Nordictrack UK Reviews 

1,725
TrustScore 4 out of 5

3.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 115 reviews, reviewers had a great experience with this company. Customers frequently praise the solid build quality of the fitness equipment, noting that the machines feel stable during intense workouts. Many people also appreciate the smooth purchasing process, friendly guidance, and immersive training features provided by the software. Buyers often recommend these products for home gyms because of the fantastic screen interaction and realistic ride experience. However, some customers also noted technical issues and disappointing repair experiences after purchasing. A few people mentioned encountering obsolete parts, unhelpful service responses, or long wait times when trying to fix broken hardware. Others pointed out that heavy boxes and difficult assembly require extra effort when setting up the heavy machines at home.

What people talk about most

Product

Customers had ambiguous experiences with product quality, reporting a mix of severe hardware failures and... See more

Quality

Users describe ambiguous interactions with quality, as experiences are heavily polarized. While many... See more

User experience

Customers consistently note ambiguous experiences with user experience, ranging from frustration to delight.... See more

Customer service

Clients share ambiguous opinions on customer_service, reflecting a wide division in their experiences. Many... See more

Service

Reviewers share mixed feedback about the service, highlighting both strong support and severe frustration.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Life changing when it comes to become more active. Enjoyable trail rides and spin classes give many options to ride easily with varied difficulties so caters to all riders. Occasionally, the auto set... See more

Rated 4 out of 5 stars

The delivery team could not have been more helpful, phoned me 30 min before delivery and despite it weighing 214kg soon had the running machine in place and everything cleared away, 5 stars. The e... See more

Company replied

Rated 4 out of 5 stars

Very easy to set up. The IFit trainers make the numerous exercises more enjoyable. Only issue for me personally is tahtbI find the seat a little bit to hard, but there are aftermarket covers you can b... See more

Company replied

Rated 4 out of 5 stars

Really good product, quick delivery. The trainers are really good too. I’ve loved getting back into fitness thanks to my new rower. The only thing I’d change on it is the rollers on the seat, they are... See more

Company replied


Company details

  1. Fitness Equipment Store

About Nordictrack UK

Written by the company

NordicTrack knows how to provide premium personal training at home because we’ve been perfecting it for years. Every treadmill, exercise bike, elliptical, or rower we create transforms how you experience fitness from the feel of the treadmill cushion to tracking apps that sync with your machine and extraordinary personal training programs created by the top trainers in the business. Our iFit experience is something special, and we want you to experience it everyday.
Shop Treadmills
Shop Ellipticals
Shop Exercise Bikes
Shop Strength
Shop Rowers

Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 70% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.8

All reviews

(1,725)

114 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Aggressively hides basic functionality behind hefty subscription fee

£2,000 should buy a treadmill that works the moment you finish tightening the last bolt. Instead, my NordicTrack Commercial 1250 was literally held hostage by iFit’s paywall — the console refused to start unless I signed up for the paid subscription.

What went wrong

Dead on arrival. After a four-hour build the machine booted straight into an iFit “subscribe now” screen; even a factory reset couldn’t break the loop.

Absurd “solution.” Support told me to dismantle the 100 kg unit so they could ship a replacement. The fault was never hardware — it was their own software lockout.

Email-only support. A promised engineer within 21 days never showed while the treadmill gathered dust.

Pointless engineer visit. When someone finally arrived, they just killed Wi-Fi to bypass the paywall, stripping every smart feature I’d paid for.

One-click fix… after a month. Eventually iFit flipped a server switch so a free account could unlock the console to bring it to life. That five-minute tweak came after four weeks of stone-walled emails and wasted time. However, streaming services such as Netflix and Prime remain held to ransom behind their paywall. My children would have used this treadmill if these functions were active. There is nowhere to even rest a device such as tablet or a phone. So my children are not incentivised.

Why this is a one-star product

NordicTrack aggressively pushes iFit and withholds basic functionality to strong-arm you into an extra monthly fee.

Streaming apps like Netflix and Prime Video, which cost them nothing to enable, sit behind that paywall.

Customer service prioritises upsell over fixing problems; the treadmill works great mechanically only once you’ve survived their ransom process. But imagine buying a TV and then having to pay a subscription for the smart features. Without the hefty subscription fee, the smart screen is limited to bargain basement features.

Bottom line: Excellent hardware, disgraceful business model. I won’t buy NordicTrack ever again, and I wouldn’t recommend them to anyone who values straightforward, customer-first support. I would actively discourage anybody using this company.

18 March 2025
Unprompted review
Rated 5 out of 5 stars

Bike is great

Bike is great. Trainers are encouraging and make you want to do the next ride.

24 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hello Mark, thank you for taking the time to leave a 5 star review we really appreciate this. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Second to none.

Super fast delivery to the room I wanted it in. Easy to follow instructions to assemble. The build quality is second to none. I have been using the running machine for two weeks now and can fault it. The ifit training is also fantastic especially for me who is getting back into fitness.

