Nordictrack UK Reviews 

Ordered a bench. The bench was damaged in delivery. Now giving me the run around to replace the damaged parts. Slow service. Do not buy from this company

Had the 2950 flagship treadmill for three years. The motor needed replacing under warranty in the first couple of years but then console went a year or so later. Nordic track discontinued the consoles and offered zero support. A £3000+ top of the range home treadmill ended up in the skip after just 3 years. I would never buy from Nordictrack again.

Great bit of kit, enjoy using this weekly and my partner is on it more than me.
We had a part failure at the beginning, but nothing was too much trouble and the customer service team supported us and got the new part with us quickly.

Where do I start?! I purchased the X16 '3 in 1' machine as a replacement for my old proform elliptical but it is completely useless - useless to the extent that I am returning the machine (within 14 days of purchase) and paying £454 in return fees.
The machine is not '3 in 1', and in my opinion the claim that it is, is false advertising. There is no functionality to change between the supposed uses as a Walker, Treadmill and Elliptical - the foot swings simply have no control or 'settings' to change between, but you can alter your stride manually yourself, which is actually quite dangerous and strenuous on the knee joints.
I have never seen a treadmill where you need to hold on to handles (that have no resistance for an upper body workout by the way) but it is impossible to use without them. Even if you overlook that, the stride length is nowhere near long enough on the machine to be able to 'run'.
As an 'elliptical' the lack of resistance in the handles make it completely unsuitable and not having a fixed stride length make it extremely uncomfortable.
Maybe the sole purpose of this machine is as a 'stepper' - but the lack of control in the foot pedals makes even this use extremely awkward. Also, the iFit programme's do not work with this machine. They are clearly designed for treadmills where they may (I hope) control the speed of the machine. On the X16 all it does is randomly increase or decrease the gradient which does absolutely nothing for you.
Also the functionality on iFit to design your own map/route is again completely underwhelming. I was imagining having video footage of the area while running so you could imagine being there, but no, all you get is still photos from the google camera car that change every 10 seconds (why not show this in your promotional videos if it's a function you are proud of?).

I had hoped and expected that my machine was faulty but when raising the issues with customer service (they initially ignored my emails until I raised a dispute through PayPal), they were accepting of them and simply told me I needed to pay a £162 collection fee and a £292 'fine' to return the item. They advised me to, and I quote, "consider the other options available to you (such as privately selling on the machine)" which I couldn't bring myself to do considering the faults mentioned above so I am swallowing the £454 to get rid of the machine!
I did some research before purchasing the machine but the only reviews I could find anywhere were 'paid promotions' Of course these all seemed to give quite good reviews as the reviewers are getting a free machine to make a moneymaking video review of and gain further free products from Nordic in the future.
Do not be fooled into making the same mistake I did and purchasing this machine (and do extensive research if considering any other Nordic machines).

We purchased a brand new high end Nordictrack in Spain. It was delivered two weeks ago. Today the rolling surface curled up on itself. We are unable to use it. We opened a ticket at the retailer. He says it will take three weeks for someone to repair it. I wanted it replaced but they wouldn’t do it. Purchased at El Corte Inglés on Oct 20, 2025, delivered early November. If it takes 3 weeks I don’t recommend buying a Nordictrack. Clearly they have manufacturing problems.

A good comfortable machine to use the ifit is good but very glitchy and the search engine is garbage, although the machine is well built and sturdy my foot hold has broken (not a shock being plastic) but is really bad is the fact it took customer services a week to work out which part it was from numerous photo, clearly have no clue on the products they are advising about. And that my original warranty claim was sent on November 8th and still nothing has been sent or replaced. On this I would advise anyone wanting to purchase a machine please use another company that is not as incompetent as Nordictrack

I recently bought the Rower RW900 and the NTX24 Cycle. Whilst slightly more expensive than others, you pay for what you get. The whole purchase experience was seamless, paying extra for the building of the two items. It took a while so glad that I did!
The quality of the equipment is first class... Solid and with the iFit interaction works extremely well and provides an overall fitness experience. I actually use iFit & Apple fitness with both machines that works really well. I wouldn't hesitate in buying Nordictrack equipment with the X24 treadmill next on my wishlist...

Console stopped working after about 15 months on a brand new Treadmill, paid £1200 direct from Nordictrack themselves. Can't get any parts as it is now obsolete, was advised to look on Ebay for second hand ones by customer service. Their complaints department is a joke , basically saying sorry but it's over a year old and out of warranty. So would definitely recommend you look elsewhere. Absolute piece of crap.

