Nordictrack UK Reviews 

1,724
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 115 reviews, reviewers had a great experience with this company. Customers frequently praise the solid build quality of the fitness equipment, noting that the machines feel stable during intense workouts. Many people also appreciate the smooth purchasing process, friendly guidance, and immersive training features provided by the software. Buyers often recommend these products for home gyms because of the fantastic screen interaction and realistic ride experience. However, some customers also noted technical issues and disappointing repair experiences after purchasing. A few people mentioned encountering obsolete parts, unhelpful service responses, or long wait times when trying to fix broken hardware. Others pointed out that heavy boxes and difficult assembly require extra effort when setting up the heavy machines at home.

What people talk about most

Product

Customers had ambiguous experiences with product quality, reporting a mix of severe hardware failures and... See more

Quality

Users describe ambiguous interactions with quality, as experiences are heavily polarized. While many... See more

User experience

Customers consistently note ambiguous experiences with user experience, ranging from frustration to delight.... See more

Customer service

Clients share ambiguous opinions on customer_service, reflecting a wide division in their experiences. Many... See more

Service

Reviewers share mixed feedback about the service, highlighting both strong support and severe frustration.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Life changing when it comes to become more active. Enjoyable trail rides and spin classes give many options to ride easily with varied difficulties so caters to all riders. Occasionally, the auto set... See more

Rated 4 out of 5 stars

The delivery team could not have been more helpful, phoned me 30 min before delivery and despite it weighing 214kg soon had the running machine in place and everything cleared away, 5 stars. The e... See more

Company replied

Rated 4 out of 5 stars

Very easy to set up. The IFit trainers make the numerous exercises more enjoyable. Only issue for me personally is tahtbI find the seat a little bit to hard, but there are aftermarket covers you can b... See more

Company replied

Rated 4 out of 5 stars

Really good product, quick delivery. The trainers are really good too. I’ve loved getting back into fitness thanks to my new rower. The only thing I’d change on it is the rollers on the seat, they are... See more

Company replied


Company details

  1. Fitness Equipment Store

About Nordictrack UK

Written by the company

NordicTrack knows how to provide premium personal training at home because we’ve been perfecting it for years. Every treadmill, exercise bike, elliptical, or rower we create transforms how you experience fitness from the feel of the treadmill cushion to tracking apps that sync with your machine and extraordinary personal training programs created by the top trainers in the business. Our iFit experience is something special, and we want you to experience it everyday.
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Shop Strength
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Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

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Replied to 69% of negative reviews

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3.8

All reviews

(1,724)

113 reviews in the last 12 months

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Rated 1 out of 5 stars

God awful. Avoid like the plague

God awful.

Avoid like the plague.

Bought a treadmill about 18 months ago.

You CANNOT use it without an internet connection. Without one all you have is an expensive brick.

They updated the software after about 6 months to a new system, and we were forced to use it. After we put up with the buggy mess that it was for a few months we found a way to revert to the previous software. Since doing so, we have to turn it off and on again practically every time we try to use it, because of software errors, and today we've tried to use it to find its stuck on the load screen and no matter what we do we cannot get it to work.

The software is laggy, poorly designed and awful to use.

There are many, better alteratives to nordictrack on the market, and if you value your sanity and money go elsewhere.

I'd give these 0 stars, but trustpilot wont let me, so they can get the minimum of 1.

Update: it’s not been too long since this review. In the mean time, the treadmills console has proceeded to completely break.

Now all we have is a black screen, am unable to use the treadmill and effectively have a £2000 brick.

Again, I would strongly recommend avoiding nordictrack as much as humanly possible

7 July 2025
Unprompted review
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Reply from Nordictrack UK

Hi Mark, we are very sorry to receive your review of your treadmill.

We advertise our machines on our website as requiring an internet connection. As with a lot of modern day equipment designed for home use, WiFi provides over-the-air updates across multiple devices, enabling users to experience the latest technological advances with their existing and compatible equipment as soon as new data is available.

iFIT received a big update to their software earlier this year, just like you receive with your smartphone software, which offered eligible FIT and NordicTrack customers more features on their equipment via the integrated screen, including access to entertainment apps such as Netflix, Amazon Prime and Spotify. The update also provided a new interface, making the menu more accessible and upgraded safety features on their iFIT account. This update required an internet connection, as you already know and was available on most treadmills post 2020, whilst older machines where the operating hardware was not able to support the update remained on the previous version of iFIT. It sounds like your machine may require some software updates to get it back on the latest version in order for your machine to run smoothly and not encounter any more issues. You do however require a strong WiFi connection to enable the download and streaming services to work correctly (e.g, when doing a workout or planning a Google Maps run, or using the entertainment apps - iFIT Pro membership required).