8 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi Alexander, thank you for taking the time to leave a review it's great it's great to hear how easy your machine was to put together and how much you are enjoying the workouts. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

I couldn’t be happier with my NordicTrack

I couldn’t be happier with my NordicTrack S24i bike! From the moment it arrived, I was impressed by the solid build quality and sleek design. The 24” touchscreen is incredibly vibrant and makes every workout so much more engaging. I love the iFit classes — the trainers are motivating, and the variety of workouts keeps things exciting, whether I’m in the mood for a high-intensity ride or a scenic, leisurely cycle.
The bike is smooth and whisper-quiet, so I can work out any time without disturbing the rest of the house. Assembly was ok but struggled a little with feeding the wiring through the post up to the screen. It’s heavy so some may need a second person.
All in all….im really happy

28 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi Phill, thank you for taking the time to leave a review we are delighted to hear how much you are enjoying your bike bike and the iFIT workouts. Kind regards, NordicTrack UK

Rated 2 out of 5 stars

Second machine, second £2,500 paperweight

I have a Commercial 2950 treadmill that i have had for just over two years now (installation was April 5th, 2023). This was a replacement for an original purchased in 2022, in which the deck cracked twice and had to be replaced. About six weeks ago this replacement unit started to lose power within 5-10 minutes of beginning a workout. Within this time the screen goes dark and reboots while the belt keeps moving. A few minutes after this the belt then dies and the whole machine has to be rebooted. This now happens constantly. I wrote to NordicTrack and on 14/3/25 was told that my machine is out of warranty and that I had to contact an engineer for assistance. That company then informed me that NordicTrack no longer stock the console for my machine and that they don’t have one either, so I pretty much have a £2,500 gigantic paperweight in my workout room. Even if I could get it repaired, I’m sitting here for an undetermined amount of time with no ability to run. Every day I lose more conditioning that I worked hard to get. It’s crazy that these machines can barely make it to two years old.

I actually quite like iFit and have been a member for over two years. There in lies the dilemma. Do you continue to buy treadmills that cost £2,500+ that last less than 3 years just because you like the iFit ecosystem? Without any type of solution on the horizon it looks like I need to explore Peloton for a new treadmill to see if I have better luck there. Know that regardless I will be buying an extended warranty.

14 March 2025
Unprompted review
Rated 5 out of 5 stars

The item is excellent.

The item is excellent.
We owned a nordic track crosstrainer for a couple of years which we used daily the whole time we owned it. We unfortunately had to sell it due to relocation and down sizing home but due to a recent move are now able to accommodate our new machine which we are super happy about . The purchase was very easy to arrange with 0% finance being a massive plus👍

25 April 2025
Rated 1 out of 5 stars

Keep away from these bandits

Keep away from these bandits. They advertised 2 years warranty and my treadmill broke within this time, but now they say they will not honour the warranty as I did not register the treadmill. Absolute bs way to get out of warranty, I have proof of purchase, registering makes no difference to the warranty, it's an absolute scam in my opinion.

25 April 2025
Unprompted review
Rated 5 out of 5 stars

The whole experience was flawless

The whole experience was flawless. I purchased a treadmill commercial 1250. Really easy to order online and arrange delivery. The delivery guys were really helpful and pleasant. Delivered to my house within a week. The Ifit subscription is an amazing addition. I’m really pleased with it and so is my wife. We are now looking at purchasing a bike and rower from nordic track.

8 March 2025
Rated 5 out of 5 stars

From order to delivery the processing…

From order to delivery the processing of buying my treadmill was a breeze. The colour screen and ifit programs keep me motivated by either running with a trainer or watching Netflix. If you want quality then look no further. My only gripe would be the installers who managed not to notice the Nordic r ck on the console, luckily they hadn't disposed of plastic sheet the other letters were attached to but equally didn't really care and secondly, they wouldn't take the box, which I sort of get because of returns, but a treadmill is a big thing and the box and packaging not insignificant.

25 April 2025
Rated 5 out of 5 stars

Excellent Treadmill. Love the Mountain Hikes.

I have had this treadmill for a few weeks and it is really changing up my fitness game. The iFit hiking programmes are brilliant with motivational instructors and stunning scenery in a variety of countries. The routes are varied and the treadmill will atuo-adjust the incline and speed along the way. The clever part is that you can adjust the difficulty during the workout to really tailor the workout to your needs.

The treadmill is very robust and well made. We had considered a much more expensive option with another competitor, however I am really pleased we saved roughly £6k and went with the NordicTrack. It really does have everything you need from a home treadmill.

