Pure Pet Food Reviews 

16,394
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 4,452 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the remarkably high quality of the pet food and note how much their dogs genuinely enjoy the wide variety of available flavours. Many people also point out that the customer support team is exceptionally helpful, friendly, and responsive when handling questions or managing ongoing orders. Some reviewers were not happy with the product texture, mentioning that pieces can stick to the bowl or prove difficult for pets to eat. A few consumers also experienced frustrating challenges regarding unexpected delivery schedule shifts, high costs, or poor support responses.

What people talk about most

Product

Customers report positive experiences with the product, noting that dogs thoroughly enjoy the meals and... See more

Quality

Clients share positive opinions on quality, highlighting the natural ingredients and visible pieces of real... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Customer service

Users describe positive interactions with customer service, highlighting responsive and helpful teams.... See more

Staff

Customers consistently note positive experiences with staff, describing them as incredibly helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was apprehensive of pure at first , was this just another gimmick, overpriced subscription? Etc. However I'm happy that I've been proven wrong! I've an EXTREMELY fussy collie and this is the fir... See more

Company replied

Rated 5 out of 5 stars

Our dog really loves Pure; the variety of flavours and natural ingredients make it so much better than just dry food or dog meat. Also, if there is ever an issue with an order the customer service t... See more

Company replied

Rated 5 out of 5 stars

Rupert, a poodle cross, had been struggling with inflammatory bowel disease and taking steroids for several years as recommended by his vet. He had gained a few kilos was still having pain and upse... See more

Company replied

Rated 5 out of 5 stars

My two dogs really enjoy the food, it’s great to see a blueberry and the small wild strawberries and I’m sure those are savoured by both. The littler younger dog can be chonky, but her weight has stab... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

16K reviews

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Replied to 98% of negative reviews

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4.6

All reviews

(16,394)

4,542 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Perfect for travels

Response to our and dogs needs, delivery and quality. We prefer not to engage in the quizes, but the food ticks all boxes, particularly as we spend much time away in our caravan for which it is very convenient

30 July 2026
Unprompted review
Rated 5 out of 5 stars

Pure is excellent quality and clearly delicious!

I have felt supported in changing Lily to her new diet and she loves it. The website is easy to use. Lily looks forward to her meals and is very well satisfied, her anal gland problem is improved and her eyes are cleaner. The suggestions you make are very helpful and I have followed them. It is so easy to use and rehydrates easily. Great if travelling. She loves it if I make her quenelles just for an extra treat! Delivery service is reliable and flexible. We are very pleased with Pure.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

We're delighted to hear Lily is enjoying her meals and that you have felt supported during the transition period. Thank you so much for your feedback and kind words 🧡 NR

Rated 4 out of 5 stars

We changed to pure after a friend…

We changed to pure after a friend recommended it, it's brilliant, poppy will actually eat it and most times a clean bowl.
We still leave out kibble as a top up of she's hungry but she rarely needs it as the pure gang seem to of got her meal size well worked out.

30 July 2026
Unprompted review
Rated 5 out of 5 stars

Happy Customer

My dog seems to like the food even though he can be a little fussy. He’s not been eating as much in the hot weather so I cancelled next month’s supply which was very easy to do. Generally, his gut health has improved greatly, he suffers with IBS but since using Pure Pet Food he hasn’t had any tummy issues at all.

30 July 2026
Unprompted review
Rated 4 out of 5 stars

Food's good but recommended quantities don't work

The foods good and the dogs like it.
The problem we have is that the recommended quantities seem to be totally wrong for our greyhounds. 6 scoops a day each was recommended and they were obviously losing weight. We incresed to 7 scoops and finally 7 very heaped scoops. But both dogs have lost 2Kg since we started this food. If we increase to 8 or more scoops a day it will become very expensive.

30 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi John, thank you for taking the time to leave your review. We're pleased to hear the dogs are enjoying their food. We’d love to help with getting the right portions for their meals though going forward. Please email us at
hello@purepetfood.co.uk with the subject ‘FAO Jess’ so
we can look into this for you 🐾 NR

Rated 3 out of 5 stars

The dogs are slowly lost interested

The dogs are slowly lost interested in the food I have purchased. The green peas in the product are not digested as they comes out as a whole pea. I think it should be mashed up better for the dogs to digest.

30 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Yasmine,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that your dogs have started to lose interest in their food.
We know that some dogs can become less enthusiastic over time, and we'd be happy to offer some tips and tricks that may help, such as trying different preparation methods or exploring an alternative recipe if appropriate.
Regarding the peas, it's actually quite normal to occasionally see the outer skins in your dog's stool. Dogs are able to digest and absorb the nutrients from the peas, but the fibrous outer shell can pass through undigested, much like sweetcorn in people, so this isn't usually anything to be concerned about.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to discuss your dogs' feeding plan and see if there's anything we can do to help them enjoy their meals again.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to help.
Thank you again for your feedback, Yasmine.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

A Royal Feast Fit for King George 👑

If King George could write reviews, he'd probably give Pure Pet Food 10 stars and demand a royal warrant! The moment I open a packet, I have the undivided attention of His Majesty, complete with happy dances and a wagging tail that could power a small wind turbine. Every bowl is licked so clean you'd think it had already been through the dishwasher. I love knowing he's enjoying fresh, high-quality food that's good for him, and he clearly agrees—he's one very happy (and very spoiled) king. Pure Pet Food has definitely earned a permanent place on his royal menu!