If you would like some support with your machine please do feel free to reach out to our dedicated customer support team who will be able to assist you. You can use the contact form on our NordicTrack website or email csuk@ifit.com. We hope this information helps you to restore your iFIT software back to a working order and you can go back to enjoying your NordicTrack treadmill experience.

Thanks, NordicTrack UK

Rated 5 out of 5 stars

Delivery was great!

Delivery was great!
I’m enjoying the treadmill especially with IFIT! I like that I can fold it to take up less space.

19 June 2025
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Reply from Nordictrack UK

Hi Kaidian, thank you for taking the time to leave a review we really appreciate your 5 star review. Kind regards, NordicTrack UK

Rated 4 out of 5 stars

Brilliant rower

Brilliant rower, smooth, stable and I find the seat very comfortable. The foot rests are amazing comfortable and very easy to adjust. The TV screen is clear bright and easy to use with many great features. The ifit is what let's it down somewhat, the classes are very good and instructors amazing, the down sides are however the search engine is horrendous, if you set your own row you are limited to what you can set up for example my favourite time is Kevin Scott's tabita row which you can't replicate and the screen for your own row is just a 400 meter running track, very poor and boring

19 June 2025
Rated 5 out of 5 stars

The Tour De France bike is an amazing…

The Tour De France bike is an amazing bit of kit and coupled to the wide ranging Ifit workouts it's enabled me to improve my bike fitness and make it interesting and informative at the same time

19 June 2025
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Reply from Nordictrack UK

Hi Kev, thank you for the time to leave a review we are delighted to hear how happy you are with the your Tour De France bike and the iFIT programmes. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Easy to set up payments and organise …

Easy to set up payments and organise delivery date of choice. Delivery company put the bike exactly where I wanted it!

13 June 2025
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Reply from Nordictrack UK

Hi Craig, thank you for taking the time to leave a review we really appreciate this. Kind regards, NordicTrack UK

Rated 3 out of 5 stars

Solid machine but high subscription costs prevent full access

I thought that the buying process was easy, 0% interest made a big difference. Delivery was ok, i got a lot of emails about delivery and the delivery partner could have a better system. My delivery came in 3 different delivery days which was annoying. Treafmil, weights and then accessories. The delivery of the treadmill was fine and they took it to the room i asked.

Setup i needed help as i am visually impaired but it was pretty straightforward. It is a sturdy and heavy maching which is what i wanted. I am 6ft nearly 100kg and can run pretty fast sprints and the things is rock solid.

My only gripes are
Everything is all tocuh and has not other ways of increasing or decreasing speed. I cant see the controls properly so on the cross bar i have had to put little rubber things to make it tactile so i know where to push.

The screen has too much content to see at once. Again this is only an issue for visually impaired people.

The cost of the IFIT subscription is high and the frustrating thing is without it i cant even use third party apps, Additionally, the amount of apps i saw furing my free trual as limited and i could find things like BBC or Sky news. If you dont pay the high subscrition you can only use the running track mode. I dont expect access to created content but i do expect access to other apps. After paying about £3k for this i would expect a longer complimentary eubscription or more access to 3rd party apps.

I really wish there was a high contrast mode which would help people like me.

16 June 2025
Rated 1 out of 5 stars

Nordictrack products are very poor…

Nordictrack products are very poor quality. My experience of ordering, customer service and delivery of a disappointing product has made me want to warn others to avoid Nordictrack purchases and look elsewhere.

10 June 2025
Unprompted review
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Reply from Nordictrack UK

Hi, we are sorry to receive your review. Our sales and customer service teams are always on hand to offer assistance and every representative of NordicTrack will always try to help our customers in any way they can. We are unable to find any details about your purchase or interactions with us and you did not respond to our request for further information so we are unable to provide you any assistance via TrustPilot I'm afraid. If you would like to reach out though to discuss your experience we would like to speak with you further and hopefully put things right if anything has gone wrong for you following a purchase.
Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Delivered on time

Delivered on time, kept up to date with information

30 May 2025
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Reply from Nordictrack UK

Hi, thank you for taking the time to leave a review we really appreciate this. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Great experience to date. Delighted with our recent purchase of…

Delighted with our recent purchase of the Nordictrack bike.
It took me a while to build the bike, a couple of hours, but the instructions are pretty clear.
Once built, the bike is really good quality and is whisper silent in operation.
The purchase of an ifit membership is an absolute must, otherwise, you are missing out on all the instructor led rides, exercises etc which are surprisingly very effective in motivating you through your ride.
It’s still early days but really enjoining it so far.
There’s a couple of us using it so I do need how to work out the “family” use so we can all see our respective progress.

