Principal Insurance Reviews 

3,576
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 418 reviews, reviewers had a great experience with this company. Customers frequently praise the support staff for being exceptionally helpful, polite, and professional when managing policy questions and adjustments. Many consumers also appreciate the competitive prices, clear advice, and the overall smooth purchasing process. However, some customers also noted issues with very long telephone wait times on hold and difficulties reaching support. A few other people also felt that unexpected administrative fees and expensive quote updates during policy changes were quite frustrating. Reviewers mentioned that trying to sort out documentation or make adjustments sometimes led to additional unexpected financial costs.

What people talk about most

Staff

Customers had positive experiences with staff, highlighting helpful and professional service. Reviewers... See more

Customer service

Consumers find customer_service to be ambiguous, experiencing a mix of severe frustration and notable... See more

Price

Reviewers mention ambiguous feedback about price, highlighting a stark contrast in their financial... See more

Service

Users describe ambiguous interactions with service, reflecting a wide split in customer experiences. Many... See more

Response time

Customers consistently note ambiguous experiences with response time. While some reviewers report... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful

Rated 4 out of 5 stars

Phoned up customer services today to amend estimated mileage and ask questions about endorsements. Adijat was extremely polite and helpful (and patient!) with all my queries.


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,576)

400 reviews in the last 12 months

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Rated 1 out of 5 stars

Wouldn’t recommend to anyone

Wouldn’t recommend to anyone. I was on an hour before finally being able to speak to someone about cancelling my policy.

The best part is when I cancelled my policy after being insured since November there wasn't any refund as they added cancellation charges and broker fees wiping out the £200+ I should have received.

Don’t always go with the cheaper option for insurance.

3 June 2026
Unprompted review
Rated 1 out of 5 stars

AVOID at all costs

Terrible experience with this insurance company.
After 15+ of trading with insurance company's this one has got to be the worst so far. AVOID!
Great price to begin with but as soon as you want to amend your policy they give you a ridiculous price. After paying in full for the insurance to begin with i needed to take the deal.
Then! I had been send a auto renewal which did not renew leaving my vehicle uninsured!
After being on hold for 40+mins i got put through to a rude employee that told me i have been contacted multiple times (yet he had no record) as i told him i always answer my phone he also said they have tried to email multiple times (yet i had no emails from them)
Even if in future this insurance company is the cheapest i will avoid and pay more just out of "PRINCIPAL"

3 June 2026
Unprompted review
Rated 1 out of 5 stars

Zero stars for zero performance.

Zero stars for zero performance.
Absolutely pathetic. Called them today to talk about new insurance. A guy picked up call after 7 minutes. took some details and transfered to some other dept. for next 40 minutes i could only listen to piano. Seriously? You lot think people are dumb and free all day? Dont get into their trap. They are absolutely horrible. I can see where this would go after purchasing insurance. horrible company, ludicrous service. A BIG FAT NO.

3 June 2026
Unprompted review
Rated 1 out of 5 stars

Have been trying to phone everyday for…

Have been trying to phone everyday for 2 weeks to cancel my insurance and on hold for more than 1 hour each day, I get so depressed listening to a message "we are experiencing high call volumes and estimated wait time is more than 10mins" cant even cancel by email, shockingly poor!!

2 June 2026
Unprompted review
Rated 1 out of 5 stars

Very difficult to get any response from…

Very difficult to get any response from either calling or emailing, I called customer service again no joy, tried both to stop auto renewal, I did get an acknowledgement of my email 5 days before the payment was due, the payment was still taken.
So I then had to call the no customer service again, eventually;;y someone answered, I explained what had happened after speaking with a moderately helpful rep, although I think he may have been off the day they were on customer service training, I would not use these again as stopping auto renewal has been difficult.
I wonder what it would have been like with a claim?

1 June 2026
Unprompted review
Rated 4 out of 5 stars

Great price for the cover

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within can't be click as it was not an embedded link. Little things like that make it difficult to send required documents.

18 May 2026
Unprompted review
Rated 1 out of 5 stars

Terrible service

I needed to change something on my policy, I rang three times, holding on for up to an hour each time, emailed four times and received no response. Absolutely rubbish, hope I'm still covered ...it's not my fault nobody is there to answer calls or emails

28 May 2026
Unprompted review
Rated 1 out of 5 stars

Appalling customer service

Appalling customer service, nobody answers telephone and no virtual assistant available. Needed to switch vehicles on a policy, sat at a dealership listening to a recorded message telling me how much they value their customers for over an hour. In the end I phoned another company and took out a new policy so I could drive away. Not Happy. 😡

27 May 2026
Unprompted review
Rated 1 out of 5 stars

Terrible experience

Terrible experience. They never answer the phone, would seriously avoid this insurance company. I’m still trying to cancel my insurance with no luck. They ignore emails and phone calls it seems. Completely unacceptable.

27 May 2026
Unprompted review
Rated 1 out of 5 stars

No way to contact

Absolutely no way to get through to the company on the phone. I have spent 2 hours today trying to cancel my insurance, my vehicle purchasers turned up in the time I was waiting to speak to an agent and were waiting at my property. I finally got through to someone and they disconnected the call. AVOID. Customer service is disgraceful.

26 May 2026
Unprompted review
Rated 5 out of 5 stars

Impeccable customer service

I had an issue with my insurance (my error) and only discovered it last minute on Saturday as i was about to set off. Called customer service in a panic and spoke to someone called Liz. She was so helpful and did everything to sort it out for me, she was efficient, pleasant and effective!! It was very refreshing to talk to an actual human and not some automation and not only did she rectify my mistakes, she turned a bad start to the day into a great start to the day! Faultless customer service

23 May 2026
Unprompted review

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