Principal Insurance Reviews 

3,575
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 418 reviews, reviewers had a great experience with this company. Customers frequently praise the support staff for being exceptionally helpful, polite, and professional when managing policy questions and adjustments. Many consumers also appreciate the competitive prices, clear advice, and the overall smooth purchasing process. However, some customers also noted issues with very long telephone wait times on hold and difficulties reaching support. A few other people also felt that unexpected administrative fees and expensive quote updates during policy changes were quite frustrating. Reviewers mentioned that trying to sort out documentation or make adjustments sometimes led to additional unexpected financial costs.

What people talk about most

Staff

Customers had positive experiences with staff, highlighting helpful and professional service. Reviewers... See more

Customer service

Consumers find customer_service to be ambiguous, experiencing a mix of severe frustration and notable... See more

Price

Reviewers mention ambiguous feedback about price, highlighting a stark contrast in their financial... See more

Service

Users describe ambiguous interactions with service, reflecting a wide split in customer experiences. Many... See more

Response time

Customers consistently note ambiguous experiences with response time. While some reviewers report... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful

Rated 4 out of 5 stars

Phoned up customer services today to amend estimated mileage and ask questions about endorsements. Adijat was extremely polite and helpful (and patient!) with all my queries.


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

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4.2

All reviews

(3,575)

398 reviews in the last 12 months

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Rated 1 out of 5 stars

Poor customer service

I had taken out this insurance for a motorhome 4 weeks in they sent me an email looking all documents within 7 days or my insurance would be cancelled, all was sent within 3 days, a day before we where to go camping with our 8 year old son, this company cancelled my insurance with no explanation and no refund to date......customer service is so difficult to get through, they dont even answer emails .....terrible experience

14 May 2026
Unprompted review
Rated 1 out of 5 stars

Very poor, would avoid

Charged an admin fee to correct a mistake I identified in their own paperwork well within a reasonable time of receiving it and within the 14 days cooling off. Not overly impressed and won’t be insuring with them again.

19 May 2026
Unprompted review
Rated 2 out of 5 stars

Just took out motorhome…

Just took out motorhome insurance,filled out the forms on the portal,waiting on reply or some kind of acknowledgment but nothing,calling customer services and on hold for an hour thus far,said I will be over 10
Mins,then 3 mins and now back to 10 mins
Shocking

20 May 2026
Unprompted review
Rated 1 out of 5 stars

Misleading Information, Ignored Emails and Still No Refund

Absolutely terrible experience from start to finish.

I attempted to cancel my policy after discovering my RAC policy had auto-renewed. I was initially refused cancellation because I was told their policy had started before the RAC one. This turned out to be completely false, as both policies started on the exact same date.

After misleading me and refusing cancellation on incorrect information, they then suddenly reversed their position and agreed to cancel the policy from inception without any explanation or apology for the contradictory information I had been given.

On 29 April I was then told I would receive a refund of £210.78 within 3–5 working days. The refund never arrived.

I chased on 6 May and again on 11 May and both emails were completely ignored. No update, no response, no explanation.

The communication throughout has been unacceptable and the handling of the situation has been incredibly unprofessional. I am now having to escalate the matter formally due to the lack of response and failure to issue the agreed refund.

Would not recommend.

22 April 2026
Unprompted review
Rated 5 out of 5 stars

i had a query about my insurance cover…

i had a query about my insurance cover and breakdown cover. Naomi answered my call and was the most efficient and helpful customer care operative i have spoken to in a long time. She was calm and reasuring, quickly rectifying a postal omission and confirming my motorhome cover. Well Done

14 May 2026
Unprompted review
Rated 1 out of 5 stars

Cancelled a policy that had not yet…

Cancelled a policy that had not yet commenced. They charged £55 to cancel. I was told the refund will take 3/5 days . 2 weeks later No refund. Trying to contact this company is terrible. I sent emails with NO response. Called them and waited over 30 minutes few times before being answered. Refund had not been processed!! Now am being told I have to wait 60 days to get a refund. Customer service is total RUBBISH. Holding customers money is UNACCEPTABLE. AVOID AVOID AVOID THIS COMPANY.