5 June 2025
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Reply from Nordictrack UK

Hi Ellis, thank you for taking the time to leave a review, we are delighted to hear how much you are enjoying all iFIT has to offer on your new Bike. Kind regards, NordicTrack UK

Rated 1 out of 5 stars

Poor quality treadmill and terrible customer service

Bought a Nordic Track / iFit treadmill for £2499. The supporting frame snapped just after a years use, leaving the treadmill non functional. I told Nordic Track about the issue and they refused to assist with the repair or replacement of the treadmill. Very disappointing as I only had just over a years worth of use. I would expect a safer and better quality from a premium treadmill product. Poor customer service and product not fit for purpose.

15 May 2025
Unprompted review
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Reply from Nordictrack UK

Hi Chloe, thank you for providing us with further information to help us find your details in our system.
We are extremely sorry to hear of the experience you've had with your treadmill. All of our machines benefit from our standard 12 month Manufacturer's Warranty, which warrants the product to be free from defects in workmanship and material under normal service and conditions for a period of 12 months from the date of original purchase or delivery.
In order to qualify for any Warranty extensions, all our products must be registered with us within 28 days of purchase or delivery.
This information is provided in both the assembly and usage instructions and in the products Warranty booklet, which are provided in the box with every machine and we do encourage our customers to ensure they take a few minutes of their time to register their machine with us so they can receive this full extended warranty, free of charge. Regrettably we do not hold any registration details for your machine therefore sadly the machine's standard warranty would have expired in October 2024. We are more than happy to put you in touch with a local NordicTrack repair engineer who can provide you with a quote for the repair of your treadmill. Please do feel free to reach back out to our customer service team if you would like more information and we will be more than happy to provide this.
Thanks, NordicTrack UK

Rated 5 out of 5 stars

Excellent customer care the moment we…

Excellent customer care the moment we ordered to the day it was delivered in unison with Transmec who installed the machine. The machine itself is definately quality and does not disappoint. Well done to the whole Team. Would highly recommend.

30 May 2025
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Reply from Nordictrack UK

Hi Sandra & Craig, thank you for taking the time to leave a review we really appreciate this. It's great to hear how happy you was with the order from the moment you ordered to the moment this was delivered. Kind regards, NordicTrack UK

Rated 3 out of 5 stars

Gutted…then

Gutted.
Felt id done my homework read the reviews, knew what I thought was historic issues and went with the x24 stupio bike. £1899 is not cheap for anyone and takes a lot of time to earn that money! Built it, switched it on, connected to wifi and the screen just blinks for a few minutes then crashes and software starts a new download. Response from ifit has been excellent so far ( answered the phone , sent me an email) however you don’t spend this amount of money to now spend hours trying to resolve ( I’m meant to be training )
I’ve update my review to 3 stars because the respond from the CS / tech team was excellent and the bike seems to be working well. I shall update again in next 2 weeks, if the product is as good as the service response I could get to 5

3 June 2025
Unprompted review
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Reply from Nordictrack UK

Hi Mike,
We are very sorry to hear you experienced some technical issues with the software on your new X24 Studio Bike. We haven't heard from you since the 4th June so hopefully all is now resolved and you're enjoying your training on your new bike! Please let us know how you're getting on and of course, if there is anything we can help you with please don't hesitate to get in touch!
Thanks, NordicTrack UK

Rated 5 out of 5 stars

Excellent Experience I’m running everyday

I’m genuinely impressed with both the service and the product. Ordering online was straightforward and hassle-free, with great communication throughout. The delivery team (all three of them!) were brilliant — friendly, efficient, and incredibly helpful in getting the heavy machine safely into place.

As for the treadmill itself, it’s outstanding. The iFIT trainers are a game-changer — engaging, motivating, and the way the treadmill automatically adjusts speed and incline to match the terrain is just fantastic. It makes every run feel like a real-world adventure, whether I’m tackling hills or cruising through scenic routes. Highly recommend both the product and the service from start to finish!