23 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Good morning Lisa, thank you for taking the time to leave a review we are delighted to hear how much you are enjoying the treadmill and all the iFIT has to offer. Kind regards, NordicTrack UK

Rated 1 out of 5 stars

Terrible customer service

Ordered a bike and treadmill costing over £4,000. Delivery date was agreed for around two weeks after the order. I waited in all day and no delivery. I chased to discover that it wasn’t placed on the van and I was told that I needed to start the delivery process again. Nobody had thought to call or email me to tell me it wasn’t arriving. It took multiple chasers before the delivery team contacted me and another two weeks before the equipment arrived. Each piece of equipment took around half a day to build. Bike was fine but treadmill base was buckled and whole treadmill needs to be replaced. They have told me that I need to spend the time dismantling it before they can collect and wait in for a whole day for them to collect it. I asked if they would build the replacement and was given a flat no unless I paid extra. They are very happy to waste my time but their time needs to be paid for. In summary, the quality of product is questionable and customer service is woeful. Please look at other brands if you are reading this review and save yourself from a similar experience.

24 April 2025
Unprompted review
Nordictrack UK logo

Reply from Nordictrack UK

Hi Edward, we are sorry to receive your review. We agree there were errors made by our logistics partner with your initial delivery, but our sales support team were speaking with you on the day (4th April) and actively sorting this out for you, along with offering you a gesture of goodwill to apologise for the inconvenience caused.
In regards to the collection and replacement, we offer a like for like delivery service that was selected at the point of checkout, so if you didn't select installation with your initial order, we are unable to offer installation with the replacement, but we do always offer customers the opportunity to purchase the service with their replacement. We can collect machines fully assembled as long as they will fit through the internal and external doors in order to remove it from your property. Sadly, if the machine won't fit through the doors we do require the user to dismantle it so it will fit through - this is why our machines are delivered boxed and assembly is required.
I hope this provides some explanation on the situation but please don't hesitate to get back in touch with our customer service or sales team if we can be of any further assistance. Thanks - NordicTrack UK

Rated 4 out of 5 stars

Great cross trainer

A great cross trainer.

23 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi thank you for taking the time to leave a review we really appreciate this. Kind regards, NordicTrack UK

Rated 4 out of 5 stars

Nordic Track 2450 Commercial

Superb equipment with brilliant service.
Received the machine within 10 working days from ordering. The delivery guys were very diligent installing and setting up the machine with no fuss even taking care to protect our wooden floor when positioning.
The equipment and app is very easy to use.
The software and sessions are fantastic with many options for users of all abilities.

22 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Hi Jon, thank you for taking the time to leave a review, we really appreciate this. Great to hear how happy you was with the service you received. Kind regards, NordicTrack UK

Rated 5 out of 5 stars

Great bike really easy purchase

Great bike really easy purchase, lovely delivery drivers took it upstairs for me. The workouts via I fit are really good they adjust the resistance on the bike via blue tooth , good range of interactive workouts, the bike itself is very sturdy and was relatively easy to put together

22 April 2025
Nordictrack UK logo

Reply from Nordictrack UK

Good morning Jodie, thank you for taking the time to leave a review it's great to hear how much you are enjoying iFIT with your bike. Kind regards, NordicTrack UK

Rated 1 out of 5 stars

s22i studio bike - buying it was a mistake

s22i studio bike. Screen died after just 2 years and could not be reset. With the screen no longer functioning it was not possible to apply resistance. Riding a freewheeling spinbike in manual mode is not what I paid for - I could have put my road bike on a stand and got the same result at a much lower price ! Being a fairly sensible sort, I had taken the precaution of purchasing an extended guarantee when I originally bought the s22i, but, sadly, this did not cover the bike once I had moved to France. After moving to France, the screen failure manifested itself just weeks after the manufacturer's 2 year warranty ended. I had previously asked that the extended warranty be ported to France but this was declined by the extended warranty insurer with no scope to buy a fresh extended warranty to provide cover in France - so please make of that what you will. Accordingly I paid a lot of money for what became, after only 27 months, a useless piece of metal. It appears from other reviews that I am not alone in experiencing problems with the screen on the s22i.

Rather than paying another small fortune for a replacement bike, I decided to cut my losses and take it to the tip. Throwing the dismantled bike into the skip at the recycling centre was somewhat cathartic.

4 February 2025
Unprompted review
Rated 4 out of 5 stars

Really nice quality running machine

Really nice quality running machine. Free workouts are limited and we had trouble signing up for our 30 day trail through the IOS App Store but the machine itself is top notch. Great to be able to run both uphill and downhill and getting off the road has helped me recover from a couple of annoying injuries.

16 April 2025
Rated 2 out of 5 stars

Regret buying should have got a…

Regret buying should have got a pelaton. All seemed fine when it came good delivery etc then when got it together and running it makes a weird noise like something is rubbing. When you lift the deck up 1 side rubs on the hand rail before it gets to the top an when i was trying to figure out why i realised the frame is lob-sided or bent, and to add insult to injury the nordic track logo has started to peel of after 1 month. The good point is the ifit app is excellent with really enjoyable workouts but you have to pay £40 a month for it which i didnt know before i bought the treadmill which is absolutely scandalous to pay that for an app which is dearer than an actual gym membership to add to a treadmill you've just spent thousands on. Customer service non existent, sent numerous emails and messages and tried to call an directed to a email account. Feels like a scam in talks with klarna pay to get a refund as im not happy.

9 April 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look