1 May 2026
Unprompted review
Rated 1 out of 5 stars

Cancelled a policy that had not yet…

Cancelled a policy that had not yet commenced. They charged £55 to cancel. I was told the refund will take 3/5 days . 3 weeks later No refund. Trying to contact this company is terrible. I sent 5 emails with NO response. Called them and waited 40 minutes to be answered. Refund had not been processed!! Now am being told I have to wait 60 days in an email that is generic. Customer service is total RUBBISH. Holding customers money is UNACCEPTABLE. AVOID AVOID AVOID THIS COMPANY.

12 May 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this awful company

Avoid this awful company. I called in as I couldn't log in on website and it took over an hour and 10 mins to speak to anyone. Based on this I then decided to cancel the policy as it was within the 14 days cooling off period. The advisor made it incredibly difficult and said I would be charged a £55 broker fee even though this directly contradicts the distance selling regulations.

12 May 2026
Unprompted review
Rated 5 out of 5 stars

Principal were really good

Principal were really good. Easy to understand and explained everything so that I understood. It was so simple to set up a multi bike policy for my moped and motorcycle. I would recommend

6 May 2026
Unprompted review
Rated 4 out of 5 stars

I recently took out a new policy on a…

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted customer services, I did have a VERY long wait on hold of approximately 32 minutes (busy Monday morning) before speaking to an actual person, but once connected, my problem was very quickly and professionally resolved. Grateful to have had the option to speak to a real person here in the UK rather than a chat bot or far eastern call centre. Hopefully I shall have no further need to contact customer services though the duration of the policy. The price for the policy was extremely competitive.

11 May 2026
Unprompted review
Rated 1 out of 5 stars

This company is nuts

This company is nuts! Compare the Market pointed me towards them for my insurance.

I listened for 34 minutes to recorded messages telling me "the team will be right with you" ; "speak to our agents"; Time is money"; you deserve excellent service.

While waiting, I checked them on Chatgpt. Reviews regarding administration, or answering the phone are dreadful.

I wanted to buy a policy. At 38 minutes, I'm hanging up.

DO NOT TRUST THIS COMPANY !

8 May 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT USE THIS COMPANY!

Absolutely disgraceful customer service. I took out a policy with these off a comparison website. I looked at the excesses and other stuff, ensured all of my details were correct and paid in full. When I received the documents, there were loads of errors. I called customer service and after 30 minutes I get through. The person sounded extremely disinterested and very abrupt. After going backwards and forwards for ages we finally got some sense from them. Or so I thought! Or receiving the amended documents, there were even more errors that were actually correct on the first edition! How these changed as we didn’t even discuss them! Onto the following day and another 25 minutes waiting I get a different person but again, extremely abrupt and very dismissive. After getting absolutely no sense what so ever from them I asked to speak to a manager. I was put on hold then after a while they came back on and said they were all in a meeting! I asked for a callback but she said she has no idea when they would be free! I asked if they could contact me tomorrow(Saturday) to be told none of them work at a weekend. Following this I said I would like to cancel the policy which doesn’t even start for another two weeks to be told they will charge me £55. The policy only costs £125 in the first place. Nowhere when I took the policy out did it say that would be the case! Absolutely ridiculous. I will NEVER use these people again. They say they are all for the customer but all for taking your money without providing a service. Save your money and go elsewhere for insurance.

On top of what is already a farce they are now saying it can take up to 60 days to get my refund for a policy which hasn’t even started. This was the email I received:

Good Afternoon,

Refunds can take up to 60 days this is a worst case scenario. Once received back from the insurer it will take 3-5 working days for the bank to process the money into your account.

If we can assist you any further, please do not hesitate to contact us using our chat function.

What an absolute joke! DO NOT USE THIS
COMPANY!!! RIP OFF MERCHANTS.

8 May 2026
Unprompted review
Rated 1 out of 5 stars

Just purchased car insurance of these…

Just purchased car insurance of these then basically asked for loads of info that I have gave them and when I spoke to them on the phone they basically said my policy may be cancelled and I was like why they said it don’t match what you put in, so I said fine I want my deposit back they said there is a £55 cancellation fee and I said for what policy don’t start until 21/05/2026 and they said that is what it costs now they won’t answer my calls and locked me out of my account people please Steer clear of this micky mouse company I have now raised complaint with compare the market and fca absolute joke of a company

8 May 2026
Unprompted review

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