Purchased the X24 bike with high hopes - had previously had an Eliptical from them which I had had for 10 years, without an issue. 3 months in, all the metrics went - no calibration, incline - nothing! Going online to research issue told me that I would need to start unscrewing parts of the bike to access the bit that might be at fault. I am a 60 year old lass who lives alone & my eyesight isn’t the best, apart from the fact that on such a premium bike such an issue should not be occurring 3 months in, I am not about to start taking my bike apart!
On contacting Norditrack, initially they really tried to push me to self- repair. When I pointed out that unless they sent an engineer out asap, I would be returning the bike for a full refund, suddenly a REQUEST for an engineer appointment was submitted. Now I am told not only do I have to wait for anything up to 7-10 days before one even gets in touch with me but that they do not give out allotted times - I will have to take a full day off work to wait in for one!
I had purchased this bike to help my mental health - I desperately needed to loose weight & get fitter . In those 3 months I had the bike I had started to get into a routine & to understand how the bike & Ifit worked. I now cannot use it at all, so I am back to square one! This is totally unacceptable Norditrack!! For the money paid out on a premium bike your customer support service is unacceptable!!!
So I am now in limbo waiting for an engineer to contact me & my lovely bike, & my fitness journey, plus my self esteem, are all stuck!
DISGUSTED!!!!
ETA
After waiting for over a week (now not been able to use bike for nearly 3 weeks), I called Norditrack to find out when I could expect to see an engineer. Spoke to a person called ‘Mike’ who informed me that it would take over 2 weeks before the necessary ‘parts’ would arrive and the Engineer would contact me only then to book an appointment (one, remember that I would have wait in all day for, since they don’t give out allotted slots!). So that would mean by that time my recently purchased £2k bike would have been unusable for over 6 weeks!
I then told him this was totally unacceptable & that I wanted to speak to a Supervisor. I was told in no uncertain terms that that wasnt allowed! I then informed Mike that as per my guarantee, I wanted to him to organise collection of my bike for a full refund. I was also informed that he couldn’t do that but instead would send me an email containing a link to their complaints department!!
Norditrack this is not over! Looking back at previous reviews, it is clear that the company is not fit for purpose. Also clear is the lack of response to the customers on here with real grievances from them.
Please if you are reading this and have had a similar experience can you get in touch with me. I am determined to get justice & and fair recompense to all they have swindled!
So here we are in December and I still have a bike that doesn’t work. After taking advice from CAB (& Chat GPT) it became instantly apparent that IFit/Norditrack are working completely outside of the law. The demand that YOU have to wait in for an unspecified appointment, along with the long wait for parts is contrary to the Consumer Rights Act 2015. After emailing (sending a letter to their complaints department) warning them of this plus the fact that unless they now come and collect the bike and give me a full refund, I would take the matter further and would contact my Bank for a ‘Chargeback’. I then shockingly received an email that, although stated, they would refund me, then went on to basically make it as difficult as possible for me to return the bike - I would have dis-assemble it, it would have to be returned in the original packaging (hilarious considering I PAID to have it assembled in my first floor bedroom plus the packaging removed!). If I couldnt do that I would have to move it down to a first floor room for collection (quick reminder for the reader here, I am a 63 yr old lass who lives alone!). If I did none of these and the collection failed, I would then be charged £50!
These guys are complete and utter crooks!
Norditrack to treat your customers who pay top dollar for a (supposedly) top of the range bike like this is completely and utterly shocking!!
After receiving this email, I had a chat with the bank, resulting in me a couple of days later receiving the full amount of the bike back. Another chat with CAB/Chat GPT also resulted in an email informing Norditrack that as I have now received a full refund from the bank the onus is on them to come and pick the bike up. An email has gone out to them informing them of this and as things stand today, am awaiting their response. I am desperately hoping my review will stop others from purchasing from this awful company!

I absolutely love my Nordic bike, I bet travel all over the world from the comfort of my gym. The bike does it all for you, I just keep cycling. There are so many different options and the iFIT instructors are so positive and keep me focused. I have gone from hardly doing any exercise to cycling every single day.

Very impressed with the equipment

However, the only issue is syncing to a phone iPad is frustrating

I’ve had a treadmill delivered a week ago and it doesn’t even switch on. Got in contact with customer service in the uk that escalate the case to the US, due to time difference there’s no daily response time just to trouble shoot. 7 days for trouble shooting for supposed premium items is not good enough. If you want to sell items in the UK then do better. EMBARRASSING !!

Good bit of kit, few flaws here and there

Generally great experience. Arrived in time, was handled with care.
My only gripe is the machine is a bit noisy/rattles on use although it is tightly fastened.

Got the Commercial 2450 treadmill and the X24 bike bundle. They were both easy to assemble, but 2 people required for treadmill. Also got the ifit subscription. Have used the equipment every day and they have exceeded my expectations by some margin. I love the instructors and the incline that follows the terrain.

