Principal Insurance Reviews 

3,575
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 418 reviews, reviewers had a great experience with this company. Customers frequently praise the support staff for being exceptionally helpful, polite, and professional when managing policy questions and adjustments. Many consumers also appreciate the competitive prices, clear advice, and the overall smooth purchasing process. However, some customers also noted issues with very long telephone wait times on hold and difficulties reaching support. A few other people also felt that unexpected administrative fees and expensive quote updates during policy changes were quite frustrating. Reviewers mentioned that trying to sort out documentation or make adjustments sometimes led to additional unexpected financial costs.

What people talk about most

Staff

Customers had positive experiences with staff, highlighting helpful and professional service. Reviewers... See more

Customer service

Consumers find customer_service to be ambiguous, experiencing a mix of severe frustration and notable... See more

Price

Reviewers mention ambiguous feedback about price, highlighting a stark contrast in their financial... See more

Service

Users describe ambiguous interactions with service, reflecting a wide split in customer experiences. Many... See more

Response time

Customers consistently note ambiguous experiences with response time. While some reviewers report... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful

Rated 4 out of 5 stars

Phoned up customer services today to amend estimated mileage and ask questions about endorsements. Adijat was extremely polite and helpful (and patient!) with all my queries.


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(3,575)

400 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

14 day Cooling off period - £55 charge!

I took a policy online costing £106.53 but after paying I received a request for a load of documentation, some of which wasn't possible to obtain, WITHIN 14 DAYS or the policy would be cancelled..
They wanted photos of front and rear of driving licence.
DVLA code to check licence.
Copy of a utility bill (within 3 months of issue date)
But here's the biggest issue - They wanted, as proof of NCD, a PDF copy of the NCD from the Insurance company, not just the broker BUT it had to be dated after the existing policy had ended, which wasn't until after the 14 day window for the policy being cancelled.
When I rang to cancel, within the 14 day "cooling off" period, expecting a full refund, I was advised that there is a £55 charge! more than 50% of the policy cost!
I asked to raise a complaint and I was advised that I would get an email to confirm the complaint then a call from a Manager within 3 days.
I then received and email stating:
"You recently brought an issue to our attention that would be defined as a complaint, however, we
are confident that this has now been resolved.
If you feel this matter has not been resolved to your satisfaction, please contact us in order for us to
treat this issue formally. "
No - The issue is NOT resolved!
Emailed them but they haven't responded to me previous email yet!!

5 May 2026
Unprompted review
Rated 1 out of 5 stars

Very dispointning service after wasting 4 hours to make a change

Called Principal Insurance three times; calls dropped 3 times after waiting an hour. 1st agent couldn't help with change of bike, transferred me. Second agent couldn't help becuase its a different department who deals with changing bikes. Last person very confusing conversation, then kept talking about renewal is £7 pounds more and couldnt give me clear price for change of bike. I simply wanted to update my bike details on my policy. They fixated on renewal quotes instead of change of bikes. Confusing, frustrating, and deeply disappointing service. Expected far better.

5 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent

Very easy to use web site, came back with a significantly cheaper quote but still had all the benefits, highly recommended

5 May 2026
Unprompted review
Rated 5 out of 5 stars

Straight forward bike insurance!

The application for insurance was simple and smooth. The value presented was exceptional. I had searched many comparison sites and was faced with ridiculous quotes, one was even 4 times the value of the bike for a years cover! However Principal were pragmatic and exceedingly reasonable in my quote and grabbed the opportunity while it existed!

25 April 2026
Unprompted review
Rated 5 out of 5 stars

Used multiple times

Never had an issue with them used them 2 times now. Good prices and good customer service the 2 times I have had to phone. I think peoples main issue seems to be they need to pass documents to them. Which isn't hard its an online portal/ email you just need your licence as a picture, DVLA code, proof of no claims and something with your name and address on it. It says within 14 days but if you phone up and its something like your new policy wont start in 14 days so you don't have the actual document they will happily wait its not a big issue its not an automatic policy scrapped kinda thing. I don't get peoples issue with this process( unless they lie to get it cheaper then realise oh no I need to prove stuff) as I always had to prove my no claims to insurance company's since what stops you claiming 10 years otherwise ? They are a broker though so that's why you get high fees for cancellation and it takes forever for refunds so worth weighting if its worth it to you. When I sold my bike last year it took me about 3 weeks for a refund. To me it is worth it since all that information in theory should help claims go through since you were upfront gave all the information there is less wiggle room for denying a claim though paperwork reasons if you ask me could be wrong though never had to claim!

