reviews, he'd probably give Pure Pet Food 10 stars and demand a royal warrant! The moment I open a packet, I have the undivided attention of His Majesty, complete with happy... See more

Company replied

Rated 5 out of 5 stars

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has... See more

Company replied

Rated 5 out of 5 stars

I’ve been using Pure Pet Food for at least six years, and I honestly wouldn’t go anywhere else. Coco absolutely loves the food, and there’s a great range of recipes to choose from, including... See more

Company replied

Rated 5 out of 5 stars

My dog Woozle loves Pure Petfood - it is tasty , wholesome and easy to prepare. There’s lots of different recipes to explore. Pure also supply plenty of tasty treats and extras which he enjoys. The o... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 99% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(16,304)

4,459 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic food

Fantastic food. My boy loves it and waits patiently whilst I prepare it for him. The different options means he has variety too. Have recently recommended to a friend. 5*!

25 July 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant quality products

Brilliant quality products - our puppy loves the food and importantly his gastrointestinal health has improved dramatically since being on the food. Plus a shinier coat! Fantastic, personable customer service. Would definitely recommend

25 July 2026
Unprompted review
Rated 5 out of 5 stars

I wasn't convinced......

I wasn't convinced when the food arrived as I thought it was going to be a sloppy mess and my dogs wouldn't like it due to texture and that they'd need a 'crunch' to their meals.
When making it up, I was right, way too much water for my pugs food and very dry for my Doodle.
I also thought it was quite expensive and my Doodle had some dietary confinements so when my second order was due
I called the helpline to cancel.
I spoke to a lovely, very helpful lady who explained I was using the wrong scoops for the water (even though this is clearly labeled when it arrived, I just didn't read it properly-oops).
She also offered me an alternative food to help with the dietary needs, once again, this is something I missed during the order process.
Even so, I was quite adamant that I was leaving but once again she asked me a few questions, like do your dogs actually like the food, to which I could only answer YES, because they really do appear to like it. After asking what my budget was, she fiddled around with the price for me and I was shocked at how helpful and kind the lady was, that i stayed. She also sent me an email outlining everything we spoke about, which was very helpful.
I've stuck with the food and once I gave the correct scoop for water/food everything was much better.
Dogs enjoy it and aren't looking around for something else, which they were with our previous food, it's a bit messy but my oug has barely any teeth so that's understandable, poops are great- which was important for me as who wants to pick up a sloppy poo and Customer Service was outstanding.

25 July 2026
Unprompted review
Rated 5 out of 5 stars

Fussy cockapoo loves this always…

Fussy cockapoo loves this always excited when making it. Wont use anything else. Only issues i’ve found is there is no app to easily manage you’re account you have to go through web browser and login into account every time but thats small price too pay when my pooch love it! Keep up the great work team pure 👍

24 July 2026
Unprompted review
Rated 5 out of 5 stars

I have a French bulldog with allergies…

I have a French bulldog with allergies and a very sensitive stomach. Pure pet food has been a god send. My fussy dog absolutely loves it and she is thriving. It’s quick and convenient yet so much healthier than kibble. Next best thing to home cooked meals.

24 July 2026
Unprompted review
Rated 2 out of 5 stars

My dog will not eat your food

My dog will not eat your food. I have to mix alsorts with it to get him to eat it. I will
Be looking to change before my next order is due.

24 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Amanda,
Thank you for taking the time to leave us a review. We’re sorry to hear that your dog hasn’t taken to Pure and that you’ve had to mix other foods with it to encourage him to eat.
We know every dog is different, and whilst many dogs love Pure, we completely appreciate that it won’t be the right fit for all of them. As Pure is a gently dehydrated food, there are lots of different ways it can be prepared to create different textures and consistencies, and our team has plenty of tips and tricks that may help encourage reluctant eaters.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I’d really like the opportunity to discuss this with you and see if there’s anything we can do to help before you make a final decision.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I’ll be happy to look into this for you.
Thank you again for your feedback, Amanda.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Go on give it a go

