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Company details

  1. Toy Manufacturer
  2. Toy Store

Written by the company

Unlock Your Child's Imagination with Noook Play: Award-Winning, Sustainable Building Toys for Limitless Creativity. Discover the future of play with noook play®, the award-winning building toy designed to inspire endless creativity and big adventures. Born from a concept developed at London's prestigious Design Museum, noook play® is a unique, screen-free experience that encourages children to build their dreams, from magnificent forts and towering castles to sleek spaceships and fantastical creatures. Learning Through Play, The Noook Way: Noook play® is more than just a toy; it's a powerful tool for learning and development. By engaging in hands-on, unstructured play, children from ages 5 to 12 can explore key STEM concepts, develop crucial problem-solving skills, and enhance their social and collaborative abilities through group play. The versatile, disc-based building system challenges kids to think outside the box, fostering a natural curiosity about the world around them and promoting valuable cognitive development. Sustainably Designed, Responsibly Made: In a world filled with plastic, noook play® offers a refreshing, eco-friendly alternative. Crafted from 100% premium, heavy-duty engineered board, these building toys are completely recyclable and free from plastics and screens. Proudly designed in London and made in the UK, noook play® is rigorously tested and certified to the highest toy safety standards (EN 71), ensuring a safe and sustainable play experience for your child. Build Big, Dream Bigger: Created by designer Torsten Sherwood, noook play® was conceived to disrupt the norms of the toy industry. Its innovative design empowers children to build on a life-sized scale, making their imaginative worlds a reality. With a range of packs available, from starter sets to bumper family packs, there’s a noook play® kit to suit every aspiring builder. Key Features of Noook Play: Award-Winning Design: Recognized as "Best New Product" in the Play Category at Top Drawer A/W25. Unleash Creativity: An open-ended toy that encourages imaginative and unstructured play. STEM Learning: Fosters an understanding of design, engineering, and problem-solving. Eco-Friendly: 100% plastic-free and recyclable, made from sustainable materials. Safe and Durable: Independently tested and certified for safety. Made in Britain: Designed in London and manufactured in the UK. Join the growing community of families who are choosing to build bigger, smarter, and more sustainably with noook play®. Visit noookplay.com to explore the full range of products and start building your dreams today.


Contact info

4.0

Great

TrustScore 4 out of 5

6 reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

This arrived promptly with no problems

This arrived promptly with no problems. It was then kept for several weeks as a Christmas present for our grandson. He has enjoyed constructing and playing with it. It is a lovely educational and yet fun toy.

6 October 2025
noook play® logo

Reply from noook play®

Hi Avalon - we're so glad to hear that you and your grandson enjoyed the pack of noook play Starter Pack! Thank you for your positive feedback.

Rated 2 out of 5 stars

We found the pieces hard to build with…

We found the pieces hard to build with after quite a few attempts they kept falling apart. Will try again, but it was a bit disappointing on Christmas day. Children aged 6, 12 and adults tried and none had any major success. It may be a slow burner, but its not an instant hit for us - rather expensive for something so hard to appreciate.

25 December 2025
Rated 5 out of 5 stars

Smart and endless fun

Super fun, creative and smart toy! The kids are entertained for so long, and they use it as a base for other games (I.e. creating a Barbie house, a bed for the doll, the house for the teddies!) - our children are still a bit small as the eldest is only 5yo, but with our help they are getting so creative and this is something they will use for long long time! Incredibly good idea, kids and adults will have us much fun and will be creative together! Highly rated! (Now I am running to do a pirate ship!)

6 December 2025
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Reply from noook play®

Hi Claudia - this is great to hear. We're delighted that you've found noook play building toys to be fun, creative, and smart - thank you!

It's great to hear that younger kids also enjoy building dreams with it - albeit with a bit more adult help - but group play is a good thing.

Good luck with the rest of your builds!

Rated 5 out of 5 stars

Fab service

Quick delivery & beautifully gift wrapped!

3 December 2025
noook play® logo

Reply from noook play®

Hi Camilla - we're so glad you got the package on time, and that you like the gift wrapping. Happy gifting this Christmas!

Rated 5 out of 5 stars

Product is of a high standard

Product is of a high standard. Great customer service, response to my order was outstanding. Solution was immediate and above what was expected.

14 November 2025
Rated 5 out of 5 stars

Our package from Noook play

Our package from Noook play was delivered very quickly. It’s a Christmas present for our son so can’t comment on how well it performs. But it looks to be well made and looking forward to seeing all the creativity our son comes up with when playing with it

22 October 2025
noook play® logo

Reply from noook play®

Hi Rachel - we're thrilled to hear that your order arrived on time, and we hope that your son enjoys building dreams with your new noook play kit this Christmas. When your son does get to using the kit, do let us know if you have any questions - you can reach us at hellooo@noookplay.com. Please don't hesitate to get in touch. We've also got lots of ideas & inspiration, as well as a handy how-to page, on our website at nooookplay.com.

Happy dream building!

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