1 May 2026
Unprompted review
Rated 1 out of 5 stars

Cancel Policy

Took out a policy and needed to cancel immediately as part of the policy did not match my requirements when they sent through the full policy documents.

Despite the policy only just being taken out took a £55 service charge to cancel.

Strongly don't recommend

30 April 2026
Unprompted review
Rated 1 out of 5 stars

Very poor customer service

Very poor customer service – no response for over a month

I have been trying to contact this company for over a month regarding my no-claims bonus, and I have received absolutely no response.

I have been calling daily and sending multiple emails, but no one has replied or taken responsibility. This is extremely frustrating and unprofessional.

I already have written confirmation from them stating that I am eligible for an 8-year no-claims bonus, but I am unable to obtain the official proof because they are simply not responding.

This has now put me in a difficult situation, as I have already taken out insurance with another company.

Very disappointing experience—would not recommend.

1 April 2026
Unprompted review
Rated 5 out of 5 stars

I had a chat with Taher earlier today

I had a chat with Taher earlier today. I had a concern but he put me right at ease. The communication between us was easy going, he’s knowledgeable and knows what’s what.
Thank you so much young sir 👍👍

29 April 2026
Unprompted review
Rated 1 out of 5 stars

Absolute Joke

Service was a joke.
My partners mum paid the deposit for his moped as we had surprised him for his birthday getting insurance and a moped for him. He is able to ride a bike no issues with that end, he also had an additional rider.
Proceeded to email him an hour after insurance was paid, to tell him he needs to send all all sorts of documentation. That no other insurance company has ever asked for he has had multiple bikes in the past as well as me and his mum.
We stated we wanted to cancel, as we are currently moving and will not be able to find the documents as everything is in storage for the next few weeks and they said they would cancel if they didn’t receive the documents. My mother in law then rings up to cancel the insurance, which then the staff are rude. And tell her (an hour after the deposit was paid) that they will not refund any of the deposit and they will be taking an extra £25. I’m telling you now it does not cost £70 (including cancelling fee) to insure a moped for an hour that didn’t even get ridden!! Absolute joke. Never again will we be using them!

29 April 2026
Unprompted review
Rated 4 out of 5 stars

Good Service

Recently taken out motorbike insurance with Principal Insurance. Competitive quote given & straight forward to set up by phone with Customer Services or on-line. 😊😊

20 April 2026
Unprompted review
Rated 1 out of 5 stars

Nothing but issues,

Nothing but issues,
Took out a policy for my 16 year old daughter for a moped … after paying they email asking for utility bill and national insurance numbers etc I phoned them(1hr 7mins to get through) and said she’s 16 so doesn’t have utility bills etc wanted pictures of her driving licence, national insurance numbers etc sorted that then had a email saying as she’s 16 she can’t pay direct debit and the insurance will be void …. It was set up with my bank detail so another 2 hours on the phone to sort that in the end I cancelled the policy (day after I took it out) didn’t have any email to confirm so yet again another 1hr 30 mins on the phone to cancel again … charged for cancelling it but told the rest will be paid back to me …. Still no refund emailed 3 times has no response tried to ring today after nearly 1hr40mins of trying to speak to somebody I gave up … worse company to deal with I’ve ever come across and still not had the money back they owe me…

Update…. Just had a email saying refunds can take up to 90 days ….. 3 months for a refund ??

9 April 2026
Unprompted review
Rated 1 out of 5 stars

Cancelled policy 2 days after starting…

Cancelled policy 2 days after starting and 4 days before it started! got charged £55.00 for the pleasure, i had tried within those 2 days to contact customer services by email and telephone but got no response, so thought this outfit is a waste of time, so opened another policy with another company with superb customer services. i would dread to think what they would be like if need to make a claim!

17 April 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look