At the beginning I decided to try pure as both of my dogs were eating I was a little sceptical at the start as one of my dogs Yorkie was a fussy eater. The other Cloughdy would eat anything, but neither of them would touch the food. Both dogs are now eating the food but I am still adding a little extra meat and in the water I put some oxo cube. Yorkie and Cloughdy both like extra water with their dinner. Yorkie likes the balls of food when it is dryer but he wants hand feeding so I stopped that as I didn't want another issue. Yorkie has stopped itching already but Cloughdy is still licking her paws, I am hoping this will soon stop.
Today was the first day they both came into the kitchen when I took the bags out of the cupboard so I can honestly say that I believe they will be staying with the product next week we are going to try the duck, I can't remember the last time I had duck for tea lol. It is defiantly worth a try your dogs will love you for it.
What the company do that I also like is the fantastic email/online/phone support that I have received since starting Pure and has continued throughout.

24 July 2026
Unprompted review
Rated 5 out of 5 stars

More people should use Pure pet.

We have fed both of our dogs this food since they were pups, we transitioned from the raw food diet they started on (Border Collie and German Shepherd) and they have loved it, they are food driven before and if anything, it's made their desire to eat greater.

Deliveries have all been when mentioned, aside from 1 which was a day late (Amazon pick up at fault), however, Pure pet then credited the account to get some treats for next time.

Honestly we can't complain, the service so far has been great, we feed them on salmon, duck and game.

24 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you for so much for giving your time to review! We're absolutely delighted both of your dogs are loving their food. We are happy to help if there are ever delivery issues. Thank you so much for your kind words and recommendation 🐶 ❤️ KS

Rated 4 out of 5 stars

The food is of good quality and is easy…

The food is of good quality and is easy to make up, with either hot water or cold water. We have two English Bulldogs around age 5. We’ve found however the recipes that have chickpeas or big chunks of carrot in our dogs both have a hard time to digest and end up spitting up throughout the day with them. Mainly in the chicken recipes. We’ve swapped the chicken recipe out for other flavours and it seems to have worked.
The only other issue we’ve had is with the courier of the deliveries. With Amazon courier, the order was being delivered a day too late from what we wanted, having us down the shops to buy fish, veggies to feed the dogs. We’ve had this twice now, so we spoke with Pure Pet and they’ve changed the courier for our deliveries to DPD, which so far they’ve been on time.

24 July 2026
Unprompted review
Rated 1 out of 5 stars

I’m astounded !

I’m astounded !! After 1 delivery the very first delivery of this food I contacted pure and advised my dog does not like will not eat this food - I asked for NO more food to be sent - they sent salmon oil to help my dog eat this horrid food - again I sent an email my dog will not eat this food do not send anymore -my dog is dying and yet I have still received an order confirmation of twice the amount of money I paid for the very first order -taken out of my bank without an order for dog food my dog will not eat- £80.99 for dog food my dog will not eat and is dying. I have again emailed again asked for no more food and a refund for this horrid bitty food that my dog will not eat !!! Not impressed from start to finish and will not recommend

24 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Jennifer,
Thank you for taking the time to leave us a review and share your experience. I’m really sorry to hear about the situation with your dog, and I’m especially sorry to hear that they are unwell. We completely understand how upsetting and stressful this must have been for you.
I can see that our team has already been in contact with you and worked to resolve your concerns, but I’m sorry that your overall experience has been so disappointing. We appreciate that when a dog is going through a difficult time, managing food orders and changes can be particularly challenging.
While we always aim to support customers with tips, advice and options when a dog is reluctant to eat Pure, we also understand that it won’t be the right fit for every dog.
Thank you again for sharing your feedback, Jennifer. We wish you and your dog all the very best.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Our English bull terrier

We have a rescue English bull terrier, he was underweight with a dull coat, he has come on leaps and bounds he is the perfect weight and has a shine on his coat that everyone admires , I had tried raw before but this is better easy to keep, simple to prepare and he always finishes his bowl

23 July 2026
Unprompted review

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