Principal Insurance Reviews 

3,575
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 418 reviews, reviewers had a great experience with this company. Customers frequently praise the support staff for being exceptionally helpful, polite, and professional when managing policy questions and adjustments. Many consumers also appreciate the competitive prices, clear advice, and the overall smooth purchasing process. However, some customers also noted issues with very long telephone wait times on hold and difficulties reaching support. A few other people also felt that unexpected administrative fees and expensive quote updates during policy changes were quite frustrating. Reviewers mentioned that trying to sort out documentation or make adjustments sometimes led to additional unexpected financial costs.

What people talk about most

Staff

Customers had positive experiences with staff, highlighting helpful and professional service. Reviewers... See more

Customer service

Consumers find customer_service to be ambiguous, experiencing a mix of severe frustration and notable... See more

Price

Reviewers mention ambiguous feedback about price, highlighting a stark contrast in their financial... See more

Service

Users describe ambiguous interactions with service, reflecting a wide split in customer experiences. Many... See more

Response time

Customers consistently note ambiguous experiences with response time. While some reviewers report... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I recently took out a new policy on a camper van but had an issue validating my ID as I don't have a photocard driving license, which is one of the 3 required forms of proof. Today I contacted custome... See more

Rated 4 out of 5 stars

Great price for the cover. Only rayes 4 stars and not 5 as I find their online portal/website difficult to navigate, and I am fairly tech savvy. Sending a pdf on an email is no help as the link within... See more

Rated 4 out of 5 stars

So easy to use got what I asked for did have questions about insurance but was resolved by customer service staff member was great very helpful

Rated 4 out of 5 stars

Phoned up customer services today to amend estimated mileage and ask questions about endorsements. Adijat was extremely polite and helpful (and patient!) with all my queries.


Company details

  1. Call Center

Information provided by various external sources

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?


Contact info

4.2

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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4.2

All reviews

(3,575)

398 reviews in the last 12 months

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Rated 5 out of 5 stars

An absolute pleasure to deal with.

An absolute pleasure to deal with.

These guys renewed my faith in Insurance Companies. After being ripped off for an incident that I was admitting too a few years ago, I was told that I didn't need to own up to the incident as there was no claim made, no-one else was involved, and that I was doing myself no favours by admitting to it.

Yet other insurers didn't tell me this and I had been paying way too much for my insurance. Imagine how I felt after being ripped off by the very people (insurance companies) that want us to be honest when declaring insurance issues. I wonder how they treat real crooks?

My annual price has now dropped dramatically. Thank you so much Principal. Top marks to your man on the end of my phone call.

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Ashley was excellent!

Ashley was excellent when I rang about my motorhome renewal. Quote was way lower than last year. Nice to actually find an insurance company that recognises loyalty and rewards you for it.
Thanks again Ashely... top bloke!

9 July 2026
Unprompted review

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