30 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for your lovely review, Annamia! It's so lovely to hear that His Majesty is deservedly well spoilt and is loving his Pure meals like a true King! - GC

Rated 5 out of 5 stars

Excellent food and service

Excellent food that has helped our dogs very sensitive stomach. Fantastic, flexible customer service when dealing direct and a brilliant on line facility that makes ordering and managing deliveries easy.

17 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks for much for your review, Thomas. It's great to hear Pure has settled so well for your pup! - GC

Rated 5 out of 5 stars

Some of the best customer service I've…

Some of the best customer service I've ever experienced from a company!

I am in the initial whirlwind of puppy fostering which comes with several issues like transitioning food, upset stomachs, not knowing weight, etc.

I wrote to the customer service team letting them know my problems, how I still had the majority of the food from my last order, but also that the weight initially given to me by the charity was wrong so that the measurements were all off and asked if they could help me. The team immediately cancelled and refunded my next delivery so I could catch up, and went into my profile and changed the weights so future deliveries would be correct, and also advised how to continue with my current order.

This sort of proactive and intelligent response is exactly what saves the back and forth I experience with other companies. Thank you so much for your help!

29 July 2026
Unprompted review
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Reply from Pure Pet Food

Thanks so much for your lovely review, Quyen! We're so pleased to of been able to help - You know how to get in touch in future if you ever need us - GC

Rated 5 out of 5 stars

Perfect for a fussy dog…

The food is tailored to your dogs needs. The measures are easy to use. Bags resealable. Healthy and nutritious ingredients. My dog is so fussy and does not like dog food in general, we have tried so many. She loves this and we couldn’t be happier.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

So good to hear she's enjoying her Pure, Claire! Thanks for much for leaving your review - GC

Rated 1 out of 5 stars

Misleading advertisement and not clear pricing.

40% off your first order. But you only get enough food for 2weeks on your initial order. So I do not believe that is value for money and also misleading when signing up to the subscription.
I can say my dog has enjoyed the food, however it smells awful. Upon ordering I put that my dog has smelly breath and tear stains. I was led to believe this was tailored to my dog and would include items in the tailor made food to combat these issues. My dogs breath and tears stains have got worse not better. I’ve been using the food now for 3 weeks.
I’m glad I delayed the next order and unless you can convince me this order was actually tailor made for my dog and not just a mass produced batch you send out to all your first order customers.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi J Morgan,
Thank you for taking the time to leave us a review and for giving Pure a try. We're really pleased to hear that your dog has been enjoying the food, although we're sorry to hear you were left feeling disappointed by the pricing and that you haven't yet seen the improvements you were hoping for.
Just to clarify, your first order is a two-week transition pack, which is designed to help dogs gradually move over to Pure. We do make this clear during the sign-up process, before checkout, and your ongoing orders are then sized to last for your chosen delivery schedule.
Your dog's plan is personalised using the information you provide, including their breed, age, weight, activity level and any health concerns you tell us about. This helps us recommend the most suitable recipe and feeding plan for them. While many owners do notice improvements in areas such as coat condition, digestion and even tear staining or breath over time, every dog is different, so we can't guarantee the same results for every pet.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd love the opportunity to take a look at your dog's plan, explain how the recommendation was made and see if there's anything we can do to help.
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to look into this for you.
Thank you again for your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

Bertie has always had a sensitive tummy…

Bertie has always had a sensitive tummy since using Pure we have noticed a massive difference.

Also when I have wanted to delay the delivery it is not a problem just notify the company and they will do exactly that.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for leaving your lovely review, Patricia! We're so pleased you're noticing the improvements in Bertie. If we can assist with anything in the future do let us know, we're here to help! - GC

Rated 5 out of 5 stars

Mollys journey

I must admit I was a little bit hesitant at first as Molly is extremely fussy however we have persevered with her food and now she just loves it. She has even tried some of the other flavours. She has lost weight, licking less and generally seems happier in herself. Her bowel movements have been much better. Highly recommend Pure.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for your review - It's great to hear Molly has settle so well onto Pure and you're noticing the improvements! - GC

Rated 5 out of 5 stars

Pure pet food

She wasn't sure for first few days. But after about a week of perseverance, she now loves it and cleans her bowl every time. Easy to mix and no weighty bags to carry!

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for your review, J - It's great to hear your pop has settled so well onto Pure and is enjoying her recipes! - GC

Rated 5 out of 5 stars

Excellent food for my dog and very good service

Sales person was excellent and spent a lot of time ensuring my dog was getting the correct plan. Delivery is excellent and the quality of the food is very good. But the most important thins is that Dylan absolutely loves his new food and the variety of flavours available,

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for much for your review, Mr & Mrs Underwood - It's great to hear Dylan has settled so well onto Pure and he's enjoying his new recipes! - GC

Rated 5 out of 5 stars

Brilliant Live Chat Experiences ...

Charlotte twice on live chat....

So helpful, understanding and just a joy to speak too! Does yourselves proud she does!
Also which I was pleased with, he had the knowledge and straightforward advice for my request.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks so much for leaving your review, Helen - I've passed this across to Charlotte! - GC

Rated 5 out of 5 stars

Very Helpful team

Very Helpful team when I had to ask for a sooner delivery date.

29 July 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thanks for leaving us a review, Joy! So pleased to hear we were able to help. You know where we are if you ever need us! - GC

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