If you have a nordictrack thats running ifit software (i.e. a treadmill). disconnect it from wifi immediately if its running ifit software as ifit are notorious for pushing dodgy firmware updates that will eventually brick and render the machine junk. Its common to happen once machine it out of warranty and they will claim parts etc no longer available (our £1000 treadmill was only 5 years old), now its dead and destined for the dump!

Pros
Running deck is fantastic

Cons
Screen can be unresponsive
Glare on screen
Can take up to 3 minutes to load software and sometimes hangs requiring a power off/on
8 month still on my subscription and already getting a popup on screen about renewing. I am UK based but the renewal offer is in $
Can't create customer workouts
No way to link to other apps like Runna
ActivePulse response is to slow

Item came fast and was well packaged, so far providing excellent selection of workouts.

I have bought three different pieces of equipment from Nordictrack spending over £6,000 in the process. The first treadmill had repeated issues with the decking and was replaced under warranty. That replacement machine lasted another year and then the screen went out rendering the entire machine unusable. I did (perhaps foolishly) buy a replacement treadmill that upon installation was told by the installer may not be the most robust machine but it’s still working after 9 months. With all of its squeaks and groans I feel though as that I am running on a faberge egg that can break down at any time.

Fast forward to today and I can’t log in to my iFIT account. I think there’s a cloud service provider issue. OK fine that’s not Nordictrack’s direct fault but why are you locking my £2,400 treadmill down with a PIN code that prevents me from using it at all? I have the morning available for a workout and can’t even manually use my expensive equipment? Stop doing this needless locking down of equipment to force people to buy your subscriptions. It’s not customer centric and is just corporate greed.

I want this to be an informative fair review for other potential customers of Nordic Track in order that they consider investment carefully firstly before reading my review take some time to read the numerous 1 star reviews on this site and also read further into Nordic Track Replies it will give you insight into the company ethos on customer support when you consider your warranty. To give an example if Apple and octopus energy are bench mark 10 stars for top for customer service Nordic track would be the bench mark for 1 star.

22/02/2021 I purchased a commercial treadmill I was impressed by the website and companies claim that motors will last 10 years with standard warranty and extended warranty on frame and motor.

Oct 2021 the machine developed a fault with the incline Nordic track acknowledged the machine was registered and warranty existed as a repair was not carried out in fairness it was covid and refund was offered. In end I kept the machine and managed to resolve the issue which was an electrical issue

In June 2024 I contacted company regarding broken deck board I was informed that this part not covered by warranty which in fairness is clear

However I managed to have the deck board replaced by a company which does the warranty work for Nordic track cost £500 the engineer said that the motor was also likely to go soon and is covered by 10 year warranty as advertised on company website advised to contact Nordic Track.

I contacted Nordic Track and this is really where I realised how clever this company is in order to avoid the numerous warranty claims customers must register for extended warranty this is in terms in conditions that comes with the machine I did do this however company claims it has no record of it! why would Nordic track make such procedure well these parts are expensive and according numerous websites blogs and reviews Nordic track parts are prone to failure well before the warranty period.

I argued my case demonstrating receipts order numbers previous warranty claim however the company was clever to say motor requires further registration for extended warranty!
They then said that I had a replacement machine under previous warranty claim therefore was not elgible for further warranty claim demonstrating how bad there records actually are this was just complete and utter LIE!
After providing further evidence Nordic track customer service came back again to say that it was my fault as when I enquired about the deck board the serial number provided had resulted in the their system updating to show a replacement machine they didnt ask at the time if I had written the number down correctly.
The company point blankly refused to honour the warranty stating that it was not registered on the system I remember completing it and sending it in my address details and email account details are on nordic track website
The company ended with not going to assist you any further with warranty claims however please send a photo serial number so we can update our records!

Most companies would say well we have seriel number and receipt and immediately give you the service not Nordic track the warranty process has been designed in order to ensure most customers will never be able to claim and if you complete paperwork they just claim you don't have it.

I expect the reply here from Nordic track will be the standard one it is clear in terms and conditions you must register in paperwork don't hesitate to reach out to us if we can help only to not provide any help what so ever when you do need help with apparent parts under warranty the warranty information is Dispatched with machine a great get clause for nordic track the machine clearly was made by them and purchased from them however hundreds of people are effectively being short changed by Nordic track what if you do register where do these details go as I completed the process the company said no record however it is clear from correspondence that they thought my machine had been replaced under warranty how reliable are the records not very after correspondence received form them. People can make up there on mine however this a company I will never do business with I am actually speaking to consumer advise the whole attitude of the company and the way they trick people left a sour taste in my mouth.