2 June 2025
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Reply from Nordictrack UK

Good afternoon David, thank you for taking the time to leave a review we are delighted to hear how happy you was with the whole order process from start to finish. We really appreciate your 5 star review. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Great bike

Great bike. Very comfortable and easy to use. The incline / decline system works well and the fan built in is very good. ifit is a really good training product too. Just getting started but so far, very impressed.

30 May 2025
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Reply from Nordictrack UK

Good morning, thank you for taking the time to leave a review we are delighted to hear you are enjoying your new bike. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Great treadmill with iFit and a large…

Great treadmill with iFit and a large screen for an excellent interactive workout!

30 May 2025
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Reply from Nordictrack UK

Hi Ben, thank you for taking the time to leave a review we really appreciate your 5 star review. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Outstanding Customer Service

I am currently awaiting delivery of my NordicTrack cardio equipment, but to date it's been refreshing dealing with an employee and Company that appear to want to help and go beyond the Customers expectations, which these days is very rare. When e-mailing Becky from the Direct Sales Support Team, she has responded promptly, in a friendly professional tone and answered the many questions I asked.

Having had this experience I am even more excited to receive the equipment and try it out.

20 May 2025
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Reply from Nordictrack UK

Hi Andy, thank you so much for sharing your experience, we really appreciate the feedback and hope you enjoy your new NordicTrack fitness equipment! Please don't hesitate to reach out if there is anything we can do for you in the future.
Kind regards, NordicTrack

Rated 1 out of 5 stars

Software SCAM

All their machines are loaded with iFit. Comes free for a year, then £350 a year from then on. If you don't renew your membership, your machine doesn't work. I wouldn't buy their machines unless you are happy investing thousands of pounds of the 10 years warranty.

16 May 2025
Unprompted review
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Reply from Nordictrack UK

Hi Jonathan, I'm afraid you are incorrect here with regards to the machine's use without an iFIT membership. You can still use your machine in manual mode with a free account and you still have access to the main functions of the treadmill - an iFIT membership enhances your experience and allows you access to the premium content. If you would like to speak with us to gain clarity on this please feel free to get in touch!
Thanks - NordicTrack UK

Rated 5 out of 5 stars

Great product

Easy, hassle free, quick delivery, great product

21 February 2025
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Reply from Nordictrack UK

Hi, thank you for taking the time to leave a review we really appreciate your 5 star review. Kind regards, NordicTrack UK

Rated 1 out of 5 stars

Aggressively hides basic functionality behind hefty subscription fee

£2,000 should buy a treadmill that works the moment you finish tightening the last bolt. Instead, my NordicTrack Commercial 1250 was literally held hostage by iFit’s paywall — the console refused to start unless I signed up for the paid subscription.

What went wrong

Dead on arrival. After a four-hour build the machine booted straight into an iFit “subscribe now” screen; even a factory reset couldn’t break the loop.

Absurd “solution.” Support told me to dismantle the 100 kg unit so they could ship a replacement. The fault was never hardware — it was their own software lockout.

Email-only support. A promised engineer within 21 days never showed while the treadmill gathered dust.

Pointless engineer visit. When someone finally arrived, they just killed Wi-Fi to bypass the paywall, stripping every smart feature I’d paid for.

One-click fix… after a month. Eventually iFit flipped a server switch so a free account could unlock the console to bring it to life. That five-minute tweak came after four weeks of stone-walled emails and wasted time. However, streaming services such as Netflix and Prime remain held to ransom behind their paywall. My children would have used this treadmill if these functions were active. There is nowhere to even rest a device such as tablet or a phone. So my children are not incentivised.

Why this is a one-star product

NordicTrack aggressively pushes iFit and withholds basic functionality to strong-arm you into an extra monthly fee.

Streaming apps like Netflix and Prime Video, which cost them nothing to enable, sit behind that paywall.

Customer service prioritises upsell over fixing problems; the treadmill works great mechanically only once you’ve survived their ransom process. But imagine buying a TV and then having to pay a subscription for the smart features. Without the hefty subscription fee, the smart screen is limited to bargain basement features.

Bottom line: Excellent hardware, disgraceful business model. I won’t buy NordicTrack ever again, and I wouldn’t recommend them to anyone who values straightforward, customer-first support. I would actively discourage anybody using this company.

18 March 2025
Unprompted review

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